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WO2017028092A1 - Procédé et système de diffusion de publicité permettant de déclencher des informations lors de la diffusion d'une publicité de page web - Google Patents

Procédé et système de diffusion de publicité permettant de déclencher des informations lors de la diffusion d'une publicité de page web Download PDF

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Publication number
WO2017028092A1
WO2017028092A1 PCT/CN2015/087135 CN2015087135W WO2017028092A1 WO 2017028092 A1 WO2017028092 A1 WO 2017028092A1 CN 2015087135 W CN2015087135 W CN 2015087135W WO 2017028092 A1 WO2017028092 A1 WO 2017028092A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
advertisement
website
time
label
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2015/087135
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English (en)
Chinese (zh)
Inventor
常平
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2015/087135 priority Critical patent/WO2017028092A1/fr
Publication of WO2017028092A1 publication Critical patent/WO2017028092A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

Definitions

  • the invention belongs to the field of home appliances, and in particular relates to an information prompting method and an advertisement placing system when a webpage advertisement is placed.
  • the embodiment of the invention provides a method for prompting information when a webpage advertisement is served, and the purpose is to A solution is needed to address the inadequacy of current webpage advertisements, poor user experience, and the lack of a benefit to the inventor or right holder of the technology.
  • a method for prompting information when a webpage advertisement is placed comprising the following steps:
  • the content corresponding to the specific label is set as the interest of the user
  • the advertisement with the specific tag and the patent information are pushed to the user.
  • An embodiment of the present invention further provides an advertisement delivery system, including:
  • a recording unit configured to record a corresponding label preset by each website and a corresponding label preset for the advertisement
  • An interest identification unit whose input ends are respectively connected to the output end of the recording unit and the output end of the statistical unit, and is used when the user browses the website with the specific label for more than the time when the user browses the website with other labels.
  • At the threshold setting the content corresponding to the specific tag as the user's interest;
  • An advertisement pushing unit whose input end is connected to the interest identification unit, and is used for pushing an advertisement with the specific label to the user;
  • the patent information pushing unit has an input end connected to the output end of the advertisement pushing unit, and is configured to push the patent information to the user when the advertisement pushing unit pushes the advertisement with the specific label to the user.
  • the invention allows the system to automatically recognize the user's interest by monitoring the browsing time of the user on a certain website or a certain type of website, and comparing the browsing time of the user with other websites, and then pushing the advertisement related to the user's interest, thereby doing To the precise placement of advertising, and to protect and highlight the rights of the inventor.
  • FIG. 1 is a schematic flowchart of a method for prompting information when a webpage advertisement is provided according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an advertisement delivery system according to an embodiment of the present invention.
  • Figure 1 is a diagram of an embodiment of the invention. A schematic diagram of a flow of information presentation method when a webpage advertisement is placed. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 the corresponding label preset by each website and the corresponding label preset for the advertisement are recorded.
  • the 'game' can be preset to its corresponding label on the tgbus.com website.
  • 'literature' is preset as its corresponding label.
  • the nature of the website can be located by setting a label, in order to prepare for subsequent implementations of similar website push, advertisement access and the like.
  • the statistical method can be the absolute time for the user to open the website, but considering the case where the user leaves the computer without closing the website, the absolute time for the user to open the website and the frequency of the user clicking and operating the website can be considered.
  • the number of clicks and operations on the website by the user is greater than a certain threshold, the user is considered as the time when the user browses the website.
  • step S103 When the time when the user browses the website with the specific label is greater than the time when the user browses the website with the other label exceeds a certain threshold, the content corresponding to the specific label is set as the user's interest; and the specific label is pushed to the user. advertisment.
  • step S104 an advertisement having the specific tag and patent information are pushed to the user according to the user's interest.
  • the patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
  • the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
  • the patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
  • the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
  • the invention allows the system to automatically recognize the user's interest by monitoring the browsing time of the user on a certain website or a certain type of website, and comparing the browsing time of the user with other websites, and then pushing the advertisement related to the user's interest, thereby doing To the precise placement of advertising, and to protect and highlight the rights of the inventor.
  • FIG. 2 is a schematic structural diagram of an advertisement delivery system according to an embodiment of the present invention, where the advertisement delivery system includes:
  • the recording unit 21 is configured to record a corresponding label preset by each website and a corresponding label preset for the advertisement;
  • the statistical unit 22 is used for counting and recording the time when the user browses the website
  • the interest recognition unit 23 has its input end and the output end of the recording unit 21 and the statistical unit 22, respectively.
  • the output connection is used to set the content corresponding to the specific tag as the user's interest when the user browses the website with the specific tag for more than the time when the user browses the website with the other tag; the user is pushed; An advertisement having the specific tag;
  • An advertisement pushing unit 24 an input end thereof and the interest recognition unit 23 a connection for pushing an advertisement with the specific tag to a user;
  • Patent information pushing unit 25 its input end and the advertisement pushing unit 24
  • the output terminal is configured to push the patent information to the user when the advertisement pushing unit pushes the advertisement with the specific label to the user.
  • the working principle is as follows: the recording unit 21 records the corresponding label preset by each website and the corresponding label preset for the advertisement; the statistical unit 22 Count and record the time when users browse the website, interest identification unit 23 When the time when the user browses the website with the specific label is greater than the time when the user browses the website with the other label exceeds a certain threshold, the content corresponding to the specific label is set as the interest of the user; meanwhile, the advertisement pushing unit 24 The advertisement having the specific tag is pushed to the user, and the patent information push unit 25 pushes the patent information to the user.
  • the invention allows the system to automatically recognize the user's interest by monitoring the browsing time of the user on a certain website or a certain type of website, and comparing the browsing time of the user with other websites, and then pushing the advertisement related to the user's interest, thereby doing To the precise placement of advertising, and to protect and highlight the rights of the inventor.

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Databases & Information Systems (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé et un système de diffusion de publicité permettant de déclencher des informations lors de la diffusion d'une publicité de page Web, ledit procédé consistant : à enregistrer des étiquettes prédéfinies correspondant à des sites Web (S101) et des étiquettes prédéfinies correspondant à des publicités ; à compter et enregistrer le temps pendant lequel un utilisateur navigue sur un site Web (S102) ; si le temps pendant lequel l'utilisateur navigue sur un site Web ayant une étiquette spécifique dépasse d'un seuil spécifique le temps pendant lequel l'utilisateur navigue sur un site Web ayant une autre étiquette, à faire du contenu correspondant à ladite étiquette spécifique un centre d'intérêt de l'utilisateur (S103) ; et à pousser vers l'utilisateur une publicité ayant ladite étiquette spécifique, ainsi que des informations de brevet (S104). Selon ce procédé, le temps pendant lequel un utilisateur navigue sur un certain site Web ou un certain type de site Web est surveillé et comparé au temps pendant lequel l'utilisateur navigue sur un autre site Web. Ainsi, le système identifie automatiquement les centres d'intérêt de l'utilisateur et pousse ensuite des publicités pertinentes par rapport aux centres d'intérêt de l'utilisateur. Une diffusion de publicités précise est accomplie, et les droits et intérêts du créateur de l'invention sont protégés et mis en évidence.
PCT/CN2015/087135 2015-08-16 2015-08-16 Procédé et système de diffusion de publicité permettant de déclencher des informations lors de la diffusion d'une publicité de page web Ceased WO2017028092A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2015/087135 WO2017028092A1 (fr) 2015-08-16 2015-08-16 Procédé et système de diffusion de publicité permettant de déclencher des informations lors de la diffusion d'une publicité de page web

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2015/087135 WO2017028092A1 (fr) 2015-08-16 2015-08-16 Procédé et système de diffusion de publicité permettant de déclencher des informations lors de la diffusion d'une publicité de page web

Publications (1)

Publication Number Publication Date
WO2017028092A1 true WO2017028092A1 (fr) 2017-02-23

Family

ID=58050677

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2015/087135 Ceased WO2017028092A1 (fr) 2015-08-16 2015-08-16 Procédé et système de diffusion de publicité permettant de déclencher des informations lors de la diffusion d'une publicité de page web

Country Status (1)

Country Link
WO (1) WO2017028092A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN119048180A (zh) * 2024-10-30 2024-11-29 太逗科技集团有限公司 一种智能广告投放优化方法及系统

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1619534A (zh) * 2003-11-20 2005-05-25 鸿富锦精密工业（深圳）有限公司 产品型录智能搜索系统及方法
US20080040221A1 (en) * 2006-08-08 2008-02-14 Google Inc. Interest Targeting
CN103997507A (zh) * 2013-02-20 2014-08-20 腾讯科技（深圳）有限公司 一种信息的推送方法及装置
CN104199874A (zh) * 2014-08-20 2014-12-10 哈尔滨工程大学 一种基于用户浏览行为的网页推荐方法
CN104700289A (zh) * 2015-03-17 2015-06-10 中国联合网络通信集团有限公司 广告投放方法和装置

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1619534A (zh) * 2003-11-20 2005-05-25 鸿富锦精密工业（深圳）有限公司 产品型录智能搜索系统及方法
US20080040221A1 (en) * 2006-08-08 2008-02-14 Google Inc. Interest Targeting
CN103997507A (zh) * 2013-02-20 2014-08-20 腾讯科技（深圳）有限公司 一种信息的推送方法及装置
CN104199874A (zh) * 2014-08-20 2014-12-10 哈尔滨工程大学 一种基于用户浏览行为的网页推荐方法
CN104700289A (zh) * 2015-03-17 2015-06-10 中国联合网络通信集团有限公司 广告投放方法和装置

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN119048180A (zh) * 2024-10-30 2024-11-29 太逗科技集团有限公司 一种智能广告投放优化方法及系统

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