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Jansen et al., 2009 - Google Patents

The components and impact of sponsored search

Jansen et al., 2009

View PDF
Document ID
3932264578576838739
Author
Jansen B
Flaherty T
Baeza-Yates R
Hunter L
Kitts B
Murphy J
Publication year
Publication venue
Computer

External Links

Snippet

Sponsored search has dramatically influenced how people interact with the Web. It has funded the Web searching infrastructure that users have grown accustomed to and provided unparalleled reach, frequency, and control of marketing efforts and advertising campaigns …
Continue reading at researchportal.murdoch.edu.au (PDF) (other versions)

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