WO2025058121A1 - Method and apparatus for providing coupon for electronic commerce service, and recording medium - Google Patents

Abstract

A technique of providing a coupon for an electronic commerce service is provided. A method performed by an electronic device, according to one embodiment of the present disclosure, may comprise the steps of: determining, on the basis of a log of a user using an electronic commerce service, whether a personalized action for the user is possible; determining, on the basis of determining that the personalized action is possible, a target product corresponding to the personalized action; and transmitting, to a user terminal of the user, display information in which a widget related to the target product is included on a page of the electronic commerce service.

Description

Method, device and recording medium for providing coupons for electronic commerce services

The present disclosure relates to a coupon providing technology for an e-commerce service.

Due to the development of communication technology, e-commerce services that trade goods online are becoming popular. The range of goods that can be the subject of e-commerce services is expanding to include not only goods but also services. As such, as various types of goods are traded through e-commerce services, the operators of e-commerce services need to establish strategies to effectively sell various types of goods to users.

As an example of the aforementioned strategy, the operator of an e-commerce service may provide special benefits (e.g., coupons) to users. For example, coupons, if provided to users in an appropriate manner, may induce users to purchase products posted on an e-commerce service and increase the use of the e-commerce service.

The technical problem to be solved through the present disclosure is to provide a technology that enables a user of an e-commerce service to experience purchasing a specific type of product (e.g., fresh produce) by providing a coupon for that type of product.

Another technical challenge to be solved through the present disclosure is to provide a technology capable of inducing continuous purchases of a specific type of product by allowing a user of an e-commerce service to experience purchasing a specific type of product.

Another technical challenge to be solved through the present disclosure is to provide a technology capable of providing coupons without interfering with the user's intended purchase process.

Another technical challenge to be solved through this disclosure is to provide a technology that can naturally provide coupons during the process of purchasing a product.

Another technical challenge to be solved through this disclosure is to provide a technology that allows users to intuitively check the contents of a coupon during the process of purchasing a product.

Another technical challenge to be solved through the present disclosure is to provide a technology capable of providing coupons that match the user's preferences.

The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by a person skilled in the art of the present disclosure from the description of the specification.

A method according to one embodiment of the present disclosure may include a step of determining whether a personalized action is possible for a user based on a log of a user using an e-commerce service, a step of determining a target product corresponding to the personalized action based on the determination that the personalized action is possible, and a step of transmitting display information to a user terminal of the user so that a widget related to the target product is included in a page of the e-commerce service.

In one embodiment, the personalized action includes issuing a coupon for a target product group posted on the e-commerce service, and the target product group may be a set including products of the same type as the target product.

In one embodiment, the target product group may include a fresh product group posted on the e-commerce service.

In one embodiment, the step of determining whether the personalized action is possible for the user may include the step of determining whether the personalized action is possible for the user based on a membership history of the user.

In one embodiment, the step of determining whether the personalized action for the user is possible includes the step of determining whether the personalized action for the user is possible based on a purchase history of the user for a target product group corresponding to the personalized action, wherein the target product group may be a set including products of the same type as the target product.

In one embodiment, the step of determining whether the personalized action is possible for the user based on the purchase history of the user for the target product group may include the step of determining whether the personalized action is possible for the user based on the presence or absence of the purchase history.

In one embodiment, the step of determining whether the personalized action is possible for the user based on the user's purchase history for the target product group may include the step of determining whether the personalized action is possible for the user based on a recent date of the purchase history.

In one embodiment, the step of determining whether the personalized action is possible for the user based on the most recent date of the purchase history may include the step of determining a first personalized action for the user if the most recent date is a date before a reference date, and determining a second personalized action for the user that is distinct from the first personalized action if the most recent date is a date after the reference date.

In one embodiment, the step of determining the target product may include the step of determining the target product based on a monetary value corresponding to the personalized action.

In one embodiment, the step of determining the target product may include the step of determining the target product based on the log.

In one embodiment, the page may include at least one of a personalized page that synthesizes and displays the user's information regarding the e-commerce service, a payment page that is displayed based on the user's input for a purchase button included in a product page, a shopping cart page that is displayed based on the user's input for an add to cart button included in the product page, and a payment confirmation page that is displayed based on the user's input on the payment page.

In one embodiment, the payment page may be determined as at least one of a first payment page and a second payment page that is distinct from the first payment page, based on the price of the product corresponding to the product page.

In one embodiment, the step of transmitting the display information to the user terminal may include the step of identifying the type of the page and the step of activating a function of the widget related to the target product based on the type.

According to another embodiment of the present disclosure, a non-transitory computer-readable recording medium has recorded thereon a computer program to be executed by a processor, wherein the computer program may be configured to cause the processor to execute a method according to any one of the methods described above.

According to another embodiment of the present disclosure, an electronic device includes a communication interface configured to communicate with a network, a processor configured to execute a computer program including one or more instructions, and a memory storing the computer program, wherein when the computer program is executed by the processor, the processor may be configured to execute a method according to any one of the methods described above.

According to the present disclosure, by providing a coupon for a specific type of product (e.g., fresh produce) to a user using an e-commerce service, the user can experience purchasing the specific type of product.

According to the present disclosure, by allowing a user of an e-commerce service to experience purchasing a specific type of product, continuous purchases of that specific type of product can be induced.

According to the present disclosure, a coupon can be provided without interfering with the user's intended purchase process.

According to the present disclosure, coupons can be naturally provided during the process of purchasing a product.

According to the present disclosure, a user can intuitively check the contents of a coupon during the process of purchasing a product.

According to the present disclosure, a coupon that matches the user's preferences can be provided.

The effects according to the technical idea of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by a person skilled in the art of the present disclosure from the description of the specification.

FIG. 1 illustrates an environment in which devices according to one embodiment of the present disclosure can be applied.

FIG. 2 illustrates a computing device capable of implementing devices according to one embodiment of the present disclosure.

FIG. 3 illustrates a flowchart illustrating a method according to one embodiment of the present disclosure.

FIG. 4 is a flowchart showing detailed operations of the transmission operation of display information described with reference to FIG. 3.

FIGS. 5 to 7 illustrate drawings for explaining widgets that may be referenced in various embodiments of the present disclosure.

FIGS. 8 to 10 illustrate diagrams for explaining display methods of widgets that can be referenced in various embodiments of the present disclosure.

FIG. 11 illustrates a diagram for explaining a personalized page that may be referenced in various embodiments of the present disclosure.

FIGS. 12 and 13 illustrate diagrams for explaining payment pages that may be referenced in various embodiments of the present disclosure.

FIG. 14 illustrates a drawing for explaining a shopping cart page that may be referenced in various embodiments of the present disclosure.

FIG. 15 illustrates a drawing for explaining a payment confirmation page that may be referenced in various embodiments of the present disclosure.

The various embodiments described in this disclosure are exemplified for the purpose of clearly explaining the technical idea of this disclosure, and are not intended to limit it to a specific embodiment. The technical idea of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of each embodiment described in this disclosure. In addition, the scope of the technical idea of this disclosure is not limited to the various embodiments presented below or the specific description thereof.

Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have the meaning commonly understood by one of ordinary skill in the art to which this disclosure belongs.

The expressions such as “includes,” “may include,” “comprises,” “may have,” “have,” and “may have” used in this disclosure indicate the presence of a target feature (e.g., a function, operation, or component), but do not exclude the presence of other additional features. That is, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

As used herein, singular expressions may include plural meanings unless the context clearly indicates otherwise, and the same applies to singular expressions set forth in the claims.

The expressions "first", "second", or "first", "second", etc., used in the present disclosure, unless the context indicates otherwise, are used to distinguish one object from another when referring to a plurality of similar objects, and do not limit the order or importance between the objects. For example, each user terminal included in a plurality of user terminals according to the present disclosure can be distinguished from each other by being expressed as "the first user terminal" and "the second user terminal."

As used herein, the expressions “A, B, and C,” “A, B or C,” “at least one of A, B, and C,” or “at least one of A, B or C” can mean each of the listed items or all possible combinations of the listed items. For example, “at least one of A or B” can refer to (1) at least one A, (2) at least one B, (3) at least one A and at least one B.

The expression "based on" as used in this disclosure is used to describe one or more factors affecting a decision, act of judgment, or action described in a phrase or sentence containing the expression, and the expression does not exclude additional factors affecting the decision, act of judgment, or action.

As used herein, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) may mean that the component is directly connected or connected to the other component, but also connected or connected via a new other component (e.g., a third component).

The expression "configured to" used in the present disclosure can have the meanings of "set to", "having the ability to", "modified to", "made to", "capable of", etc., depending on the context. This expression is not limited to the meaning of "specifically designed in hardware", and for example, a processor configured to perform a specific operation can mean a general purpose processor that can perform the specific operation by executing software, or a special purpose computer that is structured through programming to perform the specific operation.

The term "membership" used in this disclosure may mean a qualification or status that allows a user to receive special benefits provided by an e-commerce service. A user may apply for membership of an e-commerce service by requesting membership in a defined manner. When membership is applied to a user in this way, the user may receive special benefits of the membership. The special benefits may include, for example, free shipping benefits, discount benefits, point accumulation benefits, coupon provision benefits, etc.

The term "user interface" used in this disclosure may mean a physical or virtual medium created to enable communication between a user and an object, system, machine, or computer program. A user may use an e-commerce service through the user interface. The term "widget" or "indicator" used in this disclosure may mean an element constituting a user interface.

Hereinafter, various embodiments described in the present disclosure will be described with reference to the attached drawings. In the attached drawings and the description of the drawings, identical or substantially equivalent components may be given the same reference numerals. In addition, in the description of various embodiments below, duplicate descriptions of identical or corresponding components may be omitted, but this does not mean that the components are not included in the embodiments.

FIG. 1 illustrates an environment to which devices (110, 120) according to one embodiment of the present disclosure can be applied. The environment illustrated in FIG. 1 may include a management device (110) and a user terminal (120).

Meanwhile, although FIG. 1 illustrates an example in which one user terminal (120) communicates with the management device (110) through a network, this is only for the convenience of understanding, and the number of user terminals (120) that can communicate with the management device (110) through a network may vary. That is, each of one or more user terminals (120) may access the e-commerce service provided by the management device (110). In addition, FIG. 1 illustrates only a preferred embodiment for achieving the purpose of the present disclosure, and some components may be added as needed.

Below, each component shown in Fig. 1 is described in more detail.

The management device (110) may be a server device that provides an e-commerce service. That is, the management device (110) may be a server device that is operated under the management of an operator of the e-commerce service.

The management device (110) can manage the operation of the e-commerce service.

For example, the management device (110) can classify the types of multiple products and manage one or more products as a product group according to the types. The types of these products can be determined by various criteria. If different products are included in one product group, the different products can have the properties of the product group in common. For example, the first product and the second product included in the fresh product group can each be of the same type called fresh products. Here, the types of the product groups can be, for example, fashion clothing, miscellaneous goods, beauty products, maternity products, baby products, food, kitchenware, household goods, interior products, home appliances, sporting goods, automotive products, books, records, toys, hobby products, stationery, office supplies, pet products, etc. In addition, the management device (110) can manage multiple products as a product group according to various criteria. Each of the multiple products classified in this way can be posted on an e-commerce service, more specifically, on a page related to an e-commerce service.

For another example, the management device (110) may generate display information (i.e., information about the page) that enables a page about an e-commerce service to be displayed on the user terminal (120), and transmit the display information to the user terminal (120). Here, the display information is information that enables the display of the page about the e-commerce service on the display of the user terminal (120), and may be implemented as an image or text, for example. Based on the reception of such display information, the user terminal (120) may display various pages about the e-commerce service. A detailed description of the various pages will be described later.

As another example, the management device (110) can extract and analyze a user's log regarding an e-commerce service. The user's log can be a comprehensive record of the user's behavior using the e-commerce service. For example, the user's log can include primary information such as the time the user accessed the e-commerce service, the page of the e-commerce service the user visited, or the button the user clicked on the page. As another example, the user's log can include secondary information processed from primary information such as the user's e-commerce service membership history or the user's e-commerce service product purchase history.

In addition to the examples described above, the management device (110) can perform operations related to known technologies that can be performed by a server device providing an e-commerce service. Therefore, applying the technical ideas of the present disclosure by referring to the operations related to the known technologies is not excluded from the scope of the present disclosure.

The aforementioned management device (110) may be implemented by one or more computing devices. For example, all functions of the management device (110) may be implemented by a single computing device. For another example, the first function of the management device (110) may be implemented by a first computing device, and the second function may be implemented by a second computing device. For example, the computing device may be, but is not limited to, a desktop computer, a laptop computer, an application server, a proxy server, or a cloud server, and any type of device equipped with computing functions may be a computing device.

The user terminal (120) may be a terminal of a user who uses an e-commerce service. The user terminal (120) may display various pages related to the e-commerce service provided by the management device (110) on the display of the user terminal (120). A user interface defined as a function related to the e-commerce service may be applied to these pages. The application of this user interface may be managed by the management device (110) described above. In addition, the user terminal (120) may obtain a user input from a user for a page, and process or transmit the user input to the management device (110). Here, the user terminal (120) may obtain a response corresponding to the user input from the management device (110), so that the user terminal (120) may perform operations defined to correspond to the user input. As described above, in order for the user to use the e-commerce service through the user terminal (120), a web browser or an application may be installed on the user terminal (120).

The user terminal (120) described above may be, for example, any one of devices such as a desktop computer, a laptop computer, a tablet computer, a wearable device, or a smart phone, but is not limited thereto, and any type of device equipped with computing functions may be the user terminal (120).

The management device (110) and the user terminal (120) illustrated in Fig. 1 can communicate through a network. This network can be implemented as any type of wired or wireless network, such as, for example, a local area network (LAN), a wide area network (WAN), a mobile radio communication network (MRCN), or WiBro (Wireless Broadband).

FIG. 2 illustrates a computing device (200) that can implement devices (110, 120) according to one embodiment of the present disclosure. That is, the management device (110) or the user terminal (120) illustrated in FIG. 1 can be implemented by the computing device (200) illustrated in FIG. 2. For reference, the computing device (200) in the present disclosure can be interchangeably referred to as an electronic device.

The computing device (200) may include one or more processors (210), one or more memories (220), or communication interfaces (230). In one embodiment, some components may be removed from the computing device (200), or other components (e.g., a display or an input device, etc.) may be added to the computing device (200). Additionally or alternatively, some components may be implemented in an integrated manner, or implemented as a single or multiple entities. In the present disclosure, one or more processors (210) may be referred to as a processor (210). The term processor (210) may mean a set of one or more processors, unless the context clearly indicates otherwise. In the present disclosure, one or more memories (220) may be referred to as a memory (220). The term memory (220) may mean a set of one or more memories, unless the context clearly indicates otherwise.

Below, each component illustrated in Fig. 2 is described in more detail.

The processor (210) can perform calculations or information processing related to control or communication of each component of the computing device (200). Specifically, the processor (210) can control at least one component of the computing device (200) connected to the processor (210) by driving software (or a computer program) received from another component. As an example, the processor (210) can load a command (e.g., an instruction, a code, or a code segment) or information into the memory (220), process the command or information stored in the memory (220), and store result information according to the processing in the memory (220). In addition, the processor (210) can be operatively connected to the components of the computing device (200) to perform various operations such as calculations, processing, generation, or processing related to the present disclosure.

The memory (220) can store various information. The information stored in the memory (220) is information acquired, processed, or used by at least one component of the computing device (200), and may include software. The software may include one or more commands that cause the processor (210) to perform operations according to various embodiments of the present disclosure when loaded into the memory (220). That is, the processor (210) may perform operations according to various embodiments of the present disclosure by executing the one or more commands described above. The memory (220) may include, for example, volatile or nonvolatile memory. In one embodiment, the program is software stored in the memory (220), and may include an operating system for controlling resources of the computing device (200), an application, or middleware that provides various functions to an application so that the application can utilize resources of the computing device (200).

The communication interface (230) can establish a wired or wireless communication channel with another device and transmit and receive various information with the other device. In one embodiment, the communication interface (230) can include at least one port for being connected to another device with a wired cable in order to communicate with the other device through a wire. In this case, the communication interface (230) can perform communication with another device connected through a wire through at least one port. In one embodiment, the communication interface (230) can be configured to be connected to a cellular network (e.g., 3G, LTE, 5G, Wibro, or Wimax) by including a cellular communication module. In one embodiment, the communication interface (230) can include a short-range communication module to transmit and receive information with another device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB). In one embodiment, the communication interface (230) can include a non-contact communication module for non-contact communication. The contactless communication may include at least one non-contact type of proximity communication technology, such as, for example, Near Field Communication (NFC) communication, Radio Frequency Identification (RFID) communication, or Magnetic Secure Transmission (MST) communication. In addition to the various examples described above, the computing device (200) may be implemented in various known ways for communicating with other devices, and the scope of the present disclosure is not limited by the examples described above.

In one embodiment, the computing device (200) may include a display. The display may display various screens (e.g., one or more pages) based on the control of the processor (210). In order to display screens to which various interfaces are applied on the display, for example, a web browser or a dedicated application may be installed on the computing device (200). In addition, the display may be a configuration that can interact with a user and may receive user input from the user. Such a display may be implemented in the form of a touch sensor panel (TSP) that can recognize contact or proximity of various external objects (e.g., a user's finger or stylus).

In one embodiment, the computing device (200) may include an input device (e.g., a mouse or keyboard). The input device may receive information to be used in components of the computing device (200) from an external source (e.g., a user) of the computing device (200).

The processor (210), memory (220), and communication interface (230) illustrated in FIG. 2 are connected to each other through a bus, GPIO (General Purpose Input/Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface), and can send or receive information or signals.

Hereinafter, methods according to various embodiments of the present disclosure will be described in detail. Although operations are illustrated in the drawings below in a particular order, it should be noted that the operations do not necessarily have to be performed in the particular order illustrated or in a sequential order, or that all illustrated operations must be performed to obtain a desired result.

In addition, the operations of the method to be described with reference to the drawings below may be performed by a computing device. In other words, the operations of the method may be implemented by one or more instructions executed by a processor of the computing device. All operations included in this method may be executed by a single physical computing device, but for example, the first operation of the method may be performed by a first computing device, and the second operation of the method may be performed by a second computing device. In other words, the operations included in the method may be performed by being divided among a plurality of computing devices.

In the following, the explanation will be continued assuming that the operation of the above-described method is performed by the management device (110) illustrated in Fig. 1. In addition, for the convenience of explanation, the subject of the operation included in the method may be omitted, but unless otherwise indicated in the context, it may be interpreted that the operation is performed by the management device (110).

FIG. 3 is a flowchart illustrating a method according to one embodiment of the present disclosure. The method illustrated in FIG. 3 includes a series of operations for displaying a widget corresponding to a personalized action (e.g., issuing and providing a coupon) on a user terminal (120) based on a personalized action. Hereinafter, the operations illustrated in FIG. 3 will be described in detail.

Based on the log of a user using an e-commerce service, it can be determined whether personalized action for the user is possible (S310).

A personalized action may be a function of an e-commerce service that may be selectively provided to specific users using the e-commerce service. For example, a personalized action may be issuing a coupon or recommending a product.

Such personalized actions may be selectively provided to user groups that include users using the e-commerce service. For example, the same personalized action may be provided to a first user and a second user included in a first user group. For another example, different personalized actions may be provided to a first user included in a first user group and a third user included in a second user group. In this case, whether a personalized action is possible for a specific user may be determined by determining a specific user group to which the specific user belongs or by determining whether the specific user satisfies a criterion associated with a specific user group.

Hereinafter, for the convenience of explanation, it is assumed that the personalized action is the issuance and provision of a coupon. In this case, for example, the personalized action may be issuing a coupon applicable to one of a plurality of product groups posted on an e-commerce service. In this way, a coupon applicable to a specific product group may be a coupon applicable to all or part of the products included in the specific product group (e.g., fresh product group). In another example, the personalized action may be issuing a coupon applicable to one of a plurality of products posted on an e-commerce service. In this way, a coupon applicable to a specific product may be a coupon applicable only to that specific product.

According to this operation, it can be determined whether personalized action is possible for a user based on a comprehensive record of the user's behavior using an e-commerce service, that is, the user's log.

As a specific example, the operation (S310) of determining whether a personalized action for a user is possible may include an operation of determining whether a personalized action for the user is possible based on the user's membership history.

The membership history may be a past record of a user being subject to a membership. If the user was subject to a membership, it may be determined that there is a membership history (e.g., "True"). In addition, if the user was not subject to a membership, it may be determined that there is no membership history (e.g., "False"). Such membership history may include, if the user was subject to a membership, the time of the user's membership subscription or the time of membership cancellation, etc. In addition, the membership history may be a current record of the user being subject to a membership. If the user is subject to a membership, it may be determined that there is a membership history. In addition, if the user is not subject to a membership, it may be determined that there is no membership history. Such membership history may include, if the user is subject to a membership, the time of the user's membership subscription or the expected time of membership cancellation, etc.

According to this operation, it can be determined whether a personalized action is possible based on the membership history. For example, if the personalized action is the issuance of a coupon, the coupon can be issued only to users who are currently subject to the membership, and the coupon can not be issued to users who are not currently subject to the membership. In this case, the issuance of the coupon can be selectively provided to users as a special benefit for joining the membership. For another example, if the personalized action is the issuance of a coupon, the coupon can be issued only to users who are not currently subject to the membership, and the coupon can not be issued to users who are currently subject to the membership. In this case, the issuance of the coupon can be selectively provided to users as a benefit for inducing membership joining.

As another specific example, the operation (S310) of determining whether a personalized action for a user is possible may include an operation of determining whether a personalized action for the user is possible based on the user's purchase history for a target product group corresponding to the personalized action.

The target product group may be a set of products to which a coupon issued according to a personalized action can be applied. This target product group may be determined to correspond to a coupon to be issued. With respect to the method of determining the target product group, the target product group may be determined to correspond to a coupon to be issued based on the type of the product. For example, the first coupon to be issued may be determined to be a coupon applicable to the "fresh product group." For another example, the second coupon to be issued may be determined to be a coupon applicable to the "product group of Company A." For another example, the third coupon to be issued may be determined to be a coupon applicable to the "product group with a price of 20,000 won or less." In addition, coupons may be issued according to various criteria.

Purchase history can be a past or present record of a user's transactions with a product. This purchase history can include the name of the product, the price of the product, the time of purchase, or the delivery location.

With respect to the method of utilizing the purchase history, in one embodiment, it may be determined whether a personalized action is possible for a user based on whether the user has a purchase history for the target product group. For example, if the personalized action is the issuance of a coupon, the coupon may be issued only to a user who has a purchase history for the target product group, and may not be issued to a user who does not have a purchase history for the target product group. In this case, the issuance of the coupon may be selectively provided to the user as a benefit to remind him of his past purchase experience. In another example, if the personalized action is the issuance of a coupon, the coupon may be issued only to a user who does not have a purchase history for the target product group, and may not be issued to a user who has a purchase history for the target product group. In this case, the issuance of the coupon may be selectively provided to the user as a benefit to provide a purchase experience for a new product group.

In relation to the use of purchase history, in another embodiment, it may be determined whether a personalized action is possible for a user based on the most recent date of the user's purchase history for a target product group.

The most recent date of the purchase history may be the most recent date on which the user purchased a product included in the target product group based on the present. This most recent date may be compared with the reference date to determine whether a personalized action is possible for the user. Here, the reference date may be any date calculated from the present, for example, 30 days ago or 365 days ago. This reference date may be used as a criterion for determining whether a coupon is issued (i.e., whether a personalized action is possible). For example, if the personalized action is the issuance of a coupon, a coupon may be issued only to a user whose most recent date of the purchase history for the target product group is before the reference date, and a coupon may not be issued to a user whose most recent date of the purchase history for the target product group is after the reference date. In this case, the issuance of a coupon may be selectively provided to the user as a benefit to remind him or her of a past purchase experience. For another example, if the personalized action is the issuance of a coupon, the coupon may be issued only to users whose most recent purchase history for the target product group is after the reference date, and the coupon may not be issued to users whose most recent purchase history for the target product group is before the reference date. In this case, the issuance of the coupon may be selectively provided to users who are purchasing the target product group as an additional benefit.

In the operation (S310) for determining whether personalized actions for a user are possible, in addition to the examples described above, various operations may be included that can issue coupons to users who are passive in using e-commerce services (or active users in some cases).

Additionally, the operation (S310) for determining whether a personalized action for the user is possible may include an operation for determining the type of the personalized action for the user. If the personalized action is the issuance of a coupon, the type of the personalized action may be, for example, the number of applicable products, the type of applicable products, the number of applicable product groups, the type of applicable product groups, the monetary value of the coupon, etc.

In relation to determining the type of personalized action, in one embodiment, a reference date may be a reference for determining the type of personalized action. If the personalized action is issuance of a coupon, the type of personalized action may be, for example, the number of applicable products, the type of applicable products, the number of applicable product groups, the type of applicable product groups, the monetary value of the coupon, etc. Specifically, if the most recent date of the purchase history for the target product group is a date before the reference date, a first personalized action (e.g., issuance of an 8,000 won coupon) may be determined for the user, and if the most recent date of the purchase history for the target product group is a date after the reference date, a second personalized action (e.g., issuance of a 5,000 won coupon) may be determined for the user. The first personalized action and the second personalized action may have different types of the aforementioned personalized actions. The aforementioned technical idea with respect to the reference date may be equally applied even in cases where two or more reference dates are used. For example, if the most recent date of the purchase history for the target product group is a date prior to the first reference date, a first personalized action (e.g., issuance of an 8,000 won coupon) may be determined for the user. If the most recent date is a date after the first reference date and prior to the second reference date, a second personalized action (e.g., issuance of a 5,000 won coupon) may be determined for the user. If the most recent date is a date after the second reference date, a third personalized action (e.g., issuance of a 0 won coupon, i.e., determination of ineligibility for personalized action) may be determined for the user.

In connection with determining the type of personalized action, additionally or alternatively, purchase history (e.g., purchase amount of recent date, type of purchased product, etc.) or membership history may be a criterion for determining the type of personalized action. In this case, purchase history or membership history may be a criterion for determining whether a personalized action is possible and a criterion for determining the type of personalized action.

Based on the determination that personalized action is possible, a target product corresponding to the personalized action can be determined (S320).

The target product may be one product included in the target product group.

For convenience of explanation, this action will be explained as an action to determine a target product referring to one product, but it can also be understood as an action to determine two or more target products.

According to this operation, some of the products posted on an e-commerce service can be determined based on a coupon issued according to a personalized action, for example.

As a specific example, the operation (S320) of determining the target product may include an operation of determining one of the target product groups corresponding to the personalized action as the target product. For example, if the target product group of the coupon issued according to the personalized action is a fresh product group, one of the fresh product groups may be determined as the target product. In other words, a product that can receive a discount benefit by the coupon may be determined as the target product.

As another specific example, the operation (S320) of determining the target product may include an operation of determining the target product based on the monetary value corresponding to the personalized action. For example, if the monetary value of a coupon issued according to the personalized action is 8,000 won, any one of the products priced less than 8,000 won may be determined as the target product. In other words, a product whose price is lower than or equal to the monetary value of the coupon, in other words, a product that the user can purchase for free with the coupon, may be determined as the target product.

As another specific example, the operation (S320) of determining the target product may include an operation of determining the target product based on the distribution status or out-of-stock status of the product posted on the e-commerce service. For example, depending on the distribution status or out-of-stock status, products that are difficult to supply may be excluded from the target products. In other words, a product that can immediately receive a discount benefit through a coupon may be determined as the target product. In one embodiment, a product that has a high need for stock depletion may be determined as the target product by considering the expiration date of the target product, etc.

As another specific example, the operation (S320) for determining the target product may include an operation for determining the target product based on the user's log. The log for determining the target product may include, for example, the user's purchase history, the user's stay time on the product page, the user's inflow path to the product page, the user's number of selections on the product page, etc. In other words, by analyzing the log that can indicate the user's preference, a product that can maximize the user's satisfaction through a coupon can be determined as the target product.

In the target product determination operation (S320), some of the examples described above may be implemented in duplicate. That is, the target product may be determined based on at least some of the target product group corresponding to the personalized action, the monetary value corresponding to the personalized action, the distribution status or out-of-stock status of the product posted on the e-commerce service, and the user's log.

In addition, in the target product determination operation (S320), in addition to the examples described above, various operations may be included to determine the applicable product of a coupon that can induce continuous purchases from users who are passive in using e-commerce services (or active users in some cases).

Display information that allows a widget regarding a target product to be included on a page of an e-commerce service can be transmitted to a user terminal (120) (S330).

A widget may be an element of a user interface for a target product determined by a determination operation (S320) of the target product. Such a widget may be implemented to enable an order for the target product.

The page may be provided in connection with an e-commerce service, and may include, for example, a personalized page (e.g., My Page, see FIG. 11) that comprehensively displays user information regarding an e-commerce service, a payment page (see FIGS. 12 and 13) that is displayed based on a user's input for a purchase button included in a product page, a shopping cart page (or shopping cart link page, see FIG. 14) that is displayed based on a user's input for an add to cart button included in a product page, a payment confirmation page (see FIG. 15) that is displayed based on a user's input on a payment page, etc. Such pages include display information and may be displayed on a display of a user terminal (120).

The payment page described above may be determined as at least one of the first payment page (see FIG. 12) and the second payment page (see FIG. 13) based on the price of the product corresponding to the product page. For example, if the price of the product corresponding to the product page is 50,000 won or more, the payment page may be determined as the first payment page, and if it is less than 50,000 won, the payment page may be determined as the second payment page. The first payment page and the second payment page may be distinguished depending on whether a user interface enabling easy payment is applied. In other words, a payment page for a product with a relatively low price (e.g., the second payment page) may have a user interface enabling easy payment applied, and a payment page for a product with a relatively high price (e.g., the first payment page) may not have a user interface enabling easy payment applied. By such distinction of user interface, the first payment page and the second payment page may be visually distinguished.

According to this operation, since a widget implemented to enable an order for a target product is included on a page of an e-commerce service, the user can intuitively recognize the widget.

According to the method described with reference to FIG. 3 so far, by allowing the user to experience purchasing a specific type of product (e.g., fresh product), the user's continuous purchase of that specific type of product can be induced. In particular, among the product groups posted on e-commerce services, the fresh product group, and further, the fruit product group, are product groups that are not familiar with online transactions, so if a coupon is issued for this type of product group, the effect of inducing the user's purchase is expected to be prominent.

FIG. 4 is a flowchart showing detailed operations of the transmission operation (S330) of the display information described with reference to FIG. 3. Operation S400 of FIG. 4 may be the transmission operation (S330) of the display information of FIG. 3. Specifically, operation S400 of FIG. 4 includes a series of operations for activating/deactivating the function of the widget depending on the type of the page. Hereinafter, the operations shown in FIG. 4 will be specifically described.

The type of the page can be identified (S410).

The type of page may be, for example, any one of the personalized page, the first payment page, the second payment page, the shopping cart page, and the payment confirmation page included in the aforementioned pages.

According to this operation, the type of page including display information provided to the user terminal (120) can be identified.

Methods for identifying the type of page may include, for example, a method for identifying an identifier uniquely included in the page, a method for identifying an element of a user interface uniquely included in the page, etc.

Based on the type of page, the function of the widget related to the target product can be activated (S420).

A widget may include one or more functions. For example, a widget may include a function for displaying a product page for a product (display function), a function for adding one product (single add function), a function for adding two or more products (multiple add function), a function for deleting an added product (delete function), a function for decreasing the number of added products (decrease function), a function for switching the display from a first product displayed on the screen to another second product (switch product function), etc. Such functions may be implemented by user input and a defined response corresponding to the input.

According to this operation, at least some of the functions of the widget may be activated or deactivated based on the type of the page. For example, since the payment page (e.g., first payment page, second payment page) and the payment confirmation page may each be pages indicating that the user has confirmed the amount to be paid, multiple additional functions that may cause additional payments may be deactivated. In other words, since the personalization page and the shopping cart page may not each be pages indicating that the user has confirmed the amount to be paid, multiple additional functions may be activated. The functions that are deactivated may not be displayed on the widget or may be displayed with an indication (e.g., shaded) indicating that they are deactivated.

In the activation operation of the widget function (S420), in addition to the examples described above, various operations that can change the function of the widget depending on the type of page may be included.

According to the method described with reference to FIG. 4 so far, widgets included in a page can be configured differently depending on the type of page. An operator of an e-commerce service can, for example, provide coupons for products that can be added for free as widgets on various pages without interfering with the user's product purchasing process. In other words, coupons can be naturally provided and utilized during the product purchasing process. As a result, continuous purchases by users can be more actively induced.

Hereinafter, with reference to FIGS. 5 to 10, various drawings that can be referenced in various embodiments of the present disclosure will be described.

FIGS. 5 to 7 illustrate drawings for explaining widgets (510, 520, 610, 620, 710, 720, 730) that may be referenced in various embodiments of the present disclosure.

Widgets (510, 520, 610, 620, 710, 720, 730) may be included in various pages linked to the e-commerce service according to the present disclosure. These widgets (510, 520, 610, 620, 710, 720, 730) may perform a display function in response to a user's selection (e.g., tap, click, etc.).

The widget (510, 610) before the user's input may include a button (511, 611) for a single additional function or multiple additional functions. If the button (511) is selected (e.g., tapped, clicked, etc.), the widget (520) after the user's input may be displayed on the user terminal (120). In addition, if the button (611) is selected (e.g., tapped, clicked, etc.), the widget (620, 710, 720, 730) after the user's input may be displayed on the user terminal (120). In such a transition of display, a page transition may or may not be accompanied. In addition, in such a transition of display, a text message (e.g., "Items have been added to the shopping cart", "Items have been added to the shopping cart. The free fruit benefit applies to a total of 8,000 won.", etc.) may be displayed. These text messages can be intuitively recognized by users by being displayed in widgets or at the bottom of pages.

The widget (520) after the user's input may include a button (521) for multiple additional functions. If the button (521) is selected (e.g., tapped, clicked, etc.), the "1" displayed on the button (521) may be switched to "2". Also, if another input defined for the button (521) is obtained (e.g., double tap, double click, etc.), a delete function or a decrease function may be performed. In other words, two or more functions may be defined for one button.

Additionally, the widget (620) after the user's input may include a button group (621) including a plurality of buttons having functions. The button group (621) may include, for example, a button (621a) for a delete function and a button (621b) for a plurality of add functions.

Additionally, the widget (710, 720, 730) after user input may include a button (711, 721, 731) for a delete or change function.

Hereinafter, with reference to FIGS. 5 to 7, widgets (510, 520, 610, 620, 710, 720, 730) that can be referenced in various embodiments of the present disclosure have been described. The drawings illustrated in FIGS. 5 to 7 may be understood as exemplary means for explaining various embodiments according to the present disclosure. Accordingly, modifications such as deletion of the configuration of the drawings illustrated in FIGS. 5 to 7, or addition of buttons implementing different functions to the drawings of FIGS. 5 to 7 may be possible. Such modifications may include, for example, modifications such as changing at least a part of the text, changing the arrangement of elements, or changing the size of elements. That is, even if there are some modifications to FIGS. 5 to 7, the modified implementations may all be included in the scope of the present disclosure.

FIGS. 8 to 10 illustrate diagrams for explaining display methods (800, 900, 1000) of widgets that can be referenced in various embodiments of the present disclosure.

A page (800) linked to an e-commerce service may include, for example, a plurality of widgets (810, 820, 830). Such a page (800) may be implemented to fill at least a portion of the display of a user terminal (120).

A widget may be included as a banner (900) on a page. Such a widget (800) may include a button (910) for a product switching function and a dot indicator (920) for visualizing the product switching function.

Widgets (1010, 1020, 1030) may be included on a page as a carousel (1000). A carousel may be a user interface element in which multiple widgets (1010, 1020, 1030) are implemented in a slider form.

With reference to FIGS. 8 to 10 so far, the display methods (800, 900, 1000) of widgets (810, 820, 830, 1010, 1020, 1030) that can be referenced in various embodiments of the present disclosure have been described. The technical ideas described with reference to FIGS. 5 to 7 can be applied as is to variations of these display methods (800, 900, 1000). In variations, the display methods (800, 900, 1000) may be determined by additionally considering the priority of information within various pages linked to an e-commerce service. Details of these pages are described with reference to the drawings of FIGS. 11 to 15 below.

FIG. 11 illustrates a diagram for explaining a personalized page (1100) that may be referenced in various embodiments of the present disclosure. The personalized page (1100) may include a button (1110) that induces display of a page including one or more widgets. If the button (1110) is selected (e.g., tapped, clicked, etc.), the page (800) illustrated in FIG. 8 may be displayed on the user terminal (120).

FIGS. 12 and 13 illustrate diagrams for explaining payment pages (1210, 1220, 1310, 1320) that may be referenced in various embodiments of the present disclosure. The payment pages (1210, 1220, 1310, 1320) may include banners (1211, 1221, 1311, 1321) and payment details (1212, 1222, 1312, 1322) corresponding to the banner (900) illustrated in FIG. 9. Depending on a user's input for a widget included in the banner (1211, 1311), the payment page may be switched from a payment page (1210, 1310) before the user input to a payment page (1220, 1320) after the user input. During this transition, at least some of the payment details (1212, 1222, 1312, 1322) may change.

FIG. 14 illustrates a diagram for explaining a shopping cart page (1400) that may be referenced in various embodiments of the present disclosure. The shopping cart page (1400) may include the carousel (1000) illustrated in FIG. 10. The text of the shopping cart page (1400) illustrated in FIG. 14 may be modified in any way. For example, “Get a discount of 8,000 won and buy for free” may be modified to “Purchase fruits under 8,000 won for free.”

FIG. 15 illustrates a drawing for explaining a payment confirmation page (1500) that may be referenced in various embodiments of the present disclosure. The payment confirmation page (1500) may include the banner (900) illustrated in FIG. 9. The text of the payment confirmation page (1500) illustrated in FIG. 15 may be modified in any way. For example, “Free only to Kim Coupang” may be modified to “Free fruit now” or “Free fresh products now.”

With reference to FIGS. 11 to 15 so far, pages (1100, 1210, 1220, 1310, 1320, 1400, 1500) that can be referenced in various embodiments of the present disclosure have been described. With respect to modifications of these pages (1100, 1210, 1220, 1310, 1320, 1400, 1500), the technical ideas described with reference to FIGS. 5 to 7 can also be applied as is.

In the flowchart of the present disclosure, the operations of the method or algorithm are described in a sequential order, but may be performed in an order that can be arbitrarily combined, in addition to being performed sequentially. The description of the flowchart of the present disclosure does not exclude changes or modifications to the method or algorithm, and does not imply that any operation is essential or desirable. In one embodiment, at least some of the operations may be performed in parallel, iteratively, or heuristically. In another embodiment, at least some of the operations may be omitted, or other operations may be added.

Various embodiments of the present disclosure may be implemented as software in a machine-readable storage medium (MRSM) that can be read by a computing device. The software may be software for implementing various embodiments of the present disclosure. The software may be inferred from various embodiments of the present disclosure by programmers in the technical field to which the present disclosure belongs. For example, the software may be a computer program including instructions that can be read by a computing device. The computing device is a device that can operate according to instructions called from a storage medium, and may be interchangeably referred to as, for example, an electronic device. In one embodiment, a processor of the computing device may execute the called instructions, causing components of the computing device to perform functions corresponding to the instructions. The storage medium may mean any type of recording medium that can be read by a device and on which information is stored. The storage medium may include, for example, a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, or an optical information storage device. In one embodiment, the storage medium may be implemented in a distributed form in a computer system connected to a network, etc. In this case, the software may be distributed and stored in the computer system, etc., and may be executed. In another embodiment, the storage medium may be a non-transitory storage medium. A non-transitory storage medium means a medium that exists regardless of whether information is stored semi-permanently or temporarily, and does not include signals that are propagated transitorily.

Although the technical idea according to the present disclosure has been described by various embodiments above, the technical idea according to the present disclosure includes various substitutions, modifications, and changes that can be made within the scope understandable by a person having ordinary skill in the art to which the present disclosure belongs. In addition, it should be understood that such substitutions, modifications, and changes can be included within the scope of the appended claims.

Claims (15)

In a method performed by an electronic device, A step of determining whether personalized action is possible for a user based on a log of the user using the e-commerce service; A step of determining a target product corresponding to the personalized action based on a determination that the personalized action is possible; and A method comprising the step of transmitting display information to the user terminal of the user so that the widget relating to the target product is included in the page of the e-commerce service. In the first paragraph, The above personalized actions are: Including the issuance of coupons for target product groups posted on the above e-commerce service, The above target product group is, A method comprising a set of products similar to the above target product. In the second paragraph, The above target product group is, A method comprising a group of fresh products posted on the above e-commerce service. In the first paragraph, The step of determining whether the personalized action for the above user is possible is: A method comprising the step of determining whether the personalized action for the user is possible based on the membership history of the user. In the first paragraph, The step of determining whether the personalized action for the above user is possible is: A step of determining whether the personalized action is possible for the user based on the user's purchase history for the target product group corresponding to the personalized action, A method wherein the above target product group is a set including products of the same type as the above target product. In paragraph 5, The step of determining whether the personalized action for the user is possible based on the purchase history of the user for the target product group is as follows: A method comprising the step of determining whether the personalized action for the user is possible based on the presence or absence of the purchase history. In paragraph 5, The step of determining whether the personalized action for the user is possible based on the purchase history of the user for the target product group is as follows: A method comprising the step of determining whether the personalized action is possible for the user based on a recent date of the purchase history. In Article 7, The step of determining whether the personalized action for the user is possible based on the most recent date of the purchase history is as follows: A method comprising the steps of determining a first personalized action for the user if the most recent date is a date before the reference date, and determining a second personalized action for the user that is distinct from the first personalized action if the most recent date is a date after the reference date. In the first paragraph, The steps for determining the above target product are: A method comprising the step of determining the target product based on a monetary value corresponding to the personalized action. In the first paragraph, The steps for determining the above target product are: A method comprising the step of determining the target product based on the log. In the first paragraph, The above page, A personalized page that displays the user's information related to the e-commerce service; A payment page displayed based on the user's input regarding the purchase button included on the product page; A shopping cart page displayed based on the user's input for the add to cart button included in the product page; and A method comprising at least one of payment confirmation pages displayed based on the user's input on the payment page. In Article 11, The above payment page, A method wherein, based on the price of a product corresponding to the product page, the payment page is determined to be at least one of a first payment page and a second payment page that is distinct from the first payment page. In the first paragraph, The step of transmitting the above display information to the user terminal is: a step of identifying the type of said page; and A method comprising the step of activating a function of the widget relating to the target product based on the type. In a non-transitory computer-readable recording medium having recorded thereon a computer program to be executed by a processor, A non-transitory computer-readable recording medium configured to cause the processor to execute a method according to any one of claims 1 to 13. A communication interface configured to enable communication with a network; A processor configured to execute a computer program comprising one or more instructions; and comprising a memory in which the above computer program is stored, An electronic device, wherein when the computer program is executed by the processor, the processor is configured to execute a method according to any one of claims 1 to 13.

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