…Is your current data setup lowering your ROI? 💸 Data strength is a foundational pillar of modern marketing, and it encompasses how to use your first-party data as a competitive advantage in the AI era. 𝗪𝗲 𝗮𝗿𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘁𝗼 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗮𝗻𝗱 𝘂𝘀𝗲 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮: 📈 𝗣𝗿𝗼𝘃𝗲𝗻 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: Advertisers who adopted Google tag gateway on average observed conversions uplift of 14%.* ⚡ 𝗢𝗻𝗲 𝗰𝗹𝗶𝗰𝗸 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: You can do this with just one click through new partners including Akamai Technologies, Cloudflare, Fastly, Google Cloud, or Webflow. 🤝 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀: Easily integrate with ActiveCampaign and Zoho—with Intuit Mailchimp becoming available this year. ✅ 𝗥𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗶𝗺𝗽𝗮𝗰𝘁: Multiplier Technologies saw 25% more qualified leads by connecting conversions from HubSpot via Data Manager. 🛠️ 𝗦𝗰𝗮𝗹𝗲 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰𝗮𝗹𝗹𝘆: There are many more partners who can help you build your data strength via the Data Manager API including Adswerve, Inc., Bloomreach, Datahash, Treasure Data, Triple Whale, Scowtt, Stape, Zapier, Zeotap, and many more. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗵𝗼𝘄 𝘁𝗼 𝘂𝗽𝗴𝗿𝗮𝗱𝗲 𝘆𝗼𝘂𝗿 𝘀𝗲𝘁𝘂𝗽 𝘁𝗼𝗱𝗮𝘆: https://goo.gle/41NVIAY *Google Internal Data, Global, Finance, July -Dec 2024 vs Jan-June 2025.
Google Ads
Advertising Services
Mountain View, California 918,187 followers
The official page for updates, tips, and inspiration from the Google Ads team.
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Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.
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g.co/ads/aiessentials
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Updates
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Google Ads reposted this
News for marketers straight from Mythical! 📢 The biggest cultural moments will be on YouTube this summer. Don’t just take our word for it—hear how to put your business at the center of the conversation from the creators who know it best.
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Is Gen Z still using Search? (Spoiler: They’re leading the charge.) Our data shows that: ☝🏼 Young people are the heaviest users of Google Search and are driving the most pronounced query growth with AI Overviews* ✌🏼 Younger users who have tried Circle to Search now use it to start more than 10% of their searches** Reaching younger audiences doesn't have to be a guessing game - you know exactly where they are. Sources: *Alphabet Earnings Q3 2025 **Google Internal Data, April 2025.
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𝗜𝘀 𝘆𝗼𝘂𝗿 𝗔𝗜 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝘀𝗶𝗴𝗻𝗮𝗹? 📉 If you’re only bidding on form fills, you’re missing the signal for the noise. To drive actual ROI, your system needs the ground truth: the closed sales in your CRM and qualified lead scores in your sheets. In the latest Ads Decoded, Ginny Marvin breaks down the steps and tools to help you bridge the offline gap and start giving AI the high-quality signals it needs to find your next best customer. Read and watch here → https://goo.gle/4sdhUzx
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…𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗮𝗱𝘆 for these 𝗻𝗲𝘄 𝘄𝗮𝘆𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝘀𝗲𝗮𝗿𝗰𝗵𝗶𝗻𝗴? 👀 Search is where discovery begins. People are searching earlier in their journeys, giving brands new opportunities to influence. Here are 3 new ways people search today, and what it means for your campaigns: 📸 𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘃𝗶𝘀𝘂𝗮𝗹: Google Lens is used for over 25 billion visual searches every month.* It’s a primary entry point to shopping. 💬 𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹: Queries in AI Mode are three times longer than traditional searches.** People are asking longer, more open-ended, and conceptual searches. 🧠 𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗮𝗴𝗲𝗻𝘁𝗶𝗰: The experience is evolving beyond information to intelligence by actively helping with task completion. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗻𝗲𝘄 𝗲𝗿𝗮, 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝗱𝘀 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝗮𝗻𝘀𝘄𝗲𝗿𝘀. 💡 𝗚𝗲𝘁 𝘁𝗵𝗲 𝟮𝟬𝟮𝟲 𝗔𝗜 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗴𝘂𝗶𝗱𝗲 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: https://goo.gle/4dk7OZN *Google Internal Data, April 2025. **Alphabet Earnings Q4 2025.
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Google Ads reposted this
See our top #YouTubeNewFront2026 takeaways to learn how to turn views into value for your brand 👇 YouTube is where massive reach, high-intent audiences, and the most trusted creators deliver lasting impact for your brand. Here’s how your brands can win with YouTube: ✅ Bring: Leverage built-in AI solutions to scale your existing assets across every format. ✅ Build: Use YouTube Creator Partnerships to seamlessly discover and collaborate with the right creators for your brand. ✅ Boost: Amplify your creator videos with AI-powered ad campaigns designed to meet any marketing objective. 📌 Save the guide below to learn how to move audiences from discovery to decision with YouTube creators.
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The traditional marketing funnel is obsolete. 🪦 AI created a new consumer, one whose curiosity is met instantly, whose personal needs are deeply understood, and whose path from discovery to decision is shorter and more fluid than ever before. What’s driving this transformation? 𝗚𝗲𝗺𝗶𝗻𝗶—our most capable and multimodal models to date. This technology is moving beyond keywords to a 𝗱𝗲𝗲𝗽, 𝗻𝘂𝗮𝗻𝗰𝗲𝗱 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗶𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝘅𝘁. That same industry-leading technology is 𝗺𝗮𝗸𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝗱𝘀 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁, 𝗺𝗼𝗿𝗲 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁, 𝗮𝗻𝗱 𝗵𝗮𝗿𝗱𝗲𝗿-𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿 𝗯𝗲𝗳𝗼𝗿𝗲. That’s why the 𝗚𝗲𝗺𝗶𝗻𝗶 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗥𝗢𝗜 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲. ✨
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Google Ads reposted this
Creator marketing just got a massive upgrade at #YouTubeNewFront2026 🚀 We’re making it easier than ever to partner with YouTube creators and drive measurable results for brands. With YouTube Creator Partnerships now integrated directly into Google Ads and Google Marketing Platform's Display & Video 360, you can move from guessing to knowing which creators will drive impact. Scale your strategy with 3 MILLION vetted creators and billions of data points at your fingertips. It’s time to make YouTube your creator marketing advantage. For more check out our blog: https://goo.gle/3NQHwUx
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Stop guessing what drives your Performance Max results and start taking control. 👇 Here are four updates to take charge of your audience targeting and uncover the ‘why’ behind your campaign performance: 🎯 𝗘𝘅𝗰𝗹𝘂𝗱𝗲 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: Gain more control over your targeting by excluding specific first-party audience lists from your campaigns. 🗺️ 𝗚𝗲𝘁 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝗱 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀: Unlock insights into the placement of your ads with network segmentation in placement reporting. 💰 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝘀𝗽𝗲𝗻𝗱 𝘄𝗶𝘁𝗵 𝗯𝘂𝗱𝗴𝗲𝘁 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Estimate your end-of-month spend and see how daily budget changes affect performance with the budget report. 👥 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗱𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀: Discover which audience demographics and segments, including age ranges and genders, drive value with upgraded audience reporting. 𝗨𝘀𝗲 𝘁𝗵𝗲𝘀𝗲 𝗻𝗲𝘄 𝘁𝗼𝗼𝗹𝘀 𝘁𝗼𝗱𝗮𝘆 𝘁𝗼 𝗿𝗲𝗳𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗱𝗿𝗶𝘃𝗲𝗿𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝘅 𝗿𝗲𝘀𝘂𝗹𝘁𝘀.
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𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗿𝗮𝗶𝗻 𝗔𝗜 𝘁𝗼 𝘃𝗮𝗹𝘂𝗲 𝗮 '𝗖𝗹𝗼𝘀𝗲𝗱-𝗪𝗼𝗻' 𝗱𝗲𝗮𝗹 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮 '𝗦𝘂𝗯𝗺𝗶𝘁' 𝗯𝘂𝘁𝘁𝗼𝗻? 🏁 It’s the fundamental challenge of modern lead gen. If your conversion signals stop at the form fill, you’re only giving Google AI half the map. To find your next best customer, the system needs to know what happens after the click. In the latest edition of Ads Decoded, Ginny Marvin shares how to master lead quality in an era of fragmented customer journeys, signal loss and AI-driven consumer behavior with Mimi Forsythe and Lydia Azaret, Google Ads product managers specializing in lead gen. We’re answering the big questions: ✅ The why: Why feeding offline signals back into the account gives AI the necessary inputs to drive ROI ✅ The how: Using Google Ads Data Manager to bridge the gap between your CRM and your campaigns with native connectors. ✅ The where: Where to set your "sweet spot" conversion action to balance signal volume with lead quality. Stop guessing at your lead value. Start directing the engine with precision. Read the full deep dive and watch the episode below. ⬇️