Demandbase

ICYMI: We just dropped 38 million reasons to rethink your GTM strategy. If you were offline last week, you missed the launch of Labs by Demandbase, our new AI-powered research arm. We’re moving past "gut feelings" and anecdotal evidence. To kick things off, we analyzed: ▸ 1,452 Demandbase tenants ▸ 429k+ ad campaigns ▸ 38 Million pre-opportunity marketing activities ▸ 9.7 Million sales interactions The result? The B2B AI GTM Report: Benchmarks for a new era. Stop guessing and start benchmarking against the actual DNA of the B2B landscape. Check out the full report here: https://okt.to/EAjmTB

We are proud to announce that our very own CMO, Rachel Truair, has joined the jury for the Marketing category of the GTM10 Awards (sponsored by Peec AI). Powered by Cello and Lightspeed, GTM10 honors the individuals redefining modern go-to-market leadership. While the awards are open to exceptional professionals across sales, growth, customer, and partnerships, Rachel will be looking closely at the marketing leaders who have gone beyond the "lead" to align brand and demand with undeniable business impact. Who should apply? Whether you are a seasoned executive or an emerging leader, if you made a measurable impact on your organization’s GTM strategy in 2025, you belong on this list. Nominate a peer (or yourself): https://thegtm10.com/ Nominations close May 5, 2026

International Women’s Day is a global celebration of the achievements, leadership, and impact of women everywhere, and a powerful reminder of the work still ahead to create equity in our workplaces and communities. This year’s theme, 𝐆𝐢𝐯𝐞 𝐭𝐨 𝐆𝐚𝐢𝐧, emphasizes that investing in women is a multiplier for stronger, more sustainable societies. It encourages actions such as supporting women-owned businesses, providing mentorship, and enhancing visibility. At Demandbase, we know that when women thrive, our business thrives. Diverse perspectives fuel innovation. Inclusive leadership drives performance. And cultures grounded in equity create space for bold ideas and meaningful growth. In honor of #InternationalWomensDay, our Women@DB Employee Resource Group (ERG) will internally promote women, past and present, who have made a significant difference in the tech industry. The ERG will also host a panel for employees to learn from internal women leaders. Together, we will continue building a workplace where women can lead authentically, grow confidently, and shape the future of our company and our industry. Because when we inspire inclusion, we unlock potential, and when women rise, we all rise.

We're #hiring a new Principal Product Manager - Advertising in San Francisco, California. Apply today or share this post with your network.

We're #hiring a new Staff Database Platform Engineer in United States. Apply today or share this post with your network.

Stop treating ABM like a LinkedIn campaign. It’s not a gated PDF, and it’s definitely not a list of MQAs flooding your sales team's inbox every Monday. In the latest episode of the OnBase Podcast, we sat down with Radoj Glisik, SVP of Digital Strategy & Design at Altudo, to dismantle the "campaign-first" mindset. Radoj explains why the most successful ABM engines are built on behavioral psychology and digital infrastructure, long before the first ad even runs. Inside this episode: ▸ Why ungating content actually increases your success rates. ▸ Using DXPs to detect intent before Sales is even in the room. ▸ How to structure a marketing data lake that actually powers ABM. ▸ Moving from basic personas to focal and temporal personalization. ▸ How LLMs are fundamentally changing B2B traffic and reference content. Radoj also highlighted two leaders who are consistently pushing the boundaries of digital strategy and GTM excellence. If you want to stay ahead of the curve, make sure these experts are in your feed: Gurjot Sidhu: Chief Customer Insights & Analytics Officer at M&T Bank Varun Nehra : Executive Advisor & Principal Consultant Tune in on your preferred platform ⤵️ DB Site: https://okt.to/5rC0RU Apple: https://okt.to/Noa81F Spotify: https://okt.to/fEoDKb YouTube: https://okt.to/ElGPKa

The agenda for GO London 2026 is officially live, and we aren't just talking about "better" marketing, we’re talking about a total AI-driven transformation. Join us at Kings Place on April 14th to explore how advanced account intelligence is closing the gap between intent and revenue. We’re bringing together the brightest minds in the ecosystem, featuring insights from industry giants like Adobe and the strategic expertise of Forrester, to dive deep into how the world's most sophisticated teams are accelerating pipeline in 2026. What’s on the horizon: ▸ See how AI agents are moving beyond chat and into core GTM execution. ▸ Strategies to align your sales and marketing teams around high-value accounts. ▸ Navigating the shift from siloed tactics to a unified, intelligent engine. Whether you're joining us for the AI in ABM Certification on April 13th or the full summit on the 14th, you'll walk away with a blueprint for the next era of B2B. 📍 Venue: Kings Place, London (N1 9AG) 🗓️ Dates: April 13–14, 2026 See the full speaker lineup and grab your spot here: https://okt.to/zUfBV0

The Drop Down Field is the silent destroyer of the modern GTM engine. For too long, building B2B workflows has meant dealing with archaic logic, rigid drop-downs, and disconnected steps. You aren't architecting strategy. You’re fighting your software. In “normal” conditions, you could afford slow, brittle automation. In an AI-native reality, it is a death sentence. Today, we are breaking that ceiling with Next Gen Orchestration (NGO). NGO isn't just an update to our engine. It is a fundamental re-architecture of how you automate your go-to-market motions, moving from rigid rules to dynamic, programmable growth: ▸ Native LLM Integration: You can now invoke an LLM directly within any step of your orchestration. Just type a simple prompt into the workflow, and the LLM dynamically executes the task and adapts to new fields instantly. ▸ Bring Your Own Data (BYOD): You are no longer locked into one data source. Seamlessly pull in data from your preferred providers and make it an active, automated part of your workflow. ▸ Visual Logic Branching: We’ve made the GTM stack programmable. You describe the logic in a modern, visual drag-and-drop interface; NGO builds the durable workflow. ▸ Unified Account + Person Execution: We’ve collapsed the distance between an intent signal and a multi-channel response by combining what used to be completely separate account and person-level workflows. In 18 months, there will be two types of companies: those who rely on rigid, legacy workflows, and those who use an AI-driven System of Growth to scale their outcomes. Learn more about NGO: https://lnkd.in/guEvneS8

Stop pipeline decay and convert buying signals into coordinated revenue action with Demandbase Orchestration. Read more here: https://lnkd.in/eyeREUhT

🔥 Hot take: Many B2B GTM teams are still guessing. We talk about buying groups. We talk about AI. But when it comes to real decisions: How many touches? How much budget? How long to pursue an account? It’s still often instinct, past patterns, data from 3 years ago when the segmentation was different or that one amazing sales rep was around… That’s exactly why we launched Labs by Demandbase — to answer with statistically significant benchmarks a simple but uncomfortable question: 👉 What actually drives pipeline and revenue at scale in the era of AI GTM? We analyzed massive amounts of data across: • 1,452 customers • 429K+ ad campaigns • 38M marketing activities • 9.7M sales interactions And some of the findings challenge conventional wisdom: – Buying group alignment = 2–3× higher win rates – Sustained buying group–level ads = 2–3× opportunity conversion – More activity on stalled accounts? Often decreases conversion Let that last one sink in. Anyone building this play right now? Maybe move it down on the priority list. In a world of shrinking buyer attention, “do more” isn’t always the answer. This isn’t a survey. It’s real operating data. Where is your GTM motion still running on assumption instead of evidence? And if you had statistically grounded benchmarks for your team tomorrow, what decision would you change first? The full B2B AI GTM Report is live below. https://lnkd.in/gmDfciJT Special thanks to Jay Tuel and our research & marketing teams for leading this launch! #AIGTM #gtmdata #marketingdata #labsbydemandbase