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Kwamboka et al., 2024 - Google Patents

The Moderating Effect of Social Media Usage on Online Reviews and Consumer Purchasing Intention in Kenya

Kwamboka et al., 2024

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Document ID
16735571897533642388
Author
Kwamboka J
Owino E
Publication year
Publication venue
International Journal of Social Science and Humanities Research

External Links

Snippet

This study examines the moderating effect of social media on online reviews and consumer purchasing intentions in Kenya. Data were collected from a convenient sample of his 304 consumers who had made previous purchases based on online reviews. The results show …
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Classifications

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