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WO2018018277A1 - 一种反馈酒店广告数据的方法以及数据采集装置 - Google Patents

一种反馈酒店广告数据的方法以及数据采集装置 Download PDF

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Publication number
WO2018018277A1
WO2018018277A1 PCT/CN2016/091236 CN2016091236W WO2018018277A1 WO 2018018277 A1 WO2018018277 A1 WO 2018018277A1 CN 2016091236 W CN2016091236 W CN 2016091236W WO 2018018277 A1 WO2018018277 A1 WO 2018018277A1
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Prior art keywords
advertisement
user
unit
merchant
user information
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PCT/CN2016/091236
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English (en)
French (fr)
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金蕾
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Priority to PCT/CN2016/091236 priority Critical patent/WO2018018277A1/zh
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/214—Specialised server platform, e.g. server located in an airplane, hotel, hospital

Definitions

  • the invention belongs to the field of data mining, and in particular relates to a method for feeding back hotel advertisement data and a data collection device.
  • hotel users After staying at the hotel, hotel users often watch a variety of video programs through smart set-top boxes. Each video program corresponds to its corresponding audience. For example, viewers watching football are often interested in beer advertisements and car advertisements, and viewers watching variety shows. Often interested in advertising, mobile phones and other advertising, so different videos in the bundle of advertising, will consider the audience and match different ads, which is already a common means of the advertising industry.
  • the merchants who advertised also need to do a collection and analysis of information for their audiences, so as to grasp the information of their potential customers, so as to better act when marketing and user development.
  • Embodiments of the present invention provide a method for feeding back hotel advertisement data, and the purpose is to A method for feeding back advertising data is provided for the defect that the current advertising effect is not accurate and the information lacks a reliable source.
  • the present invention is implemented in such a way that a method of feeding back hotel advertising data includes the following steps:
  • the pre-screen advertisement is played
  • the number of times the advertisement is played and the user information are fed back to the merchant corresponding to the advertisement.
  • the embodiment of the invention further provides a data collection device, comprising:
  • a recording unit a playback unit, a reading unit, and a user information feedback unit, wherein:
  • a recording unit for recording a merchant corresponding to each advertisement
  • a playing unit configured to play a pre-screen advertisement when the user clicks on the video
  • a reading unit wherein the input end is respectively connected to an output end of the recording unit and an output end of the playing unit, and is configured to read a room number and user information corresponding to the advertisement playing terminal;
  • the user information feedback unit is connected to the output end of the reading unit, and is configured to feed back the number of advertisement plays and the user information to the merchant corresponding to the advertisement.
  • the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the objects served.
  • FIG. 1 is a schematic flow chart of a method for feeding back hotel advertisement data according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a method for feeding back hotel advertisement data provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • the merchant corresponding to each advertisement is recorded in step S101.
  • taking the A hotel data collection device as an example, recording the mobile phone advertisement corresponding to the B company, the shampoo advertisement corresponding to C Company, and so on.
  • step S102 when the user clicks on the video, the pre-screen advertisement is played.
  • the advertisement playing terminal plays the corresponding mobile phone advertisement.
  • step S103 the room number and user information corresponding to the advertisement playing terminal are read.
  • the advertisement playing terminal can be known from the background, and the room number corresponding to the user who views the mobile phone advertisement can be inferred, and the personal information of the user needs to be registered when the room is opened, so that the user's ID number, consumption record, etc. can be passed.
  • Personal information information such as the user's age, consumption level, place of birth, and place of residence, which are in one-to-one correspondence with the mobile phone advertisement.
  • step S104 the number of advertisement plays and the user information are fed back to the merchant corresponding to the advertisement.
  • the data collected in the above step the monthly summary information to the mobile phone corresponding to the merchant B
  • the company responded to the number of times the advertisement corresponds to the user information.
  • the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the objects served.
  • FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention, where the user recommendation system includes:
  • a recording unit 21 configured to record a merchant corresponding to each advertisement
  • the playing unit 22 is configured to play the pre-screen advertisement when the user clicks on the video
  • Reading unit 23 The input end is connected to the output end of the recording unit and the output end of the playing unit, respectively, for reading the room number and user information corresponding to the advertisement playing terminal;
  • User information feedback unit 24 The input end is connected to the output end of the reading unit, and is used for feeding back the number of advertisement plays and the user information to the merchant corresponding to the advertisement.
  • the working principle is: the recording unit 21 records the merchant corresponding to each advertisement; the playing unit 22 When the user clicks on the video, the pre-screen advertisement is played; the reading unit 23 reads the room number and the user information corresponding to the advertisement playing terminal; the user information feedback unit 24 And feeding back to the merchant corresponding to the advertisement the number of times the advertisement is played and the user information.
  • the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner. The number of times and the objects served.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

属于数据挖掘领域，提供了一种反馈酒店广告数据的方法以及数据采集装置，方法包括：记录各广告对应的商家；当用户点击视频时，播放映前广告；读取广告播放终端对应的房间号和用户信息；向所述广告对应的商家反馈广告播放次数以及所述用户信息。通过收集观看广告的酒店用户信息，再具体分析后获取用户的年龄、消费水平、出生地、常住地等信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对象。

Description

一种反馈酒店广告数据的方法以及数据采集装置 技术领域
本发明属于数据挖掘领域，尤其是涉及 一种反馈酒店广告数据的方法以及数据采集装置 。
背景技术
酒店用户入住酒店后，往往通过智能机顶盒观看各种各样的视频节目，各个视频节目又对应其相应的受众，比如观看足球的观众往往对啤酒广告、汽车广告感兴趣，观看综艺节目的观众，往往对服饰、手机等广告感兴趣，所以不同的视频在捆绑广告的时候，均会考虑受众而匹配不同的广告，这已经是广告行业的常用手段。
因此，当用户点击具体某一个视频节目后，对应的广告就会呈现给观众。而投放广告的商家对其受众情况也需要做一个信息收集和分析，做到对自己潜在客户的信息掌握，以便于在市场推广、用户开发的时候更好的做出行动。
但目前广告行业的用户信息收集办法是相对落后的，收集信息的方式还处于访谈、人工调查为主的阶段，一方面收集和调查过程需要由个人具体落实，不但成本高、而且效率低，另一方面受访者配合度不一，导致得到的信息不精准、不完全，影响了商家对消费者行为的判断。
综上，针对于当前广告效果投放效果不精确、信息缺乏可靠来源的缺陷，需要提供一种通过采集酒店广告数据而定位广告投放受众的方法。
 技术问题
本发明实施例提供了一种反馈酒店广告数据的方法 ， 目的在于 针对于当前广告效果投放效果不精确、信息缺乏可靠来源的缺陷，提供一种反馈广告数据的方法。
技术解决方案
本发明是这样实现的：一种反馈酒店广告数据的方法，包括以下步骤：
记录各广告对应的商家；
当用户点击视频时，播放映前广告；
读取广告播放终端对应的房间号和用户信息；
向所述广告对应的商家反馈广告播放次数以及所述用户信息。
本发明实施例还提供了一种数据采集装置，包括：
记录单元，播放单元，读取单元，用户信息反馈单元，其中：
记录单元，用于记录各广告对应的商家；
播放单元，用于当用户点击视频时，播放映前广告；
读取单元，其输入端分别与所述记录单元的输出端以及所述播放单元的输出端连接，用于读取广告播放终端对应的房间号和用户信息；
用户信息反馈单元，其输入端与所述读取单元的输出端连接，用于向所述广告对应的商家反馈广告播放次数以及所述用户信息。
 有益效果
该发明通过收集观看广告的酒店用户信息，再具体分析后获取用户的年龄、消费水平、出生地、常住地等信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对象。
附图说明
图 1 是本发明实施例提供的一种反馈酒店广告数据的方法 的流程示意图 ；
图 2 是本发明实施例提供的数据采集装置的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图 1 是发明实施例提供的一种反馈酒店广告数据的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤 S101 中记录各广告对应的商家。
在本实施例中，以 A 酒店数据采集装置为例，记录其手机广告对应 B 公司，洗发水广告对应 C 公司，以此类推。
在步骤 S102 中，当用户点击视频时，播放映前广告。
当用户点击电视剧《小镇大法官》时，广告播放终端播放对应的手机广告。
在步骤 S103 中，读取广告播放终端对应的房间号和用户信息。
根据现有技术，可以从后台得知广告播放终端，并可以推知与观看手机广告的用户对应的房间号，而开房时需要登记用户的个人信息，从而可以通过用户的身份证号、消费记录等个人信息，获得用户的年龄、消费水平、出生地、常住地等信息，这些信息与该手机广告一一对应。
在步骤 S104 中，向所述广告对应的商家反馈广告播放次数以及所述用户信息。
如上一步骤中所采集数据，每月汇总信息向所述的手机广告对应的商家 B 公司反馈该广告对应的次数已经所述用户信息。
该发明通过收集观看广告的酒店用户信息，再具体分析后获取用户的年龄、消费水平、出生地、常住地等信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对象。
图 2 是本发明实施例提供的一种数据采集装置的结构示意图，该用户推荐系统包括：
记录单元 21 ，播放单元 22 ，读取单元 23 ，用户信息反馈单元 24 ，其中：
记录单元 21 ，用于记录各广告对应的商家；
播放单元 22 ，用于当用户点击视频时，播放映前广告；
读取单元 23 ，其输入端分别与所述记录单元的输出端以及所述播放单元的输出端连接，用于读取广告播放终端对应的房间号和用户信息；
用户信息反馈单元 24 ，其输入端与所述读取单元的输出端连接，用于向所述广告对应的商家反馈广告播放次数以及所述用户信息。
其工作原理是：记录单元 21 ，记录各广告对应的商家；播放单元 22 ，当用户点击视频时，播放映前广告；读取单元 23 ，读取广告播放终端对应的房间号和用户信息；用户信息反馈单元 24 ，向所述广告对应的商家反馈广告播放次数以及所述用户信息。
该发明通过收集观看广告的酒店用户信息，再具体分析后获取用户的年龄、消费水平、出生地、常住地等信息向商家反馈，从而向投放广告的商家及时、有效、客观的反映广告投放的次数和投放的对象。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种反馈酒店广告数据的方法，其特征在于，所述方法包括如下步骤：
    记录各广告对应的商家；
    当用户点击视频时，播放映前广告；
    读取广告播放终端对应的房间号和用户信息；
    向所述广告对应的商家反馈广告播放次数以及所述用户信息。
  2. 一种数据采集装置，其特征在于，所述数据采集装置包括：
    记录单元，播放单元，读取单元，用户信息反馈单元，其中：
    记录单元，用于记录各广告对应的商家；
    播放单元，用于当用户点击视频时，播放映前广告；
    读取单元，其输入端分别与所述记录单元的输出端以及所述播放单元的输出端连接，用于读取广告播放终端对应的房间号和用户信息；
    用户信息反馈单元，其输入端与所述读取单元的输出端连接，用于向所述广告对应的商家反馈广告播放次数以及所述用户信息。
PCT/CN2016/091236 2016-07-24 2016-07-24 一种反馈酒店广告数据的方法以及数据采集装置 Ceased WO2018018277A1 (zh)

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US5990885A (en) * 1997-07-29 1999-11-23 Network Machines, Inc. Personalized services, including a personal presence, for customers based upon collected personal preferences
CN101141484A (zh) * 2007-10-09 2008-03-12 华为技术有限公司 网络定向数据的处理方法、装置和系统
CN102572542A (zh) * 2011-12-31 2012-07-11 四川长虹电器股份有限公司 酒店定向视频和广告推送系统
CN103345512A (zh) * 2013-07-06 2013-10-09 北京品友互动信息技术有限公司 一种基于用户属性的网络广告点击率预测方法和装置
CN103763629A (zh) * 2013-12-31 2014-04-30 航天数字传媒有限公司 一种酒店业务视频系统
CN105761101A (zh) * 2016-02-04 2016-07-13 云南今日游情科技有限公司 基于相互选择的移动终端高精准度广告推送系统及方法

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5990885A (en) * 1997-07-29 1999-11-23 Network Machines, Inc. Personalized services, including a personal presence, for customers based upon collected personal preferences
CN101141484A (zh) * 2007-10-09 2008-03-12 华为技术有限公司 网络定向数据的处理方法、装置和系统
CN102572542A (zh) * 2011-12-31 2012-07-11 四川长虹电器股份有限公司 酒店定向视频和广告推送系统
CN103345512A (zh) * 2013-07-06 2013-10-09 北京品友互动信息技术有限公司 一种基于用户属性的网络广告点击率预测方法和装置
CN103763629A (zh) * 2013-12-31 2014-04-30 航天数字传媒有限公司 一种酒店业务视频系统
CN105761101A (zh) * 2016-02-04 2016-07-13 云南今日游情科技有限公司 基于相互选择的移动终端高精准度广告推送系统及方法

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