G2

New month, new software categories! 👏 Our research team added six new categories to G2 in February, helping buyers navigate everything from AI-powered analytics to club management software. Because when the software landscape evolves, the marketplace should too. Take a look at what’s new. ⬇️

In AI search, the goal isn’t just to rank. It’s to be the source getting cited 💬. In this clip from our recent webinar with BrightEdge’s Albert Gouyet, G2’s Alex David explains why visibility in AI is shifting toward citations, credibility, and becoming a referenceable source. Watch the full convo on demand below. 🔗 ⬇️

Pricing software demand is surging. The category saw 81,000+ page views on G2 last year, up 535% YoY! 🤯 So which vendors are gaining the most momentum with buyers? Our latest Market Movers analysis highlights the top three products making waves in pricing software right now: 🏆 Price2Spy 🏆 PROS 🏆 Vistex See the full breakdown of the data behind the rankings. ⬇️

This is who you’re asking to run G2. Turns out they're the right people for the job. ❤️ In order of appearance: Godard Abel Palmer Houchins Eunice G. Buhler Jenny Gardynski Alex Bradley Alexis Zheng Alexandra London Tim Sanders Priti Patel Natalie Hill

$800K in influenced pipeline traced to G2. In one month. 👏 After connecting G2 to Salesforce, memoryBlue realized buyers were discovering them earlier than expected (and arriving with clearer intent). Customer voice quickly moved from visibility to revenue impact. See how they built the system behind it ⬇️

February, in one very efficient scroll. ⬇️ Let’s Touch Base.

Every software decision needs a security blanket. 🧡

Kicking off March with our G2er Spotlight, Giovanni Scagliarini, a Product Manager based in London. 🇬🇧 Learn more about the work (and mindset) behind his impact. 👇 ⭐️ 𝗪𝗵𝘆 & 𝘄𝗵𝗲𝗻 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻 𝗚𝟮? I joined G2 in November 2020, a pivotal time when the software industry was accelerating. I was drawn to the challenge of helping G2 establish its footprint in the EMEA market and saw a unique opportunity to contribute to a fast-scaling organization from its early days in the region. ⭐️ 𝗪𝗵𝗮𝘁 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗿𝗼𝗹𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝗺𝗼𝘀𝘁 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗶𝗻𝗴? There is nothing more fulfilling than collaborating with a world-class team of engineers and designers to transform abstract ideas into tangible solutions. Being at the forefront of software innovation allows me to solve complex user problems while constantly pushing the boundaries of what’s possible. ⭐️ 𝗛𝗼𝘄 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝗚𝟮’𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝟯 𝘄𝗼𝗿𝗱𝘀? Innovative, Unafraid, Caring ⭐️ 𝗪𝗵𝗮𝘁 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗮𝘁 𝗚𝟮? My trajectory of internal growth. Over the past five years, I’ve successfully transitioned through three distinct roles. This constant "re-invention" has allowed me to diversify my skill set, adapt to evolving business needs, and demonstrate the agility required to succeed in a high-growth environment. ⭐️ 𝗪𝗵𝗮𝘁’𝘀 𝟭 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱 𝗼𝗳𝗳𝗲𝗿 𝗼𝘁𝗵𝗲𝗿𝘀 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗰𝗮𝗿𝗲𝗲𝗿 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁? Advocate for yourself loudly, raise your hand for the hard projects, and when the moment of opportunity arrives, meet it with everything you’ve got. Your career growth is a collaborative effort, but you are the main driver.

Our Best Software Awards exist because thousands of real users showed up and shared what’s working for their teams. Built on feedback ✔️. Backed by trust ✔️. So every software decision can be made with confidence. Thank you for powering it all. 💙 #BestSoftware2026

Work gets done faster when the right tools are doing the heavy lifting 💪. In 2026, these collaboration + productivity products earned the highest marks from customers on G2: ✅ Microsoft Teams ✅ Miro ✅ Google Workspace ✅ Adobe Acrobat ✅ Workvivo by Zoom #BestSoftware2026