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Drossos et al., 2011 - Google Patents

Advertising on the internet: perceptions of advertising agencies and marketing managers

Drossos et al., 2011

Document ID
15602237558539023346
Author
Drossos D
Fouskas K
Kokkinaki F
Papakyriakopoulos D
Publication year
Publication venue
International Journal of Internet Marketing and Advertising

External Links

Snippet

While a significant number of companies have invested in internet advertising and clearly digital media continue to grow in popularity, a significant segment of organisations is still uncertain about internet advertising efficiency. The purpose of this study is to gain insights …
Continue reading at www.inderscienceonline.com (other versions)

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