💰💸 𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝗱𝗮𝗶𝗹𝘆 𝗺𝗮𝗻𝘂𝗮𝗹 𝗯𝘂𝗱𝗴𝗲𝘁 𝘁𝘄𝗲𝗮𝗸𝘀 𝘁𝗼 𝗸𝗲𝗲𝗽 𝗽𝗮𝗰𝗲? 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘁𝗼𝘁𝗮𝗹 𝗯𝘂𝗱𝗴𝗲𝘁𝘀 𝗮𝗿𝗲 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽. Campaign total budgets are now available in open beta for Search, Performance Max, and Shopping campaigns, allowing you to set the exact budget you want over a specific period of time from a few days to a few weeks. You can now optimize your spend and effectively utilize your budget. Whether you’re running a 72-hour test or a month-long activation, you can launch with confidence knowing you won’t overspend or miss out on valuable opportunities. Try now in your Search, Performance Max, or Shopping campaigns, and learn more here: https://goo.gle/4jSkOaf
Google Ads
Advertising Services
Mountain View, California 896,415 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.
- Website
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g.co/ads/aiessentials
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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🛍️🚨𝗡𝗘𝗪: 𝟱 𝗮𝗴𝗲𝗻𝘁𝗶𝗰 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗲𝗰𝗵 𝘁𝗼 𝗽𝗼𝘄𝗲𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀: 🌐 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹: Our new open standard for agentic commerce that works across the entire shopping journey—from discovery and buying, to post-purchase support. ✅ 𝗡𝗲𝘄 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗶𝗻 𝗔𝗜 𝗠𝗼𝗱𝗲 𝗶𝗻 𝗦𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗚𝗲𝗺𝗶𝗻𝗶 𝗮𝗽𝗽: Eligible product listings will soon allow shoppers to check out from eligible US retailers right as they're researching with Google. 🤖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗴𝗲𝗻𝘁: Eligible merchants can claim and customize a virtual sales associate to answer product questions in their brand’s voice, right on Search. 🎯 𝗗𝗶𝗿𝗲𝗰𝘁 𝗢𝗳𝗳𝗲𝗿𝘀: The new pilot brings a smarter way to deliver value to shoppers via presenting exclusive offers for shoppers who are ready to buy, directly in AI Mode. 💬 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀: In the coming months, we’re rolling out dozens of new data attributes in Merchant Center designed for easy discovery in the conversational commerce era, on surfaces like AI Mode, Gemini and Business Agent. This new era of shopping is AI-powered, open, and collaborative. Read more: https://goo.gle/4qq2g3C Sequences shortened and results for illustrative purposes.
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Google Ads reposted this
I spent the day at #NRF2026 and spoke with many retailers about the future of agentic commerce. There is a lot of excitement across the industry to solve for complex and disjointed shopping journeys, with shoppers juggling tabs and re-entering information, and retailers losing sales to friction. We announced new tools to create a more seamless experience for both shoppers and businesses: 🛒 It starts with a common language. The new Universal Commerce Protocol (UCP) is an open standard for agentic commerce we built alongside key retail partners to allow different shopping agents and systems to work together effortlessly across the entire shopping journey. To start, this protocol powers our new checkout feature. Shoppers soon can buy products confidently and securely right from AI Mode in Search and the Gemini app. 💬 We're also bridging the gap between discovery and purchase with Business Agent, a customizable AI chat that allows shoppers to connect with retailers on Search. Acting as a virtual sales associate, it answers product questions in a brand's unique voice during critical shopping moments to help drive sales. 🎯 Direct Offers, a new Google Ads pilot, can help connect advertisers with high-intent shoppers in AI Mode. It moves beyond traditional ads by providing exclusive deals—like a special discount—at the exact moment a shopper is ready to buy, delivering greater value for customers and closing the sale for retailers. More here 👉 https://lnkd.in/gyhuGbTR
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𝗧𝗵𝗶𝘀 𝗷𝘂𝘀𝘁 𝗶𝗻: 𝘆𝗼𝘂𝗿 𝟮𝟬𝟮𝟲 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿𝗲𝗰𝗮𝘀𝘁. 🔮📈 We gathered insights from top industry leaders on what they expect to see more of and less of for AI-powered marketing in 2026. Swipe through to see what matters this year, and the actions you need to take for growth in the AI era. Read more with the link below, and subscribe to Accelerate with Google to stay on top of the latest 2026 product news: https://goo.gle/3LENc2S
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What should marketers expect to see 𝘮𝘰𝘳𝘦 and 𝘭𝘦𝘴𝘴 of in 2026? 🤔 At #CES2026, we asked key industry leaders — Shelly Palmer, Marie Gulin-Merle, Michael Bailey, and Joshua Spanier — to share their convictions, not just predictions, for the year ahead. Read the full article to dive deeper into their insights and discover what other top voices are predicting. Subscribe to Accelerate with Google to keep up with the latest product news in 2026. 🔗 https://goo.gle/4ssghiB
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Google Ads reposted this
📣 Introducing Frontier CMO — a weekly newsletter (and podcast!) featuring field notes from the places where marketing is getting rewired in real time. In our first launch issue, Joshua Spanier shares what’s critical for the CMO’s AI playbook in 2026. Subscribe for weekly insights on questions like: 📈 How do you move beyond pilot purgatory into scalable impact? 🤝 How are the top CMOs building the business cases and strategies that are getting them more influence in the C-Suite? 🤖 What does the blueprint look like for change management that prevents internal resistance and tackles transformation fatigue? See you on Thursdays!
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Google Ads reposted this
"AI isn’t a gamble anymore—it’s table stakes." Joshua Spanier, Google's VP of AI & Marketing Strategy, is live from CES in Las Vegas, offering an exclusive sneak peek into Frontier CMO, our new podcast on navigating the future of marketing. This isn't just another marketing show; it's designed as your practical guide to marketing in the AI era – a dynamic playbook we're developing and using in real-time. Our first episode, featuring Shelly Palmer discussing the critical cards every marketer must play in 2026, launches January 8.
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Is your ad strategy ready to win 2026?...Be honest 🤔 Swipe through for 3 ways to capture demand and win the new year: 💸 𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝟮𝟬𝟮𝟱’𝘀 𝗺𝗶𝘀𝘀𝗲𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Deep diving into 2025 data reveals where you lost sales, so use the ‘Missed Growth Opportunities Report’ to quantify gaps from past budget/bid constraints and review Auction insights to identify competitors with a higher overlap rate. ✨ 𝗙𝘂𝗹𝗹𝘆 𝘂𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗜: Shoppers research across more touchpoints than ever, so set New Customer Acquisition goals to acquire new customers and use Asset Studio, now built with Nano Banana Pro, to easily generate new and diverse creative. 🧪 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 & 𝗱𝗿𝗶𝘃𝗲 𝗲𝗮𝗿𝗹𝘆 𝗱𝗲𝗺𝗮𝗻𝗱: Testing creative establishes the foundation for success, so turn your ads into a virtual storefront with Demand Gen with your Google Merchant Center feed and use Experiments to methodically A/B test your bidding, targeting, and creative strategies.
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AI is shortening the time between discovery and decision. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝗶𝗻 𝘁𝗵𝗲𝘀𝗲 𝟯 𝗸𝗲𝘆 𝗻𝗲𝘄 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗺𝗼𝗺𝗲𝗻𝘁𝘀? 👇 ✨ 𝗧𝗵𝗲 𝘀𝗽𝗮𝗿𝗸 𝗺𝗼𝗺𝗲𝗻𝘁: Consumers are instantly acting on inspiration in person and online using Google Lens & Circle to Search. 1 in 5 Google Lens searches shows commercial intent.* 🔍 𝗧𝗵𝗲 𝗱𝗲𝗲𝗽 𝗱𝗶𝘃𝗲 𝗺𝗼𝗺𝗲𝗻𝘁: Consumers are more easily exploring the web by getting a snapshot of key information using AI Overviews. Average click quality from Google Search has increased as people dig deeper to learn more.** 💬 𝗧𝗵𝗲 𝗱𝗶𝗮𝗹𝗼𝗴𝘂𝗲 𝗺𝗼𝗺𝗲𝗻𝘁: Consumers are turning to AI Mode to ask complex questions and get nuanced answers. AI Mode queries are on average 2-3x the length of traditional queries.*** 𝗜𝗻 𝗼𝗻𝗲 𝗰𝗹𝗶𝗰𝗸, 𝗔𝗜 𝗠𝗮𝘅 𝗲𝗻𝗮𝗯𝗹𝗲𝘀 𝘆𝗼𝘂 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗶𝗻 𝘁𝗵𝗲𝘀𝗲 𝗻𝗲𝘄 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗺𝗼𝗺𝗲𝗻𝘁𝘀 𝘁𝗼 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝗵𝗶𝗴𝗵 𝗶𝗻𝘁𝗲𝗻𝘁 Learn more → https://goo.gle/4p3PkyO *Google Internal Data, April 2025 **Google Internal Data, August 2025 ***Google Internal Data, May 2025
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The future of ad creative is officially here with Nano Banana Pro. 🍌 Product Marketing Manager Katy W. is breaking down the latest features you need to know, featuring Ted the Gingerbread Man and Noel the Snow Wooble from The Woobles: ✨ 𝗔𝘀𝘀𝗲𝘁 𝗾𝘂𝗮𝗹𝗶𝘁𝘆: Generate higher-quality, more realistic visuals for your campaigns. 📝 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝘁𝗲𝘅𝘁: Include crisp, legible text in your images. 🧩 𝗠𝘂𝗹𝘁𝗶-𝗼𝗯𝗷𝗲𝗰𝘁 & 𝗿𝗲𝘀𝗶𝘇𝗶𝗻𝗴: Seamlessly combine multiple images, and resize them to get the aspect ratio you need. 🛡️𝗦𝘆𝗻𝘁𝗵𝗜𝗗: Our built-in digital watermarking brings transparency to all assets.