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WO2017120829A1 - Procédé et système de publicité pour choisir, en fonction d'un intervalle de temps, de ne pas insérer une publicité - Google Patents

Procédé et système de publicité pour choisir, en fonction d'un intervalle de temps, de ne pas insérer une publicité Download PDF

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Publication number
WO2017120829A1
WO2017120829A1 PCT/CN2016/070931 CN2016070931W WO2017120829A1 WO 2017120829 A1 WO2017120829 A1 WO 2017120829A1 CN 2016070931 W CN2016070931 W CN 2016070931W WO 2017120829 A1 WO2017120829 A1 WO 2017120829A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
time period
inappropriate
time
advertisements
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/070931
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English (en)
Chinese (zh)
Inventor
陈学良
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/070931 priority Critical patent/WO2017120829A1/fr
Publication of WO2017120829A1 publication Critical patent/WO2017120829A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention belongs to the field of Internet advertising application technology, and more particularly to a method for selecting an advertisement without insertion according to a time period and an advertisement insertion system.
  • Advertising is a way of publicly and widely communicating information based on specific needs to the public through some form of media.
  • Embodiments of the present invention provide a method for selecting not to insert an advertisement according to a time period, so as to avoid inappropriate advertisements occurring at inappropriate times. .
  • the present invention is implemented in such a way that a method of selecting no insertion of advertisements according to a time period includes the following steps:
  • An embodiment of the present invention further provides an advertisement insertion system, including:
  • a recording unit for recording an inappropriate time period label set for each advertisement
  • the query unit is used to query the current time when pushing the advertisement to the user
  • the pushing unit is configured to avoid pushing an advertisement of the inappropriate time period label including the current time according to the current time.
  • the invention can avoid the occurrence of inappropriate advertisements at inappropriate times by selecting a method of not inserting advertisements for a time period.
  • FIG. 1 is a schematic flow chart of a method for selecting no insertion advertisement according to a time period according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a method for selecting no insertion advertisement according to a time period provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 an inappropriate time period label set for each advertisement is recorded.
  • Time period labels are advertised by time period and special date. Like TV commercials, online media is more capable of determining whether or not to serve content through standard computer system time. For example, some services for ordering fast food through the Internet are not suitable when the consumer is eating or after, so the inappropriate time period label of the food advertisement can be positioned as 11:30 ⁇ 13:30 and 17:00 ⁇ 19:00. Such as at 20:00 ⁇ 22:00 In this prime time, usually the whole family watches a certain video together. At this time, it is not suitable to insert advertisements like underwear and adult products. Therefore, the inappropriate time period label of the advertisement can be positioned as 20:00 ⁇ 22:00. . For example, advertising in entertainment category is not suitable for working or class time, so you can position the inappropriate time period label to 9:00 ⁇ 12:00 and 13:30 ⁇ 18:00.
  • Unsuitable labels for advertisements are not limited to time periods, and may also include inappropriate age label, inappropriate gender, inappropriate geographical label, etc., and limit the population and region. For example, advertisements for punishing sanitary napkins are not suitable for people during working hours, and are not suitable for men. Therefore, advertisements of this type can be added to labels that are inappropriate for time and gender.
  • step S102 when the advertisement is pushed to the user, the current time is queried.
  • step S103 The advertisement with the inappropriate time period label including the current time is not pushed according to the current time.
  • the invention can avoid the occurrence of inappropriate advertisements at inappropriate times by selecting a method of not inserting advertisements for a time period.
  • FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention, where the advertisement insertion system includes:
  • the recording unit 21 is configured to record an inappropriate time period label set for each advertisement.
  • Time period labels are advertised by time period and special date. Like TV commercials, online media is more capable of determining whether or not to serve content through standard computer system time. For example, some services for ordering fast food through the Internet are not suitable when the consumer is eating or after, so the inappropriate time period label of the food advertisement can be positioned as 11:30 ⁇ 13:30 and 17:00 ⁇ 19:00. Such as at 20:00 ⁇ 22:00 In this prime time, usually the whole family watches a certain video together. At this time, it is not suitable to insert advertisements like underwear and adult products. Therefore, the inappropriate time period label of the advertisement can be positioned as 20:00 ⁇ 22:00. . For example, advertising in entertainment category is not suitable for working or class time, so you can position the inappropriate time period label to 9:00 ⁇ 12:00 and 13:30 ⁇ 18:00.
  • Unsuitable labels for advertisements are not limited to time periods, and may also include inappropriate age label, inappropriate gender, inappropriate geographical label, etc., and limit the population and region. For example, advertisements for punishing sanitary napkins are not suitable for people during working hours, and are not suitable for men. Therefore, advertisements of this type can be added to labels that are inappropriate for time and gender.
  • the query unit 22 is used to query the current time when pushing the advertisement to the user.
  • a pushing unit 23 having an input end and an output end of the recording unit 21 and the query unit 22 The output is connected, according to the current time, for avoiding pushing an inappropriate time period including the current time with the advertisement of the inappropriate time period label.
  • the working principle is that the recording unit 21 records an inappropriate time period label set for each advertisement, and the query unit 22 When the advertisement is pushed to the user, the current time is queried; the push unit 23 avoids pushing the advertisement with the inappropriate time period label including the current time according to the current time according to the current time.
  • the invention can avoid the occurrence of inappropriate advertisements at inappropriate times by selecting a method of not inserting advertisements for a time period.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne un procédé et un système de publicité destinés à choisir, en fonction d'un intervalle de temps, de ne pas insérer une publicité, ledit procédé comportant les étapes consistant à: enregistrer un ensemble d'étiquettes d'intervalles de temps inadéquats pour chaque publicité (S101); lors de la distribution sélective d'une publicité à un utilisateur, interroger l'heure actuelle (S102); en fonction de l'heure actuelle, empêcher la distribution sélective de publicités dotées desdites étiquettes d'intervalles de temps inadéquats pour lesquelles l'intervalle de temps inadéquat comporte l'heure actuelle (S103). En choisissant de ne pas insérer de publicités en fonction d'intervalles de temps, il est possible d'empêcher l'apparition de publicités inadéquates à des heures inadéquates.
PCT/CN2016/070931 2016-01-14 2016-01-14 Procédé et système de publicité pour choisir, en fonction d'un intervalle de temps, de ne pas insérer une publicité Ceased WO2017120829A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/070931 WO2017120829A1 (fr) 2016-01-14 2016-01-14 Procédé et système de publicité pour choisir, en fonction d'un intervalle de temps, de ne pas insérer une publicité

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/070931 WO2017120829A1 (fr) 2016-01-14 2016-01-14 Procédé et système de publicité pour choisir, en fonction d'un intervalle de temps, de ne pas insérer une publicité

Publications (1)

Publication Number Publication Date
WO2017120829A1 true WO2017120829A1 (fr) 2017-07-20

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/070931 Ceased WO2017120829A1 (fr) 2016-01-14 2016-01-14 Procédé et système de publicité pour choisir, en fonction d'un intervalle de temps, de ne pas insérer une publicité

Country Status (1)

Country Link
WO (1) WO2017120829A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108805610A (zh) * 2018-05-21 2018-11-13 微梦创科网络科技（中国）有限公司 一种广告超投动态控制方法及系统

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1518713A (zh) * 2001-05-02 2004-08-04 ������������ʽ���� 用于提供和管理广告的系统和方法
CN101470883A (zh) * 2007-12-26 2009-07-01 联想(北京)有限公司 广告播放方法和广告播放设备
US20090171790A1 (en) * 2008-01-01 2009-07-02 Transaxtions Llc Time based targeted advertising
CN101656755A (zh) * 2008-08-22 2010-02-24 华为技术有限公司 广告节目传输和播放的方法及装置
CN102224517A (zh) * 2008-09-30 2011-10-19 雅虎公司 用于情境增强的广告创建的系统和方法

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1518713A (zh) * 2001-05-02 2004-08-04 ������������ʽ���� 用于提供和管理广告的系统和方法
CN101470883A (zh) * 2007-12-26 2009-07-01 联想(北京)有限公司 广告播放方法和广告播放设备
US20090171790A1 (en) * 2008-01-01 2009-07-02 Transaxtions Llc Time based targeted advertising
CN101656755A (zh) * 2008-08-22 2010-02-24 华为技术有限公司 广告节目传输和播放的方法及装置
CN102224517A (zh) * 2008-09-30 2011-10-19 雅虎公司 用于情境增强的广告创建的系统和方法

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108805610A (zh) * 2018-05-21 2018-11-13 微梦创科网络科技（中国）有限公司 一种广告超投动态控制方法及系统

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