TWI907574B - Operating method for electronic apparatus for providing advertisement message and electronic apparatus supporting thereof - Google Patents

Abstract

A method for providing an advertisement message by an electronic apparatus is provided. The method includes identifying identification information of a user for a service provided through the electronic apparatus and activity history information of the user for the service, identifying information about one or more advertisement categories for the user based on the identification information and the activity history information, determining advertisement content for one advertisement category determined according to a priority of the one or more advertisement categories based on the activity history information, and providing a first advertisement message including the advertisement content.

Description

Operating method of electronic device for providing advertising information and electronic device supporting the operating method.

This invention relates to a method and apparatus for providing an advertising message, and more specifically, to a method and electronic apparatus for providing an advertising message corresponding to an advertising category categorized based on a user's activity history.

With the development of electronic technology, e-commerce has become a shopping field. Customers can buy items online without having to go to a shopping mall or market in person, and the items purchased online can be delivered to a delivery address requested by the customer.

In the context of e-commerce, providing detailed and accurate product information significantly impacts service satisfaction, and therefore, various methods for providing more detailed and accurate information are being discussed.

In this regard, references can be made to relevant technical literature, such as KR 101756594B1 or KR101500849B1.

[Technical Objectives]

An advertising device is an electronic device used to provide advertising information that includes content suitable for a user's activity history, thereby increasing the user's convenience in using the service.

The technical issues to be solved by this invention are not limited to those described above, and those skilled in the art to which this invention pertains can clearly understand other technical issues not described from the following description. [Technical Solution]

This invention relates to a method of operating an electronic device for providing an advertising message and an electronic device supporting the method of operation.

According to one embodiment, a method for providing an advertising message via an electronic device is provided, the method comprising: identifying identification information of a user of a service provided through the electronic device and activity history information of the user of the service; identifying information about one or more advertising categories for the user based on the identification information and the activity history information; determining advertising content of an advertising category based on the activity history information according to the priority of one or more advertising categories; and providing a first advertising message containing the advertising content.

In one example implementation, the activity history information may include information about searches based on one of the keywords through the service, and the ad content may include information about search results corresponding to one of the keywords.

In one example implementation, the activity history information may include information about a specific item information page verified through the service, and the advertising content may include information about that specific item information page.

In one example embodiment, the activity history information may include information about a specific item information page that can be checked through an external link, and the advertisement content may include information about that specific item information page.

In one example implementation, the activity history information may include information about a list of items selected by the user, and the advertisement content may include information about at least one of the items included in the list.

In one exemplary embodiment, the activity history information includes information about an item purchased by the user, the advertising content includes information about the purchased item, and the first advertising message can be transmitted within a time period determined based on the time when the user purchased the item.

In one embodiment, the priority of one or more advertising categories can be determined based on the number of users corresponding to each of the one or more advertising categories and the sales volume of each of the one or more advertising categories.

In one embodiment, an advertising category can be determined by the descending order of priority among the one or more advertising categories, and when it is inappropriate to provide an advertising message based on one of the one or more advertising categories with a higher priority, the advertising category with the next higher priority can be determined as the advertising category.

In one example embodiment, the advertising category may be determined as a first advertising category corresponding to information about an item list selected by the user and included in the activity history information. The first advertising category may have the highest priority among the one or more advertising categories, and information about a first item included in the item list may be included in the advertising content.

In one example embodiment, when a plurality of items are included in the item list, the first item can be determined from among the plurality of items based on the user’s inflow rate to the item information page on the service.

In one example embodiment, when a plurality of items are included in the item list, the first item can be determined among the plurality of items based on the order in which the user added the item to one of the item lists.

In one embodiment, when it is inappropriate to provide advertising information based on the first advertising category, a second advertising category corresponding to information on an item information page for a specific item that is verified through the service and included in the activity history information can be determined as the first advertising category, and information on an item information page for a second item included in the specific item can be included in the advertising content.

In one example embodiment, when a plurality of items are included in a particular item, the second item may be determined as one of the plurality of items that has the highest inflow rate of users on one of the item information pages of the service.

In one example embodiment, when it is inappropriate to provide advertising information based on the second advertising category, a third advertising category corresponding to information about an item purchased by the user that is included in the activity history information may be determined as the advertising category, and information about a third item included in the purchased items may be included in the advertising content.

In one embodiment, the method further includes determining the priority of the one or more advertising categories for providing advertising information corresponding to each of the one or more advertising categories in one or more time zones, and the first advertising information may be provided in a specific time zone for providing advertising information corresponding to the one advertising category within the one or more time zones for providing advertising information.

In one embodiment, the method may further include: classifying a plurality of users whose activity history toward the service has been verified based on the priority of the one or more advertising categories into one or more user groups corresponding to each of the one or more advertising categories; determining one or more time zones for providing advertising messages to each of the one or more user groups in descending order of priority of the corresponding advertising categories; and providing an advertising message to the plurality of users based on the one or more advertising categories and the one or more time zones for providing advertising messages.

In one embodiment, the method may further include: determining a specific time zone for providing advertising messages to remaining users whose activity history for the service has not been verified; and providing such advertising messages containing common advertising content to such remaining users based on the specific time zone for providing advertising messages.

According to another embodiment, an electronic device configured to provide an advertising message is provided, comprising a processor and one or more memories configured to store one or more instructions, wherein the one or more instructions, when executed by the processor, cause the processor to perform: identifying identification information of a user of a service provided by the electronic device and activity history information of the user of the service; identifying information regarding one or more advertising categories for the user based on the identification information and the activity history information; determining advertising content of an advertising category based on the activity history information according to the priority of one or more advertising categories; and providing a first advertising message containing the advertising content.

According to another embodiment, a user device configured to output an advertising message is provided, comprising a processor and one or more memories configured to store one or more instructions, wherein the one or more instructions, when executed by the processor, can cause the processor to perform: acquiring identification information of a user of a service provided through an electronic device and activity history information of the user of the service; transmitting the identification information and the activity history information to the electronic device; receiving from the electronic device a first advertising message containing advertising content for the user; and outputting the first advertising message, wherein the advertising content can be determined based on an advertising category according to a priority determination of one or more advertising categories corresponding to the activity history information.

The various embodiments of the present invention described above are only a part of the embodiments of the present invention, and those skilled in the art to which the present invention pertains can derive and understand the various embodiments reflecting the technical features of the various embodiments of the present invention from the following description. [Effects]

This invention provides a method for providing advertising information by means of an electronic device configured to provide advertising information, which includes content suitable for a user's activity history, and thus has a technical effect in terms of user convenience in using the service.

The effects that can be obtained in this invention are not limited to those mentioned above, and those skilled in the art to which this invention pertains will clearly understand from the following description other effects not mentioned.

In the example embodiments described below, the components and features of various example embodiments are combined in a predetermined manner. Unless otherwise expressly stated, each component or feature is considered optional. Each component or feature may be implemented without being combined with other components or features. Various example embodiments may also be constructed by combining some components and/or features. The order of operations described in various example embodiments may be changed. Some configurations or features of certain example embodiments may be included in other example embodiments, or may be replaced by corresponding configurations or features of other example embodiments.

The description of the diagram does not describe procedures or operations that may obscure the essence of various examples and implementations, nor does it describe procedures or operations that can be understood at the level of a person of ordinary skill.

Throughout this specification, when a part is referred to as "comprising or including" a component, this description does not exclude the inclusion of other components unless otherwise described and actually includes them. Furthermore, the terms "-device/manufacturer," "-part," "module," and similar terms used in this specification mean a unit for performing at least one function and operation, and this configuration can be implemented by hardware, software, or a combination thereof. Additionally, in the context describing various embodiments (specifically, in the context of the accompanying invention claim), "a (or an)," "an," "the," and similar related terms may be used to include both singular and plural forms unless the context expressly indicates otherwise.

The following description, with reference to the accompanying diagram, details various implementations of the example. The following detailed description, in conjunction with the accompanying diagram, is intended to describe one example of various implementations of the example, and is not intended to represent the only example.

In addition, specific terms used in various example implementations are provided to help understand the various example implementations, and these specific terms can be changed to other forms and used without departing from the technology and scope of the various example implementations.

Figure 1 is a view illustrating an advertising message providing system, which is an electronic device used to provide advertising messages and can be implemented according to various embodiments.

Referring to Figure 1, the advertising message providing system according to various embodiments can be implemented in various types of electronic devices. For example, the advertising message providing system can be implemented in a server device 100 and a user device 200. In other words, the server device 100 and the user device 200 can perform the operations of the various embodiments of the present invention based on the advertising message providing system implemented in each device. At the same time, the advertising message providing system according to various embodiments is not limited to those shown in Figure 1, but can be implemented in various electronic devices and servers.

According to various embodiments, the server device 100 may be a device that performs wireless and wired communication with a plurality of user devices 200 and includes a memory with a large storage capacity. For example, the server device 100 may be a cloud device that collaborates with a plurality of user devices.

According to various embodiments, the user device 200 can be a device that can be used by a single user, such as a desktop personal computer (PC), a tablet PC, a mobile terminal, or the like. In addition, other electronic devices that perform similar functions can be used as the user device 200.

An advertising message providing system, according to various embodiments, may include various operating modules. Modules included in the advertising message providing system may be computer program code or one or more instructions, implemented such that a physical device (e.g., server device 100 and user device 200) implementing the advertising message providing system (or included in a physical device) can perform specified operations. In other words, the physical device implementing the advertising message providing system may store multiple modules in memory as computer program code, and when the multiple modules stored in memory are executed, the multiple modules can cause the physical device to perform specified operations corresponding to the multiple modules.

Figure 2 is a diagram illustrating one of the configurations of the server device and the user device according to various example embodiments.

Referring to Figure 2, the server device 100 and the user device 200 may each include an input/output section 210, a communicator 220, a memory 230 and a processor 240.

The input/output section 210 may be an interface or port of various types that receives user input or outputs information to a user. The input/output section 210 may include an input module and an output module, and the input module receives user input from a user. User input may take various forms, including one-key input, touch input, and voice input. Examples of an input module capable of receiving user input include a small keyboard, a keyboard and mouse, a touch sensor for sensing a user's touch, a microphone for receiving a voice signal, a camera for identifying a gesture and similar object by image recognition, a proximity sensor including at least one of an illuminance sensor and an infrared sensor for sensing a user's proximity, a motion sensor for identifying a user's movement by means of an accelerometer, a gyroscope sensor or similar object, and various other forms of input components for sensing or receiving various forms of user input in the related art, and an input module according to an embodiment of the present invention may include at least one of the devices listed above. Here, the touch sensor can be implemented as a touch panel attached to a display panel, a piezoelectric or capacitive touch sensor for sensing a touch through a touch film, an optical touch sensor for sensing a touch optically, and the like. Additionally, the input module can be implemented as an input interface (a Universal Serial Bus (USB) port, a Personal System/2 (PS/2) port, and the like) connected to an external input device for receiving user input, rather than sensing user input itself. Furthermore, the output module can output various types of information. The output module can include at least one of a display for outputting an image, a speaker for outputting sound, a tactile device for generating vibration, and various other forms of output components. Alternatively, the output module can be implemented as a port-type output interface connected to one of the individual output sections described above.

As an example, an output module in the form of a display can display text, still images, and video. The display may include at least one of the following: a liquid crystal display (LCD), an LED display, an OLED display, a flat panel display (FPD), a transparent display, a curved display, a flexible display, a 3D display, a holographic display, a projector, and various other devices capable of performing an image output function. This display may also be in the form of a touch display integrated with a touch sensor of an input module.

The communicator 220 can communicate with other devices. Therefore, the server device 100 and the user device 200 can transmit information to and receive information from other devices through the communicator. For example, the server device 100 and the user device 200 can use the communicator to perform inter-device communication or to communicate with other devices.

Here, communication (i.e., data transmission and reception) can be performed in a wired or wireless manner. For this purpose, the communicator can be configured as a wired communication module that connects to the Internet and the like via a local area network (LAN), a mobile communication module that exchanges data with a mobile communication network via a mobile communication base station, a short-range communication module that uses a wireless local area network (WLAN) communication method such as Wi-Fi or a wireless personal area network (WPAN) communication method such as Bluetooth or Zigbee, a satellite communication module that uses a global navigation satellite system (GNSS) such as GPS, or a combination thereof.

Memory 230 can store various types of information. The memory can store data temporarily or semi-permanently. For example, the memory of server device 100 can store data used to run an operating system (OS) of server device 100, data used to manage a website, data about a program or application (e.g., a web application) used to generate Braille, and similar data. Additionally, the memory can store the modules described above in the form of computer code.

Examples of storage device 230 may include a hard disk drive (HDD), a solid-state drive (SDD), a flash memory, a read-only memory (ROM), a random access memory (RAM), and the like. The storage device may be provided as an embedded type or a removable type.

Processor 240 controls the overall operation of server device 100 and user device 200. For this purpose, processor 240 can perform calculations and processing of various types of information and control the operation of components of server device 100. For example, processor 240 can execute programs or applications for providing advertising information. Processor 240 can be implemented as hardware, software, or a combination of hardware and software—a computer or a similar device. Processor 240 can be implemented as hardware in the form of an electronic circuit that processes an electrical signal to perform a control function, and can be implemented as software in the form of a program that operates the hardware processor 240. Furthermore, unless otherwise specifically mentioned in the following description, the operation of server device 100 and user device 200 can be understood as being performed under the control of processor 240. That is, when the modules implemented in the advertising message providing system are executed, these modules can be understood as controlling processor 240 to cause server device 100 and user device 200 to perform the following operations.

In summary, various implementation examples can be implemented through various parts. For example, various implementation examples can be implemented by hardware, firmware, software, a combination of hardware, firmware and software, or similar components.

In the case of hardware implementation, the method of various implementation examples can be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSDPs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), processors, controllers, microcontrollers, microprocessors and the like.

In the case of a firmware or software implementation, the functionality or operation described below can be performed in the form of a module, a program, or a function, depending on the method of various implementation examples. For example, software code can be stored in memory and executed by a processor. The memory can be located inside or outside the processor and can transfer data to and receive data from the processor via various known components.

The various examples and embodiments described below will be described in more detail based on the technical spirit described above. The content described above can be applied to the various examples and embodiments described below. For example, operations, functions, terms and similarities not defined in the various examples and embodiments described below can be performed and described based on the foregoing description.

In the following description, various implementation examples will be described under the premise that a server device 100 performs an advertising message provision operation, and according to the various implementation examples, a user device 200 that obtains an advertising message from the server device 100 can output the advertising message.

Figure 3 is a diagram illustrating one of the operating methods of an electronic device for providing an advertising message, according to various embodiments.

According to various embodiments, in operation 301, server device 100 can identify the identification information and activity history information of a user of a service provided through electronic devices.

For example, user identification information for services provided through electronic devices may include information about an identifier of the user using the service.

For example, user identification information for a service provided through an electronic device may include information about an ad provider identifier given to a user by a service administrator to provide an advertisement to the user using the service. That is, even if a user using the service has not registered for the corresponding service and has not provided an identifier to the corresponding user, an ad provider identifier for providing an advertisement may still be provided to the corresponding user.

For example, the activity history information of a user of a service provided through an electronic device may include information about information that can be obtained based on the user's activity history of using the corresponding service. Here, the activity history of a user of the corresponding service may be a history obtained by categorizing procedures up to the point where the user purchases an item according to each procedure, such as: 1) searching for a specific item through the corresponding service; 2) checking an item information page for a specific item through the corresponding service; 3) checking an item information page for a specific item through an external access path; 4) adding a specific item to an item list selected by the user, such as a list to be purchased by the user through the corresponding service; or 5) the user who accesses the corresponding service purchasing a specific item through the corresponding service.

As an example, a user of the service may perform an operation to search for a specific item through the corresponding service, and the user's activity history information may include information related to a search based on a keyword used to search for the specific item through the corresponding service. In this case, the information contained in the activity history information related to the search based on the keyword related to the specific item can be used by server device 100 to determine, according to operation 305 described below, advertising content related to a specific advertising category.

As another example, a user of the service may perform an operation to check a specific item information page related to a specific item through the corresponding service, and the user's activity history may include information about the specific item information page checked through the corresponding service for a specific item. In this case, the information about the specific item information page related to a specific item contained in the activity history can be used by server device 100 to determine advertising content related to a specific advertising category according to operation 305 described below.

Alternatively, as another example, a user of the service may perform an operation to check a specific item information page related to a specific item via an external link or another access path, and the user's activity history may include information about the specific item information page checked for the specific item via the corresponding external link or another access path. In this case, the information about the specific item information page related to the specific item contained in the activity history can be used by server device 100 to determine advertising content related to a specific advertising category according to operation 305 described below.

Alternatively, as another example, a user of the service may add an item to an item list selected by the user through the corresponding service, and the user's activity history may include information about the item list selected by the user through the corresponding service. Here, the item list selected by the user through the corresponding service may refer to a list of items to be purchased, including items selected for the user to purchase. In this case, the information in the activity history regarding the item list selected by the user through the corresponding service can be used by server device 100 to determine advertising content related to a specific advertising category according to operation 305 described below.

Alternatively, as another example, a user of the service may perform an operation to purchase an item through the corresponding service, and the user's activity history information may include information about the item purchased by the user through the corresponding service. In this case, the information about the item purchased by the user included in the activity history information can be used by server device 100 to determine advertising content related to a specific advertising category according to operation 305 described below, and can be used by server device 100 to provide an advertising message containing the corresponding advertising content in a time zone for providing advertising information according to operation 307, which is determined taking into account the time when the user purchased the item. Therefore, in the case of advertising related to the purchase of goods, electronic devices can provide advertising information for a corresponding item at the time when the user expects to make a new purchase, by referring to the characteristics of the item purchased by the user and the user's purchase history. Thus, by providing the user with an advertisement at the time when the user expects to purchase the item again, the user can receive the advertising information at the time when they need to purchase the corresponding item, and through this, they are very likely to make a purchase.

According to various implementation examples, in operation 303, server device 100 can identify information about one or more advertising categories based on user-identified identification information and activity history information.

For example, information regarding one or more advertising categories may include information about an advertising category corresponding to a search related to a keyword used to search for a specific item, and the information about an advertising category is included in the user's activity history information verified by server device 100 according to operation 301. That is, information regarding one or more advertising categories may include information about the advertising category corresponding to the operation performed by the user to search for a specific item.

For example, information regarding one or more advertising categories may include information about an advertising category corresponding to information on a specific item information page viewed through a corresponding service, and information about an advertising category may be included in the user's activity history information verified by server device 100 according to operation 301. That is, information regarding one or more advertising categories may include information about advertising categories corresponding to the operation performed by a user to view specific item information pages related to a specific item through a corresponding service.

For example, information about one or more advertising categories may include information about an advertising category corresponding to information about checking a specific item information page for a specific item via an external link or another access path, and the information about an advertising category is included in the user's activity history information checked by server device 100 according to operation 301. That is, information about one or more advertising categories may include information about advertising categories corresponding to the operation by which a user checks a specific item information page related to a specific item via an external link or another access path.

For example, information about one or more advertising categories may include information about one advertising category corresponding to information about an item list selected by the user, and information about an advertising category is included in the user's activity history information verified by server device 100 according to operation 301. That is, information about one or more advertising categories may include information about the advertising category corresponding to the operation of adding an item to an item list selected by the user through the corresponding service.

For example, information about one or more advertising categories may include information about an advertising category corresponding to information about an item purchased by a user, and the information about an advertising category is included in the user's activity history information verified by server device 100 according to operation 301. That is, information about one or more advertising categories may include information about advertising categories corresponding to the user's operation of purchasing an item through the corresponding service.

For example, information about one or more advertising categories verified by server device 100 according to operation 303 can be used by server device 100 to determine advertising content related to a specific advertising category according to operation 305 described below.

According to various implementation examples, in operation 305, server device 100 can determine the advertising content of an advertising category based on the identified activity history information and according to the priority of one or more advertising categories.

For example, the priority of one or more advertising categories can be determined based on the number of users corresponding to each of the one or more advertising categories. That is, the priority of each advertising category can be determined by the number of users performing various operations related to the service of event history information. Here, the various operations related to the service of event history information may include the operations described above: 1) searching for a specific item through the service; 2) checking a specific item information page related to the specific item through the service; 3) checking a specific item information page related to the specific item through an external link or another access path; 4) adding the item to an item list selected through the service; and 5) purchasing the item through the service.

For example, the priority of one or more advertising categories can be determined based on the sales revenue generated by each of the advertising categories. That is, when an advertising message containing advertising content corresponding to each advertising category is provided to a user of the service, and the user purchases an item related to the received advertising content, the sales revenue based on the purchase of the item can be compared to the sales revenue generated by each advertising category, and priority can be determined based on the sales revenue generated by each advertising category. As an example, when an advertising message containing advertising content corresponding to one advertising category is provided once, the unit sales revenue generated by the corresponding advertising category can be compared by the server device 100 and used to determine the priority of the corresponding advertising category.

For example, the priority of one or more advertising categories can be determined by considering the number of users corresponding to each of the one or more advertising categories described above and the sales generated by each of the one or more advertising categories described above. In addition, the priority of each advertising category can be determined according to an example, and the electronic device can change the priority based on at least one of multiple pieces of information regarding user inflow, sales, service usage time and number of users according to an advertising method corresponding to each priority, and can transmit an advertising message based on the changed priority.

For example, an ad category can be determined as one of one or more ad categories in descending order of priority. That is, the ad category with a high priority among one or more ad categories can be determined as the ad category for the ad message. If it is inappropriate to provide ad messages based on an ad category with a high priority, or if the server device 100 determines that it is inappropriate, the ad category with the next lower priority can be determined as the ad category for the ad message. Here, "the situation where it is inappropriate to provide advertising information based on a high-priority advertising category" or "the situation where the server device 100 determines that it is inappropriate" can refer to a situation where one of the items in the advertising content corresponding to the advertising category is unavailable (e.g., due to the item being undeliverable or out of stock), or a situation where the content contained in the advertising content is unsuitable for use as advertising content (due to the risk of sensationalism or violence to all or some users).

For example, among one or more advertising categories, the advertising category corresponding to information about an item list selected by a user can be determined as the advertising category with the highest priority. That is, the advertising category corresponding to the action of adding an item to an item list selected by a user through the service can be determined as the advertising category with the highest priority.

At this point, the advertising content corresponding to the advertising category of the information about the item list selected by the user can be determined as the advertising content of a specific item in the item list selected by the user. That is, when a user adds a specific item to the item list selected by the user through the service, the advertising content of the corresponding specific item can be determined as information to be included in the advertising message to be provided to the user.

When a user adds multiple items to an item list selected by the user through the service, the items for which the advertisement is advertised can be determined from among the multiple corresponding items in descending order of their inflow rate to the item information pages of the multiple users on the service. Alternatively, the items for which the advertisement is advertised can be determined from among the multiple corresponding items based on the order in which the user adds the items to one of the item lists selected by the user.

Here, the target item to be included in the ad content of the ad category corresponding to the information about the user-selected item list is not limited to one item, and two or more items can be target items to be included in the corresponding ad content. In this case, taking into account the descending order of the user's inflow rate to the item information page through the ad message or the priority of adding items to the user-selected item list, an item with a high priority can be given priority to become a target item to be included in the corresponding ad content. In addition, if an item with a high priority is unavailable (e.g., due to undeliverable or out-of-stock conditions) or if the content included in an advertisement for an item with a high priority is unsuitable for use as advertising content (due to a risk of sexually explicit or violent content to all or some users), the next priority item may be a target item included in the corresponding advertisement.

For example, if providing advertising information based on an advertising category corresponding to information about a list of items selected by a user is inappropriate or is determined to be inappropriate by the server device 100, the advertising category corresponding to information about a specific item information page that allows users to check specific items through the service can be determined as the advertising category with the next higher priority.

In this case, advertising content corresponding to the advertising category of a specific item information page that allows users to check a specific item through the service can be determined as advertising content for a specific item checked by the user through the item information page within the service. That is, when a user checks a specific item's item information page through the service, the advertising content corresponding to that specific item can be determined as information to be included in the advertising message to be provided to the user.

When a user views one of multiple items on an item information page through the service, the item corresponding to the advertising content can be determined from among the multiple corresponding items in descending order of the users' inflow rate on the item information pages of the service. As an example, among the multiple items viewed by a user on their item information page through the service, the item with the highest access rate attributable to the multiple users on the service in terms of item information page inflow rate can be determined as the item corresponding to the advertising content.

For example, if providing advertising information based on an advertising category corresponding to information about a specific item information page for checking a specific item through a service is inappropriate or is determined to be inappropriate by the server device 100, the advertising category corresponding to information about information about checking a specific item through an external link or another access path can be determined as the advertising category with the next priority.

In this case, advertising content corresponding to an advertising category that relates to information on a specific item's information page accessed via an external link or another access path can be determined as advertising content for a specific item accessed by a user through an item information page accessed via an external link or another access path. That is, when a user accesses an item's information page via an external link or another access path, the advertising content corresponding to that specific item can be determined as information to be included in the advertising message to be provided to the user.

When a user checks an item information page for one of a plurality of items via an external link or another access path, the item corresponding to the advertised content can be determined from among the plurality of corresponding items in descending order of the item information page inflow rate attributable to users who viewed the ad message. As an example, among the plurality of items checked by a user on their item information page via an external link or another access path, the item with the highest access rate attributable to users who viewed the ad message can be determined as the item corresponding to the advertised content.

For example, if it is inappropriate or determined by the server device 100 to provide advertising information based on an advertising category corresponding to information about a specific item's information page that is checked through an external link or another access path, the advertising category corresponding to information about items that the user has purchased may be determined as the advertising category with the next higher priority.

At this time, advertising content corresponding to the category of advertising information about items purchased by the user through the service can be determined as advertising content for a specific item purchased by the user through the service. That is, when a user purchases a specific item through the service, it can be determined that the advertising content for the specific item is included in an advertising message to be provided to the user, and since the advertising message is provided for an item that the user has purchased, the server device 100 can provide the advertising message at a point in time or a time period determined by considering the time when the user purchased the corresponding specific item.

For example, if providing advertising information based on an advertising category corresponding to information about items purchased by a user is inappropriate or is determined to be inappropriate by the server device 100, the advertising category corresponding to information related to a search based on a keyword used to search for a specific item through the service can be determined as the advertising category with the next higher priority.

At this point, advertising content corresponding to advertising categories related to information used to search for specific items through the service using keywords can be determined as advertising content for the specific item corresponding to the keyword search results. That is, when a user searches for a specific item through the service using a keyword, the advertising content for that specific item can be determined as information to be included in the advertising message to be provided to the user.

The ad category can be determined based on the priority of one or more ad categories, not limited to the examples described above, and the ad category of ad content can be determined differently based on various criteria that can prioritize ad categories.

For example, the time zone for providing one or more advertising messages corresponding to one or more advertising categories can be set based on the priority of one or more advertising categories. That is, the server device 100 can determine the time zone for providing one or more advertising messages corresponding to one or more advertising categories based on the priority of one or more advertising categories. When the server device 100 determines the time zone for providing one or more advertising messages corresponding to one or more advertising categories based on the priority of one or more advertising categories, the server device 100 can provide an advertising message containing specific advertising content based on the time zone used to provide advertising messages corresponding to one of the advertising categories determined according to the priority.

For example, multiple users whose activity history for the targeted service has been verified can be categorized into one or more user groups corresponding to one or more advertising categories based on the priority of one or more advertising categories, and the time zone for one or more advertising messages for one or more user groups can be provided in the descending order of the priority of the advertising categories. That is, server device 100 can classify multiple users whose activity history for services is checked according to the priority of one or more advertising categories into one or more user groups corresponding to one or more advertising categories, and determine the time zone for providing one or more advertising messages to one or more user groups in descending order of priority of the corresponding advertising categories, and based on this, server device 100 can provide an advertising message to multiple users.

As an example, server device 100 may prioritize providing an ad message containing specific ad content to a first user group corresponding to an ad category with the highest priority, and then provide the ad message containing specific ad content to a second user group corresponding to an ad category with the next highest priority. Alternatively, as another example, server device 100 may provide an ad message containing specific ad content to the first user group corresponding to an ad category with the highest priority in a time zone with the highest average user access rate, and may provide the ad message containing specific ad content to the second user group corresponding to an ad category with the next highest priority in a different time zone. Alternatively, as yet another example, server device 100 may, when each user in the first user group accesses the service, provide an advertising message containing specific advertising content to the first user group corresponding to the highest priority advertising category. Alternatively, as yet another example, advertising messages corresponding to a high-priority advertising category may be transmitted with the highest priority, and high-priority advertising messages may be transmitted in the time zone with the highest service utilization. Furthermore, during times when advertising messages corresponding to another advertising category are not transmitted, advertising messages corresponding to a low-priority advertising category (such as a common advertising category) may be transmitted.

For example, a time zone can be set for providing advertising information to users whose activity history for the service has not been verified. That is, server device 100 can separately categorize users whose activity history for the service has not been verified and determine the time zone for providing advertising information to the corresponding user. Based on this, server device 100 can provide advertising information to users whose activity history has not been verified. As an example, for users whose activity history for the service has not been verified, advertising content will be determined without separation. Therefore, server device 100 can provide advertising information containing advertising content generated from an advertising category that can be applied to multiple users and is unrelated to their activity history to the corresponding user, such as promotions or events for certain products offered by the service. In this case, the ad categories that can be applied to users can be set depending on the environment.

According to various implementation examples, in operation 307, server device 100 can provide a first advertising message containing one of the determined advertising contents.

For example, the advertising content included in the advertising information provided by the server device 100 according to operation 307 may be advertising content corresponding to the advertising category determined according to operations 301 to 305. That is, the advertising information provided by the server device 100 according to operation 307 may be advertising information based on operations 301 to 305.

For example, the advertising message provided by server device 100 according to operation 307 is described as containing advertising content of one advertising category determined according to operations 301 to 305. However, the invention is not limited to this, and advertising content of multiple advertising categories can be included in one advertising message. As an example, server device 100 may check one or more advertising categories for a user according to operation 303, but may determine two or more advertising categories among one or more advertising categories according to operation 305, determine the corresponding advertising content, and provide an advertising message containing the determined advertising content.

For example, the number of times an advertisement can be provided may be limited to a specific number of times within a specific time period. As an example, the advertisement provided by server device 100 according to operation 307 may be limited to once a day.

For example, advertising information provided by server device 100 according to operation 307 can be provided as push advertising based on an application.

For example, the advertising message provided by server device 100 according to operation 307 can be provided as an advertisement in the form of an email. When the advertising message is provided as an advertisement in the form of an email, in addition to configuring the advertising message according to the content based on operations 301 to 305, server device 100 can also configure the advertising message according to other content.

Specifically, in an advertisement sent via email, only specific activity history is recorded and made available to the user. For example, an advertisement sent via email may be offered only to users who have performed an action of searching for a specific item through the service. Furthermore, an advertisement sent via email may contain advertising content for more items than an advertisement sent via an app-based push notification. The advertising message, which is presented as an email, can contain a predetermined number of multiple items from different item categories. If the server device 100 determines that the number of item categories suitable for the advertisement is insufficient, it can check the items searched by all users, and items corresponding to a level of frequently searched items can be included in the multiple items in the advertisement content. As an example, server device 100 can include a total of six items in the advertising content of an advertising message presented as an email, corresponding to three different item categories and two items in each category. When the number of item categories checked through user activity history analysis is less than three, server device 100 can check the items searched by all users and configure the advertising content to match the total number of six items by adding items corresponding to the level of frequently searched items.

Figure 4 is an example of an advertisement category corresponding to a user's activity history.

In Figure 4, the activity history of services provided through electronic devices can be the history obtained by classifying procedures up to the point where a user purchases an item according to each procedure, such as: 1) searching for a specific item through the corresponding service; 2) checking an item information page for a specific item through the corresponding service; 3) checking an item information page for a specific item through an external access path; 4) adding a specific item to an item list selected by the user, such as a list to be purchased by the user through the corresponding service; or 5) the user who accesses the corresponding service purchasing a specific item through the corresponding service.

Additionally, the advertising categories verified by server device 100 according to Figure 4 may include: 1) a first advertising category 401, which corresponds to information related to the operation of searching for a specific item through the service and the search by a user using one of the keywords to search for the specific item; 2) a second advertising category 403, which corresponds to the operation of checking the item information page of a specific item through the service and information about the specific item information page that the user has checked for a specific item through the service; 3) a third advertising category. 405 corresponds to the operation of checking the item information page of a specific item through an external access path and information about the specific item information page that the user has checked for a specific item through an external access path; 4) a fourth advertising category 407 corresponds to the operation of adding a specific item to the item list selected by the user and information about the item list selected by the user; and 5) a fifth advertising category 409 corresponds to the operation of purchasing items and information about the items purchased by the user. In addition, independent of the first to fifth advertising categories, a common advertising category 411 that can be used by server device 100 to check users whose activity history has not been checked and is not related to activity history can also be used. At this point, a user who checks an item details page via an external access path such as 405 can refer to a user who was directed to an item's page from a link published outside the service and who checks the item details page.

Here, the first to fifth advertising categories and the common advertising category described above are only a part of providing advertising information to users of the service, and are only an example of differentiation based on the user's activity history. However, the invention is not limited to this, and advertising categories can be configured in various ways based on the user's activity history.

Figure 5 is a priority chart of advertising categories corresponding to a user's activity history. Based on Figure 5, the server device 100 can determine a priority list of advertising categories by considering the number of users corresponding to each advertising category and the sales generated by each advertising category as shown in Figure 4.

In Figure 5, server device 100 can obtain information about the sales generated when an advertising message is sent or provided once, and the number of users to which advertising messages corresponding to each advertising category can be sent or provided. Based on this, server device 100 can determine a priority among the advertising categories. The sales generated by each advertising category can be a value obtained by "sales per delivery x number of users delivering to it", and the priority of each advertising category can be determined by the descending order of the corresponding values. In the example embodiment of Figure 5, an item corresponding to the fourth advertising category, which has the highest priority (i.e., an item corresponding to the advertising category that corresponds to the information about an item list selected by the user), can be one of the items in the advertising content that is offered first through an advertising message. Additionally, an item corresponding to a second advertising category (i.e., an advertising category that corresponds to the information page about a specific item that the user has checked through the service for a specific item) can be one of the items in the advertising content that is offered as a subsequent order through an advertising message. At this time, when transmitting advertising messages corresponding to each advertising category, the electronic device can divide the time zone in which the advertising messages corresponding to each advertising category are transmitted according to priority, and transmit advertising messages for each time zone in order to manage the load on the electronic device.

Figure 6 is a view illustrating an example of a user interface (UI)/user experience (UX) for providing an advertising message, according to various example embodiments. For example, the example of Figure 6 may relate to the UI/UX of user device 200 and may perform various example embodiments described with reference to the following figures based on the operation of server device 100 illustrated above in Figure 3.

Specifically, the UI/UX implementations of the user device 200 described in the following figures can be implemented as follows: when the user device 200 receives input information from the user and transmits the input information to the server device 100, the server device 100 transmits information corresponding to the input information to the user device 200 based on the operation described above in Figure 3, and then the user device 200 outputs the information. However, the UI/UX implementations described in the following figures are not limited to this form and can be implemented in any form.

Figure 6 illustrates an example in which a user device 200, based on the operation of a server device 100, outputs an advertising message to a user according to various implementation examples.

Referring to Figure 6, an advertising message output by user device 200 to the user may include advertising content for a specific item 601. Here, the specific item included in the advertising content may include: 1) a first advertising category, corresponding to information related to an operation of searching for a specific item through the service and a search by the user using keywords to search for the specific item; 2) a second advertising category, corresponding to an operation of checking the item information page of a specific item through the service and information about the specific item information page that the user has checked for the specific item through the service; 3) a third advertising category, which... The following are corresponding to the following: 4) an operation to check an item information page for a specific item via an external access path and information about the specific item information page that the user has checked for a specific item via an external access path; 5) a fourth advertising category corresponding to the operation to add a specific item to an item list selected by the user and information about the item list selected by the user; and 6) a fifth advertising category corresponding to the operation to purchase an item and information about the item purchased by the user. Additionally, a specific item may correspond to an item that corresponds to any advertising category determined according to a priority among common advertising categories. These common advertising categories may be applied jointly to users whose activity history has not been checked, regardless of activity history independent of the first to fifth advertising categories.

As an example, in Figure 6, the shoes of brand A that provide advertising content through advertising information can be an item corresponding to one of the fourth advertising categories. The fourth advertising category corresponds to information about the items selected by the user based on the operation of adding the corresponding shoes of brand A to an item list selected by the user on the service.

The operation of the user device 200 and its UI/UX in Figure 6 can be performed in conjunction with the operation of the server device 100 described above in Figure 3. The UI/UX example in Figure 6 is one example used to illustrate the present invention and various embodiments thereof, and is not limited to the UI/UX in Figure 6, and can be performed according to any form of UI/UX that presents various embodiments thereof that can implement the present invention.

It should be understood that the embodiments of the invention disclosed in this specification and drawings are merely illustrative examples used to readily describe the technical content of the invention and to facilitate understanding of the invention, and are not intended to limit the scope of the invention. That is, those skilled in the art will understand that other modifications can be made based on the technical spirit of the invention. Furthermore, the embodiments can be combined with each other when necessary. For example, some embodiments of the invention and some embodiments of the invention can be combined and implemented into a system.

Furthermore, the method or similar system according to the present invention can be implemented in the form of program instructions executed by various computer parts and recorded in a computer-readable medium.

Therefore, in a particular embodiment, various examples of the present invention can be implemented as computer-readable code in a computer-readable recording medium. The computer-readable recording medium can be any data recording device capable of storing data readable by a computer system. Examples of the computer-readable recording medium may include a ROM, a RAM, an optical disc (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, and a carrier (such as data transmission via the Internet or the like). The computer-readable recording medium can also be distributed throughout a network-coupled computer system, so that the computer-readable code is stored and executed in a distributed manner. Furthermore, the functional programs, code, and code snippets used to complete the various examples and embodiments of this invention can be easily understood by programmers familiar with the field to which this invention pertains.

It will also be understood that the apparatus and methods according to various embodiments of the present invention can be implemented in hardware, software, or a combination of hardware and software. The software can be stored in a volatile or non-volatile memory device (such as, for example, a ROM, regardless of whether it is erasable or rewritable), in a memory (such as, for example, a RAM, a memory chip, and an integrated circuit (IC)), or in an optically/magnetically recordable and mechanically (e.g., a computer) readable storage medium (such as, for example, a CD, a digital multifunction disc (DVD), a magnetic disk, and a magnetic tape). It will be understood that the methods of various embodiments of the present invention can be implemented by a computer or mobile terminal containing a controller or a tool containing such memory or computer, and the memory can be an example of a machine-readable storage medium suitable for storing one or more programs containing instructions for implementing embodiments of the present invention.

Therefore, this invention includes a program containing program code for implementing the apparatus and methods described in the appended invention claims as specified in this specification, and a machine-readable storage medium for storing such program (a computer or similar object). Furthermore, this program can be transmitted electronically via any medium, such as communication signals transmitted via wired or wireless connections, and this invention appropriately includes its equivalents.

It should be understood that although the present invention has been described with reference to examples and embodiments thereof, the examples and embodiments disclosed in this specification and drawings are merely illustrative examples used to readily describe the technical content of the present invention and to facilitate understanding of the present invention, and are not intended to limit the scope of the present invention. Furthermore, the examples and embodiments described above according to the present invention are merely illustrative, and those skilled in the art will understand that various modifications and equivalent embodiments can be made from the given examples and embodiments. Therefore, the true scope of the present invention should be determined solely by the scope of the appended invention claims.

100: Server Device 200: User Device 210: Input/Output Section 220: Communicator 230: Storage 240: Processor 301: Operation 303: Operation 305: Operation 307: Operation 401: First Advertising Category 403: Second Advertising Category 405: Third Advertising Category 407: Fourth Advertising Category 409: Fifth Advertising Category 411: Common Advertising Category 601: Specific Items

Figure 1 is a view illustrating an advertising message providing system, which is an electronic device used to provide advertising messages and can be implemented according to various embodiments.

Figure 2 is a diagram illustrating a configuration of a server device and a user device according to various implementation examples.

Figure 3 is a diagram illustrating one of the operating methods of an electronic device for providing an advertising message, according to various embodiments.

Figure 4 is an example of an advertisement category corresponding to a user's activity history.

Figure 5 is a diagram showing the priority of ad categories corresponding to a user's activity history.

Figure 6 is a view illustrating one example of a user interface (UI)/user experience (UX) for providing an advertising message, based on various implementation examples.

301: Operation

303: Operation

305: Operation

307: Operation

Claims (17)

A method for providing an advertising message via an electronic device, the method comprising: identifying identification information of a user providing a service through the electronic device and activity history information of the user of the service; identifying information regarding one or more advertising categories for the user based on the identification information and the activity history information; determining advertising content for an advertising category based on the activity history information according to the priority of one or more advertising categories; providing a first advertising message containing the advertising content; wherein the priority of the one or more advertising categories is determined based on the number of users corresponding to each of the one or more advertising categories and based on the sales volume of each of the one or more advertising categories; and The advertising category is determined by the descending order of priority among the one or more advertising categories, and when it is inappropriate to provide an advertising message based on an advertising category with a higher priority among the one or more advertising categories, the advertising category with the next higher priority is determined as the advertising category. The method of claim 1, wherein the activity history information includes information about searches based on one of the keywords through the service, and the ad content includes information about search results corresponding to one of the keywords. The method of Request 1, wherein the activity history information includes information about a specific item information page verified through the service, and the advertisement content includes information about the specific item information page. The method of claim 1, wherein the activity history information includes information about checking a specific item information page via an external link, and the ad content includes information about the specific item information page. The method of claim 1, wherein the activity history information includes information about one of the item lists selected by the user, and the advertisement content includes information about at least one of the items included in the item list. The method of claim 1, wherein the activity history information includes information about an item purchased by the user, the advertisement content includes information about the purchased item, and the first advertisement message is transmitted within a time period determined based on the time when the user purchased the item. The method of claim 1, wherein the advertising category is determined to be a first advertising category corresponding to information about an item list selected by the user and included in the activity history information, the first advertising category having the highest priority among the one or more advertising categories, and information about a first item included in the item list is included in the advertising content. As in the method of claim 7, when a plurality of items are included in the item list, the first item is determined among the plurality of items based on the user’s inflow rate to the item information page on the service. The method of claim 7, wherein when a plurality of items are included in the item list, the first item is determined among the plurality of items based on the order in which the user added the item to one of the item lists. As in claim 7, when it is inappropriate to provide an advertising message based on the first advertising category, a second advertising category corresponding to information from an item information page for a specific item included in the activity history, as verified through the service, is determined as the first advertising category, and information from an item information page for a second item included in the specific item is included in the advertising content. The method of claim 10, wherein when a plurality of items are included in the particular item, the second item is determined to be one of the plurality of items that has the highest inflow rate of users on one of the item information pages of the service. The method of claim 10, wherein when it is inappropriate to provide an advertising message based on the second advertising category, a third advertising category corresponding to information about an item purchased by the user that is included in the activity history information is determined as the advertising category, and information about a third item included in the purchased items is included in the advertising content. The method of claim 1 further includes: determining one or more time zones for providing advertising information corresponding to each of the one or more advertising categories based on the priority of the one or more advertising categories, wherein the first advertising information is provided in a specific time zone for providing advertising information corresponding to the one advertising category among the one or more time zones for providing advertising information. The method of claim 1 further includes: classifying a plurality of users whose activity history for the service has been verified based on the priority of the one or more advertising categories into one or more user groups corresponding to each of the one or more advertising categories; determining one or more time zones for providing advertising messages to each of the one or more user groups in descending order of priority of the corresponding advertising categories; and providing an advertising message to the plurality of users based on the one or more advertising categories and the one or more time zones for providing the advertising message. The method of claim 14 further includes: determining a specific time zone for providing advertising messages to remaining users whose activity history for the service has not been verified; and providing advertising messages containing common advertising content to such remaining users based on the specific time zone for providing advertising messages. An electronic device for providing an advertising message, the electronic device comprising: a processor; and one or more memories, configured to store one or more instructions, wherein the one or more instructions, when executed by the processor, cause the processor to: identify identification information of a user providing a service through the electronic device and activity history information of the user of the service; identify information regarding one or more advertising categories for the user based on the identification information and the activity history information; determine advertising content for an advertising category based on the activity history information according to the priority of one or more advertising categories; and provide a first advertising message containing the advertising content. The priority of one or more advertising categories is determined based on the number of users corresponding to each of the one or more advertising categories and the sales volume of each of the one or more advertising categories; and the advertising category is determined in descending order of the priority among the one or more advertising categories, and when it is inappropriate to provide an advertising message based on an advertising category with a higher priority among the one or more advertising categories, the advertising category with the next higher priority is determined as the advertising category. A user equipment for outputting an advertising message, the user equipment comprising: a processor; and one or more memories, configured to store one or more instructions, wherein the one or more instructions, when executed by the processor, cause the processor to perform: acquiring identification information of a user providing a service through an electronic device and activity history information of the user of the service; transmitting the identification information and the activity history information to the electronic device; receiving from the electronic device a first advertising message containing advertising content for the user; and outputting the first advertising message, and determining the advertising content based on an advertising category determined according to a priority of one or more advertising categories corresponding to the activity history information; The priority of one or more advertising categories is determined based on the number of users corresponding to each of the one or more advertising categories and the sales volume of each of the one or more advertising categories; and the advertising category is determined in descending order of the priority among the one or more advertising categories, and when it is inappropriate to provide an advertising message based on an advertising category with a higher priority among the one or more advertising categories, the advertising category with the next higher priority is determined as the advertising category.