WO2018018274A1 - Method for monitoring advertisement placement for vehicle-mounted radios, and monitoring apparatus - Google Patents
Method for monitoring advertisement placement for vehicle-mounted radios, and monitoring apparatus Download PDFInfo
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- WO2018018274A1 WO2018018274A1 PCT/CN2016/091233 CN2016091233W WO2018018274A1 WO 2018018274 A1 WO2018018274 A1 WO 2018018274A1 CN 2016091233 W CN2016091233 W CN 2016091233W WO 2018018274 A1 WO2018018274 A1 WO 2018018274A1
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- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
Definitions
- the invention belongs to the field of data mining, and in particular relates to a method for monitoring and monitoring a vehicle radio advertisement and a monitoring device.
- the merchants who advertised also need to do a collection and analysis of information for their audiences, so as to grasp the information of their potential customers, so as to better act when marketing and user development.
- the embodiment of the invention provides a method for monitoring the advertisement of a car radio, aiming at A method for locating an advertisement audience by collecting car radio advertisement data is provided for the defect that the current advertisement effect is inaccurate and the information lacks a reliable source.
- the present invention is implemented as follows: a method for monitoring the placement of a car radio advertisement, comprising the following steps:
- the number of times the advertisement is played and the owner information are fed back to the merchant corresponding to the advertisement.
- the embodiment of the invention further provides a monitoring device, comprising:
- a recording unit a playback unit, a reading unit, and a user information feedback unit, wherein:
- a recording unit for recording a merchant corresponding to each advertisement
- a playing unit configured to play an advance advertisement when the user clicks on the audio
- a reading unit wherein the input end is respectively connected to the output end of the recording unit and the output end of the playing unit, and is configured to read the owner information corresponding to the advertisement playing terminal;
- the user information feedback unit is connected to the output end of the reading unit, and is configured to feed back the number of advertisement plays and the owner information to the merchant corresponding to the advertisement.
- the invention collects the information of the owner of the car radio advertisement, and then obtains the vehicle owner's consumption behavior information to feedback to the merchant, so as to timely, effectively and objectively reflect the number of times the advertisement is served and the object of the advertisement.
- FIG. 1 is a schematic flow chart of a method for monitoring placement of a car radio advertisement according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a monitoring apparatus according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a method for monitoring the delivery of a car radio advertisement provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- the merchant corresponding to each advertisement is recorded in step S101.
- the mobile phone advertisement corresponding to the B company is recorded, and the shampoo advertisement corresponds to C. Company, and so on.
- step S102 when the user clicks on the audio, the advance advertisement is played.
- the advertisement playing terminal plays the corresponding mobile phone advertisement.
- step S103 the owner information corresponding to the advertisement playing terminal is read.
- the advertisement playing terminal can be known from the background, and the specific vehicle corresponding to the terminal can be inferred, and the vehicle owner information of the specific vehicle, such as consumption habits, economic strength, the place where the car is frequently driven, the driving style, and the like. You can get it accordingly, and this information corresponds to the mobile phone advertisement.
- step S104 the number of advertisements played and the owner information are fed back to the merchant corresponding to the advertisement.
- the data collected in the above step the monthly summary information to the mobile phone corresponding to the merchant B
- the invention collects the information of the owner of the car radio advertisement, and then obtains the vehicle owner's consumption behavior information to feedback to the merchant, so as to timely, effectively and objectively reflect the number of times the advertisement is served and the object of the advertisement.
- the user recommendation system includes:
- a recording unit 21 configured to record a merchant corresponding to each advertisement
- the playing unit 22 is configured to play an advance advertisement when the user clicks on the audio
- Reading unit 23 The input end is respectively connected to the output end of the recording unit and the output end of the playing unit, and is used for reading the owner information corresponding to the advertisement playing terminal;
- User information feedback unit 24 The input end is connected to the output end of the reading unit, and is used for feeding back the number of advertisement plays and the owner information to the merchant corresponding to the advertisement.
- the working principle is: the recording unit 21 records the merchant corresponding to each advertisement; the playing unit 22 When the user clicks on the audio, the pre-advertising advertisement is played; the reading unit 23 reads the owner information corresponding to the advertisement playing terminal; the user information feedback unit 24 And feeding back to the merchant corresponding to the advertisement the number of times the advertisement is played and the owner information.
- the invention collects the information of the owner of the car radio advertisement, and then obtains the vehicle owner's consumption behavior information to feedback to the merchant, so as to timely, effectively and objectively reflect the number of times the advertisement is served and the object of the advertisement.
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Abstract
Description
本发明属于数据挖掘领域，尤其是涉及 一种车载收音机广告的投放监测方法以及监测装置 。 The invention belongs to the field of data mining, and in particular relates to a method for monitoring and monitoring a vehicle radio advertisement and a monitoring device.
当机动车驾驶员在驾车过程中，往往通过车载收音机收听各种各样的音频节目，各个节目实际上对应其相应的受众，，比如收听体育频道的听众往往对啤酒广告、汽车广告感兴趣，收听财经节目的听众，往往对保险、理财和证券类广告感兴趣，所以不同的收音机节目在捆绑广告的时候，均会考虑受众而匹配不同的广告，这已经是广告行业的常用手段。When the driver of a motor vehicle is driving, he often listens to various audio programs through the car radio. Each program actually corresponds to its corresponding audience. For example, listeners who listen to sports channels are often interested in beer advertisements and car advertisements. Listeners who listen to financial programs are often interested in insurance, wealth management and securities advertising. Therefore, different radio programs will consider different audiences when matching advertisements. This is already a common means of advertising industry.
因此，当用户收听具体某一个音频节目后，对应的广告就会播放给用户。而投放广告的商家对其受众情况也需要做一个信息收集和分析，做到对自己潜在客户的信息掌握，以便于在市场推广、用户开发的时候更好的做出行动。Therefore, when the user listens to a specific audio program, the corresponding advertisement is played to the user. The merchants who advertised also need to do a collection and analysis of information for their audiences, so as to grasp the information of their potential customers, so as to better act when marketing and user development.
但目前广告行业的用户信息收集办法是相对落后的，收集信息的方式还处于访谈、人工调查为主的阶段，一方面收集和调查过程需要由个人具体落实，不但成本高、而且效率低，另一方面受访者配合度不一，导致得到的信息不精准、不完全，影响了商家对消费者行为的判断。However, the current method of collecting user information in the advertising industry is relatively backward. The way to collect information is still in the stage of interviews and manual investigations. On the one hand, the collection and investigation process needs to be implemented by individuals, which is not only costly but also inefficient. On the one hand, the degree of cooperation of respondents is different, resulting in inaccurate and incomplete information, which affects the judgment of merchants on consumer behavior.
综上，针对于当前广告效果投放效果不精确、信息缺乏可靠来源的缺陷，需要提供一种通过采集车载收音机广告数据而定位广告投放受众的方法。In summary, in view of the inaccuracy of current advertising effect delivery and the lack of reliable sources of information, it is necessary to provide a method for locating an advertisement audience by collecting car radio advertisement data.
本发明实施例提供了一种车载收音机广告的投放监测方法 ， 目的在于 针对于当前广告效果投放效果不精确、信息缺乏可靠来源的缺陷，提供一种通过采集车载收音机广告数据而定位广告投放受众的方法。 The embodiment of the invention provides a method for monitoring the advertisement of a car radio, aiming at A method for locating an advertisement audience by collecting car radio advertisement data is provided for the defect that the current advertisement effect is inaccurate and the information lacks a reliable source.
本发明是这样实现的：一种车载收音机广告的投放监测方法，包括以下步骤： The present invention is implemented as follows: a method for monitoring the placement of a car radio advertisement, comprising the following steps:
记录各广告对应的商家； Record the merchants corresponding to each advertisement;
当用户点击音频时，播放事前广告； When the user clicks on the audio, the ad is played beforehand;
读取广告播放终端对应的车主信息； Reading the owner information corresponding to the advertisement playing terminal;
向所述广告对应的商家反馈广告播放次数以及所述车主信息。 The number of times the advertisement is played and the owner information are fed back to the merchant corresponding to the advertisement.
本发明实施例还提供了一种监测装置，包括： The embodiment of the invention further provides a monitoring device, comprising:
记录单元，播放单元，读取单元，用户信息反馈单元，其中： a recording unit, a playback unit, a reading unit, and a user information feedback unit, wherein:
记录单元，用于记录各广告对应的商家； a recording unit for recording a merchant corresponding to each advertisement;
播放单元，用于当用户点击音频时，播放事前广告； a playing unit, configured to play an advance advertisement when the user clicks on the audio;
读取单元，其输入端分别与所述记录单元的输出端以及所述播放单元的输出端连接，用于读取广告播放终端对应的车主信息； a reading unit, wherein the input end is respectively connected to the output end of the recording unit and the output end of the playing unit, and is configured to read the owner information corresponding to the advertisement playing terminal;
用户信息反馈单元，其输入端与所述读取单元的输出端连接，用于向所述广告对应的商家反馈广告播放次数以及所述车主信息。 The user information feedback unit is connected to the output end of the reading unit, and is configured to feed back the number of advertisement plays and the owner information to the merchant corresponding to the advertisement.
该发明通过收集收听车载收音机广告的车主信息，再具体分析后获取车主消费行为信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对象。 The invention collects the information of the owner of the car radio advertisement, and then obtains the vehicle owner's consumption behavior information to feedback to the merchant, so as to timely, effectively and objectively reflect the number of times the advertisement is served and the object of the advertisement.
图 1 是本发明实施例提供的一种车载收音机广告的投放监测方法 的流程示意图 ； 1 is a schematic flow chart of a method for monitoring placement of a car radio advertisement according to an embodiment of the present invention;
图 2 是本发明实施例提供的监测装置的结构示意图。 FIG. 2 is a schematic structural diagram of a monitoring apparatus according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的一种车载收音机广告的投放监测方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1 It is a schematic flowchart of a method for monitoring the delivery of a car radio advertisement provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中记录各广告对应的商家。 The merchant corresponding to each advertisement is recorded in step S101.
在本实施例中，以小型客车 A 的监测装置为例，记录其手机广告对应 B 公司，洗发水广告对应 C 公司，以此类推。 In this embodiment, taking the monitoring device of the small passenger car A as an example, the mobile phone advertisement corresponding to the B company is recorded, and the shampoo advertisement corresponds to C. Company, and so on.
在步骤 S102 中，当用户点击音频时，播放事前广告。 In step S102, when the user clicks on the audio, the advance advertisement is played.
当用户点击音频《今日说法》时，广告播放终端播放对应的手机广告。 When the user clicks on the audio "Today's Saying", the advertisement playing terminal plays the corresponding mobile phone advertisement.
在步骤 S103 中，读广告播放终端对应的车主信息。 In step S103, the owner information corresponding to the advertisement playing terminal is read.
根据现有技术，可以从后台得知广告播放终端，并可以推知与该终端对应的特定车辆，而特定车辆的车主信息，如消费习惯、经济实力、该车常常行驶的地点、驾车风格等信息就可以相应得到，这些信息与该手机广告一一对应。 According to the prior art, the advertisement playing terminal can be known from the background, and the specific vehicle corresponding to the terminal can be inferred, and the vehicle owner information of the specific vehicle, such as consumption habits, economic strength, the place where the car is frequently driven, the driving style, and the like. You can get it accordingly, and this information corresponds to the mobile phone advertisement.
在步骤 S104 中，向所述广告对应的商家反馈广告播放次数以及所述车主信息。 In step S104, the number of advertisements played and the owner information are fed back to the merchant corresponding to the advertisement.
如上一步骤中所采集数据，每月汇总信息向所述的手机广告对应的商家 B 公司反馈该广告对应的收听次数已经所述用户信息。 The data collected in the above step, the monthly summary information to the mobile phone corresponding to the merchant B The company feedback that the number of listens corresponding to the advertisement has already been the user information.
该发明通过收集收听车载收音机广告的车主信息，再具体分析后获取车主消费行为信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对象。 The invention collects the information of the owner of the car radio advertisement, and then obtains the vehicle owner's consumption behavior information to feedback to the merchant, so as to timely, effectively and objectively reflect the number of times the advertisement is served and the object of the advertisement.
图 2 是本发明实施例提供的一种监测装置的结构示意图，该用户推荐系统包括： 2 is a schematic structural diagram of a monitoring apparatus according to an embodiment of the present invention. The user recommendation system includes:
记录单元 21 ，播放单元 22 ，读取单元 23 ，用户信息反馈单元 24 ，其中： The recording unit 21, the playing unit 22, the reading unit 23, and the user information feedback unit 24, wherein:
记录单元 21 ，用于记录各广告对应的商家； a recording unit 21, configured to record a merchant corresponding to each advertisement;
播放单元 22 ，用于当用户点击音频时，播放事前广告； The playing unit 22 is configured to play an advance advertisement when the user clicks on the audio;
读取单元 23 ，其输入端分别与所述记录单元的输出端以及所述播放单元的输出端连接，用于读取广告播放终端对应的车主信息； Reading unit 23 The input end is respectively connected to the output end of the recording unit and the output end of the playing unit, and is used for reading the owner information corresponding to the advertisement playing terminal;
用户信息反馈单元 24 ，其输入端与所述读取单元的输出端连接，用于向所述广告对应的商家反馈广告播放次数以及所述车主信息。 User information feedback unit 24 The input end is connected to the output end of the reading unit, and is used for feeding back the number of advertisement plays and the owner information to the merchant corresponding to the advertisement.
其工作原理是：记录单元 21 ，记录各广告对应的商家；播放单元 22 ，当用户点击音频时，播放事前广告；读取单元 23 ，读取广告播放终端对应的车主信息；用户信息反馈单元 24 ，向所述广告对应的商家反馈广告播放次数以及所述车主信息。 The working principle is: the recording unit 21 records the merchant corresponding to each advertisement; the playing unit 22 When the user clicks on the audio, the pre-advertising advertisement is played; the reading unit 23 reads the owner information corresponding to the advertisement playing terminal; the user information feedback unit 24 And feeding back to the merchant corresponding to the advertisement the number of times the advertisement is played and the owner information.
该发明通过收集收听车载收音机广告的车主信息，再具体分析后获取车主消费行为信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对象。 The invention collects the information of the owner of the car radio advertisement, and then obtains the vehicle owner's consumption behavior information to feedback to the merchant, so as to timely, effectively and objectively reflect the number of times the advertisement is served and the object of the advertisement.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
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| Application Number | Priority Date | Filing Date | Title |
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| PCT/CN2016/091233 WO2018018274A1 (en) | 2016-07-24 | 2016-07-24 | Method for monitoring advertisement placement for vehicle-mounted radios, and monitoring apparatus |
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| PCT/CN2016/091233 WO2018018274A1 (en) | 2016-07-24 | 2016-07-24 | Method for monitoring advertisement placement for vehicle-mounted radios, and monitoring apparatus |
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