Superside

What if your words were the design? Here’s what one of our designers, Devin Terrey, built with Figma Make: a tool he calls Wrdly that fills any image with words based on tone or theme. It’s playful, fast, and proof that the best ideas start with play. Here’s how it works:  1️⃣ Upload an image, any photo or shape.  2️⃣ The tool detects the silhouette and turns it into a greyscale map.  3️⃣ Darker areas = denser words. Lighter areas = fewer words.  4️⃣ Adjust density, type, and color. Watch your image come to life. What started as a quick experiment in mixing type and imagery turned into a smart little playground for creativity, the kind that reminds us why we love tools built for makers, by makers.

Join the Shift. You won’t be alone, you’ll be joined by creative leaders turning AI hype into real impact: Jasmine Price, Senior Lead, Design Operations, Airbnb James Bradley, Visual Creative Director, Skyscanner Lulu Hoffmann, Demand Generation Manager, Figma Katie Parkes Director of Social & Community, Apollo Stephen Foyle, Creative Director, Microsoft Phillip Maggs, Director of AI Product, Superside Júlio Aymoré, Director of GenAI, Superside Save your spot 👉 https://lnkd.in/d_5JUec4

There’s been plenty of AI talk. Shift is about doing. Join speakers from Airbnb, Figma, Microsoft, Skyscanner, and Apollo for a virtual summit on turning hype into creative impact. Save your spot 👉 https://lnkd.in/dz6qYpjd

Turns out the best ideas grow in greenhouses –Kae Neskovic. Last week, we hosted our first VIP Dinner in Amsterdam at De Kas, a Michelin-star restaurant set inside a greenhouse🌿 We gathered leaders from Google, Nike, Decathlon, Philips, and 20+ other companies to share a meal and a few big ideas about what’s shaping creative work today. We dug into how teams are scaling across markets without losing their local touch, how AI is reshaping the way creatives work and collaborate, the new roles emerging to lead that change, and the wave of European experimentation driving teams to keep testing, learning, and pushing what’s possible. No pitches. No slides. Just connection, discussion and really good food. Grateful to everyone who joined us. Dank u!🇳🇱

Great AI output starts with great input. We did the experimenting so you don’t have to. Steal our formulas for better prompts and ultimately, better results🌟

Terrifying, isn't it?🎃

Beware the midnight feedback. Happy Halloween 🎃

What good is being able to make more creative with AI if your brand disappears? I'm still buzzing after my first Semrush Spotlight Conference. So inspired by conversations with brilliant creative, and marketing leaders from around the world. I had the pleasure of hosting two roundtables on AI-led creative and how to scale your campaigns without completely losing your brand. The biggest theme that came up? Everyone's feeling the same tension: we all want to use AI, but we're also worried about losing brand control. Whether you're a one-person show or a global brand with thousands of employees, the challenge is the same: how do you scale creativity without your brand turning into generic mush? "Just use AI" sounds simple, like "just eat healthy" or "just get more sleep." But without the right process and structure, it doesn't make things faster. It makes things messier. So here are a few key takeaways from the sessions that might help you use AI without compromising your brand identity: 1. Start with your brand. Know exactly what your brand sounds and looks like before you try to scale it with AI. Translate your tone of voice into prompts an LLM can actually understand, and turn your image library into a consistent AI reference base. The more precise you are upfront, the less time you'll spend fixing wonky outputs later. 2. The brief is everything. A good brief = good output. If someone says, "Just use AI," your response should be, "Just brief me well." We're even building better AI-briefing tools at Superside to help with this, because turns out "make it pop" doesn't work any better for AI than it did for humans. 3. Be the champion, not the skeptic. Instead of pushing back on AI, take the lead on how it's used. Be the voice of quality and brand consistency. That's real creative leadership, and it's how you stay relevant instead of becoming the person everyone works around. Most of all thank you Marina Nikolaeva and the entire Semrush team for this amazing experience, and all the speakers and fantastic people who made it all unique. If you're interested in hearing more on this topic, join us on Nov 20th at our virtual Superside Shift Summit, where I'll be hosting a panel with leaders from Microsoft, Figma, and Apollo.io on 'Staying curious: how to learn when everything is urgent.' #ai #creative #brand #semrushspotlight