Book Review: The Newbie’s Guide to Publishing by J. A. Konrath

Love him or hate him, Joe (“J. A. “) Konrath is a mystery/crime/thriller/horror author who has become one of the most vocal proponents of self-publishing eBooks. You might disagree with what he has to say about the changing paradigm of book publishing and retail, but you certainly can’t ignore the guy. He has perhaps become best known for his blog, which covers his own efforts at getting his books and stories published and sold, and for his relentless, indefatigable defense of self-publishing eBooks. (If you are at all interesting in writing professionally, you really do owe it to yourself to at least check out his blog.)

This is a mammoth collection of Konrath’s old blog entries, some covering his self-promotion efforts for past books, though most concern various aspects of writing, publishing, and Konrath’s current efforts to self-publish his work as eBooks on Amazon and other sites. There’s quite a lot to wade through, as the material goes back years, to the start of Konrath’s career. You will want to take some time to cruise through the entire collection. The blog entries are presented chronologically within certain very broad topical categories. In each section, I found the entries from the last couple years most useful, as Konrath’s views have changed over time. For the first few years of his career, he was a staunch defender of traditional publishing, though as he dipped his toes in the self-publishing/eBook world, his opinions began to change. Now, Konrath says that anyone who publishes their work with a traditional publisher is, essentially, a fool. I’m not sure that I’d personally go quite that far, but Konrath’s case is presented so convincingly that it’s hard to disagree with him.

Do you need this collection? After all, it’s really just a nicely-formatted compilation of all of his old blog entries, with links to all of the entries comments and so forth. No, you certainly don’t technically need to buy this eBook, as it really is all available for free online. But it’s a lot easier to read it all in one place, and frankly, it’s cheap enough that I don’t think you’ll mind paying for that convenience if you plan to read a sizable chunk of his blog.

I give this ebook collection 4 stars out of five, though that may be a bit generous. I’d actually like to see this one receive some editing, proofreading, and an update. Since this collection came out, Konrath has actually written quite a bit more on the topic that’s not included here. I’d also excise all the early material in which Konrath badmouths the ebook craze (in hindsight, those entries are kind of ironic). He’s fully repudiated that view by now and is one of the biggest proponents of self-publishing ebooks. Since Konrath began his blog, he’s witnessed a real paradigm shift in publishing, and we’re all along for the ride. A new edition that focuses solely on tips for self-pubbing ebooks and includes all his comments on that since the publication of this edition would result in a much stronger, more tightly focused, and, ultimately, useful volume. Something like that would get close to 5 stars from me. The problem with the collection is that while it’s interesting as a more-or-less historical artifact on one author’s views of publishing over time, it’s really only the entries from, say, 2009-10 onward that are relevant to today’s publishing environment. I will say this, though: Konrath’s blog and this collection, have been instrumental in helping change my own views on eBooks as a phenomenon – they are here to stay, folks, and whether we like it or not, they are only going to grow at the expense of physical books. Konrath’s an fun, engaging writer, and his blog has made me read a half-dozen of his books. Say what you will, but Joe Konrath is a pretty savvy guy.


Buy the book on Amazon

Review copyright 2011 J. Andrew Byers

More on the future of book retail

A couple updates to the recent collapse of Borders (as I mentioned previously). First, there is one small bright spot thus far — it looks like Books-A-Million is interested in acquiring around 30 of the 399 Borders locations. If that deal goes through, it would save somewhere on the order of 10% of the jobs expected to be lost with Borders’ closure, so that would indeed be good news for those employees and the communities those locations serve. Note though that Books-A-Million, like Barnes & Noble, is not doing all that well this past year (the article linked above provides details), but hey, any port in a storm I guess.


And second, the obvious question is, so what happens now to book retail? What can we say about the market as a whole? Well, it’s not a particularly rosy picture. The physical book market is expected to fall 11% this year, with a 21% decline since 2008. The eBook market is compensating for some, but not all, of this decline, and the eBook market is expected to more than double this year, with 111% growth expected. That’s huge, and we certainly can’t ignore it, but as the UK case study shows us, when physical bookstores go away, customers don’t automatically just buy books elsewhere. In a significant number of cases, folks use their disposable income for other non-book purchases altogether. That’s bad for all of us, as it means that Borders’ closure may have a ripple effect on the industry as a whole.

eBooks as the future?

The book industry is obviously in a state of turmoil (to say the least) and eBooks are increasingly playing an important role in how readers consume books. There are as many opinions about the future of books and eBooks as there are commentators, but no one really knows for sure how this is all going to shake out. There are, inevitably, those who point out the shortcomings of eBooks (and I have been a part of this camp for a while now, though since I’ve begun using my Kindle, I am less dogmatic about it). This article by John C. Abell has been getting a good deal of attention lately. Abell points out five reasons why eBooks just aren’t there yet as mechanisms for conveying book content to readers.

So that’s the pessimistic side. But there are others who are already looking to the future of eBooks — toward eBook 2.0 perhaps? This forward-looking piece by Shane Richmond suggests that publishers who really want to capitalize on the advantages of eBooks (and there are as many advantages to them as disadvantages, to be sure) might want to start thinking of eBooks as apps and not just digital copies of analog books.

Is the book dead?

We all know that the book industry is in turmoil, with independent and used bookstores going under by the droves, the big chains have not been doing particularly well compared with Amazon, traditional publishers seem clueless about eBooks, and eBooks as a whole seem to represent a paradigm shift in how books’ content is delivered to readers.  None of us really knows what the state of the book will be next year, much less five or ten years hence.

The good folks at isthebookdead.com now have the definitive answer to the question, “Is the book dead?”

The future of book printing?

For years, the fantasy has been a total transformation of the bookstore: this “Bookstore 2.0” doesn’t have a bunch of shelves and displays for a vast inventory of books. Instead, it has a large computer kiosk where customers can browse through a vast database of books — conceivably there would be no need for a book to ever go out of print, since they would all be made-to-order — and request any desired book be printed, bound, and available for sale within minutes (or seconds). That would be nice. We’re not quite there yet (and I’m not entirely sure that we ever will be), but the Espresso Book Machine is certainly a good step in the right direction. There are apparently only about fifty of these things in the world so far, and they have a few limitations: the inventory of book titles available is limited; the machine is expensive, bulky, and has to be operated by a trained employee; and it’s quirky and prone to breakdowns. But it has a pretty cool capability of printing off inexpensive, mass market copies of books (as these pictures of the finished product and the machine itself attest). That’s a very nice print-on-demand capability for self-published eBooks, for example. Here’s a piece on one NYC bookstore that has an Espresso Book Machine in operation.

Comparison of eBooks with paperback originals

I’ve seen this comparison before — and you probably have too — but here’s a link to another interesting piece that discusses the parallels between the rise of inexpensive, mostly-self-published eBooks and the rise of the “paperback original” in the early 1950s. I especially like that piece because it led me to a reprint of a short article by Bill Crider from 1971 (!) that gives a nice, quick little history of the paperback original. I probably never would have encountered that piece had it not been for the first article.

Books in the digital age

Two recent articles on the impact of the information revolution on books and how readers consume them provide some good food for thought. The first is a piece by Robert Darnton that attempts to debunk five “myths” in this regard: “the book is dead”; “we have entered the Information Age”; “all information is available online”; “libraries are obsolete”; and “the future is digital.” All, according to Darnton, are either outright wrong or are at best misleading. I don’t agree with everything Darnton says (in particular, I think he overvalues the role of traditional publishers), but it’s a thought-provoking piece.

The second article discusses ten ways in which eBooks are changing the way we read. I does a good job of highlighting both the advantages and limitations of the digital format.

Big milestone for eBooks

According to the Association for American Publishers, a total of $90.3 million worth of eBooks were sold in February in the U.S., surpassing the $81.2 million worth of paperbacks sold (I’m unsure if that category includes both mass market and trade paperbacks) for the first time ever. (I wonder if the massive Borders liquidation of more than 200 stores’ inventories will impact the March and April numbers.)

This is a very big deal. eBooks are here to stay, and have obviously not yet reached their full potential. Personally, I’m not ready to give up my hardcopies, but I have to say, if I had a novel ready to publish, I’d seriously consider self-publishing it electronically.

The Borders Bookpocalypse

Author Chuck Wendig has a post I simply must direct you to: he calls it “Scenes from the Bookpocalypse.” Wendig describes some of the sights he and his wife witnessed at the closing of his local Borders bookstore. It’s both funny and poignant, and it particularly resonates with me because my wife and I also went to our local Borders (also closing) this weekend, then again on Monday when they dropped prices an additional 10%. We picked up a pretty good number of books between us, all stuff that we wouldn’t have purchased at full price, and in many cases, not even for Amazon’s usual discount on trade paperbacks. Not much left in the store now, I’ll bet, but if they dropped all prices another 10%, I’d head back. Wendig makes an interesting point: “People still want books, it seems. They just don’t want to pay full price.” The stores had been packed for these discount sales, though it was dead on Monday night, but obviously no one wanted to pay full retail price for books at Borders. Amazon has certainly helped drive down the reading public’s expectations for what they should have to pay for a new book. And traditional publishers’ prices for eBooks — often as much if not more than for a physical copy of the book — are nuts, especially when you compare them with the price that most “independent” authors sell their eBooks for: $0.99 – $2.99. That’s about what most people want to pay for a book that will take them a couple hours to finish, then they’ll never pick it up again.

And in a matter closely related, Borders is trying to get their bankruptcy judge to sign off on $8.3 million in “incentives and retention bonuses” for company “key employees.” CEO Michael Edwards alone will take home $1.7 million in bonuses if the judge signs off on the deal. Bet all those laid-off clerks and store managers are really rooting for Edwards and the “key” members of his team. Riddle me this, Batman — why exactly would a company want to retain the executives who led the company into bankruptcy, much less offer them bonuses to stay on? You and I both know that the deal will inevitably be approved and the bigwigs amply rewarded for doing a bad job of running the company. Another great example of Nero fiddling while Rome is burning.

eBook thoughts and updates

In a follow-up to my last post containing some thoughts on eBooks, I’d like to discuss two additional recent articles I’ve come across relevant to the topic.

The first is a blog post by Lee Goldberg that asks the question “But what about the content?” In many discussions by eBook proponents we hear a lot about how self-publishing via eBook can be both personally liberating and financially rewarding, but we don’t hear enough folks concentrating on the content of eBooks so much as marketing them. That’s a fair criticism, but I think that the need to write a good book that can be marketed and sold as an eBook almost goes without saying. I haven’t heard anyone suggest that a crappy book will make the author a mint, if only it were packaged and sold as an eBook. Goldberg’s concern that precipitated his post is a very real one though, and one worth thinking about.

Last post, I talked a little about the “Gatekeeper” function that traditional publishers serve (for good and for ill), and I see this Gatekeeper function being taken over by the community of readers for eBooks. That has the potential to “democratize” the entire industry, and that’s probably a good thing. I like that basically by cutting out the traditional publishers and retail outlets, who each get a cut of the revenue as middle men, authors make more money and readers pay less. They buy eBooks, review them — and this is critical — thereby telling other readers what they liked and what they didn’t like. Good eBooks will garner good reviews and those will precipitate more sales. The cream will rise to the top. The opposite will happen to crappy books. That’s pretty cool, assuming it works. I don’t see why it won’t, but it is predicated on prospective readers seeking out multiple book reviews of eBooks they’re interested in, and it’s obviously dependent on other readers to honestly and diligently post reviews (on Amazon, blogs like this one, etc.) I think that there may be a coming author/eBook glut, and I think we’re currently in a kind of “Wild West” / “Gold Rush” period where a bunch of authors can make a killing on eBooks if they are savvy marketers. Sure, many of them may be producing crap, but it’s relatively easy to ferret that out, and I think the market will take of that problem for the most part (eventually).

Amanda Hocking — essentially the most successful self-published eBook author of all time — has, interestingly, just landed a $2 million advance for four books that will be traditionally published. The last line of that article sums up why she went this route: “I want to be a writer,” she said. “I do not want to spend 40 hours a week handling e-mails, formatting covers, finding editors, etc. Right now, being me is a full-time corporation.” I think her traditional publisher will provide her with some very valuable editing functions and will help her get her name out there into bookstores. Not everyone lives online, and not everyone wants to buy eBooks. I have no doubt that this move will also, ultimately, increase her eBook sales of her other titles that won’t be sold by the new publisher. It’s a win-win. But she only got this deal, keep in mind, because she went the eBook route in the first place. And she can always end the arrangement down the road if it doesn’t work out. Good for her.