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Your app's CAC is rising and you're seeing performance marketing saturation? Jessica Gotti has a solution for just that. Speaking at AIM New York, Jessica presented a three-step framework for identifying and fixing problems with paid UA for subscription apps. Grab the full talk + 8 more session recordings from the AIM New York conference in the comments.

Your CPI on Meta is about to go up. Starting July 1, Meta charges location fees on ads delivered to audiences in six countries: - Austria (5%), - Turkey (5%), - France (3%), - Italy (3%), - Spain (3%), - UK (2%). The fee applies based on where your users are, and covers digital services taxes Meta says it absorbed until now. The detail that matters for acquisition cost: the fee never appears in Ads Manager. It lands on your invoice, itemized by country. So CPI pulled from Ads Manager understates true cost by 2–5% in those markets. If a meaningful share of your UA budget reaches these countries, fold the fee into your CAC math before the first July invoice.

Most subscription teams unify their data after they start scaling. Renight did it first, and grew installs 8.6x in a year. Their story, plus the 3 moves any subscription team can copy, is in the slides. Swipe through →

Standard subscription logic breaks for AI apps Give subscribers unlimited token budget, and your app's unit economics are done for. That's why AI apps need to implement a hybrid model. In this video, Max Kreidich and Natalia Burakova break down how this model works and what compliance guardrails you need to build in from day one. Find the link in the comments 👇

Some apps just gotta be extremely careful... ...about their trials Talking with Freddy Fang, Maxim Borisik shares more wisdom and warns AI apps against being too generous with their free tokens.

Having a small app is a blessing... Cause you get to test really crazy stuff instead of just tweaking button colors. In a talk with our DevRel Manager Freddy Fang, our Product Lead Maxim Borisik explains why testing visuals isn't a good idea for smaller apps and offers better alternatives. Find the link to the full talk in the comments.

13.2% of revenue. Just from emails. This is how top apps pull more money. Their edge is timing: they know exactly when to send each email. We broke down these moments and how huge apps like Runna, Headway, CalAI, and others use them to convert and win back subscribers. Link in the comments 👇

Want to improve ROAS on Apple Ads? Match user's search keyword with what they see on the paywall. If your app solves different problems, make sure the user sees exactly what they were looking for. Adil Bilgi and Mykola Martynovets explained this workflow and shared many other insights on Apple Ads here 👇 https://lnkd.in/exg5AB4S

The median app earns 4.3% of revenue from email. The top 5% earn 13.2%. Run the math on your own MRR. At $50K MRR, moving from 4.3% to 13% email revenue adds $4,350 a month. At $200K MRR, that gap is $17,400. Every month it sits on the roadmap, that money walks. Your app has four key moments to send an email: trial start, trial end, renewal, churn. The data is already sitting in your subscription system. Four events, and most apps wire none of them to a send. Full playbook in the comments 👇

Warsaw afterparty, caught on camera 📷 Around 100 people gathered to discuss key insights from the AppGala Conference, enjoy great company and great wine. Thanks to our partners, FunnelFox, AppGala Conference, and Digital Eagle Inc, for making this happen.