DE20107895U1 - Advertising device or arrangement of advertising fields and / or areas - Google Patents

Description

181 G51

Advertising device or arrangement of advertising fields and/or areas

The invention relates to an advertising device or arrangement of advertising fields and/or areas according to the preamble of claim 1.

In almost all sports stadiums it is common practice to place advertising around the playing or action area, or in the case of a football field, around the playable grass. Today there are also devices that not only show the same advertisement all the time, but also include multiple advertising spaces that display different advertisements, each of which is only shown for a certain period of time before switching to the next advertisement.

In addition, it is also known that on the seats or on the backrests or on the vertical sides of the stairs leading down to the stadiums,

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Apart from the fact that the advertising on the seats cannot be seen when the seats are occupied, it is particularly disturbing and disadvantageous that in the case of empty stadiums, advertising is visible everywhere from the field to the seats. This has a negative impact on the overall aesthetic effect of a stadium.

The object of the present invention is therefore to create or provide an improved arrangement of advertising spaces.

The object is achieved according to the features specified in claims 1, 5 and 10. Advantageous embodiments of the invention are specified in the subclaims.

According to a solution according to the invention, it is provided that the advertising spaces, insofar as they were previously provided or attached to seats, rows of seats or on the seating as well as on the seat or backrest, are replaced by an advertising arrangement that is provided on the back of the backrest, i.e. which is directed away from the playing field or the action area or stage. This offers the decisive advantage that even if a seat is occupied, the advertising is still visible, namely for the spectators sitting behind it. From one seat, not only the advertising on the backrest of the person in front (on the backrest of the chair) but also the advertising on the side can be seen.

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the advertising spaces located there and the respective advertisement. This means that such advertising can be permanently remembered during a game.

The same improved placement of advertising is also conceivable in the case of standing areas, whereby terraced rows of standing areas, such as those used in football stadiums, are often provided with support railings, on which an advertising space can be formed, for example, also facing away from the playground.

In a particularly preferred embodiment, the individual advertisements can be attached to exchangeable or changeable carrier surfaces, so that, for example, from game to game - even if certain people have rented a certain permanent seat for a season - a different advertisement can be seen in front of them. This can be achieved, for example, by a continuous belt on which several advertising fields are formed next to one another, so that, for example, such a belt can be moved from left to right by the length of an advertising field, depending on the path. In this way, at certain times, different advertisements or advertising spaces on the respective backrest area come into the respective field of vision of the person sitting behind it. The continuous belt with the several advertising spaces formed next to one another can, for example, run out of a first magazine and move to a second magazine, where it is wound up. Later

It can be moved back in the opposite direction continuously or step by step in order to move the corresponding advertising spaces in the opposite direction past the people sitting behind them.
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In an alternative or preferred embodiment, an advertising space can also be provided in the backrest area, whereby these advertising spaces or fields can also be provided with changing advertising for the individual games.

Finally, in a further supplementary and alternative embodiment, it is provided that the paths leading from top to bottom, particularly in stadiums, which are usually equipped with stairs, are used as advertising spaces. In contrast to the state of the art, however, it is not the vertical steps that are used as advertising spaces, but the horizontal treads. As has been shown, for safety reasons, the horizontal treads are viewed by individuals from top to bottom, especially when walking down, whereas when climbing stairs they usually do not look at the ground.

Finally, the seating and standing areas between the individual rows can actually serve as advertising space, as it is not uncommon to look at the ground again and again, even during the game.

All proposed arrangements for advertising spaces and/or

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-areas are characterized above all by the fact that they do not or only barely affect the visual appearance of the entire stadium even when the seats are empty. A look around a football stadium, for example, would only show the empty seats, without the advertising on the respective rear area being visible. The same applies to the standing areas between the rows of seats. A look at the stairs opposite would also not or only barely show the advertising on the treads, completely different to if the horizontal treads had been covered with advertising.

In all cases, the advertising can be permanently attached to the advertising surfaces or fields. Interchangeable surfaces or fields are preferred, in or on which, for example, small panels, fabric bands with advertising, etc. can be inserted interchangeably. As mentioned, multiple advertising media are also conceivable. This means that several different advertisements can be presented at a specific time.

However, it is also conceivable that the treads, walkways, etc. are designed to be at least partially transparent, and that the advertising underneath is displayed on removable media or continuous tape media. Advertising designs that can be reproduced using light effects are also conceivable here, particularly on the preferably transparent treads.

Further advantages, details and features of the invention emerge from the exemplary embodiments shown below. In detail:

Figure 1 : a partial plan view of two

spaced rows of seats, such as those arranged in a stadium;

Figure 2 : a horizontal cross-sectional view to illustrate two different

rows of seats arranged at the same level;

Figure 3 : a rear view of a continuous advertising medium, as it is intended to run across several backrests

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Figure 4: a representation corresponding to Figure 3, in which the advertising medium has been moved one advertising area further to the right,-

Figure 5 : a schematic side view of a

Seating arrangement with an advertising space provided in the armrest area; and
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Figure 6: a schematic horizontal section through a walkway running from the edge of the stadium to a lower playing area with advertising spaces provided on the horizontal treads.

Figure 1 shows a schematic top view of a section of two rows of seats or chairs 1, as they are usually set up around a playing or action area or stage 3. In football stadiums, these rows are usually oval-shaped or similar, but this is not important for the following explanations. The viewing direction of the two rows of seats or chairs 1 shown in a partial schematic top view in Figure 1 is therefore directed towards the playing or action area that is closer or far in front of the person viewing it in the direction of the arrow 5.

Figure 2 shows a schematic, partial vertical cross-sectional view of how the individual rows of seats 1 can be arranged at different, lower levels towards the playing area 3 in order to improve the perhaps unobstructed line of sight to the playing or activity area 3. Finally, the adjacent rows of seats can also be offset from one another by half a seat width in order to improve the view from a rear row between two seats 1 in a front row.

In the embodiment according to Figures 1 to 4, advertising fields or areas 9 0 are now formed on the backrests 6 or in the area of the backrests 6 on the rear side facing away from the play or activity area 3, on which advertising can be provided.

The advertising can be permanently designed as a rear advertising space on the rear side of the backrest 6. In other words, the advertising can be applied directly to the back of the backrest 5.
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Preferably, however, the respective advertising is provided on an advertising medium 13, which can be used interchangeably as a backrest or can be additionally attached to the back 7 of the backrest 6. This opens up the possibility, for example, of changing the individual advertising fields from game to game so that, especially in the case of rented permanent seats, the respective viewer can see different advertising directly in front of him and to the left and right of it on the respective backrests in the field of vision.

Figures 3 and 4 show that several different advertising surfaces 9, which are also referred to below as advertising surfaces axle body sections, B, C, D etc. for identification purposes, can be attached to a common advertising medium 13', for example. This can be a fabric or sheet-like advertising medium 13', on which different advertising is applied next to one another, for example according to the width of the seats or backrests. This can be guided, for example, by corresponding guide devices (not shown in detail), with one end of the flexible, for example rollable and thus sheet-like advertising medium 13' being drawn out of a first magazine 17, for example with an internal magazine drum

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is unwound. The other end of the advertising strip on the right shown in Figure 3 can be wound up in another corresponding magazine 19, for example with a winding drum. In this way, even during a game, for example manually by operating a crank on the drum to be wound up, in the embodiment shown for example with the right-hand magazine drum 19, the common advertising medium 13 can be wound up by at least one width of an individual advertising field and thus transported further, so that after an adjustment step from Figure 3 to Figure 4, the relevant advertising fields B, C, D and E have now moved one field to the right. After a certain period of time, for example, a further step-by-step adjustment can then be made, so that during a game the most diverse advertising moves past directly in the field of vision of the respective viewer on the backrest area in front of him.

Apart from a preferably step-by-step adjustment of, for example, one or two lengths corresponding to the width of a seat area, a particularly slow and continuous adjustment movement can of course also be provided, so that the advertising slowly moves past you in a permanent manner. If the entire advertising medium 13 has been unwound from the magazine 17 to be unwound and wound up at the corresponding preferably provided winding drum in the magazine 19, a reversal can be carried out in such a way that the joint advertising medium is slowly wound back from the magazine 19 to the magazine 17. Tensioning

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winding and winding technology: is comparable to the film spools when winding a photo film in a camera or a video film in a video cassette, etc.

In order to guide the common, preferably web-shaped advertising medium 13' accordingly, vertical guide devices can be provided on the individual seats, preferably in the dividing plane from one seat to the next, which, for example, comprise an inner vertical slot recess through which the web-shaped advertising medium 13' can pass.

Figure 1 also shows that, for example, the respective walking and standing area 31 between two rows of standing or sitting areas can also serve as an advertising area 33 or advertising field. Permanent advertising can be applied here. A replaceable and thus walkable advertising medium can also be provided on this walking area 31. This can involve different advertising fields or advertising, as is simplified by the letters X, Y, central axle body, axle body sections, etc. in Figure 1.

If it is a transparent walking or standing surface 31, appropriate and possibly illuminated advertising spaces (for example illuminated on the back) can be provided underneath, i.e. protected. If optical systems are used, a wide variety of advertising can be projected onto the walking and standing surface 31. Otherwise

Movable advertising media are preferably used to visibly display different advertisements in relation to a stand or seat.

Figure 5 shows that, for example, an advertising space or advertising field can be formed in the armrest area or underneath, i.e. in a side area 37 of a seat. This is particularly suitable at the beginning or end of a respective row of seats, i.e. adjacent to the access passages or escape routes.

Figure 6 shows that corresponding advertising can also be provided on the paths and passages 41 leading to the rows of seats. These are usually stepped paths that lead down from the edge of the stadium towards the playing field 3. The advertising is preferably not provided on vertical step surfaces, but on the horizontal or essentially horizontal walking and tread surfaces 43. It can again be permanently provided there. Replaceable walkable walking surfaces 31 can be provided here, so that in principle the same options can be used as were already described above using the previous embodiment for the walking or standing areas between two rows of seats.

The latter design of the advertising on the horizontal treads 43 also offers the advantage that the person concerned, when descending the stairs,

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always looks downwards and thus sees the advertising. The advertising is therefore preferably positioned so that it can be read when walking along the paths towards the playing area 3, i.e. when going down the stairs. When climbing stairs, people usually look less at the ground. Another major advantage is that the horizontal walls of the steps of the individual passages and paths leading to the playing area can be designed without advertising, so that the overall picture is much less disrupted when looking into the stadium.

Claims (7)

1. Advertising device or arrangement of advertising fields and/or areas, wherein the advertising fields and/or areas are provided at event locations which comprise several rows of seating or seats and/or standing areas arranged one behind the other, in particular for stadiums, characterized in that the advertising fields and/or areas are provided and/or formed on the rear side ( 7 ) of the backrests ( 5 ) of the rows of seating and/or seats ( 1 ). 2. Advertising device or arrangement of advertising fields and/or areas, wherein the advertising fields and/or areas are provided at event locations, which comprises several rows of seating or seats and/or standing rows arranged one behind the other, in particular for stadiums, characterized in that in the side rest area ( 37 ) on the side facing away from the associated seat area, an advertising field and/or area is provided or formed. 3. Advertising device or arrangement of advertising fields and/or areas, wherein the advertising fields and/or areas are provided at event locations, which comprises several rows of seating or seats and/or standing arranged one behind the other, in particular for stadiums, characterized in that advertising fields and/or areas are provided or formed on the floor area between two rows of seating or seats and/or standing ( 1 ). 4. Advertising device or arrangement of advertising fields and/or areas, wherein the advertising fields and/or areas are provided at event locations, which comprises several rows of seating or seats and/or standing arranged one behind the other, in particular for stadiums, characterized in that in the case of stair-like paths leading down, in particular to a lower action or playing field ( 3 ), advertising fields and/or areas are provided or formed on the treads ( 43 ). 5. Advertising device or arrangement of advertising fields and/or areas, characterized in that the advertising fields and/or areas are interchangeable. 6. Advertising device or arrangement of advertising fields and/or areas according to one of claims 1 to 5, characterized in that the advertising fields and/or areas are provided on a movable or displaceable and/or changeable advertising medium, preferably in the form of a movable web material. 7. Advertising device or arrangement of advertising fields and/or areas according to at least one of claims 1 to 6, characterized in that the moving material web between two magazines ( 17 , 19 ) can be moved in both directions, preferably by motor.