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Lewis et al., 2015 - Google Patents

Measuring the effects of advertising: The digital frontier

Lewis et al., 2015

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Document ID
9726265624874477753
Author
Lewis R
Rao J
Reiley D
Publication year
Publication venue
Economic analysis of the digital economy

External Links

Snippet

In the United States, advertising is a $200 billion industry, annually. We all consume “free” services—those monetized by consumer attention to advertising—such as network television, e-mail, social networking, and a vast array of online content. Yet despite …
Continue reading at www.nber.org (PDF) (other versions)

Classifications

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