From creative paralysis to Amazon bestseller: Wendy Gold's business transformation demonstrates how persistence drives results. After struggling with postpartum depression in 2010, Gold built Wendy Gold Studios into a thriving ecommerce business, with custom push pin globes now ranking among top sellers in the Amazon store. Her strategic insight: "The key to my success is that I've always pushed myself to see it through." How does your organization support employees through challenging periods to unlock innovation?
Sell on Amazon
Technology, Information and Internet
Seattle, WA 149,547 followers
We enable both individuals and businesses to sell their products in Amazon's store.
About us
There are many reasons to sell in Amazon's store—from the hundreds of millions of Amazon customers who can see your products to the ability to start selling fast without the need to create a new standalone website.
- Website
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http://sell.amazon.com
External link for Sell on Amazon
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Seattle, WA
- Founded
- 1995
- Specialties
- eCommerce, order fulfillment, warehousing, and online payment
Updates
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Data-driven decisions during peak sales events can transform your Amazon business. Alejandro Lopez, founder of Toma Beverage Co, demonstrates this perfectly with his Big Game strategy. "The Big Game is one of the most significant national sporting events we have in the US. Even if your team isn't playing in the big game, Americans love celebrating with friends and family on this day," Lopez explains. His approach: analyze Amazon's sales dashboard for traffic trends, identify top-converting SKUs through Search Performance reports, then design targeted ad campaigns with strategic coupons. The result? Premium cocktail mixers that capitalize on America's biggest party day. What seasonal opportunities are you leveraging in your Amazon strategy?
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Eligible sellers can now save up to 15% on MCF fulfillment fees and earn up to a $1 FBA credit per unit shipped with Amazon Multi-Channel Fulfillment (MCF) Preferred Pricing. Terms and conditions apply. Learn more: http://spr.ly/6043C0GMx
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📢 Most people only see the finished version of a business. What they don’t see are the decisions, tradeoffs, and moments of doubt that actually shape it. This Is Small Business is a series that brings those conversations forward through candid discussions with entrepreneurs about what it really takes to build and grow something from the ground up. 📹 Now on YouTube 👉 Subscribe to watch: http://spr.ly/6043CIx7T 📅 First full episode drops January 20.
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"Sales were triple what they were in 2024 for Q1. And it was all Amazon. Most of my sales came from Amazon." This isn't just another success story - it's proof of what strategic partnership can accomplish. Khadijah Robinson transformed a personal pain point into AQUA Waterproof Headwear, but her real breakthrough came through Amazon's Black Business Accelerator program. After joining in 2022, she leveraged FBA fulfillment and Amazon's advertising algorithm to scale operations she describes as "magical." The validation? Winning Amazon's "Buy It Now" show where Gwyneth Paltrow demonstrated her waterproof turbans on national television. Robinson's advice to other entrepreneurs: "Don't be scared. Just try it... Amazon is an amazing business partner." Her current challenge illustrates the complexity of rapid growth: sourcing specialized waterproof fabric with six-month lead times while managing explosive demand increases. How has strategic partnership accelerated your business growth beyond what you thought possible?
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Sell on Amazon reposted this
My 2026 Business Kickoff Checklist: Eight years ago, I launched KraveBeauty | Certified B Corp with a simple mission: to help people press reset on their overwhelming skincare journey. What I didn't expect? How much I'd learn about building a business along the way. Here's the thing about scaling a beauty brand: Amazon gave us access to customers we could never reach on our own. No more begging for retail shelf space or hoping someone stumbles on our site. People were actively searching for solutions, and we could actually show up. Our sales scaled faster than any other channel, and suddenly we had the data to back every decision. As we head into 2026, here's what I'm focusing on: ✅ Create brand buzz that spills everywhere Here's what we learned: great creative and authentic storytelling on social doesn't just build awareness, it creates a halo effect in the Amazon store. When people already know and love your brand from TikTok or Instagram, they're searching for you specifically. That intent is everything. ✅ Go deep, not wide (especially in Amazon’s store) Selling 1 product to 10 people vs. 10 products to 1 person? The first one wins every time on channels like Amazon. We focused on getting our hero products right, building real loyalty, and letting that compound. ✅ Track profit, not just revenue Finally, real profit analytics that factor in COGS and ad spend. No more vanity metrics. In 2026, we're focused on what actually impacts the bottom line, not what looks good on a dashboard. ✅ Don't do this alone The best insights don't come from keynotes, they come from real conversations with other founders. Share tips, exchange notes, be honest about what's working and not working. Community isn't just nice to have, it's strategic. Whether you're launching your first product or figuring out year 8 like me, the resources at sell.amazon.com have been genuinely helpful, especially the Amazon Seller Forums where real founders share real problems (and solutions). Here's to building something that lasts in 2026. 🔗 https://lnkd.in/eY8hsTnU 🔗 https://lnkd.in/eejstpUy Follow Sell on Amazon for more founder resources. #Ad #SellersinYourCommunity #SupportSmallwithA
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Sell on Amazon reposted this
My 2026 Business Kickoff Checklist: Eight years ago, I launched KraveBeauty | Certified B Corp with a simple mission: to help people press reset on their overwhelming skincare journey. What I didn't expect? How much I'd learn about building a business along the way. Here's the thing about scaling a beauty brand: Amazon gave us access to customers we could never reach on our own. No more begging for retail shelf space or hoping someone stumbles on our site. People were actively searching for solutions, and we could actually show up. Our sales scaled faster than any other channel, and suddenly we had the data to back every decision. As we head into 2026, here's what I'm focusing on: ✅ Create brand buzz that spills everywhere Here's what we learned: great creative and authentic storytelling on social doesn't just build awareness, it creates a halo effect in the Amazon store. When people already know and love your brand from TikTok or Instagram, they're searching for you specifically. That intent is everything. ✅ Go deep, not wide (especially in Amazon’s store) Selling 1 product to 10 people vs. 10 products to 1 person? The first one wins every time on channels like Amazon. We focused on getting our hero products right, building real loyalty, and letting that compound. ✅ Track profit, not just revenue Finally, real profit analytics that factor in COGS and ad spend. No more vanity metrics. In 2026, we're focused on what actually impacts the bottom line, not what looks good on a dashboard. ✅ Don't do this alone The best insights don't come from keynotes, they come from real conversations with other founders. Share tips, exchange notes, be honest about what's working and not working. Community isn't just nice to have, it's strategic. Whether you're launching your first product or figuring out year 8 like me, the resources at sell.amazon.com have been genuinely helpful, especially the Amazon Seller Forums where real founders share real problems (and solutions). Here's to building something that lasts in 2026. 🔗 https://lnkd.in/eY8hsTnU 🔗 https://lnkd.in/eejstpUy Follow Sell on Amazon for more founder resources. #Ad #SellersinYourCommunity #SupportSmallwithAmazon #AmazonSellers
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Sell on Amazon reposted this
To me, it’s important to give back because many fellow entrepreneurs helped me along my journey. If I were to give advice to a fellow entrepreneur who plans to launch or scale a business with Amazon, I strongly recommend the seller programs and tools available on sell.amazon.com/programs for a successful 2026. Success is manifested through a process: defining your vision, creating an actionable strategy, and consistently taking steps toward your goal is the key! A strong plan going into 2026 makes all the difference. Here’s my 2026 Kickoff Checklist for sellers: ● Build and cultivate your brand: Perfect your A+ content, utilize shoppable videos and create 3D models for some extra dazzle in your listings. ● Prioritize customer reviews: Credibility is key! Implement the Amazon Vine program for product launches and use retargeting templates requesting feedback for those with a more established brand. ● Enroll in Brand Registry: It’s worth its weight in gold! Amazon Brand Registry establishes trustworthiness, helps protect intellectual property (IP), and manages brand reputation. Side note—Amazon can help you to protect your invention through their IP accelerator program. ● Analyze data and optimize operations: Analyze data weekly in Amazon Brand Analytics to identify trends, take advantage of the revenue calculator to ensure solid profitability, and set up Fulfillment by Merchant (FBM) in the rare case that you sell out your Fulfillment by Amazon (FBA) stock. To keep improving as sellers, staying updated is key so check out resources on sell.amazon.com. See below - ● https://lnkd.in/gWkN5wP8 ● https://lnkd.in/g5cgvSVt Follow Sell on Amazon to learn more about how to succeed with Amazon in 2026. #Ad #SellersinYourCommunity #SupportSmallwithAmazon #AmazonSellers #ClickandCarry Click & Carry - As Seen on Shark Tank
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The best investment isn't always in inventory—sometimes it's in people. Kara Montes started as an assistant at Sash Bag 13 years ago and is now their Director of Operations, handling everything from production to sales. This partnership between founder Nichole MacDonald and Kara shows what's possible when selling partners prioritize team development and create growth opportunities within their organizations. What strategies have you used to develop talent within your business?
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This week's World Braille Day reminds us how innovation and inclusion drive business success. Phil Janelle transformed his accessibility mission at escape-rooms.com into a thriving ecommerce channel, using Amazon A+ Content to showcase braille puzzles that serve visually impaired customers. His pivot from physical escape rooms to the Amazon store during the pandemic demonstrates how sellers can adapt while staying true to their core values of accessibility and inclusion. What role does accessibility play in your business strategy?