Adapty.io

We keep hearing the same question from subscription teams: "We're growing installs but revenue isn't following." Most teams look at acquisition first. But the real leverage often sits in what happens after the install, onboarding, paywall design, and increasingly, how web-to-app flows are structured. AGS Los Angeles, next Tuesday. If you want to talk through what we're seeing across thousands of apps and talk about our 2026 Web2App report — come say hi. David M. — Partnerships Matty Free — GTM Lead, Americas Anna Suvorova — Business Partner 📍 Los Angeles · 📅 February 24 👉 Grab your pass: https://lnkd.in/gnji2gYJ

We're heading to Apps Forum Lisbon on March 4, and bringing the full crew. If you're building or scaling a subscription app, this is where the real conversations happen. Not the polished keynote version — the honest ones about what's actually working in monetization, where onboarding breaks, and the experiments worth running right now. You'll find us there: Andrey Shakhtin — CEO, FunnelFox Marina Trypolskaya — Global Head of Sales Anna Suvorova — Account Executive, EMEA Alexandra Subach — Account Executive Whether you want to talk paywall optimization, A/B testing strategy, or just grab a coffee between sessions — come say hi. 📍 Lisbon · 📅 March 4 👉 See you there: https://lnkd.in/eNxJuWVb

We’ve rolled out major Apple Ads improvements inside Adapty — introducing deeper ad-level insights, advanced CPP mapping, and a fully unified optimization workflow built for subscription revenue teams. Here’s what’s new: • Map Custom Product Pages directly to ad groups • Access ad-level attribution to understand performance drivers • Analyze Campaign, Ad Group, and Keyword data in a single unified view • Build user segments from Apple Ads data for smarter paywall targeting These updates connect acquisition data with monetization insights inside one optimization framework, making it easier to evaluate traffic quality based on actual revenue outcomes, not just installs. If Apple Ads is part of your growth strategy, this unlocks a much more precise way to scale. Explore the update → https://lnkd.in/d9PYDYcW

We’ve been preparing this behind the scenes for quite a while and seeing it finally roll out feels huge. The community reaction so far has been amazing, but if you missed it… Adapty is now free until your app reaches $5,000 in monthly revenue, with full access to everything. Starting this week, early-stage apps can use the full Adapty growth infrastructure without worrying about upfront costs. This isn’t a limited plan or a restricted tier. You get access to Paywall Builder, A/B testing, analytics, integrations, and add-ons — exactly the same setup that larger, scaling apps use. If your tracked monthly revenue is below $5K, the cost is $0. When you cross that threshold, the pricing shifts to a simple 1% revenue model. It scales naturally with your growth, so you’re not paying before you’re earning. If you’re building a subscription app and still early in the journey, this was designed for you. 👉 Explore the new pricing: go.adapty.io/pricing

Apps Forum Lisbon: join us after hours We're hosting an after-party on March 4 at Collect — Food. Radio. Records, together with FunnelFox, TikTok, and ContentJet. Invite-only evening for app leaders. Drinks, good food, and the conversations that happen after the conference ends: what's working in your monetization stack, where retention is breaking, the tests you're running quietly. Private event. Limited spots. Grab yours: https://lnkd.in/duBQdkyR

Many subscription teams invest heavily in acquisition, but the real leverage often lies in optimizing what happens after the install. In our upcoming live webinar, we’ll focus specifically on onboarding and paywalls — and how they work together to drive subscription revenue. We’ll cover: - How onboarding shapes user expectations - How to create an early value moment - How to transition naturally into the paywall Alex Vech Screensdesign — Founder, ScreensDesign Natalia Burakova — Founder & Product & Growth Advisor Maxim Borisik — Product Lead, Adapty 📅 February 19 ⏰ 5 PM CET If you’re building or scaling a subscription app, this will be a practical, no-fluff session. 👉 Join us live -> https://lnkd.in/dmZVsDBs

Adapty is free until you hit $5,000 in monthly revenue, with full access to everything. Starting today, you get the full Adapty growth toolkit free until your app reaches $5,000 in tracked monthly revenue. We’re not offering a “lite” version with gated features. You get full access to Paywall Builder, A/B testing, analytics, and add-ons, exactly as larger apps do. If your monthly revenue is under $5K, the cost is $0. When you cross that threshold, the model shifts to a simple 1% of revenue, so pricing scales fairly with your growth. 👉 Explore the new pricing: https://lnkd.in/daN4tAZy

Quick reminder. This live webinar is happening this week. Strong onboarding and paywalls are what separate fast-growing apps from the rest. In this session, we’ll break down real onboarding flows and paywalls and talk through what drives conversion and what quietly kills it. We’ll look at real apps, real decisions, and patterns you can apply right away. Speakers: Alex Vech Screensdesign — Founder, ScreensDesign Natalia Burakova — Founder & Product & Growth Advisor Maxim Borisik — Product Lead, Adapty If you’re working on activation, paywalls, or monetization, you don’t want to miss this one. Spots are limited. https://lnkd.in/duifqGKb

95% of your users will never pay you. Most subscription apps monetize only ~5%. The remaining 95% generate zero revenue. Hybrid monetization lets you capture value from non-subscribers — without hurting subscriptions. But ad quality matters. One bad ad can cause 6–7% churn. If you're running a subscription app, you're probably leaving revenue on the table. 👉 Read the full breakdown below. https://lnkd.in/dcxeFa5F

Most subscription apps test the wrong things on their paywalls. - They start with visual tweaks. - They debate layout. - They change button colors. But the real revenue lever is often pricing — and it’s usually tested last. We’ve just published a new article: Paywall Experiments Playbook: What to test first, second, third 🔗 Read the full playbook here: https://lnkd.in/dKGKGBAQ