Zapier

You asked. You asked again. You asked A LOT. Our X (Twitter) integration is back and better than ever 🔥 10 triggers, searches, and actions ready to go: ⚡️ Auto-track every mention of your brand ⚡️ Monitor any keyword or competitor in real time ⚡️ Publish, like, repost, and follow from any Zap ⚡️ Search posts and users on demand All connected to 8,000+ apps.

Btw Anthropic featured Zapier in their Claude Enterprise launch today 🤖 The quote they pulled was about Skills spreading like lightning at Zapier. Which…has been *very* real. Someone builds a Skill that codifies how they think about a problem, suddenly everyone has access to that approach. One person's knowledge becomes 800 people's leverage. My personal favorite is the skill that PMs fire up to make their product enablement slides for them (Uses Zapier MCP to pull from Product Board, asks questions as needed until Opus can create slides that have the correct altitude of information for our amazing Sales and Success team to learn how to help our customers with everything we’re shipping. It’s PURE 🔥) Link to the full piece: https://lnkd.in/gbKWjAWj

My #1 interview question right now - A little context though, I spent the morning in Claude Code, Claude CoWork, Cursor + Zapier MCP, and sprinkled in a little Codex just to round it out. Why? Because I have to. I was interviewing someone yesterday and I asked them if they were planning to invest time/energy into learning these new ways of working. Truth is, at some point everyone says enough is enough, they don't want to learn the next wave of tech evolution and they're just going to rely on their greatest hits playbook for as long as they can ride it out. It's a very telling question to ask in the interview process, especially for marketers. I'm not saying you need to be a 10/10 user in these tools, but if you're coming into an interview as a 5/10 then you better spike 20/10 in creativity, drive, or something else. I don't think most people know who they're interviewing up against right now, or that these 10/10 code marketing folks even exist. It's not a one size fits all. It's not applicable to every role. But, it's a trend too many are ignoring.

"He got promoted?!" The Bailey Zappe x Zapier saga comes to an end... (𝘤𝘢𝘯 𝘺𝘰𝘶 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘵𝘩𝘦𝘺 𝘭𝘦𝘵 𝘶𝘴 𝘮𝘢𝘬𝘦 𝘵𝘩𝘪𝘴)

I can't code. But I just taught our marketing team how. At Zapier Summit in LA, Joe Stych and I ran this workshop. Cursor + Zapier MCP. Every single person shipped a live AI workflow before leaving the room. Our goal is to have every marketer on the team fluent in agentic AI tools by the end of Q1. Internally we've made it clear this is the new bar (pro-tip for anyone thinking of applying to the Zapier marketing team 👀) What we're actually doing: teaching people to build, 2026-style. Faster drafts and cleaner summaries are so 2025. Instead of just automating tasks, lately we’ve been asking: how can we rethink this task entirely? We're running a contest now at Zapier. Cash prizes for the top three marketing use cases. I'll share what folks build as we go. P.S. Want to see how I’m doing this? Cursor x Zapier MCP webinar coming soon 🤫 😅

Anthropic's Claude Enterprise just went self-serve. And Zapier is a part of the launch announcement 🔥 One of 5 companies highlighted. Here's what our Director of Product, Anna Marie Clifton, told them: "The AI tools that stick are the ones teams actually reach for every day. Skills especially have spread like lightning, letting our experts create systems that turn individual productivity into company-wide leverage." One person builds. The whole org benefits. Read the full announcement here:

U.S. companies cited AI as the reason for 55,000 job cuts last year. So I looked at who actually has AI tool access at work. One study concluded: 80% of C-suite leaders. 32% of non-managers. That gap should bother you. Among those 55,000 folks who lost their jobs, how many had the same AI access as the leaders making the decisions? How many had the opportunity to show how they can use AI to grow the business? Before your organization makes its next major workforce decision—whether upsizing, downsizing, or something else—start with one question: Does every person on your team have the same access to AI tools as your executive team? If the answer is no, start there.