6sense

What happens when you stop “doing campaigns” — and start orchestrating them? 📈 Take it from OpenText. In just 30 days, they went from running 3 campaigns to 21, and generated 27% more pipeline — all by shifting how they think about campaign execution. Here’s how they did it: 🔹 Built repeatable, audience-driven campaign plays 🔹 Automated orchestration across channels 🔹 Used predictive intent and signals to trigger the right message at the right time 🔹 Freed the team from manual setup so they could focus on strategy The result? A campaign engine that scales revenue instead of tasks. This isn’t about “doing more campaigns” — it’s about smarter campaigns that connect data, timing, and execution. Read the full story and see what the strategy looks like in action: https://okt.to/j32xEW

IT’S HAPPENING. NEXT WEEK. Join us for a hands-on look at how real integrated campaigns are built, executed, and measured. If you’re tired of siloed channels and want to understand how orchestrated campaigns actually move revenue — this webinar is for you. You’ll learn: • How to connect signals, timing, and channels • Real examples marketers can use tomorrow • Measurement that ties directly to pipeline Whether you’re running ABM, demand gen, or cross-channel programs — this session will help you connect the dots between strategy and execution. If you want your campaigns to actually integrate (not just overlap) you won’t want to miss it. Save your seat: https://okt.to/J9RHhC

Planning an omnichannel campaign SHOULDN’T feel like guesswork. If your go-to-market strategy still lives in spreadsheets and disconnected docs, it’s time to level up your process. That’s why we wrote The Omnichannel Campaign Template & Planning Guide. It gives you a turnkey framework for building campaigns that actually orchestrate across channels — not just execute in them. You’ll get: 📌 A step-by-step planning template to map audience, timing, and intent 📌 Channel playbooks so your email, ads, social, and sales outreach work together 📌 Measurement models that connect engagement back to pipeline This is the playbook teams WISH they had before they started building campaigns — now you can plan with clarity instead of chaos. Grab the guide and start building campaigns that actually integrate: https://okt.to/pmON0j

A huge congratulations to our 2026 President’s Club winners! 🎉 Seeing this group take the stage and be recognized for their exceptional achievements, dedication, and impact was one of the highlights of our kickoff. This group sets a high bar – not just for quota attainment, but for how we show up for our customers and for each other. And we can’t wait to see what you’ll accomplish next. See you in the Dominican Republic!!

Imagine if renewals DIDN’T drain your team’s time… That was the challenge for Everbridge — managing renewals across 930+ accounts every year with manual processes. Their teams were spending hours every quarter segmenting lists, launching campaigns, and juggling regional nuances, without consistency or scale. The solution? A single automated Intelligent Workflow built in 6sense that centralized and streamlined renewal engagement across regions and timeframes. Here’s what changed: 🔹 One workflow now supports 930+ accounts every year 🔹 Engagement triggers activate automatically based on renewal timing 🔹 Teams are freed up from admin work As Alana Fiorita puts it, turning a highly manual process into an automated one “has greatly benefitted our team” — saving time and enabling deeper impact. This is smarter orchestration that lets revenue teams spend time where it actually matters. See how you too can automate your renewals: https://okt.to/W3GrMa

“Integrated” has become one of those words everyone uses… but few teams truly deploy. Here are 7 things most marketers don’t realize about integrated campaigns: 1️⃣ Integration isn’t multi-channel Running ads, email, and SDR outreach at the same time isn’t integration. Integration is when those channels are connected — triggered by shared data, aligned to the same account stage, and reinforcing one another intentionally. 2️⃣ Timing matters more than volume More touchpoints doesn’t mean more impact. Showing up when intent spikes will always outperform countless impressions. 3️⃣ Sales is part of the campaign In truly integrated campaigns, sales outreach isn’t a handoff. It’s a coordinated motion, informed by the same signals and activated at the right moment. 4️⃣ Messaging should evolve, not repeat If your ad, email, and SDR message all say the same thing, you’re wasting momentum. Each touchpoint should build on the last — guiding the buyer forward. 5️⃣ Measurement shifts are necessary Integrated campaigns aren’t optimized for MQLs. They’re optimized for account movement — engagement depth, buying stage progression, and pipeline impact. 6️⃣ Orchestration > execution. The real work isn’t launching campaigns. It’s orchestrating journeys. That requires shared visibility into data, automation, and cross-team alignment. 7️⃣ Integration is a revenue strategy When done right, integrated campaigns don’t just improve engagement. They accelerate deal cycles, increase win rates, and drive predictable growth. It’s so much more than a marketing strategy. The takeaway? If your channels aren’t connected by data, timing, and shared goals — you don’t have an integrated campaign. You have random acts of marketing. And random doesn’t guarantee pipeline.

This year’s theme was simple: BELIEVE. Believe in the strategy. Believe in each other. RKO (Revenue Kick-Off) 2026 was one to remember. Three days of alignment, big ideas, and real conversations that push us forward. When GTM teams truly believe in what they’re building, momentum isn’t forced — it’s inevitable. Grateful for this crew and the year ahead. 🚀

PSA: your audience doesn’t travel neatly down a straight funnel… They bounce between channels, devices, and research modes before you even know they exist. And that’s exactly why we built the Omnichannel Marketing Guide — a step-by-step blueprint for orchestrating revenue-focused campaigns that actually move buyers forward. This isn’t about just having a strategy for every channel. It’s about: 📱Meeting buyers where they actually engage 🔁 Coordinating messages so every touchpoint reinforces the last 🤖 Using intent and journey analytics to personalize experiences Omnichannel isn’t a buzzword — it’s how buyers choose vendors today. Read the guide and start orchestrating campaigns that drive results: https://okt.to/vymfDJ

Most cold emails get deleted in under 3 seconds. Here's what separates the ones that actually start conversations. We broke down 5 email fundamentals that move the needle: 1️⃣ Lead with their pain, not your product 2️⃣ Write for skimmers reading on mobile 3️⃣ Target buying stage, not just job title 4️⃣ Make it about their goals, not your quota 5️⃣ Keep follow-ups adaptive, not robotic No "just checking in." No "bumping this to the top of your inbox." Just the tactical shifts top sales teams are making right now to book more meetings. Read the full newsletter for real examples, a subject line testing tool, and how AI Email Agents are helping teams scale quality outreach without burning out.