WO2017120830A1 - Method and advertisement system for alerting information when selecting not to insert advertisement - Google Patents
Method and advertisement system for alerting information when selecting not to insert advertisement Download PDFInfo
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- WO2017120830A1 WO2017120830A1 PCT/CN2016/070932 CN2016070932W WO2017120830A1 WO 2017120830 A1 WO2017120830 A1 WO 2017120830A1 CN 2016070932 W CN2016070932 W CN 2016070932W WO 2017120830 A1 WO2017120830 A1 WO 2017120830A1
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- the invention belongs to the field of internet advertisement application technology, and particularly relates to an information reminding method and an advertisement system when selecting an advertisement without inserting an advertisement.
- the embodiment of the invention provides a method for reminding information when no advertisement is inserted.
- the purpose is to avoid inappropriate advertisements at inappropriate times, while protecting and highlighting the rights of rights holders.
- the present invention is implemented in such a manner that an information reminding method when selecting an advertisement without inserting an advertisement includes the following steps:
- An embodiment of the present invention further provides an advertising system, including:
- a recording unit for recording an inappropriate time period label set for each advertisement
- the query unit is used to query the current time when pushing the advertisement to the user
- An advertisement pushing unit configured to avoid pushing an advertisement of the inappropriate time period label including the current time according to the current time
- An information pushing unit wherein the input end is connected to the output end of the advertisement pushing unit, and is configured to push a patent to the user when the advertisement pushing unit pushes an advertisement with the suitable time period label for a suitable time period including a current time information.
- the invention provides a method for reminding information when no advertisement is inserted for a time period It can avoid inappropriate advertisements at inappropriate times and protect and highlight the rights of invention creators.
- FIG. 1 is a schematic flowchart of a method for reminding information when a advertisement is not inserted according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of an information reminding method when selecting an advertisement without inserting an advertisement provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S101 an inappropriate time period label set for each advertisement is recorded.
- Time period labels are advertised by time period and special date. Like TV commercials, online media is more capable of determining whether or not to serve content through standard computer system time. For example, some services for ordering fast food through the Internet are not suitable when the consumer is eating or after, so the inappropriate time period label of the food advertisement can be positioned as 11:30 ⁇ 13:30 and 17:00 ⁇ 19:00. Such as at 20:00 ⁇ 22:00 In this prime time, usually the whole family watches a certain video together. At this time, it is not suitable to insert advertisements like underwear and adult products. Therefore, the inappropriate time period label of the advertisement can be positioned as 20:00 ⁇ 22:00. . For example, advertising in entertainment category is not suitable for working or class time, so you can position the inappropriate time period label to 9:00 ⁇ 12:00 and 13:30 ⁇ 18:00.
- Unsuitable labels for advertisements are not limited to time periods, and may also include inappropriate age label, inappropriate gender, inappropriate geographical label, etc., and limit the population and region. For example, advertisements for punishing sanitary napkins are not suitable for people during working hours, and are not suitable for men. Therefore, advertisements of this type can be added to labels that are inappropriate for time and gender.
- step S102 when the advertisement is pushed to the user, the current time is queried.
- step S103 According to the current time, it is avoided to push an advertisement with the inappropriate time period label including the current time, and push the patent information to the user.
- the patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
- the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
- the patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
- the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
- the invention can avoid the occurrence of inappropriate advertisements at inappropriate times by selecting not to insert advertisements for the time period. And protect and highlight the rights and interests of the inventors.
- FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention, where the advertisement system includes:
- the recording unit 21 is configured to record an inappropriate time period label set for each advertisement.
- Time period labels are advertised by time period and special date. Like TV commercials, online media is more capable of determining whether or not to serve content through standard computer system time. For example, some services for ordering fast food through the Internet are not suitable when the consumer is eating or after, so the inappropriate time period label of the food advertisement can be positioned as 11:30 ⁇ 13:30 and 17:00 ⁇ 19:00. Such as at 20:00 ⁇ 22:00 In this prime time, usually the whole family watches a certain video together. At this time, it is not suitable to insert advertisements like underwear and adult products. Therefore, the inappropriate time period label of the advertisement can be positioned as 20:00 ⁇ 22:00. . For example, advertising in entertainment category is not suitable for working or class time, so you can position the inappropriate time period label to 9:00 ⁇ 12:00 and 13:30 ⁇ 18:00.
- Unsuitable labels for advertisements are not limited to time periods, and may also include inappropriate age label, inappropriate gender, inappropriate geographical label, etc., and limit the population and region. For example, advertisements for punishing sanitary napkins are not suitable for people during working hours, and are not suitable for men. Therefore, advertisements of this type can be added to labels that are inappropriate for time and gender.
- the query unit 22 is used to query the current time when pushing the advertisement to the user.
- the advertisement pushing unit 23 has its input end and the output end of the recording unit 21 and the query unit 22, respectively.
- the output is connected, according to the current time, for avoiding pushing an inappropriate time period including the current time with the advertisement of the inappropriate time period label.
- the information pushing unit 24 has an input end connected to the output end of the advertisement pushing unit 23 for being used in the advertisement pushing unit 23 The push of the patent information to the user is avoided when pushing an inappropriate time period including the current time of the advertisement with the inappropriate time period label.
- the working principle is that the recording unit 21 records an inappropriate time period label set for each advertisement, and the query unit 22 When the advertisement is pushed to the user, the current time is queried; the pushing unit 23 avoids pushing the inappropriate time period including the current time with the inappropriate time period label according to the current time, and the information pushing unit 24 Push patent information to the user.
- the invention can avoid the occurrence of inappropriate advertisements at inappropriate times by selecting not to insert advertisements for the time period. And protect and highlight the rights and interests of the inventors.
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Abstract
Description
本发明属于互联网广告应用技术领域，尤其是涉及 一种选择不插入广告时的 信息提醒方法 以及广告系统 。 The invention belongs to the field of internet advertisement application technology, and particularly relates to an information reminding method and an advertisement system when selecting an advertisement without inserting an advertisement.
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权（版权）、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。 Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将'版权归特定人所有'的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如'滑动解锁'等有限几个专利外，用户很难看到某一专利就知道该专利的申请 / 权利人。 However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. In addition to a limited number of patents such as 'sliding and unlocking', it is difficult for users to see a patent and know the patent application. / Right holder.
这种情况所带来的严重后果是： The serious consequences of this situation are:
1 、专利权的保护难度大，一项好的技术出来后，马上就被复制； 1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;
2 、专利权 / 申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权 / 申请人的联系。 2, the patent / the applicant through the patent to show their product features are not effective, because the user is also unclear about a certain technology and patent rights / Applicant's contact.
综上，为充分保护本人的另外一个专利申请（名为《根据时间段选择不插入广告的方法以及广告插入系统》），让该本人的专利申请价值最大化，特提出一个解决办法。 In summary, in order to fully protect my other patent application (named "How to choose not to insert advertisements according to the time period and the advertisement insertion system"), to maximize the value of my patent application, a solution is proposed.
本发明实施例提供了一种选择不插入广告时的信息提醒方法 ， 目的避免了在不合适的时间出现不合适的广告，同时保护、彰显权利人的权益 。 The embodiment of the invention provides a method for reminding information when no advertisement is inserted. The purpose is to avoid inappropriate advertisements at inappropriate times, while protecting and highlighting the rights of rights holders.
本发明是这样实现的：一种选择不插入广告时的信息提醒方法，包括以下步骤： The present invention is implemented in such a manner that an information reminding method when selecting an advertisement without inserting an advertisement includes the following steps:
记录为各个广告设置的不适宜时间段标签； Record inappropriate time period labels set for each ad;
在向用户推送广告时，查询当前的时间； Query the current time when pushing an ad to a user;
根据当前的时间，避免推送不适宜时间段包括当前时间的带有所述不适宜时间段标签的广告，同时向用户推送专利信息。 According to the current time, it is avoided to push an advertisement with the inappropriate time period label including the current time, and push the patent information to the user.
本发明实施例还提供了一种广告系统，包括： An embodiment of the present invention further provides an advertising system, including:
记录单元，用于记录为各个广告设置的不适宜时间段标签； a recording unit for recording an inappropriate time period label set for each advertisement;
查询单元，在向用户推送广告时，用于查询当前的时间 ； The query unit is used to query the current time when pushing the advertisement to the user;
广告推送单元，根据当前的时间，用于避免推送不适宜时间段包括当前时间的带有所述不适宜时间段标签的广告； An advertisement pushing unit, configured to avoid pushing an advertisement of the inappropriate time period label including the current time according to the current time;
信息推送单元，其输入端与所述广告推送单元的输出端连接，用于在所述广告推送单元推送适宜时间段包括当前时间的带有所述适宜时间段标签的广告时，向用户推送专利信息。 An information pushing unit, wherein the input end is connected to the output end of the advertisement pushing unit, and is configured to push a patent to the user when the advertisement pushing unit pushes an advertisement with the suitable time period label for a suitable time period including a current time information.
该发明通过 针对针对时间段选择不插入广告 时的信息提醒方法 ，能够避免在不合适的时间出现不合适的广告，并保护、彰显发明创造者的权益 。 The invention provides a method for reminding information when no advertisement is inserted for a time period It can avoid inappropriate advertisements at inappropriate times and protect and highlight the rights of invention creators.
图 1 是本发明实施例提供的一种选择不插入广告时的信息提醒方法 的流程示意图 ； FIG. 1 is a schematic flowchart of a method for reminding information when a advertisement is not inserted according to an embodiment of the present invention;
图 2 是本发明实施例提供的一种广告系统的结构示意图。 FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1 是发明实施例提供的一种选择不插入广告时的信息提醒方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1 It is a schematic flowchart of an information reminding method when selecting an advertisement without inserting an advertisement provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S101 中，记录为各个广告设置的不适宜时间段标签。 In step S101, an inappropriate time period label set for each advertisement is recorded.
时间段标签即按照时间段和特殊日期进行广告促销。和电视广告一样，网络媒体更加能够通过标准的计算机系统时间来决定广告投放或不投放的内容。如一些通过网络订购快餐的服务不适宜在消费者饱餐时或之后出现，因此可以将餐饮广告的不适宜时间段标签定位为 11:30~13:30 和 17:00~19:00 。 如在 20:00~22:00 这个黄金时段，通常是全家一起看某一个视频，这时候，就不适宜插入类似内衣、成人用品等广告， 因此可以将该类广告的不适宜时间段标签定位为 20:00~22:00 。比如 休闲娱乐类的广告不适宜出现在上班或上课时间段，因此可以将其不适宜时间段标签定位为 9:00~12:00 和 13:30~18:00 。 Time period labels are advertised by time period and special date. Like TV commercials, online media is more capable of determining whether or not to serve content through standard computer system time. For example, some services for ordering fast food through the Internet are not suitable when the consumer is eating or after, so the inappropriate time period label of the food advertisement can be positioned as 11:30~13:30 and 17:00~19:00. Such as at 20:00~22:00 In this prime time, usually the whole family watches a certain video together. At this time, it is not suitable to insert advertisements like underwear and adult products. Therefore, the inappropriate time period label of the advertisement can be positioned as 20:00~22:00. . For example, advertising in entertainment category is not suitable for working or class time, so you can position the inappropriate time period label to 9:00~12:00 and 13:30~18:00.
对于广告的不适宜标签不限于时间段，也可以加入不适宜年龄段标签、不适宜性别、不适宜地域标签等，同时限定人群和地域。比如限时抢购卫生巾的广告，不适宜上班时段的人士，同时也不适宜男士，因此可以将该类广告加入不适宜时间段和不适宜性别的标签。 Unsuitable labels for advertisements are not limited to time periods, and may also include inappropriate age label, inappropriate gender, inappropriate geographical label, etc., and limit the population and region. For example, advertisements for punishing sanitary napkins are not suitable for people during working hours, and are not suitable for men. Therefore, advertisements of this type can be added to labels that are inappropriate for time and gender.
在步骤 S102 中，在向用户推送广告时，查询当前的时间。 In step S102, when the advertisement is pushed to the user, the current time is queried.
在步骤 S103 中，根据当前的时间，避免推送不适宜时间段包括当前时间的带有所述不适宜时间段标签的广告，同时向用户推送专利信息。 In step S103 According to the current time, it is avoided to push an advertisement with the inappropriate time period label including the current time, and push the patent information to the user.
所述专利信息包括但不限于：该技术的专利申请状态，该技术的专利申请 / 权利人、该技术的专利申请号、专利申请日等信息。 The patent information includes, but is not limited to, the state of patent application of the technology, the patent application of the technology / Information on the right holder, the patent application number of the technology, the patent application date, and the like.
所述专利信息是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。 The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
所述专利信息是可编辑的，可以根据专利申请权 / 专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。 The patent information is editable and can be based on patent application rights / The transfer of patent rights, dynamically pushed to the user: the current relevant rights holder of the patent.
所述专利信息的推送方式，可以采取小框显示、语音显示等让用户能够感知的推送方式。 The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
该发明通过 针对时间段选择不插入广告，能够避免在不合适的时间出现不合适的广告 ，并保护、彰显发明创造者的权益。 The invention can avoid the occurrence of inappropriate advertisements at inappropriate times by selecting not to insert advertisements for the time period. And protect and highlight the rights and interests of the inventors.
图 2 是本发明实施例提供的一种广告系统的结构示意图，该广告系统包括： FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention, where the advertisement system includes:
记录单元 21 ，用于记录为各个广告设置的不适宜时间段标签。 The recording unit 21 is configured to record an inappropriate time period label set for each advertisement.
时间段标签即按照时间段和特殊日期进行广告促销。和电视广告一样，网络媒体更加能够通过标准的计算机系统时间来决定广告投放或不投放的内容。如一些通过网络订购快餐的服务不适宜在消费者饱餐时或之后出现，因此可以将餐饮广告的不适宜时间段标签定位为 11:30~13:30 和 17:00~19:00 。 如在 20:00~22:00 这个黄金时段，通常是全家一起看某一个视频，这时候，就不适宜插入类似内衣、成人用品等广告， 因此可以将该类广告的不适宜时间段标签定位为 20:00~22:00 。比如 休闲娱乐类的广告不适宜出现在上班或上课时间段，因此可以将其不适宜时间段标签定位为 9:00~12:00 和 13:30~18:00 。 Time period labels are advertised by time period and special date. Like TV commercials, online media is more capable of determining whether or not to serve content through standard computer system time. For example, some services for ordering fast food through the Internet are not suitable when the consumer is eating or after, so the inappropriate time period label of the food advertisement can be positioned as 11:30~13:30 and 17:00~19:00. Such as at 20:00~22:00 In this prime time, usually the whole family watches a certain video together. At this time, it is not suitable to insert advertisements like underwear and adult products. Therefore, the inappropriate time period label of the advertisement can be positioned as 20:00~22:00. . For example, advertising in entertainment category is not suitable for working or class time, so you can position the inappropriate time period label to 9:00~12:00 and 13:30~18:00.
对于广告的不适宜标签不限于时间段，也可以加入不适宜年龄段标签、不适宜性别、不适宜地域标签等，同时限定人群和地域。比如限时抢购卫生巾的广告，不适宜上班时段的人士，同时也不适宜男士，因此可以将该类广告加入不适宜时间段和不适宜性别的标签。 Unsuitable labels for advertisements are not limited to time periods, and may also include inappropriate age label, inappropriate gender, inappropriate geographical label, etc., and limit the population and region. For example, advertisements for punishing sanitary napkins are not suitable for people during working hours, and are not suitable for men. Therefore, advertisements of this type can be added to labels that are inappropriate for time and gender.
查询单元 22 ，在向用户推送广告时，用于查询当前的时间。 The query unit 22 is used to query the current time when pushing the advertisement to the user.
广告推送单元 23 ，其输入端分别与所述记录单元 21 的输出端以及所述查询 单元 22 的输出端连接，根据当前的时间，用于避免推送不适宜时间段包括当前时间的带有所述不适宜时间段标签的广告。 The advertisement pushing unit 23 has its input end and the output end of the recording unit 21 and the query unit 22, respectively. The output is connected, according to the current time, for avoiding pushing an inappropriate time period including the current time with the advertisement of the inappropriate time period label.
信息推送单元 24 ，其输入端与所述广告推送单元 23 的输出端连接，用于在所述广告推送单元 23 避免推送不适宜时间段包括当前时间的带有所述不适宜时间段标签的广告时，向用户推送专利信息。 The information pushing unit 24 has an input end connected to the output end of the advertisement pushing unit 23 for being used in the advertisement pushing unit 23 The push of the patent information to the user is avoided when pushing an inappropriate time period including the current time of the advertisement with the inappropriate time period label.
其工作原理是：记录单元 21 记录为各个广告设置的不适宜时间段标签，查询单元 22 在向用户推送广告时，查询当前的时间；推送 单元 23 根据当前的时间，避免推送不适宜时间段包括当前时间的带有所述不适宜时间段标签的广告，同时，信息推送单元 24 向用户推送专利信息。 The working principle is that the recording unit 21 records an inappropriate time period label set for each advertisement, and the query unit 22 When the advertisement is pushed to the user, the current time is queried; the pushing unit 23 avoids pushing the inappropriate time period including the current time with the inappropriate time period label according to the current time, and the information pushing unit 24 Push patent information to the user.
该发明通过 针对时间段选择不插入广告，能够避免在不合适的时间出现不合适的广告 ，并保护、彰显发明创造者的权益。 The invention can avoid the occurrence of inappropriate advertisements at inappropriate times by selecting not to insert advertisements for the time period. And protect and highlight the rights and interests of the inventors.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/070932 WO2017120830A1 (en) | 2016-01-14 | 2016-01-14 | Method and advertisement system for alerting information when selecting not to insert advertisement |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/070932 WO2017120830A1 (en) | 2016-01-14 | 2016-01-14 | Method and advertisement system for alerting information when selecting not to insert advertisement |
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| WO2017120830A1 true WO2017120830A1 (en) | 2017-07-20 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/CN2016/070932 Ceased WO2017120830A1 (en) | 2016-01-14 | 2016-01-14 | Method and advertisement system for alerting information when selecting not to insert advertisement |
Country Status (1)
| Country | Link |
|---|---|
| WO (1) | WO2017120830A1 (en) |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101470883A (en) * | 2007-12-26 | 2009-07-01 | 联想(北京)有限公司 | Advertisement broadcasting method and equipment |
| US20090171790A1 (en) * | 2008-01-01 | 2009-07-02 | Transaxtions Llc | Time based targeted advertising |
| CN102158478A (en) * | 2011-01-31 | 2011-08-17 | 北京开心人信息技术有限公司 | Updating method for network advertisement and system thereof |
| CN102708198A (en) * | 2012-05-16 | 2012-10-03 | 杭州通策会综合服务有限公司 | Individualized network advertisement pushing method |
-
2016
- 2016-01-14 WO PCT/CN2016/070932 patent/WO2017120830A1/en not_active Ceased
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101470883A (en) * | 2007-12-26 | 2009-07-01 | 联想(北京)有限公司 | Advertisement broadcasting method and equipment |
| US20090171790A1 (en) * | 2008-01-01 | 2009-07-02 | Transaxtions Llc | Time based targeted advertising |
| CN102158478A (en) * | 2011-01-31 | 2011-08-17 | 北京开心人信息技术有限公司 | Updating method for network advertisement and system thereof |
| CN102708198A (en) * | 2012-05-16 | 2012-10-03 | 杭州通策会综合服务有限公司 | Individualized network advertisement pushing method |
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