Join Canadian producer, DJ and vocalist WHIPPED CREAM on Sound Advice, the weekly SoundCloud series diving deep into the creative process, platform features and career growth strategies.
Welcome to Sound Advice, the series spotlighting artists’ creative process and their SoundCloud journey. We’ll get the inside knowledge straight from the source on how musicians, producers and creatives are leaning into everything SoundCloud offers to elevate their sound, get heard and catapult their careers. Sound Advice is now available in audio format on the SoundCloud Stories profile.
On this week’s Sound Advice, we’re talking to Canadian producer, DJ and vocalist WHIPPED CREAM. Young Whip started off as a figure skater, until she got sidelined by an injury, but she quickly discovered electronic music and community through festivals, pairing that inspiration with the same passion and determination she had as an athlete. The whole thing set her off on a music production journey that hasn’t stopped since.
WHIPPED CREAM got started by doing Jersey club flips of her favorite songs, and quickly got on SoundCloud. Eventually, she became known for her giant bass and her rap-meets-electronic sound, which hit a new peak in 2019 when she collaborated with rappers like Latto, Lil Keed and Lil Xan, and released her breakthrough EP, ‘WHO IS WHIPPED CREAM?,’ in 2020 on Big Beat Records. As a DJ, she has headlined everywhere from Coachella to Lolapalooza to EDC Vegas, and has never been comfortable in just one genre. In fact, her latest EP, ‘Careline,’ — a nod to her government name Caroline Cecil — moves in more sultry house and techno directions. To learn more about the making of ‘Careline,’ check out WHIPPED CREAM’s SoundCloud-exclusive Voice Notes.
Ahead of her spring and summer festival performances, we called up WHIPPED CREAM to talk about her approach to making music, and learn more about how she uses SoundCloud to round up new sounds and collaborators. Plus, we got some very savvy music business advice in the process, so get your notepad ready.
LISTEN TO THE AUDIO EPISODE OF SOUND ADVICE FEATURING WHIPPED CREAM
LISTEN TO 'CARELINE' BY WHIPPED CREAM
THINGS WE TALKED ABOUT IN THIS EPISODE OF SOUND ADVICE
How WHIPPED CREAM Started Electronic Music Production and Found Community on SoundCloud
- Born in Toronto and later moving to Vancouver Island, Canada, WHIPPED CREAM fell in love with rap, hip-hop and R&B music as a teenager, but she had her musical epiphany when she attended her first electronic music festival. Feeling an immediate sense of belonging, she began learning music production and investing in the craft.
- She credits her early growth as an artist to making as much music as possible: to this day, she finds her earliest tracks inspirational to listen to. She finds the innocence and enthusiasm of her efforts, however unpolished, a great place to look to for inspiration and encouragement to continue experimenting.
- WHIPPED CREAM started uploading her first tracks — Jersey club edits of R&B and rap hits — to SoundCloud in her early 20s. From her small town, where she felt isolated in her tastes and ambitions, WHIPPED CREAM discovered a new world of music, DJing and production on SoundCloud.
- By linking up with club producers and DJs like DJ Sliink and UNIIQU3 — through direct messages, reposting each other’s tracks and commenting — WHIPPED CREAM developed connections that boosted her confidence and gave her an authentic peer group.
Tips on How to Build Your Artistic Brand, Find a Manager or Agent and Elevate Your Career
- Continuing the discussion about SoundCloud, WHIPPED CREAM gives advice about building a team around you as an artist. WHIPPED CREAM breaks down how she started out as an independent artist, from booking her own gigs and flights, to arranging her own visas. She speaks openly about her experiences learning so much of the music business on her own as a DIY artist, including insights on navigating the financial aspect of how to make your passion your full-time job.
- When it comes to hiring a team, including managers and agents, she shares valuable music business strategies: how to understand your own wants and needs, and how to do as much as possible for yourself before working with others. For WHIPPED CREAM, it’s all about finding a manager and agent who open doors for you while allowing you to focus on your craft.
- WHIPPED CREAM goes on to discuss her time as the first female producer signed to Big Beat Records, and how her work with rappers Latto, Lil Xan and Lil Keed folded into her ambition of producing tracks that bridge hip-hop and dance music. Developing from that, WHIPPED CREAM goes into detail about how she used SoundCloud to find new artists, and gives advice on how best to use the platform for music discovery and pitching to potential collaborators.
Building Creative Confidence and Developing Her New Cinematic Techno Sound for Live Performance and DJing
- Over the last two years, WHIPPED CREAM has evolved her brand in a new direction. In wanting to bridge the gap between the driving energy of her DJ sets and her diary-esque original music, she started making club edits of her own tracks. In doing so, she realized that she’d opened another door — one that led to this year’s ‘Careline’ EP.
- WHIPPED CREAM breaks down the inspirations, technical approaches and aesthetics for this new era, and how she creates her cinematic techno sound. It’s a sound that’s given her not just seductive new tracks like “Techno Is My Only Love,” “GOD IS A GENTLEMAN” and “Redline” featuring MEMBA, but a renewed confidence in navigating the music industry as a woman and a focus on her authentic self.
- On the theme of authenticity, WHIPPED CREAM gives an honest account of the sacrifices she’s had to make to be successful, what she lost and gained in the process, and the events that led to her experience burnout and renewed sense of self. Today, she has public and private strategies for dealing with the issues that touring artists experience, and she shares them in the hope that it will inspire and help fellow creatives who might be going through the same motions.
- Signing off, WHIPPED CREAM leaves us with thoughtful, tangible advice and action items for building your music career on SoundCloud: putting out music, commenting on people’s music you like and building your own community by reaching out to others.
Links and Extras
Follow WHIPPED CREAM’s journey on SoundCloud.
Press play on WHIPPED CREAM’s 2025 EP, ‘Careline.’
Hear WHIPPED CREAM detail the making of ‘Careline’ in SoundCloud-exclusive Voice Notes.
Listen to “HOLD UP,” the 2021 collaborative track between WHIPPED CREAM, Big Freedia, Moore Kismet and UNIIQU3, who first connected via SoundCloud DMs.
Check out WHIPPED CREAM’s 2020 dance-rap collab with Latto and Baby Goth, “Do I.”
Tap in with DJ Sliink, another artist WHIPPED CREAM first met through SoundCloud.
Explore some of WHIPPED CREAM’s wide-ranging influences, including Skrillex, Hans Zimmer, The Chemical Brothers and Madonna, to name a few.
Find out more about WHIPPED CREAM, including upcoming tour dates and merchandise.
Listen to the New Era Techno playlist on SoundCloud.
Never miss an episode and follow the official Sound Advice playlist on SoundCloud.
Getting The Most Out of SoundCloud
- Learn more about using DMs to connect with fellow artists and potential collaborators.
- Learn more about how to make a custom playlist on SoundCloud.
- Learn more about unlimited uploads, available with an Artist Pro subscription.
- Learn more unlocking access to unlimited distribution, available with Artist Pro.
- Learn more about getting heard with SoundCloud’s updated algorithm, available to Artist and Artist Pro subscribers.
To discover additional features a SoundCloud Artist or Artist Pro subscription offers, visit here. To catch up on past installments of Sound Advice and make sure you don’t miss out on future episodes, visit here.
CREDITS Host: Vivian Host, Executive Producer: Mike Spinella, Producer: KC Orcutt, Audio Engineer: David “DibS” Shackney, Coordinator: Trevor McGee, Editorial Associate: Lauren Martin
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