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CN102572542A - Hotel orientation video and advertisement push system - Google Patents

Hotel orientation video and advertisement push system Download PDF

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Publication number
CN102572542A
CN102572542A CN2011104573314A CN201110457331A CN102572542A CN 102572542 A CN102572542 A CN 102572542A CN 2011104573314 A CN2011104573314 A CN 2011104573314A CN 201110457331 A CN201110457331 A CN 201110457331A CN 102572542 A CN102572542 A CN 102572542A
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China
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module
intelligent video
multimedia
video equipment
advertising business
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Pending
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CN2011104573314A
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Chinese (zh)
Inventor
赵凌彦
毕可骏
李华宇
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Sichuan Changhong Electric Co Ltd
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Sichuan Changhong Electric Co Ltd
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Priority to CN2011104573314A priority Critical patent/CN102572542A/en
Publication of CN102572542A publication Critical patent/CN102572542A/en
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  • Information Transfer Between Computers (AREA)
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Abstract

The invention provides a hotel orientation video and advertisement push system, relates to the information technology and solves the problem that the current hotel orientation video and advertisement push system is not good in video stability. The technical scheme adopted by the invention is that the hotel orientation video and advertisement push system is formed in such a way that an intelligent video device is connected with an information service middleware through the internet, the information service middleware is connected with a multi-media advertisement service support system, an information acquisition module is connected with the information service middleware connected with the multi-media advertisement service support system, and the intelligent video device is connected with the multi-media advertisement service support system through a CDN server. The system provided by the invention has the beneficial effects that the user download speed is accelerated and the smooth performance is improved, and is suitable for the video and advertisement pushing.

Description

Directed video in hotel and advertisement pushing system
Technical field
The present invention relates to information technology, particularly the Internet video play-back technology.
Background technology
Along with growth in the living standard; TV, mobile phone and computer are day by day popularized; This three has the advantage of scale that regional coverage is wide, management is concentrated; Potential media value that it is huge and demonstration effect are also progressively paid close attention to and are studied gradually and excavate by people; Yet the overwhelming majority all is on TV about the commerce utilization of intelligent video equipment on the existing market, and the advertisement mode ubiquity the resource issue and managed inconvenient, problems such as information content is few, repeatability is play, the propagation specific aim is poor, the effective relevant oversight mechanism of shortage, the hysteresis of advertisement delivery effect feedback information.Social middle level business people of today is more and more; The viscosity in itself and chain hotel is not high; But it often uses chain hotel or hotel again, if chain hotel can be its tailor-made relevant continuation service, for example personalized service targetedly such as video, advertisement; Can let each other affinity increase, be beneficial to hotel's sustainable development.With existing hotel video ads system is example, because a lot of advertisement is not directed against the consumer group separately, causes the resource profligacy; Can not obtain the broadcast record of intelligent video equipment, influence the formulation of report form statistics analysis and advertisement putting strategy, collected various information effectively not utilized; For the user further considers, increase the affinity of user to the hotel, most of video resource need use the external memory device of USB to transmit; The source channel of video resource has nothing in common with each other, and the lack of uniform management and control often causes the advertisement film source issue disunity in the same area; Even not compatible; Can't realize good advertisement delivery effect, the screen playlist of looking in the equipment needs the concrete management personnel in each hotel to carry out this locality setting, when higher level's update notifications playlist; Each hotel's situation is different, can not guarantee to upgrade effectively synchronously.
To the problems referred to above, the personnel that design and develop also provide some to improve one's methods, and are 200820086869 patent application like application number, provide a kind of towards the information-based application system of restaurant industry.It comprises background server, one or more foreground computer, many data relay devices, many responsible data inputs of being responsible for data processing and management and visual terminal, the visual terminal of many station informations of handling; Be responsible for data input and the visual terminal of handling, foreground computer, be responsible for data input and/or wireless telecommunications wired with the data relay device with the visual terminal of processing and be connected, and/or the wireless telecommunications wired with background server of data relay device are connected.With respect to the level of informatization of current restaurant industry, this utility model can be obtained more information datas more accurately, reduces operating cost, and can alleviate waiter and manager's workload to a certain extent, increases work efficiency.And for example application number is 201020251962 a kind of hotel guest room control and information management system that patent provided; Comprise control terminal core processing module (1), terminal equipment (3), data input device (5), light units (7) and switchgear (9), said system comprises: be connected in communication card (2) between said control terminal core processing module (1) and the said terminal equipment (3), be connected in data acquisition unit (4) between said control terminal core processing module (1) and the said data input device (5) and the human-computer interaction interface (11) that links to each other with said control terminal core processing module (1).The present invention makes the guest realize the control to the guest room through human-computer interaction interface, thus the service that has realized comprising INCOM intercom between Query Information, guest room, exchanged with the housekeeping service center etc.; Make and to play Internet Protocol Television in the guest room; Traffic rate, stability and reliability have been improved.And for example application number is a kind of IPTV interactive advertisement implementation method based on EGP that patent provided of 200710048029; It is characterized in that: the EPG to advertising business throws in the mechanism that has adopted real-time request, dynamically generated; Comprise: the EPG page stays the advertisement position of playing advertisements in fixing position; Content in the advertisement position can be a video, picture or other medium, and concrete strategy is confirmed according to the design specification of EPG; When showing, the EPG page need use the advertising resource that returns on corresponding advertisement position, to represent to ad decision system request advertising resource.But through anatomizing comparison; Said method all can not be realized ensured sustained development services such as the tailor-made video, advertisement to the user; All not really good the realization merged remote playing monitoring and functions such as terminal log information statistical analysis and feedback to unified issue management and control, the assurance of resource broadcasting speed, three screens of multimedia resource file; Therefore need existing equipment be improved, address the above problem.
Summary of the invention
The present invention seeks to overcome the bad shortcoming of video stabilization property of present hotel video and advertisement pushing system, directed video in a kind of hotel and advertisement pushing system are provided.
The present invention solves the problems of the technologies described above the technical scheme that is adopted to be; Directed video in hotel and advertisement pushing system; It is characterized in that, comprise intelligent video equipment, multimedia advertising business support system, CDN server cluster, information acquisition module and messenger service middleware, said intelligent video equipment is connected with the messenger service middleware through the Internet; The messenger service middleware is connected with the multimedia advertising business support system; Information acquisition module is connected with the messenger service middleware, and information acquisition module is connected with the multimedia advertising business support system, and intelligent video equipment is connected with the multimedia advertising business support system through the CDN server cluster;
Said intelligent video equipment is used for carrying out information interaction with the CDN server cluster; Realize stable P2P download function and and other intelligent video equipment between carry out the P2P file transfer; Support the multimedia file issue and obtain feedback information; And can carry out alternately through messenger service middleware and multimedia advertising business support system, and carry out alternately with the user;
Said multimedia advertising business support system is used to realize the signal auditing of multimedia resource metadata; Pre-release multimedia resource is joined the download task list and the playing task tabulation of intelligent video equipment; And carry out statistical analysis according to the data that information acquisition module collects; Generate various forms; Be customized corresponding service of user and advertising business; And the intelligent video equipment that is connected with the multimedia advertising business support system through the messenger service middleware pushed service and the advertising business that customizes, the multimedia resource metadata that will examine user's selection of passing through according to the feedback of intelligent video equipment again sends to the CDN server nearest apart from intelligent video equipment;
The multimedia resource metadata that said CDN server cluster is used for that the multimedia advertising business support system is sent is cut into slices and is issued, for intelligent video equipment provides P2P distributing network;
Said information acquisition module is used for the various information of intelligent video terminal use are gathered, and sends the multimedia advertising business support system behind the collating sort to;
Said messenger service middleware is used to provide the information channel of end-to-end communication between intelligent video terminal and the multimedia advertising business support system.
Concrete; Said intelligent video equipment comprises message-driven module, CDN intelligent object and shows interactive module; Said message-driven module is connected with the demonstration interactive module; Show that interactive module is connected with the CDN intelligent object, the message-driven module is connected with the messenger service middleware through the Internet, and the CDN intelligent object is connected with the CDN server cluster;
Said message-driven module is used for carrying out alternately through messenger service middleware and multimedia advertising business support system, resolves and the response instruction sign indicating number, accomplishes the various function commands of intelligent video equipment;
Said CDN intelligent object is used for and carry out information interaction with the CDN server cluster, realizes stable P2P download function and with other intelligent video equipment between carry out the P2P file transfer, feedback information is issued and obtained to the support multimedia file;
Said demonstration interactive module is used for showing multimedia file to the user, and carries out alternately with the user.
Further, said multimedia advertising business support system comprises managing medium resource module, user management module, directed service propelling module, report form statistics module and content distribution administration module,
Said managing medium resource module is used to realize the signal auditing of multimedia resource metadata, and will examine the multimedia resource metadata of passing through and be sent to the CDN server cluster;
Said user management module is used for preparatory issuing multimedia resource is joined the download task list and the playing task tabulation of intelligent video equipment, supports the multimedia file down loading updating of intelligent video equipment to be provided with playing;
The intelligent video equipment that said directed service propelling module is used for being connected with the multimedia advertising business support system through the messenger service middleware pushes the service and the advertising business of customization;
The data that said report form statistics module is used for collecting according to information acquisition module are carried out statistical analysis, generate various forms, are customized corresponding service of user and advertising business;
The multimedia resource metadata that said content distribution administration module is used for will examine according to the feedback of intelligent video equipment user's selection of passing through sends to the CDN server nearest apart from intelligent video equipment.
The invention has the beneficial effects as follows; Through directed video in above-mentioned hotel and advertisement pushing system, carry out statistical analysis through the data that information acquisition module collects, generate various forms; Be customized corresponding service of user and advertising business; Increase the affinity in user and hotel, and adopt the CDN server cluster, improved user's download speed and smooth performance; Again the multimedia resource metadata is sent to the CDN server nearest apart from intelligent video equipment, so that the user has best efficient and stability when experiencing.
Description of drawings
Fig. 1 is the system block diagram of the embodiment of the invention.
Embodiment
The directed video in hotel of the present invention is connected with the messenger service middleware through the Internet by intelligent video equipment with the advertisement pushing system; The messenger service middleware is connected with the multimedia advertising business support system; Information acquisition module is connected with the messenger service middleware, and information acquisition module is connected with the multimedia advertising business support system, and intelligent video equipment connects to form through CDN server cluster and multimedia advertising business support system; Wherein, Intelligent video equipment is used for carrying out information interaction with the CDN server cluster, realize stable P2P download function and with other intelligent video equipment between carry out the P2P file transfer, support multimedia file to issue and obtain feedback information; And can carry out alternately through messenger service middleware and multimedia advertising business support system, and carry out alternately with the user; The multimedia advertising business support system is used to realize the signal auditing of multimedia resource metadata; Pre-release multimedia resource is joined the download task list and the playing task tabulation of intelligent video equipment; And carry out statistical analysis according to the data that information acquisition module collects; Generate various forms; Be customized corresponding service of user and advertising business; And the intelligent video equipment that is connected with the multimedia advertising business support system through the messenger service middleware pushed service and the advertising business that customizes, the multimedia resource metadata that will examine user's selection of passing through according to the feedback of intelligent video equipment again sends to the CDN server nearest apart from intelligent video equipment; The multimedia resource metadata that the CDN server cluster is used for that the multimedia advertising business support system is sent is cut into slices and is issued, for intelligent video equipment provides P2P distributing network; Information acquisition module is used for the various information of intelligent video terminal use are gathered, and sends the multimedia advertising business support system behind the collating sort to; The messenger service middleware is used to provide the information channel of end-to-end communication between intelligent video terminal and the multimedia advertising business support system.
Embodiment
This routine intelligent video equipment comprises message-driven module, CDN intelligent object and shows interactive module; The multimedia advertising business support system comprises managing medium resource module, user management module, directed service propelling module, report form statistics module and content distribution administration module, its system block diagram such as Fig. 1.
At first be connected with the demonstration interactive module by the message-driven module; Show that interactive module is connected with the CDN intelligent object; The message-driven module is connected with the messenger service middleware through the Internet, and the CDN intelligent object is connected with the CDN server cluster, and the messenger service middleware is connected with the multimedia advertising business support system; Information acquisition module is connected with the messenger service middleware; Information acquisition module and multimedia advertising business support system connect to form directed video in hotel and advertisement pushing system, and wherein, the message-driven module is used for carrying out alternately through messenger service middleware and multimedia advertising business support system; Resolve and the response instruction sign indicating number, accomplish the various function commands of intelligent video equipment; The CDN intelligent object is used for and carry out information interaction with the CDN server cluster, realizes stable P2P download function and with other intelligent video equipment between carry out the P2P file transfer, feedback information is issued and obtained to the support multimedia file; Show that interactive module is used for showing multimedia file to the user, and carry out alternately with the user; The managing medium resource module is used to realize the signal auditing of multimedia resource metadata, and will examine the multimedia resource metadata of passing through and be sent to the CDN server cluster; User management module is used for preparatory issuing multimedia resource is joined the download task list and the playing task tabulation of intelligent video equipment, supports the multimedia file down loading updating of intelligent video equipment to be provided with playing; The intelligent video equipment that directed service propelling module is used for being connected with the multimedia advertising business support system through the messenger service middleware pushes the service and the advertising business of customization; The data that the report form statistics module is used for collecting according to information acquisition module are carried out statistical analysis, generate various forms, are customized corresponding service of user and advertising business; The multimedia resource metadata that content distribution administration module is used for will examine according to the feedback of intelligent video equipment user's selection of passing through sends to the CDN server nearest apart from intelligent video equipment; The multimedia resource metadata that the CDN server cluster is used for that the multimedia advertising business support system is sent is cut into slices and is issued, for intelligent video equipment provides P2P distributing network; Information acquisition module is used for the various information of intelligent video terminal use are gathered, and sends the multimedia advertising business support system behind the collating sort to; The messenger service middleware is used to provide the information channel of end-to-end communication between intelligent video terminal and the multimedia advertising business support system.

Claims (3)

1. directed video in hotel and advertisement pushing system; It is characterized in that; Comprise intelligent video equipment, multimedia advertising business support system, CDN server cluster, information acquisition module and messenger service middleware; Said intelligent video equipment is connected with the messenger service middleware through the Internet, and the messenger service middleware is connected with the multimedia advertising business support system through information acquisition module, and intelligent video equipment is connected with the multimedia advertising business support system through the CDN server cluster;
Said intelligent video equipment is used for carrying out information interaction with the CDN server cluster; Realize stable P2P download function and and other intelligent video equipment between carry out the P2P file transfer; Support the multimedia file issue and obtain feedback information; And can carry out alternately through messenger service middleware and information acquisition module and multimedia advertising business support system, and carry out alternately with the user;
Said multimedia advertising business support system is used to realize the signal auditing of multimedia resource metadata; Pre-release multimedia resource is joined the download task list and the playing task tabulation of intelligent video equipment; And carry out statistical analysis according to the data that information acquisition module collects; Generate various forms; Be customized corresponding service of user and advertising business; And the intelligent video equipment that is connected with the multimedia advertising business support system through messenger service middleware and information acquisition module pushed service and the advertising business that customizes, the multimedia resource metadata that will examine user's selection of passing through according to the feedback of intelligent video equipment again sends to the CDN server nearest apart from intelligent video equipment;
The multimedia resource metadata that said CDN server cluster is used for that the multimedia advertising business support system is sent is cut into slices and is issued, for intelligent video equipment provides P2P distributing network;
Said information acquisition module is used for the various information of intelligent video terminal use are gathered; And send the multimedia advertising business support system behind the collating sort to, and the information channel of end-to-end communication between intelligent video terminal and the multimedia advertising business support system is provided;
Said messenger service middleware is used to provide the information channel of end-to-end communication between intelligent video terminal and the multimedia advertising business support system.
2. according to directed video in the said hotel of claim 1 and advertisement pushing system; It is characterized in that; Said intelligent video equipment comprises message-driven module, CDN intelligent object and shows interactive module that said message-driven module is connected with the demonstration interactive module, shows that interactive module is connected with the CDN intelligent object; The message-driven module is connected with the messenger service middleware through the Internet, and the CDN intelligent object is connected with the CDN server cluster;
Said message-driven module is used for carrying out alternately through messenger service middleware and information acquisition module and multimedia advertising business support system, resolves and the response instruction sign indicating number, accomplishes the various function commands of intelligent video equipment;
Said CDN intelligent object is used for and carry out information interaction with the CDN server cluster, realizes stable P2P download function and with other intelligent video equipment between carry out the P2P file transfer, feedback information is issued and obtained to the support multimedia file;
Said demonstration interactive module is used for showing multimedia file to the user, and carries out alternately with the user.
3. according to directed video of claim 1 or 2 said hotels and advertisement pushing system; It is characterized in that; Said multimedia advertising business support system comprises managing medium resource module, user management module, directed service propelling module, report form statistics module and content distribution administration module
Said managing medium resource module is used to realize the signal auditing of multimedia resource metadata, and will examine the multimedia resource metadata of passing through and be sent to the CDN server cluster;
Said user management module is used for preparatory issuing multimedia resource is joined the download task list and the playing task tabulation of intelligent video equipment, supports the multimedia file down loading updating of intelligent video equipment to be provided with playing;
The intelligent video equipment that said directed service propelling module is used for being connected with the multimedia advertising business support system through messenger service middleware and information acquisition module pushes the service and the advertising business of customization;
The data that said report form statistics module is used for collecting according to information acquisition module are carried out statistical analysis, generate various forms, are customized corresponding service of user and advertising business;
The multimedia resource metadata that said content distribution administration module is used for will examine according to the feedback of intelligent video equipment user's selection of passing through sends to the CDN server nearest apart from intelligent video equipment.
CN2011104573314A 2011-12-31 2011-12-31 Hotel orientation video and advertisement push system Pending CN102572542A (en)

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Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107613363A (en) * 2017-10-26 2018-01-19 四川长虹电器股份有限公司 A kind of system and method based on internet to hotel television advertisement
WO2018018278A1 (en) * 2016-07-24 2018-02-01 金蕾 Advertisement feedback technology usage count statistical method and a data acquisition device
WO2018018277A1 (en) * 2016-07-24 2018-02-01 金蕾 Method for feeding back hotel advertisement data and data collecting device
WO2018018279A1 (en) * 2016-07-24 2018-02-01 金蕾 Method for pushing information when feeding back ad serving object and data collecting device
CN109167842A (en) * 2018-10-24 2019-01-08 清华大学 Content distribution and transmission service service system and method based on mixing broadcast mode

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Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018018278A1 (en) * 2016-07-24 2018-02-01 金蕾 Advertisement feedback technology usage count statistical method and a data acquisition device
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CN109167842A (en) * 2018-10-24 2019-01-08 清华大学 Content distribution and transmission service service system and method based on mixing broadcast mode

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Application publication date: 20120711