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Bucklin et al., 2017 - Google Patents

Metrics for the new internet marketing communications mix

Bucklin et al., 2017

Document ID
16603056564076532977
Author
Bucklin R
Rutz O
Trusov M
Publication year
Publication venue
Review of marketing research

External Links

Snippet

The Internet provides marketers with an expanded set of communications vehicles for reaching customers. Two of the most important and fast-growing elements of this new communications mix are online advertising and electronic word-of-mouth. While these …
Continue reading at www.taylorfrancis.com (other versions)

Classifications

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