The future of Display & Video 360 and The Gemini advantage took center stage at #GoogleNewFront2026. Explore the industry’s reactions to the unveiling of new AI-powered features for live sports bidding, CTV attribution, buying YouTube inventory, and more. Marketing Brew: https://goo.gle/4bXgUcL ADWEEK: https://goo.gle/4bItNHo The Tech Buzz: https://goo.gle/4bMERn2 MediaPost: https://goo.gle/4lPCK6p AdExchanger: https://goo.gle/4drPEWf
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
- Website
-
http://g.co/marketingplatform
External link for Google Marketing Platform
- Industry
- Advertising Services
- Headquarters
- Mountain View, California
Updates
-
𝗧𝗵𝗲 𝗚𝗲𝗺𝗶𝗻𝗶 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲. At #GoogleNewFront2026, we didn't just talk about the future, we launched it. 🚀 We’re 𝘀𝘂𝗽𝗲𝗿𝗰𝗵𝗮𝗿𝗴𝗶𝗻𝗴 Google Marketing Platform with the latest Gemini models to transform how brands connect with their audiences and unlock high value. From 𝗔𝗱𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿's agentic campaign management to our 𝗟𝗶𝘃𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗕𝗶𝗱𝗱𝗮𝗯𝗹𝗲 𝗦𝘂𝗶𝘁𝗲, we’re giving you the ultimate competitive edge to show up exactly where (and when) it matters most. Watch the full keynote to see the Gemini-powered evolution ➡️ https://goo.gle/4v1Hudf
-
Google Marketing Platform reposted this
“This isn’t a time to rely on old playbooks. This is a time to build new playbooks… and optimize toward what’s actually driving results.” With 90 million hours per day spent watching and shopping videos, Kroger has become the first US retailer to take its first-party SKU-level purchase signals into YouTube, linking what people watch directly to what they buy – in a retail first that removes some much-needed guesswork from retail media. We sat down with Christine Foster from Kroger Precision Marketing to find out how the convergence of retail audiences and streaming is supercharging brand growth ⚡ #sponsored #AllMediaIsCommerceMedia
-
We supercharged our Marketplace with the intelligence and processing power of our latest AI-powered models. By leveraging Gemini to analyze vast data sets, you can: 💡 Understand your historical campaigns. 👤 Match them to live customer signals—instantly. ▶️ Get unified inventory that predicts behaviors and creates tailored media packages. Eliminate the headache of fragmentation and manual inventory selection. With the 𝗚𝗲𝗺𝗶𝗻𝗶 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲, you can unlock value before your ads even go live → https://goo.gle/3Qc9WJo
-
Marketers, are you ready for the next wave of commerce media? Google’s Commerce Media Suite is bringing brands and retailers together in the tools you already know: Display & Video 360, Search Ads 360, and Google Ads. Check out the top takeaways from Google NewFront and Shoptalk last week ➡️ https://goo.gle/4v3o7ka
-
Where is the future of commerce media headed? 🛒📺 𝗧𝗵𝗲 𝗰𝗼𝗻𝘀𝗲𝗻𝘀𝘂𝘀: The "siloed" era of commerce media is over. It’s time for one connected consumer journey. We went behind the scenes at Shoptalk’s Marketing & Media Stage to discuss the next wave of commerce media with leaders from Kroger and Google. Here’s what we heard👇
-
-
High-fidelity reach meets AI-powered precision. 🎯 At this year’s #GoogleNewFront2026, we showcased how the Gemini advantage accelerates buying and measurement across Google Marketing Platform. See how our unified ecosystem drives verifiable value → https://goo.gle/4sFMoLw
-
-
Google Marketing Platform reposted this
Creator marketing just got a massive upgrade at #YouTubeNewFront2026 🚀 We’re making it easier than ever to partner with YouTube creators and drive measurable results for brands. With YouTube Creator Partnerships now integrated directly into Google Ads and Google Marketing Platform's Display & Video 360, you can move from guessing to knowing which creators will drive impact. Scale your strategy with 3 MILLION vetted creators and billions of data points at your fingertips. It’s time to make YouTube your creator marketing advantage. For more check out our blog: https://goo.gle/3NQHwUx
-
Looking for a product recap from Shoptalk? 👀 Here are the 𝗧𝗢𝗣 𝟯 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 to level up your Google Marketing Platform today ⬇️ 𝟭. 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗼𝗻 𝗗𝗩𝟯𝟲𝟬 🛍️ Activate Kroger’s shopper audiences, built from retail purchase signals, across YouTube and third-party inventory. 𝟮. 𝗦𝗞𝗨-𝗹𝗲𝘃𝗲𝗹 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗼𝗻 𝗗𝗩𝟯𝟲𝟬 📈 Close the loop with new reporting that shows the precise impact of your media spend on actual retail sales. 𝟯. 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 🪄 Reach high-intent shoppers globally by leveraging commerce audiences from leading marketplaces like PChome Online Inc., Blinkit, Swiggy, and Shopee. Check out how we're helping brands and retailers reach audiences across Search, Shopping, YouTube, and CTV here ➡️ https://goo.gle/4bOu4Zr
-
To win today, you can’t just follow consumer behavior — you have to predict it. Yesterday at #GoogleNewFront2026, we unveiled how the 𝗚𝗲𝗺𝗶𝗻𝗶 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗶𝘀 𝘀𝘂𝗽𝗲𝗿𝗰𝗵𝗮𝗿𝗴𝗶𝗻𝗴 𝗼𝘂𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 to maximize the value of every consumer touchpoint. Here are the key updates you need to know: 🛠️ Our 𝘂𝗻𝗶𝗳𝗶𝗲𝗱 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 predicts customer behaviors to meet them everywhere - from live sports and CTV to Commerce Media Networks. 🔒 With 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿 𝗠𝗮𝘁𝗰𝗵, you can now reconcile your 1P data with premium streaming signals, like Roku, and reach your customers with precision across their full journey. All in a privacy-first way - and without any heavy lifting. 🛍️ With 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 in Display & Video 360, you can reach and measure Kroger shoppers across YouTube and publisher inventory. 🤝 𝗔𝗱𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 𝗶𝘀 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗚𝗔. It takes one prompt to maximize your impact across all the stages of your campaign. 🔗 Get the full breakdown here: https://goo.gle/4lRiEbR