DE20116707U1 - Advertising space or advertising panel - Google Patents

Description

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181 G52

Advertising space or advertising panel

The invention relates to an advertising space or advertising panel.

In almost all sports stadiums it is common to place advertising around the playing or action area, or in the case of a football field, around the playable grass. Today there are also devices that not only show the same advertisement all the time, but also include multiple advertising spaces that display different advertisements, each of which is only shown for a certain period of time and then switches to the next advertisement.

In addition, it is also known to put up advertising on the seats or on the backrests or on the vertical sides of the stairs leading down to the stadiums. Apart from the fact that the advertising on the seats cannot be seen when the seats are occupied, it is particularly disturbing and disadvantageous that in the case of empty stadiums,

Advertising is visible everywhere from the pitch to the seats. This has a negative impact on the overall aesthetic effect of a stadium.

For this reason, according to DE 201 07 895, advertising spaces have already been proposed which are provided, for example, in stadiums on the back of the seat back, which is therefore directed away from the playing field or the action area or stage. This offers the advantage that the advertising space cannot be read from the playing field. If the chairs or rows of seats are occupied, the advertising space can always be seen and read by the spectators sitting behind them in a subsequent row. It is preferably provided that the advertising spaces present different advertisements over time, for example by moving the advertising space carrier.

The object of the present invention is also to provide an improved possibility of using or placing advertising, particularly for event locations or stadiums, halls, etc.

The object is achieved according to the features specified in claim 1. Advantageous embodiments of the invention are specified in the subclaims.

Advertising has always been presented on advertising surfaces or billboards. In the present case, however, it is provided that, in particular, the signs in advertising that can be pronounced as words, especially brand or company slogans on signposts, information signs, location or area or area information, i.e. so-called sector information,

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These signs indicate a sector, area or area named after the license plate or brand used, or provide information about where to get there. This means that, for example, certain areas, areas, sectors or rows in a stadium can be given specific location information, whereby the location information can consist of license plates, word marks, company slogans, titles of books, CDs, computer programs, films, etc. The area signs, signposts or information signs bearing the corresponding brands, company names, etc. can be set up in a wide variety of places. If these areas, sectors or rows are now given a license plate, for example just "Opel row", "Persil area", "Nivea sector" etc., this opens up the possibility of not only indicating these areas using area signs similar to location information, but of setting up signposts in different places in the stadium where these brands are displayed. Spectators should then use these signposts and the name of the sector for which they have a seat card. It should be noted that the above-mentioned trademarks are only examples and the rights to these trademarks belong to their rightful owners.

So, with his ticket, a spectator receives a reference to a certain sector, which is named, for example, with an advertising brand or a company slogan, etc., whereby he must now always read the signposts and other information signs and memorize the markings until he reaches his seat.

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must in order to reach the place assigned to it. The respective marking, which consists for example of a trademark or brand right, is always used to achieve the goal assigned to it.

The invention is explained in more detail below using two exemplary embodiments. In particular,

Figure 1

Figure 2

a mast with several signposts; and
a location sector on the sign.

Figure 1 shows a mast 1 which is part of a signpost system 3. In the embodiment shown, this signpost system 3 comprises four individual signposts or information signs 5 on which, for example, the abstractly reproduced brands "ABCDE", "EFGH", "IJKLM", "NOPQR" are reproduced. All abbreviations reproduced above represent brands or other trademark rights.

The corresponding areas, areas, sectors or, for example, rows or the like are also named. If a spectator wants to find his area after receiving his seat ticket, particularly at a large event or in a stadium, it must first be assumed that the area allocated to him is described by a corresponding sign and that the spectator can now easily find his area using such signpost systems.

Accordingly, in the individual areas, areas or rows, individual or in front of the area, corresponding

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Appropriate "place signs" 7 can be attached, as shown schematically in Figure 2. Such a place or area or sector sign 9 can in principle be constructed in any way. The corresponding signage law, e.g. "ABCDE", is then reproduced in a suitable manner on its corresponding surface or panel 11.

The spectator now knows that after reaching this place name sign he is in the "ABCDE" sector. This means that very effective advertising can be implemented without the stadium being overcrowded with advertising boards, which many spectators find very unpleasant. In addition, spectators often cannot remember the multiple advertisements on the boards. In contrast, the present system creates a visually unobtrusive but nevertheless much more efficient advertising option.

Claims (4)

1. Advertising space or advertising panel, in particular for signs or brands consisting of words, company slogans, titles including CD titles, film titles, titles of computer programs and the like, characterized in that the advertising spaces or advertising panels are designed as signpost systems ( 3 ), signposts, information signs and/or as place, area, area, sector or row signs. 2. Advertising space or advertising panel according to claim 1, characterized in that the advertising spaces or advertising panels are provided with the device via which different information contents, in particular words, can be displayed in a controlled manner. 3. Advertising space or advertising panel according to claim 1, characterized in that the signpost systems ( 3 ), signposts, information signs and location, area, area, sector or row signs are set up on event sites of major events, in particular stadiums. 4. Advertising space or advertising panel according to one of claims 1 to 3, characterized in that they are provided at event locations, stadiums, halls, music performances, theaters and the like.