WO2018018277A1 - Method for feeding back hotel advertisement data and data collecting device - Google Patents
Method for feeding back hotel advertisement data and data collecting device Download PDFInfo
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- WO2018018277A1 WO2018018277A1 PCT/CN2016/091236 CN2016091236W WO2018018277A1 WO 2018018277 A1 WO2018018277 A1 WO 2018018277A1 CN 2016091236 W CN2016091236 W CN 2016091236W WO 2018018277 A1 WO2018018277 A1 WO 2018018277A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/214—Specialised server platform, e.g. server located in an airplane, hotel, hospital
Definitions
- the invention belongs to the field of data mining, and in particular relates to a method for feeding back hotel advertisement data and a data collection device.
- hotel users After staying at the hotel, hotel users often watch a variety of video programs through smart set-top boxes. Each video program corresponds to its corresponding audience. For example, viewers watching football are often interested in beer advertisements and car advertisements, and viewers watching variety shows. Often interested in advertising, mobile phones and other advertising, so different videos in the bundle of advertising, will consider the audience and match different ads, which is already a common means of the advertising industry.
- the merchants who advertised also need to do a collection and analysis of information for their audiences, so as to grasp the information of their potential customers, so as to better act when marketing and user development.
- Embodiments of the present invention provide a method for feeding back hotel advertisement data, and the purpose is to A method for feeding back advertising data is provided for the defect that the current advertising effect is not accurate and the information lacks a reliable source.
- the present invention is implemented in such a way that a method of feeding back hotel advertising data includes the following steps:
- the pre-screen advertisement is played
- the number of times the advertisement is played and the user information are fed back to the merchant corresponding to the advertisement.
- the embodiment of the invention further provides a data collection device, comprising:
- a recording unit a playback unit, a reading unit, and a user information feedback unit, wherein:
- a recording unit for recording a merchant corresponding to each advertisement
- a playing unit configured to play a pre-screen advertisement when the user clicks on the video
- a reading unit wherein the input end is respectively connected to an output end of the recording unit and an output end of the playing unit, and is configured to read a room number and user information corresponding to the advertisement playing terminal;
- the user information feedback unit is connected to the output end of the reading unit, and is configured to feed back the number of advertisement plays and the user information to the merchant corresponding to the advertisement.
- the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the objects served.
- FIG. 1 is a schematic flow chart of a method for feeding back hotel advertisement data according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a method for feeding back hotel advertisement data provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- the merchant corresponding to each advertisement is recorded in step S101.
- taking the A hotel data collection device as an example, recording the mobile phone advertisement corresponding to the B company, the shampoo advertisement corresponding to C Company, and so on.
- step S102 when the user clicks on the video, the pre-screen advertisement is played.
- the advertisement playing terminal plays the corresponding mobile phone advertisement.
- step S103 the room number and user information corresponding to the advertisement playing terminal are read.
- the advertisement playing terminal can be known from the background, and the room number corresponding to the user who views the mobile phone advertisement can be inferred, and the personal information of the user needs to be registered when the room is opened, so that the user's ID number, consumption record, etc. can be passed.
- Personal information information such as the user's age, consumption level, place of birth, and place of residence, which are in one-to-one correspondence with the mobile phone advertisement.
- step S104 the number of advertisement plays and the user information are fed back to the merchant corresponding to the advertisement.
- the data collected in the above step the monthly summary information to the mobile phone corresponding to the merchant B
- the company responded to the number of times the advertisement corresponds to the user information.
- the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the objects served.
- FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention, where the user recommendation system includes:
- a recording unit 21 configured to record a merchant corresponding to each advertisement
- the playing unit 22 is configured to play the pre-screen advertisement when the user clicks on the video
- Reading unit 23 The input end is connected to the output end of the recording unit and the output end of the playing unit, respectively, for reading the room number and user information corresponding to the advertisement playing terminal;
- User information feedback unit 24 The input end is connected to the output end of the reading unit, and is used for feeding back the number of advertisement plays and the user information to the merchant corresponding to the advertisement.
- the working principle is: the recording unit 21 records the merchant corresponding to each advertisement; the playing unit 22 When the user clicks on the video, the pre-screen advertisement is played; the reading unit 23 reads the room number and the user information corresponding to the advertisement playing terminal; the user information feedback unit 24 And feeding back to the merchant corresponding to the advertisement the number of times the advertisement is played and the user information.
- the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the objects served.
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Abstract
Description
本发明属于数据挖掘领域，尤其是涉及 一种反馈酒店广告数据的方法以及数据采集装置 。 The invention belongs to the field of data mining, and in particular relates to a method for feeding back hotel advertisement data and a data collection device.
酒店用户入住酒店后，往往通过智能机顶盒观看各种各样的视频节目，各个视频节目又对应其相应的受众，比如观看足球的观众往往对啤酒广告、汽车广告感兴趣，观看综艺节目的观众，往往对服饰、手机等广告感兴趣，所以不同的视频在捆绑广告的时候，均会考虑受众而匹配不同的广告，这已经是广告行业的常用手段。After staying at the hotel, hotel users often watch a variety of video programs through smart set-top boxes. Each video program corresponds to its corresponding audience. For example, viewers watching football are often interested in beer advertisements and car advertisements, and viewers watching variety shows. Often interested in advertising, mobile phones and other advertising, so different videos in the bundle of advertising, will consider the audience and match different ads, which is already a common means of the advertising industry.
因此，当用户点击具体某一个视频节目后，对应的广告就会呈现给观众。而投放广告的商家对其受众情况也需要做一个信息收集和分析，做到对自己潜在客户的信息掌握，以便于在市场推广、用户开发的时候更好的做出行动。Therefore, when the user clicks on a specific video program, the corresponding advertisement is presented to the viewer. The merchants who advertised also need to do a collection and analysis of information for their audiences, so as to grasp the information of their potential customers, so as to better act when marketing and user development.
但目前广告行业的用户信息收集办法是相对落后的，收集信息的方式还处于访谈、人工调查为主的阶段，一方面收集和调查过程需要由个人具体落实，不但成本高、而且效率低，另一方面受访者配合度不一，导致得到的信息不精准、不完全，影响了商家对消费者行为的判断。However, the current method of collecting user information in the advertising industry is relatively backward. The way to collect information is still in the stage of interviews and manual investigations. On the one hand, the collection and investigation process needs to be implemented by individuals, which is not only costly but also inefficient. On the one hand, the degree of cooperation of respondents is different, resulting in inaccurate and incomplete information, which affects the judgment of merchants on consumer behavior.
综上，针对于当前广告效果投放效果不精确、信息缺乏可靠来源的缺陷，需要提供一种通过采集酒店广告数据而定位广告投放受众的方法。In summary, in view of the inaccuracy of current advertising effect delivery and the lack of reliable sources of information, it is necessary to provide a method for locating an advertisement audience by collecting hotel advertisement data.
本发明实施例提供了一种反馈酒店广告数据的方法 ， 目的在于 针对于当前广告效果投放效果不精确、信息缺乏可靠来源的缺陷，提供一种反馈广告数据的方法。 Embodiments of the present invention provide a method for feeding back hotel advertisement data, and the purpose is to A method for feeding back advertising data is provided for the defect that the current advertising effect is not accurate and the information lacks a reliable source.
本发明是这样实现的：一种反馈酒店广告数据的方法，包括以下步骤： The present invention is implemented in such a way that a method of feeding back hotel advertising data includes the following steps:
记录各广告对应的商家； Record the merchants corresponding to each advertisement;
当用户点击视频时，播放映前广告； When the user clicks on the video, the pre-screen advertisement is played;
读取广告播放终端对应的房间号和用户信息； Reading the room number and user information corresponding to the advertisement playing terminal;
向所述广告对应的商家反馈广告播放次数以及所述用户信息。 The number of times the advertisement is played and the user information are fed back to the merchant corresponding to the advertisement.
本发明实施例还提供了一种数据采集装置，包括： The embodiment of the invention further provides a data collection device, comprising:
记录单元，播放单元，读取单元，用户信息反馈单元，其中： a recording unit, a playback unit, a reading unit, and a user information feedback unit, wherein:
记录单元，用于记录各广告对应的商家； a recording unit for recording a merchant corresponding to each advertisement;
播放单元，用于当用户点击视频时，播放映前广告； a playing unit, configured to play a pre-screen advertisement when the user clicks on the video;
读取单元，其输入端分别与所述记录单元的输出端以及所述播放单元的输出端连接，用于读取广告播放终端对应的房间号和用户信息； a reading unit, wherein the input end is respectively connected to an output end of the recording unit and an output end of the playing unit, and is configured to read a room number and user information corresponding to the advertisement playing terminal;
用户信息反馈单元，其输入端与所述读取单元的输出端连接，用于向所述广告对应的商家反馈广告播放次数以及所述用户信息。 The user information feedback unit is connected to the output end of the reading unit, and is configured to feed back the number of advertisement plays and the user information to the merchant corresponding to the advertisement.
该发明通过收集观看广告的酒店用户信息，再具体分析后获取用户的年龄、消费水平、出生地、常住地等信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对象。 The invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the objects served.
图 1 是本发明实施例提供的一种反馈酒店广告数据的方法 的流程示意图 ； 1 is a schematic flow chart of a method for feeding back hotel advertisement data according to an embodiment of the present invention;
图 2 是本发明实施例提供的数据采集装置的结构示意图。 FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的一种反馈酒店广告数据的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1 It is a schematic flowchart of a method for feeding back hotel advertisement data provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中记录各广告对应的商家。 The merchant corresponding to each advertisement is recorded in step S101.
在本实施例中，以 A 酒店数据采集装置为例，记录其手机广告对应 B 公司，洗发水广告对应 C 公司，以此类推。 In this embodiment, taking the A hotel data collection device as an example, recording the mobile phone advertisement corresponding to the B company, the shampoo advertisement corresponding to C Company, and so on.
在步骤 S102 中，当用户点击视频时，播放映前广告。 In step S102, when the user clicks on the video, the pre-screen advertisement is played.
当用户点击电视剧《小镇大法官》时，广告播放终端播放对应的手机广告。 When the user clicks on the TV series "Little Town Justice", the advertisement playing terminal plays the corresponding mobile phone advertisement.
在步骤 S103 中，读取广告播放终端对应的房间号和用户信息。 In step S103, the room number and user information corresponding to the advertisement playing terminal are read.
根据现有技术，可以从后台得知广告播放终端，并可以推知与观看手机广告的用户对应的房间号，而开房时需要登记用户的个人信息，从而可以通过用户的身份证号、消费记录等个人信息，获得用户的年龄、消费水平、出生地、常住地等信息，这些信息与该手机广告一一对应。 According to the prior art, the advertisement playing terminal can be known from the background, and the room number corresponding to the user who views the mobile phone advertisement can be inferred, and the personal information of the user needs to be registered when the room is opened, so that the user's ID number, consumption record, etc. can be passed. Personal information, information such as the user's age, consumption level, place of birth, and place of residence, which are in one-to-one correspondence with the mobile phone advertisement.
在步骤 S104 中，向所述广告对应的商家反馈广告播放次数以及所述用户信息。 In step S104, the number of advertisement plays and the user information are fed back to the merchant corresponding to the advertisement.
如上一步骤中所采集数据，每月汇总信息向所述的手机广告对应的商家 B 公司反馈该广告对应的次数已经所述用户信息。 The data collected in the above step, the monthly summary information to the mobile phone corresponding to the merchant B The company responded to the number of times the advertisement corresponds to the user information.
该发明通过收集观看广告的酒店用户信息，再具体分析后获取用户的年龄、消费水平、出生地、常住地等信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对象。 The invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the objects served.
图 2 是本发明实施例提供的一种数据采集装置的结构示意图，该用户推荐系统包括： FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention, where the user recommendation system includes:
记录单元 21 ，播放单元 22 ，读取单元 23 ，用户信息反馈单元 24 ，其中： The recording unit 21, the playing unit 22, the reading unit 23, and the user information feedback unit 24, wherein:
记录单元 21 ，用于记录各广告对应的商家； a recording unit 21, configured to record a merchant corresponding to each advertisement;
播放单元 22 ，用于当用户点击视频时，播放映前广告； The playing unit 22 is configured to play the pre-screen advertisement when the user clicks on the video;
读取单元 23 ，其输入端分别与所述记录单元的输出端以及所述播放单元的输出端连接，用于读取广告播放终端对应的房间号和用户信息； Reading unit 23 The input end is connected to the output end of the recording unit and the output end of the playing unit, respectively, for reading the room number and user information corresponding to the advertisement playing terminal;
用户信息反馈单元 24 ，其输入端与所述读取单元的输出端连接，用于向所述广告对应的商家反馈广告播放次数以及所述用户信息。 User information feedback unit 24 The input end is connected to the output end of the reading unit, and is used for feeding back the number of advertisement plays and the user information to the merchant corresponding to the advertisement.
其工作原理是：记录单元 21 ，记录各广告对应的商家；播放单元 22 ，当用户点击视频时，播放映前广告；读取单元 23 ，读取广告播放终端对应的房间号和用户信息；用户信息反馈单元 24 ，向所述广告对应的商家反馈广告播放次数以及所述用户信息。 The working principle is: the recording unit 21 records the merchant corresponding to each advertisement; the playing unit 22 When the user clicks on the video, the pre-screen advertisement is played; the reading unit 23 reads the room number and the user information corresponding to the advertisement playing terminal; the user information feedback unit 24 And feeding back to the merchant corresponding to the advertisement the number of times the advertisement is played and the user information.
该发明通过收集观看广告的酒店用户信息，再具体分析后获取用户的年龄、消费水平、出生地、常住地等信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对象。 The invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the objects served.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
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| Application Number | Priority Date | Filing Date | Title |
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| PCT/CN2016/091236 WO2018018277A1 (en) | 2016-07-24 | 2016-07-24 | Method for feeding back hotel advertisement data and data collecting device |
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| Application Number | Priority Date | Filing Date | Title |
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| PCT/CN2016/091236 WO2018018277A1 (en) | 2016-07-24 | 2016-07-24 | Method for feeding back hotel advertisement data and data collecting device |
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| US5990885A (en) * | 1997-07-29 | 1999-11-23 | Network Machines, Inc. | Personalized services, including a personal presence, for customers based upon collected personal preferences |
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