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Ratliff et al., 2010 - Google Patents

Online advertising: Defining relevant markets

Ratliff et al., 2010

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Document ID
17713385824523593260
Author
Ratliff J
Rubinfeld D
Publication year
Publication venue
Journal of Competition Law and Economics

External Links

Snippet

This paper provides an overview of the development of Internet advertising. We offer a broad overview of both online and offline advertising and the economic models that allow one to evaluate competition among advertisers. We focus on the extent to which various types of …
Continue reading at papers.ssrn.com (PDF) (other versions)

Classifications

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