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Google Analytics
Technology, Information and Internet
Mountain View, California 538,306 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Let’s say a user adds an item to cart. Then, they go back to Google to find a coupon code that picks up affiliate UTMs. How do you track that? Using traffic-source scopes to contextualize your data is the answer. We walk you through three scope types — and how each can help you find growth opportunities. https://goo.gle/3QwjLyK 📈
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Thanks to #AI-powered features in Google Analytics, you might see alerts and recommendations like these… 💡 Predictive audiences: “Reach users who are 10.2x more likely to purchase than all users.” 💡 Automated insights: “Engagement time was 45% higher than average.” 💡 Custom insights: “Revenue was greater than $100,000 in the last hour.” Sound like something you want? https://goo.gle/3D5vxgM
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🔑 Today, we’re brushing up on some *key* vocabulary, so you can speak Google Analytics like a pro. And more importantly: so you can really understand user actions on your website or app, across both GA and Google Ads. ✅ For more: https://goo.gle/3FfDgt4
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Go beyond standard reports, and dive deep into your data! Which of these Explorations have you tried? 🔽 Funnel Explorations: segment and slice your user journeys into multi-step funnels 🗺️ Path exploration: discover user journeys across your website or app 👥 Segment overlap: identify insightful audience intersections … and that’s just the beginning. Comment which of these you’ve tried — or tell us about a custom exploration you made from scratch! For more: https://goo.gle/4iyg7An
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Leads, checkout starters, tutorial finishers, video viewers — Suggested Audiences like these help you find and target users most likely to convert. 💡 Find an example Suggested Audience that could inspire your own reports: https://goo.gle/41rfD8B
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Want to tailor your Google Analytics reports to your specific needs, but only have 5 minutes? 👀 From editing existing reports to creating new reports from scratch using custom dimensions and metrics, unlock deeper insights with these tips ➡️ https://goo.gle/43vjxj4
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Want to see how your top landing pages stack up against each other? 📈 It’s easy to compare your traffic drivers in GA detail reports — simply select the pages you want to compare and click “Plot rows.” See how this feature can help you identify top performers and make data-driven decisions: https://goo.gle/3EEaEte
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There’s no one-size-fits-all solution in Analytics… but there *are* three important configurations you need. Yes, you! 🫵 ✅ Choose Key Events: select your custom metrics and measure what matters to YOU (like a customer clicking that “Buy Now” button) ✅ Activate Google Signals: unlock cross-device data and see the whole picture of your user journey ✅ Connect Search Console: discover your direct line to Google search data, and see what search terms bring people to your site And if you’ve done those three, you’re ready for the advanced checklist: goo.gle/3QwzEWe 👀
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