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WO2017120830A1 - Procédé et système publicitaire destinés à des informations d'alerte lors de la sélection de la non-insertion d'une publicité - Google Patents

Procédé et système publicitaire destinés à des informations d'alerte lors de la sélection de la non-insertion d'une publicité Download PDF

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Publication number
WO2017120830A1
WO2017120830A1 PCT/CN2016/070932 CN2016070932W WO2017120830A1 WO 2017120830 A1 WO2017120830 A1 WO 2017120830A1 CN 2016070932 W CN2016070932 W CN 2016070932W WO 2017120830 A1 WO2017120830 A1 WO 2017120830A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
inappropriate
time period
pushing
current time
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/070932
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English (en)
Chinese (zh)
Inventor
陈学良
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/070932 priority Critical patent/WO2017120830A1/fr
Publication of WO2017120830A1 publication Critical patent/WO2017120830A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention belongs to the field of internet advertisement application technology, and particularly relates to an information reminding method and an advertisement system when selecting an advertisement without inserting an advertisement.
  • the embodiment of the invention provides a method for reminding information when no advertisement is inserted.
  • the purpose is to avoid inappropriate advertisements at inappropriate times, while protecting and highlighting the rights of rights holders.
  • the present invention is implemented in such a manner that an information reminding method when selecting an advertisement without inserting an advertisement includes the following steps:
  • An embodiment of the present invention further provides an advertising system, including:
  • a recording unit for recording an inappropriate time period label set for each advertisement
  • the query unit is used to query the current time when pushing the advertisement to the user
  • An advertisement pushing unit configured to avoid pushing an advertisement of the inappropriate time period label including the current time according to the current time
  • An information pushing unit wherein the input end is connected to the output end of the advertisement pushing unit, and is configured to push a patent to the user when the advertisement pushing unit pushes an advertisement with the suitable time period label for a suitable time period including a current time information.
  • the invention provides a method for reminding information when no advertisement is inserted for a time period It can avoid inappropriate advertisements at inappropriate times and protect and highlight the rights of invention creators.
  • FIG. 1 is a schematic flowchart of a method for reminding information when a advertisement is not inserted according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of an information reminding method when selecting an advertisement without inserting an advertisement provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 an inappropriate time period label set for each advertisement is recorded.
  • Time period labels are advertised by time period and special date. Like TV commercials, online media is more capable of determining whether or not to serve content through standard computer system time. For example, some services for ordering fast food through the Internet are not suitable when the consumer is eating or after, so the inappropriate time period label of the food advertisement can be positioned as 11:30 ⁇ 13:30 and 17:00 ⁇ 19:00. Such as at 20:00 ⁇ 22:00 In this prime time, usually the whole family watches a certain video together. At this time, it is not suitable to insert advertisements like underwear and adult products. Therefore, the inappropriate time period label of the advertisement can be positioned as 20:00 ⁇ 22:00. . For example, advertising in entertainment category is not suitable for working or class time, so you can position the inappropriate time period label to 9:00 ⁇ 12:00 and 13:30 ⁇ 18:00.
  • Unsuitable labels for advertisements are not limited to time periods, and may also include inappropriate age label, inappropriate gender, inappropriate geographical label, etc., and limit the population and region. For example, advertisements for punishing sanitary napkins are not suitable for people during working hours, and are not suitable for men. Therefore, advertisements of this type can be added to labels that are inappropriate for time and gender.
  • step S102 when the advertisement is pushed to the user, the current time is queried.
  • step S103 According to the current time, it is avoided to push an advertisement with the inappropriate time period label including the current time, and push the patent information to the user.
  • the patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
  • the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
  • the patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
  • the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
  • the invention can avoid the occurrence of inappropriate advertisements at inappropriate times by selecting not to insert advertisements for the time period. And protect and highlight the rights and interests of the inventors.
  • FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention, where the advertisement system includes:
  • the recording unit 21 is configured to record an inappropriate time period label set for each advertisement.
  • Time period labels are advertised by time period and special date. Like TV commercials, online media is more capable of determining whether or not to serve content through standard computer system time. For example, some services for ordering fast food through the Internet are not suitable when the consumer is eating or after, so the inappropriate time period label of the food advertisement can be positioned as 11:30 ⁇ 13:30 and 17:00 ⁇ 19:00. Such as at 20:00 ⁇ 22:00 In this prime time, usually the whole family watches a certain video together. At this time, it is not suitable to insert advertisements like underwear and adult products. Therefore, the inappropriate time period label of the advertisement can be positioned as 20:00 ⁇ 22:00. . For example, advertising in entertainment category is not suitable for working or class time, so you can position the inappropriate time period label to 9:00 ⁇ 12:00 and 13:30 ⁇ 18:00.
  • Unsuitable labels for advertisements are not limited to time periods, and may also include inappropriate age label, inappropriate gender, inappropriate geographical label, etc., and limit the population and region. For example, advertisements for punishing sanitary napkins are not suitable for people during working hours, and are not suitable for men. Therefore, advertisements of this type can be added to labels that are inappropriate for time and gender.
  • the query unit 22 is used to query the current time when pushing the advertisement to the user.
  • the advertisement pushing unit 23 has its input end and the output end of the recording unit 21 and the query unit 22, respectively.
  • the output is connected, according to the current time, for avoiding pushing an inappropriate time period including the current time with the advertisement of the inappropriate time period label.
  • the information pushing unit 24 has an input end connected to the output end of the advertisement pushing unit 23 for being used in the advertisement pushing unit 23 The push of the patent information to the user is avoided when pushing an inappropriate time period including the current time of the advertisement with the inappropriate time period label.
  • the working principle is that the recording unit 21 records an inappropriate time period label set for each advertisement, and the query unit 22 When the advertisement is pushed to the user, the current time is queried; the pushing unit 23 avoids pushing the inappropriate time period including the current time with the inappropriate time period label according to the current time, and the information pushing unit 24 Push patent information to the user.
  • the invention can avoid the occurrence of inappropriate advertisements at inappropriate times by selecting not to insert advertisements for the time period. And protect and highlight the rights and interests of the inventors.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention se rapporte au domaine technique des applications de publicité en ligne. Elle concerne un procédé et un système publicitaire destinés à des informations d'alerte lors de la sélection de la non-insertion d'une publicité, ledit procédé consistant : à enregistrer une étiquette de période inappropriée fixée pour chaque publicité ; lorsqu'une publicité est poussée vers un utilisateur, à consulter l'heure courante ; selon l'heure courante, à empêcher la poussée de publicités à des périodes inappropriées, comprenant l'heure courante, qui ont lesdites étiquettes de période inappropriée ; et à pousser également des informations de brevet vers l'utilisateur. Dans l'invention, grâce à la sélection de la non-insertion de publicités en fonction de périodes, il est possible d'empêcher l'apparition de publicités inopportunes à des moments inopportuns, et les droits et intérêts du créateur de l'invention sont protégés et mis en évidence.
PCT/CN2016/070932 2016-01-14 2016-01-14 Procédé et système publicitaire destinés à des informations d'alerte lors de la sélection de la non-insertion d'une publicité Ceased WO2017120830A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/070932 WO2017120830A1 (fr) 2016-01-14 2016-01-14 Procédé et système publicitaire destinés à des informations d'alerte lors de la sélection de la non-insertion d'une publicité

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/070932 WO2017120830A1 (fr) 2016-01-14 2016-01-14 Procédé et système publicitaire destinés à des informations d'alerte lors de la sélection de la non-insertion d'une publicité

Publications (1)

Publication Number Publication Date
WO2017120830A1 true WO2017120830A1 (fr) 2017-07-20

Family

ID=59310564

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/070932 Ceased WO2017120830A1 (fr) 2016-01-14 2016-01-14 Procédé et système publicitaire destinés à des informations d'alerte lors de la sélection de la non-insertion d'une publicité

Country Status (1)

Country Link
WO (1) WO2017120830A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101470883A (zh) * 2007-12-26 2009-07-01 联想(北京)有限公司 广告播放方法和广告播放设备
US20090171790A1 (en) * 2008-01-01 2009-07-02 Transaxtions Llc Time based targeted advertising
CN102158478A (zh) * 2011-01-31 2011-08-17 北京开心人信息技术有限公司 一种网络广告的更新方法及系统
CN102708198A (zh) * 2012-05-16 2012-10-03 杭州通策会综合服务有限公司 个性化网络广告的推送方法

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101470883A (zh) * 2007-12-26 2009-07-01 联想(北京)有限公司 广告播放方法和广告播放设备
US20090171790A1 (en) * 2008-01-01 2009-07-02 Transaxtions Llc Time based targeted advertising
CN102158478A (zh) * 2011-01-31 2011-08-17 北京开心人信息技术有限公司 一种网络广告的更新方法及系统
CN102708198A (zh) * 2012-05-16 2012-10-03 杭州通策会综合服务有限公司 个性化网络广告的推送方法

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