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Google Ads

Google Ads

Advertising Services

Mountain View, California 869,625 followers

The official page for updates, tips, and inspiration from the Google Ads team.

About us

Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.

Website
g.co/ads/aiessentials
Industry
Advertising Services
Company size
10,001+ employees
Headquarters
Mountain View, California
Specialties
Online Advertising

Updates

  • 💡🧠 Need to drive a 𝗵𝗶𝗴𝗵𝗲𝗿 𝘃𝗼𝗹𝘂𝗺𝗲 of 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗹𝗲𝗮𝗱𝘀, the 𝘀𝗺𝗮𝗿𝘁 way? Smart Bidding Exploration helped Money Group unlock growth in a competitive space by uncovering more leads across more traffic sources. The results? A 𝟰𝟲% increase in leads, with 𝟮𝟲% of net new leads coming from unique traffic sources. Ready to bid the smart way? Smart Bidding Exploration is available globally 👉https://goo.gle/46Ssbd7

  • View organization page for Google Ads

    869,625 followers

    Customers who link their Google Ads or Google Marketing Platform accounts to a Google Analytics property are correlated with a 23% increase in conversions and a 10% reduction in cost per conversion. We're excited to announce a new recommendation directly within the Google Ads console that identifies and links unlinked Google Analytics properties with a single click. This streamlined process makes it easier to start driving smarter, more effective campaigns. Learn more ➡️ https://goo.gle/4h1GHT7

    • Google Ads x Analytics
  • We’ve heard your feedback: AI-powered tools need more transparency and control. And that’s what’s driving our roadmap for AI Max for Search campaigns. Hear from AI Max’s Product Manager, Walter Vulej, to find out why he compares AI Max’s controls to that of a high-end camera. Today’s AI Max for Search has: 🔒Enhanced controls. New ad group-level settings, like brand and location controls, allow you to turn on - and off - AI features, enabling you to decide when and how to use AI for more relevant reach. 🔍Built-in transparency. Review your search terms report to see how search terms, headlines, and landing page combinations are driving business impact. 🔑 Brand-safe scalability. With the text customization feature, and the upcoming text guidelines feature, you’re able to more easily deliver brand-safe creative messaging at scale. All of this… now available globally. Learn more here → https://goo.gle/3IN8xG6 #AIMax #PerformanceMarketing #GoogleAds

  • Google Ads reposted this

    We've distilled the most impactful insights from our YouTube Ads Unlocked series into a quick-read carousel. Swipe through for key takeaways on how to boost your campaigns, from unlocking new audiences with Shorts to driving ROI with creative excellence and expanding demand beyond search. Dive deeper into each topic and master your YouTube strategy by watching the full episodes on-demand 👉 https://goo.gle/4pepZ6T #AccelerateWithGoogle

  • Heads up, small business owners! 📣 Ever wonder which Google Ads product is right for your business? The articles below👇 break down two powerful options: Google Ads and Local Services Ads (LSA). With LSA you'll learn how to:  ✅ Get high quality leads with a pay-per-lead model  ✅ Instantly build credibility with the Google Guarantee badge ✅ Reach customers when they’re searching for services you offer

  • Need to create beautiful, on-brand creative assets at scale this holiday season? ✨ Asset Studio has you covered! Our newest creative destination allows you to revamp your creative with ease. Here’s how: 🎨Generate new images in bulk — instantly transport up to 100 brand photos into new scenes 🖌️Add new objects to your generated photos to give them the perfect touch 🪄 See the difference in your asset quality with the power of Imagen 4 Learn more → https://goo.gle/3ITkF8m

  • View organization page for Google Ads

    869,625 followers

    New 𝗮𝘀𝘀𝗲𝘁 and 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 improvements are available in Performance Max, including: ✅Segment the asset details found in the asset group report by devices, time, conversions, and networks ✅Segment channel results by conversion action and ad event type (i.e. engaged view conversions) ✅Cost added to channel visualization ✅ROI columns that can be added to the channel performance reporting table ✅ Access bulk reporting and download channel performance reports at the account-level ✅Additional channel performance diagnostics such as limited serving due to restrictive bid targets Read more below 👇 https://goo.gle/4853on0

  • *80% of Gen Z shops on Google. They're searching for what's next—from inspiration to checkout. Be the brand they find. Turn their discovery into your next sale with Google Ads. *Google/Ipsos, The Relevance Factor, n=5,405, Gen Z online shoppers US, UK. AU, BR, CA, FR, DE, IN, IT, JP, MX. NL, SG. KR, ES, TW, TH, VN, Mar 2024.

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