YouTube

Brandcast, YouTube’s annual Upfront, is coming back to Lincoln Center for the Performing Arts on May 13 and featuring: 👉 Trevor Noah as our host 👉 YouTube creators like Adam W, Alex Cooper, Ashley Alexander, Dude Perfect, Jesser, Kareem Rahma, Morgan Jay, Quenlin Blackwell, and the Savannah Bananas 👉 A performance by Chappell Roan We're continuing to bring the magic of our platform to brands, so they can align themselves with the world's biggest creators and cultural moments.

I recently sat down with Lulu Garcia-Navarro for The New York Times series The Interview, which is also featured on The Daily podcast. We had a wide-ranging conversation about where our platform is today and where we are heading, and a lot of it coalesced around these themes: 🌍 Every day, viewers come to YouTube from all around the world, to watch exactly what they love, no matter what they are interested in. We’ve become a place where anyone can publish content authentic to themselves, bypassing traditional gatekeepers. Because of this, what happens in the world happens on YouTube, and what happens on YouTube impacts the world. 📺 A huge part of this cultural shift has been YouTube in the living room: an overnight success years in the making. We took a long-term view early on, and today, viewers expect a seamless experience on their biggest screens where they can watch everything from a 15-second Short to a three-hour podcast to a live NFL game. 🛡️ With this scale comes a profound responsibility, particularly with kids and teens and screen time. Our philosophy is that we must protect kids in the digital world, not from it. We’re deeply committed to building industry-leading parental controls so families can safely access the greatest visual library of human knowledge ever created. ⚖️ Since a critical turning point for our business in 2017, we’ve made massive ongoing investments in the teams, technology, and policies required to protect our community. We proudly stand for free speech as an open platform, but we work hard to enforce our community guidelines to ensure YouTube remains a place where people want to spend their time. 🪄 Just as tools like Photoshop and CGI once brought disruption but ultimately revolutionized visual arts, AI will be a boon to creatives. We’re putting the power of the latest AI models directly into their hands to supercharge their art and businesses. However, human connection will always remain our core, and our goal will always be to ensure technology empowers human creativity. Thank you, Lulu, for the thoughtful conversation. Read the Q&A in The Times or watch the interview on YouTube: https://lnkd.in/gym8N-tJ 

YouTube will be an official Preferred Platform for the FIFA World Cup 2026 🏆⚽ We’ll give fans a new level of access to premium content, live match highlights, and historic archives, by teaming up with official broadcasters and launching a global YouTube creator program. Excited to unite the world, including the next generation of sports fans, around this massive cultural moment 🌎

Today at our Growing Up in the Digital Age Summit in Dublin, we announced that Google.org and YouTube are partnering on a first-of-its-kind $20M global initiative to address teen digital wellbeing, with new resources designed for teens.  .  📝 A new global survey from Ipsos* with more than 9,500 teens globally shows why this is so vital: 82% of teens (13-15) are prioritizing their digital competence, and 72% are already turning to AI for digital wellbeing advice. 📚 Using Ipsos insights + teen input, Centre for Public Impact will build a brand-new, multilingual, open-source resource center and curriculum to equip teens with digital wellbeing skills – from helping prevent digital stress to interacting with AI in healthy ways. 📱 We're partnering with incredible YouYube creators to deliver this curriculum in formats that truly resonate with young people, meeting them where they are. 🤝 A network of trusted youth-serving nonprofits—including Young Futures Org, Plan International, and Centre for Public Impact—will bring localized, in-person training to communities worldwide. *(February 2026, Global = AU, BR, CA, EU27, ID, IN, JP, KR, UK, US)

From breaking news to civic discourse, the world comes to YouTube to understand the events shaping their lives. To support the individuals at the heart of these conversations, we’re expanding likeness detection—our industry-first tool to manage AI-generated content—to government officials, journalists and political candidates.

This year’s TROPFEST made a spectacular return to Centennial Park, celebrating the power of Australian storytelling through 16 finalist films shared with a global audience via the official YouTube livestream. The event brought together over 35,000 attendees and a diverse judging panel of industry heavyweights, including Margot Robbie, Sarah Snook, Taron Egerton, and Bruna Papandrea, with James Cameron joining virtually. The festival served as a massive launchpad for next-gen creators - part of Tropfest and YouTube's shared mission to supercharge the future of Aussie storytellers and filmmakers. Highlights of the night included the YouTube Cinema in the Clouds Ferris wheel, which provided a unique way for the community to gather and celebrate this cultural milestone. All finalist films are now available to watch on the official Tropfest YouTube channel!

Creators like Markiplier are officially rewriting the Hollywood playbook 🎬 After three years of self-funding, directing, starring in and self-distributing to over 3,000 screens, his debut film “Iron Lung” smashed box office numbers. We sat down with Mark to discuss what contributed the film’s success: 🎨YouTube allowed him to skip the studio system entirely and keep creative control 🤝From YouTube comments to lobbying for theater screenings, Mark’s community helped build a hit 📝On YouTube, high-caliber projects are produced at a fraction of traditional Hollywood costs Hear more from Mark → https://yt.be/CHNVo

this calls for an end zone flip 🤩