WO2024248187A1 - Method, apparatus, and recording medium for preventing cancellation of membership of e-commerce service - Google Patents

Abstract

Technology for preventing the cancellation of a membership in an e-commerce service is provided. A method performed by an electronic device according to an embodiment of the present disclosure may comprise the steps of: determining whether there is a history in which a membership benefit is applied to a user who uses an e-commerce service, on the basis of the user's log, wherein the user is a user who maintains a membership in the e-commerce service; calculating a monetary gain expected for the membership benefit, on the basis of a determination that the history does not exist; and transmitting information on a widget including the monetary gain to a user terminal of the user when the user terminal accesses a membership page of the e-commerce service.

Description

Method, device and recording medium for preventing termination of membership of electronic commerce service

The present disclosure relates to a technique for preventing cancellation of membership of an e-commerce service.

Due to the development of communication technology, e-commerce services that trade goods online are becoming popular. The scope of goods that can be the subject of e-commerce services is expanding to include not only goods but also services. As such, as various types of goods are traded through e-commerce services, the operator of the e-commerce service needs to establish a strategy to effectively sell various types of goods to users.

As an example of the aforementioned strategy, the operator of an e-commerce service can provide special benefits to users who have signed up for membership. Usually, such memberships are operated on a fee basis, which can generate stable sales for the operator. Therefore, a technology is required that can prevent users who have signed up for membership from canceling their membership.

The technical problem to be solved through the present disclosure is to provide a technology capable of preventing a user from canceling membership of an e-commerce service.

Another technical challenge to be solved through the present disclosure is to provide a technology for visualizing membership benefits of an e-commerce service.

Another technical challenge to be solved through the present disclosure is to provide a technology capable of providing a user interface that allows a user to intuitively recognize the benefits that can be provided when maintaining membership.

The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by a person skilled in the art of the present disclosure from the description of the specification.

A method according to one embodiment of the present disclosure may include a method performed by an electronic device, the method including: a step of determining whether a history of applying a membership benefit to a user exists based on a log of a user using an e-commerce service; wherein the user is a user maintaining a membership of the e-commerce service; a step of calculating an expected monetary benefit of the membership benefit based on a determination that the history does not exist; and a step of transmitting information about a widget including the monetary benefit to a user terminal of the user when the user terminal accesses a membership page of the e-commerce service.

In one embodiment, the method further comprises the step of transmitting information about a pop-up page smaller than the membership page to the user terminal based on a user input for the widget, wherein the pop-up page may include relevant information about the membership benefits.

In one embodiment, the pop-up page may be a page that is displayed as an overlay on the membership page.

In one embodiment, the step of determining whether there is a history of applying the membership benefit to the user may include a step of determining whether there is a history of applying the membership benefit to the user based on a purchase history of the user.

In one embodiment, the step of determining whether there is a history to which the membership benefit is applied to the user based on the purchase history of the user may include the step of determining whether there is a history to which the membership benefit is applied to the user based on whether there is a purchase history of the user during a target period determined based on a time point of determination for the history.

In one embodiment, the membership benefits may include at least one of a free shipping benefit, a free return benefit, and a discount benefit.

In one embodiment, the step of calculating the expected monetary benefit of the membership benefit may include calculating the monetary benefit based on a subscription cost of the membership.

In one embodiment, the step of calculating the expected monetary gain of the membership benefit may include the step of calculating the monetary gain based on an average value of gains of a plurality of users who maintain membership of the e-commerce service.

In one embodiment, the step of calculating the expected monetary benefit of the membership benefit may include calculating the monetary benefit based on the remaining period of the membership of the user.

In one embodiment, the step of calculating the expected monetary gain of the membership benefit may include the step of identifying a section in which the purchase history of the user is searched based on the log of the user, and the step of calculating the monetary gain based on the purchase history of the section.

In one embodiment, the step of calculating the expected monetary gain for the membership benefit may include the step of identifying a target user corresponding to the user based on the log of the user, wherein the target user is a user to whom the membership benefit has been applied, and the step of calculating the monetary gain for the user based on the membership benefit applied to the target user.

In one embodiment, the membership benefit includes a first membership benefit and a second membership benefit that is distinct from the first membership benefit, and the step of transmitting information about the widget to the user terminal may include a step of determining a display order of a first monetary benefit corresponding to the first membership benefit and a second monetary benefit corresponding to the second membership benefit based on the log of the user.

In one embodiment, the membership benefit includes a first membership benefit and a second membership benefit that is distinct from the first membership benefit, and the step of transmitting information about the widget to the user terminal may include a step of generating a widget in which at least one of a first monetary benefit corresponding to the first membership benefit and a second monetary benefit corresponding to the second membership benefit is excluded, based on the log of the user.

According to another embodiment of the present disclosure, a recording medium is a non-transitory computer-readable recording medium having recorded thereon a computer program to be executed by a processor, wherein the computer program may be configured to cause the processor to execute any one of the methods described above.

According to another embodiment of the present disclosure, an electronic device includes a communication interface configured to communicate with a network, a processor configured to execute a computer program including one or more instructions, and a memory storing the computer program, wherein when the computer program is executed by the processor, the processor may be configured to execute any one of the methods described above.

According to the present disclosure, it is possible to prevent a user from canceling his/her membership of an e-commerce service.

According to the present disclosure, membership benefits of an e-commerce service can be visualized.

According to the present disclosure, a user interface can be provided that allows a user to intuitively recognize the benefits that can be provided when maintaining membership.

The effects according to the technical idea of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by a person skilled in the art of the present disclosure from the description of the specification.

FIG. 1 illustrates an environment in which devices according to one embodiment of the present disclosure can be applied.

FIG. 2 illustrates a computing device that can implement devices according to one embodiment of the present disclosure.

FIG. 3 illustrates a flowchart illustrating a method according to one embodiment of the present disclosure.

Figures 4 and 5 illustrate flowcharts showing detailed operations of the monetary gain calculation operation described with reference to Figure 3.

FIG. 6 illustrates a drawing for explaining the arrangement of widgets that may be referenced in various embodiments of the present disclosure.

FIGS. 7A to 7E illustrate diagrams for explaining widgets that may be referenced in various embodiments of the present disclosure.

FIG. 8 illustrates a flowchart illustrating a method according to one embodiment of the present disclosure.

FIG. 9 illustrates a drawing for explaining the layout of a pop-up page that may be referenced in various embodiments of the present disclosure.

FIGS. 10A to 10E illustrate diagrams for explaining pop-up pages that may be referenced in various embodiments of the present disclosure.

The various embodiments described in this disclosure are exemplified for the purpose of clearly explaining the technical idea of the present disclosure, and are not intended to limit it to a specific embodiment. The technical idea of the present disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of each embodiment described in the present disclosure. In addition, the scope of the technical idea of the present disclosure is not limited to the various embodiments presented below or the specific description thereof.

Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have the meaning commonly understood by one of ordinary skill in the art to which this disclosure belongs.

The expressions such as “includes,” “may include,” “comprises,” “may have,” “have,” and “may have” used in this disclosure indicate the presence of a target feature (e.g., a function, operation, or component), but do not exclude the presence of other additional features. That is, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

As used herein, singular expressions may include plural meanings unless the context clearly indicates otherwise, and the same applies to singular expressions set forth in the claims.

The expressions "first", "second", or "first", "second", etc., used in the present disclosure, unless the context indicates otherwise, are used to distinguish one object from another when referring to a plurality of similar objects, and do not limit the order or importance between the objects. For example, each user terminal included in a plurality of user terminals according to the present disclosure can be distinguished from each other by being expressed as "a first user terminal" and "a second user terminal."

As used herein, the expressions “A, B, and C,” “A, B or C,” “at least one of A, B, and C,” or “at least one of A, B or C” can mean each of the listed items or all possible combinations of the listed items. For example, “at least one of A or B” can refer to (1) at least one A, (2) at least one B, (3) at least one A and at least one B.

The expression "based on" as used in this disclosure is used to describe one or more factors affecting a decision, act of judgment, or action described in a phrase or sentence containing the expression, and the expression does not exclude additional factors affecting the decision, act of judgment, or action.

As used herein, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) may mean that the component is directly connected or connected to the other component, but also connected or connected via a new other component (e.g., a third component).

The expression "configured to" used in the present disclosure can have the meanings of "set to", "having the ability to", "modified to", "made to", "capable of", etc., depending on the context. This expression is not limited to the meaning of "specifically designed in hardware", and for example, a processor configured to perform a specific operation can mean a general purpose processor that can perform the specific operation by executing software, or a special purpose computer that is structured through programming to perform the specific operation.

The term "membership" used in this disclosure may mean a qualification or status that allows a user to receive special benefits provided by an e-commerce service. A user may apply for membership of an e-commerce service by requesting membership in a defined manner. When membership is applied to a user in this way, the user may receive special benefits of the membership.

The term "user interface" as used in this disclosure may mean a physical or virtual medium created to enable communication between a user and an object, system, machine, or computer program. Widgets may be included as elements of such a user interface. A user may use an e-commerce service through the user interface.

Hereinafter, various embodiments described in the present disclosure will be described with reference to the attached drawings. In the attached drawings and the description of the drawings, identical or substantially equivalent components may be given the same reference numerals. In addition, in the description of various embodiments below, duplicate descriptions of identical or corresponding components may be omitted, but this does not mean that the components are not included in the embodiments.

FIG. 1 illustrates an environment to which devices (110, 120) according to one embodiment of the present disclosure can be applied. The environment illustrated in FIG. 1 may include a management device (110) and a user terminal (120).

Meanwhile, although FIG. 1 illustrates an example in which one user terminal (120) communicates with the management device (110) through a network, this is only for the convenience of understanding, and the number of user terminals (120) that can communicate with the management device (110) through a network may vary. That is, each of one or more user terminals (120) may access the e-commerce service provided by the management device (110). In addition, FIG. 1 illustrates only a preferred embodiment for achieving the purpose of the present disclosure, and some components may be added as needed.

Below, each component illustrated in Fig. 1 is described in more detail.

The management device (110) may be a server device that provides an e-commerce service. That is, the management device (110) may be a server device that is operated under the management of an operating entity of the e-commerce service.

The management device (110) can manage the operation of the e-commerce service.

For example, the management device (110) can classify and manage categories for multiple products. The categories of these products can be determined by various criteria. If different products are included in the same category, the different products can have the attributes of the category in common. Each of the multiple products classified in this way can be posted on an e-commerce service, more specifically, a page related to e-commerce.

As another example, the management device (110) may generate display information (i.e., information about the page) that enables a page regarding an e-commerce service to be displayed on the user terminal (120), and transmit the display information to the user terminal (120). Here, the display information is information that enables the display of the page regarding the e-commerce service on the display of the user terminal (120), and may be implemented as an image or text, for example. Based on the reception of such display information, the user terminal (120) may display various pages regarding the e-commerce service.

As another example, the management device (110) can extract and analyze a user's log regarding an e-commerce service. The user's log can be a comprehensive record of the user's behavior using the e-commerce service. For example, the user's log can include primary information such as the time the user accessed the e-commerce service, the page of the e-commerce service the user visited, or the button the user clicked on the page. As another example, the user's log can include secondary information processed from primary information such as the user's membership history of the e-commerce service or the user's purchase history of products of the e-commerce service. Based on such user logs, the management device (110) can associate multiple users using the e-commerce service as a user group. If the same user group includes a first user and a second user, the first user and the second user can have at least some properties in common.

As another example, the management device (110) may transmit various responses corresponding to various requests to the user terminal (120) based on various requests for the e-commerce service obtained from the user terminal (120). As an example, the user terminal (120) may receive a user input for a widget included in a page of the e-commerce service and transmit the same to the management device (110). Here, the user terminal (120) may receive a response corresponding to the user input from the management device (110) and perform an operation defined in the response (e.g., displaying a pop-up page).

In addition to the examples described above, the management device (110) may perform operations related to known technologies that can be performed by a server device providing an e-commerce service. Accordingly, applying the technical ideas of the present disclosure by referring to the operations related to the known technologies is not excluded from the scope of the present disclosure.

The aforementioned management device (110) may be implemented by one or more computing devices. For example, all functions of the management device (110) may be implemented by a single computing device. For another example, the first function of the management device (110) may be implemented by a first computing device, and the second function may be implemented by a second computing device. For example, the computing device may be, but is not limited to, a desktop computer, a laptop computer, an application server, a proxy server, or a cloud server, and any type of device equipped with computing functions may be a computing device.

The user terminal (120) may be a terminal of a user who uses an e-commerce service. The user terminal (120) may display various pages related to the e-commerce service provided by the management device (110) on the display of the user terminal (120). A user interface defined as a function related to the e-commerce service may be applied to these pages. The application of this user interface may be managed by the management device (110) described above. In addition, the user terminal (120) may obtain a user input from a user for a page, and process or transmit the user input to the management device (110). Here, the user terminal (120) may obtain a response corresponding to the user input from the management device (110), thereby allowing the user terminal (120) to perform operations defined to correspond to the user input. As described above, in order for the user to use the e-commerce service through the user terminal (120), a web browser or an application may be installed on the user terminal (120).

The user terminal (120) described above may be, for example, any one of devices such as a desktop computer, a laptop computer, a tablet computer, a wearable device, or a smart phone, but is not limited thereto, and any type of device equipped with computing functions may be the user terminal (120).

The management device (110) and the user terminal (120) illustrated in Fig. 1 can communicate through a network. This network can be implemented as any type of wired or wireless network, such as, for example, a local area network (LAN), a wide area network (WAN), a mobile radio communication network (MRCN), or WiBro (Wireless Broadband).

FIG. 2 illustrates a computing device (200) that can implement devices (110, 120) according to one embodiment of the present disclosure. That is, the management device (110) or the user terminal (120) illustrated in FIG. 1 can be implemented by the computing device (200) illustrated in FIG. 2. For reference, the computing device (200) in the present disclosure can be interchangeably referred to as an electronic device.

The computing device (200) may include one or more processors (210), one or more memories (220), or communication interfaces (230). In one embodiment, some components may be removed from the computing device (200), or other components (e.g., a display or an input device, etc.) may be added to the computing device (200). Additionally or alternatively, some components may be implemented in an integrated manner, or implemented as a single or multiple entities. In the present disclosure, one or more processors (210) may be referred to as a processor (210). The term processor (210) may mean a set of one or more processors, unless the context clearly indicates otherwise. In the present disclosure, one or more memories (220) may be referred to as a memory (220). The term memory (220) may mean a set of one or more memories, unless the context clearly indicates otherwise.

Below, each component shown in Fig. 2 is described in more detail.

The processor (210) can perform calculations or information processing related to control or communication of each component of the computing device (200). Specifically, the processor (210) can control at least one component of the computing device (200) connected to the processor (210) by driving software (or a computer program) received from another component. As an example, the processor (210) can load a command (e.g., an instruction, a code, or a code segment) or information into the memory (220), process the command or information stored in the memory (220), and store result information according to the processing in the memory (220). In addition, the processor (210) can be operatively connected to the components of the computing device (200) to perform various operations such as calculations, processing, generation, or processing related to the present disclosure.

The memory (220) can store various information. The information stored in the memory (220) is information acquired, processed, or used by at least one component of the computing device (200), and may include software. The software may include one or more commands that cause the processor (210) to perform operations according to various embodiments of the present disclosure when loaded into the memory (220). That is, the processor (210) may perform operations according to various embodiments of the present disclosure by executing the one or more commands described above. The memory (220) may include, for example, volatile or nonvolatile memory. In one embodiment, the program is software stored in the memory (220), and may include an operating system for controlling resources of the computing device (200), an application, or middleware that provides various functions to applications so that the applications can utilize resources of the computing device (200).

The communication interface (230) can establish a wired or wireless communication channel with another device and transmit and receive various information with the other device. In one embodiment, the communication interface (230) can include at least one port for being connected to another device with a wired cable in order to communicate with the other device through a wire. In this case, the communication interface (230) can perform communication with another device connected through a wire through at least one port. In one embodiment, the communication interface (230) can be configured to be connected to a cellular network (e.g., 3G, LTE, 5G, Wibro, or Wimax) by including a cellular communication module. In one embodiment, the communication interface (230) can include a short-range communication module to transmit and receive information with another device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB). In one embodiment, the communication interface (230) can include a non-contact communication module for non-contact communication. The contactless communication may include at least one non-contact type of proximity communication technology, such as, for example, Near Field Communication (NFC) communication, Radio Frequency Identification (RFID) communication, or Magnetic Secure Transmission (MST) communication. In addition to the various examples described above, the computing device (200) may be implemented in various known ways for communicating with other devices, and the scope of the present disclosure is not limited by the examples described above.

In one embodiment, the computing device (200) may include a display. The display may display various screens (e.g., one or more pages) based on the control of the processor (210). In order to display screens to which various interfaces are applied on the display, for example, a web browser or a dedicated application may be installed on the computing device (200). In addition, the display may be a configuration that can interact with a user and may receive user input from the user. Such a display may be implemented in the form of a touch sensor panel (TSP) that can recognize contact or proximity of various external objects (e.g., a user's finger or stylus).

In one embodiment, the computing device (200) may include an input device (e.g., a mouse or keyboard). The input device may receive information to be used in components of the computing device (200) from an external source (e.g., a user) of the computing device (200).

The processor (210), memory (220), and communication interface (230) illustrated in FIG. 2 are connected to each other through a bus, GPIO (General Purpose Input/Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface), and can send or receive information or signals.

Hereinafter, methods according to various embodiments of the present disclosure will be described in detail. It should be noted that although operations are depicted in a particular order in the drawings below, the operations do not necessarily have to be performed in the particular order depicted or in a sequential order, or that all depicted operations must be performed to obtain a desired result.

In addition, the operations of the method to be described with reference to the drawings below may be performed by a computing device. In other words, the operations of the method may be implemented by one or more instructions executed by a processor of the computing device. All operations included in this method may be executed by a single physical computing device, but for example, the first operation of the method may be performed by a first computing device, and the second operation of the method may be performed by a second computing device. In other words, the operations included in the method may be performed by being divided among a plurality of computing devices.

In the following, the explanation will be continued assuming that the operation of the above-described method is performed by the management device (110) illustrated in Fig. 1. In addition, for the convenience of explanation, the subject of the operation included in the method may be omitted, but unless otherwise indicated in the context, it may be interpreted that the operation is performed by the management device (110).

FIG. 3 is a flowchart illustrating a method according to one embodiment of the present disclosure. The method illustrated in FIG. 3 includes a series of operations for visualizing to a user the expected monetary gain if the user is provided with membership benefits. The operations illustrated in FIG. 3 are described in detail below.

Based on the log of a user using an e-commerce service, it can be determined whether there is a history of membership benefits being applied to the user (S310).

The user may be a user who is maintaining membership in an e-commerce service. Here, maintenance of membership may mean that the time point at which the membership is judged to be maintained is between the time point at which the membership is initiated and the time point at which the membership is terminated.

Membership benefits refer to benefits provided to users who maintain their membership, and may include monetary benefits such as free shipping for delivery services that complete delivery by the next day of the order date, free shipping for delivery services that complete delivery on the order date, free return benefits for products, free shipping for fresh product delivery services, free shipping for direct purchase products, or discount benefits for products.

According to this operation, it is possible to determine whether a user has a history of membership benefits being applied based on a comprehensive record of the user's actions using an e-commerce service, that is, the user's log.

As a specific example, the operation (S310) for determining whether there is a history of membership benefits being applied to the user may include an operation for determining whether there is a history of membership benefits being applied to the user based on the user's purchase history. Here, the purchase history may be a record of the user trading in a product. This purchase history may include the name of the product, the category of the product, the price of the product, the time of purchase, or the delivery location.

If the membership benefit is provided when a user purchases a specific product among multiple products posted on an e-commerce service (i.e., selectively provided for specific products), if the purchase history includes the name (or category) of the specific product, it can be determined that there is a history of applying the membership benefit to the user. Here, if the purchase history does not include the name (or category) of the specific product, it can be determined that there is no history of applying the membership benefit to the user. In addition, if the membership benefit is provided when a user purchases any one of multiple products posted on an e-commerce service (i.e., universally provided), if the purchase history includes any product, it can be determined that there is a history of applying the membership benefit to the user. Here, if the purchase history does not include any product, in other words, if the user has no purchase history, it can be determined that there is no history of applying the membership benefit to the user.

Additionally or alternatively, the operation (S310) for determining whether there is a history of applying membership benefits to the user may include an operation for determining whether there is a history of applying membership benefits to the user based on the user's purchase history during a target period determined based on the determination time point for the history of applying membership benefits to the user. That is, the determination operation (S310) may be executed based on the user's purchase history during the target period. The target period may be a period determined based on the determination time point for the history of applying membership benefits to the user, and may be, for example, a period starting from a date three months prior to the determination time point and ending at the determination time point. The target period needs to be determined as an appropriate date that can reflect the user's recent purchase history.

According to the above-described embodiments, a marketing strategy can be implemented targeting users who are maintaining membership in an e-commerce service but are inactive in using the e-commerce service. A detailed description of the marketing strategy (e.g., visualization of membership benefits) is described below.

Based on the determination that no history exists, the expected financial benefit of the membership benefit can be calculated (S320).

The monetary benefit may be something that can be replaced with economic benefits. For example, if the price of "Service A" is free, while the price of "Service B", which is similar to "Service A", is 5,000 won, the monetary benefit of receiving "Service A" may be 5,000 won. This monetary benefit may be included in the widget described below as text or an image.

According to this operation, for a user who has no history of applying membership benefits, the monetary benefit that the user would have obtained if he had received membership benefits by using an e-commerce service can be calculated.

With respect to the method of calculating the monetary benefit, in one embodiment, the operation (S320) of calculating the expected monetary benefit of the membership benefit may include an operation of calculating the monetary benefit based on the membership subscription cost. According to this operation, if there is a subscription cost for the membership, the monetary benefit may be calculated in a manner in which the subscription cost is compared with the cost of the membership benefits that the user can receive. For example, if the cost saved when receiving a specific benefit is 3,000 won and the membership subscription cost is 4,000 won, the cost saved when receiving the specific benefit twice may be 6,000 won, which may be greater than the subscription cost. Here, the required number of times for the benefit and the cost saved may be calculated as a monetary benefit, such as {2 times, 6,000 won}. For another example, if the cost saved when receiving a specific benefit is 3,000 won and the membership fee is 4,000 won, the amount saved when receiving the specific benefit twice, minus the membership fee, may be 2,000 won. Here, the required number of times the benefit is received and the amount saved minus the membership fee may be calculated as a monetary gain, such as {2 times, 2,000 won}. In other words, any action may be included in the scope of the present disclosure if it is an action that calculates the required number of times the benefit can be received, which is a monetary gain greater than the membership fee.

With respect to the method of calculating the monetary benefit, in another embodiment, the operation (S320) of calculating the expected monetary benefit of the membership benefit may include an operation of calculating the monetary benefit based on the average value of the benefits of a plurality of users who are maintaining membership of the e-commerce service. According to this operation, the average value of the benefits actually provided to a plurality of users who are maintaining membership may be calculated as the monetary benefit that the user may receive. In some cases, the conditions that can be selected by the plurality of users may be limited. Such conditions may be conditions in which the users and some attributes (e.g., age, age, or place of residence) are common. In addition, the average value may be replaced with a statistical value that can replace the average value, such as, for example, the median value.

With respect to the method of calculating the monetary benefit, in another embodiment, the operation (S320) of calculating the expected monetary benefit of the membership benefit may include an operation of calculating the monetary benefit based on the remaining period of the user's membership. Here, the remaining period may be a period between the time of calculating the monetary benefit and the time of termination of the membership. According to this operation, as the remaining period decreases, the number of times the benefit can be provided may decrease, and as the number of times the benefit can be provided decreases, the monetary benefit that the user can receive may decrease, so that the monetary benefit may be calculated in proportion to the remaining period. That is, the monetary benefit may be calculated in such a way that the monetary benefit decreases as the remaining period decreases.

With respect to the calculation method of monetary benefits, in another embodiment, if there are multiple membership benefits and multiple monetary benefits corresponding to each of the multiple membership benefits, the multiple monetary benefits may be calculated by adding them up. In some cases, the multiple monetary benefits may be calculated by weighting them up. Here, the weights used in the weighted summation may be determined according to, for example, the preferences of multiple users using the e-commerce service for membership benefits, or the preferences of users for membership benefits analyzed based on user logs. In this case, if the preference is high, the weight is determined to be high, so that when weighting the multiple monetary benefits, the monetary benefit by the membership benefit with the high preference may be primarily considered.

In addition, monetary gains may be derived in various ways, and as additional or alternative embodiments, for example, monetary gains may be derived by considering the user's past purchase history, or monetary gains may be derived for the user by considering membership benefits applied to target users similar to the user. Detailed descriptions of these will be provided later with reference to FIGS. 4 and 5.

When a user terminal (120) accesses the membership page of an e-commerce service, information about a widget containing monetary benefits may be transmitted to the user terminal (120) (S330).

The membership page may be a page that can be provided in connection with an e-commerce service, and may be a page that a user who has signed up for membership of the e-commerce service can access through a user terminal (120). This membership page may include, for example, information about the start time of membership, the end time of membership, or related information about membership benefits that can be provided. The related information described above may include attributes about benefits, in other words, the contents of membership benefits that the user can receive. In some cases, the related information may be included in a pop-up page that will be described with reference to drawings such as FIG. 8 and below.

A widget may be a user interface element that includes a monetary benefit. Such a widget may include a plurality of monetary benefits. Here, the operation (S330) of transmitting information about the widget to the user terminal may include an operation of determining a display order of the first monetary benefit and the second monetary benefit based on the user's log. According to this operation, the display order of the monetary benefits may be determined in a manner personalized to the user based on the user's log. For example, if the user has purchased a number of overseas direct purchase products in the past, the monetary benefit for the free shipping benefit for the overseas direct purchase products may be displayed with the highest priority. For another example, if the user has purchased a number of fresh products in the past, the monetary benefit for the free shipping benefit for the fresh products may be displayed with the highest priority. In addition to the examples described above, any technology that determines the display order of the monetary benefits in the order of the monetary benefits corresponding to the membership benefits that the user is expected to prefer based on the analysis of the user's log may be applied to the scope of the present disclosure.

In addition, the widget may exclude monetary gains corresponding to at least some of the membership benefits. That is, the operation (S330) of transmitting information about the widget to the user terminal may include an operation of generating a widget in which at least one of the first monetary gain corresponding to the first membership benefit and the second monetary gain corresponding to the second membership benefit is excluded, based on the user's log. According to this operation, a specific monetary gain may be excluded in a manner personalized to the user, based on the user's log. For example, if the user has never purchased an overseas direct purchase product in the past, a widget may be generated in which the monetary gain for the free shipping benefit for the overseas direct purchase product is excluded. In addition to the examples described above, any technology for generating a widget in which monetary gains corresponding to membership benefits that the user is expected not to prefer are excluded, based on the analysis of the user's log, may be applied to the scope of the present disclosure.

The information about the widget that can be transmitted to the user terminal (120) may be display information that causes the widget to be displayed on the display of the user terminal (120). This widget may be included in the membership page as an element. Accordingly, the user may intuitively recognize the monetary gain when receiving membership benefits through the user terminal (120).

According to the method described with reference to FIG. 3 so far, the cancellation of a user's membership can be prevented. In particular, by displaying a monetary benefit calculated in a personalized manner to the user on the membership page, the cancellation of a user's membership can be prevented more effectively.

FIG. 4 is a flowchart showing detailed operations of the monetary gain calculation operation (S320) described with reference to FIG. 3. Operation S400 of FIG. 4 may be the monetary gain calculation operation (S320) of FIG. 3. Hereinafter, the operations illustrated in FIG. 4 will be described in detail.

Based on the user's log, the section in which the user's purchase history is searched can be identified (S410). According to this operation, the section in which the user's past purchase history is searched can be identified. For example, if the user does not have a purchase history in the target period and thus does not have a history of membership benefits applied, but a purchase history exists in a specific section in the past, that section can be identified.

Based on the purchase history of the section, a monetary benefit can be calculated (S420). According to this operation, if the user currently has a purchase history corresponding to a past section, the expected monetary benefit that would have been provided as a membership benefit can be calculated. For example, if a purchase of a fresh product generates a monetary benefit of 2,500 won, and if a fresh product is purchased twice in a past section, the monetary benefit can be calculated as 5,000 won.

According to the embodiment illustrated in Fig. 4, the user's membership cancellation can be prevented more effectively by calculating the monetary benefit that would have been provided if the user had maintained that purchasing power based on the user's past purchasing power.

FIG. 5 is a flowchart showing detailed operations of the monetary gain calculation operation (S320) described with reference to FIG. 3. Operation S500 of FIG. 5 may be the monetary gain calculation operation (S320) of FIG. 3. Hereinafter, the operations illustrated in FIG. 5 will be specifically described.

Based on the user's log, a target user corresponding to the user can be identified (S510). The target user may be a user who is maintaining a membership and has a history of membership benefits being applied. According to this operation, a target user who has at least some properties (e.g., age, age, or place of residence) in common with the user can be identified.

Based on the membership benefits applied to the target user, a monetary benefit for the user can be calculated (S520). According to this operation, the type and number of membership benefits applied to the target user are assumed to be the types and number of membership benefits that the user is expected to have received, and the monetary benefit for the user can be calculated. For example, if the target user received "Benefit A" "three times" and "Benefit B" "twice," the monetary benefit for the user can be calculated after assuming that the user also received "Benefit A" "three times" and "Benefit B" "twice."

According to the embodiment illustrated in Fig. 5, by assuming that the membership benefits applied to target users who are expected to be similar to the user are the membership benefits that the user is expected to have received, the monetary benefits that the user may receive can be reasonably calculated. As a result, the cancellation of the user's membership can be prevented more effectively.

Hereinafter, with reference to FIGS. 6 and 7a to 7e, widgets (710, 720, 730, 740, 750) that can be referenced in various embodiments of the present disclosure will be described.

The membership page (600) illustrated in FIG. 6 includes a title text (610), a widget area (620), and a dot indicator (630). The title text (610) may be text that attracts the user's attention. The widget area (620) may be an area where widgets (710, 720, 730, 740, 750) may be displayed. The widget area (620) may include widgets (710, 720, 730, 740, 750) illustrated in FIGS. 7A to 7E. The widgets (710, 720, 730, 740, 750) may include text indicating a monetary gain or an image corresponding to a monetary gain. In addition, the widgets (710, 720, 730, 740, 750) may include buttons (711, 721, 731, 741, 751) that display a pop-up page. That is, when these buttons (711, 721, 731, 741, 751) are selected by the user, the pop-up page may be displayed. This operation will be described later with reference to the drawings below FIG. 8. The dot indicator (630) may be an element that indicates the order of widgets (710, 720, 730, 740, 750) displayed in the widget area (620) when one or more widgets (710, 720, 730, 740, 750) are included in the widget area (620).

As illustrated in FIGS. 6 and 7A to 7E, a widget (710, 720, 730, 740, 750) including monetary benefits may be displayed on the membership page (600), thereby preventing a user from canceling their membership.

FIG. 8 is a flowchart illustrating a method according to one embodiment of the present disclosure. The method illustrated in FIG. 8 includes operations for visualizing relevant information about membership benefits. Hereinafter, the operations illustrated in FIG. 8 will be described in detail.

Based on user input for the widget, information about a pop-up page smaller than the membership page can be transmitted to the user terminal (120) (S810).

Information about a pop-up page that can be transmitted to the user terminal (120) may be display information that causes the pop-up page to be displayed on the display of the user terminal (120). According to this operation, a pop-up page may be displayed on the display of the user terminal (120) based on a user's selection of a widget, more specifically, a button included in the widget. Since this pop-up page includes relevant information about membership benefits, the user can recognize the relevant information about membership benefits in an emphasized manner.

With respect to the display method of the pop-up page, in one embodiment, the pop-up page may be smaller than the membership page. That is, the area occupied by the pop-up page displayed on the display of the user terminal (120) may be smaller than the area occupied by the membership page.

With respect to the display method of the pop-up page, in another embodiment, the pop-up page may be a page smaller than the membership page and may be displayed as an overlay on the membership page. That is, the area occupied by the pop-up page displayed on the display of the user terminal (120) may be smaller than the area occupied by the membership page, and the pop-up page may be displayed as an overlay on the membership page. Here, the membership page may be displayed in an area other than the pop-up page on the display of the user terminal (120).

Hereinafter, with reference to FIGS. 9 and 10a to 10e, a pop-up page that can be referenced in various embodiments of the present disclosure will be described.

The display (900) illustrated in FIG. 9 includes a pop-up page (920) that is displayed as an overlay on the membership page (910). As illustrated in FIG. 9, the pop-up page (920) is displayed as an overlay on the membership page (910), so that the user can recognize the related information (1010, 1020, 1030, 1040, 1050) of the membership benefits of FIGS. 10A to 10E that can be displayed on the pop-up page in an emphasized manner.

A pop-up page (920) that may include related information (1010, 1020, 1030, 1040, 1050) of FIGS. 10a to 10e may be displayed when a button (711, 721, 731, 741, 751) of FIGS. 7a to 7e is selected by a user.

Widgets and pop-up pages that can be referenced in various embodiments of the present disclosure have been described with reference to FIGS. 6, 7a to 7e, 9, and 10a to 10e so far. The drawings described above can be understood as a means for describing various embodiments according to the present disclosure. Accordingly, various modifications may be possible, such as by using different texts from the drawings described above, by using different arrangements of specific elements, by adding or omitting specific elements, or by using different colors, shapes, or sizes of specific elements.

In the flowchart of the present disclosure, the operations of the method or algorithm are described in a sequential order, but may be performed in an order that can be arbitrarily combined, in addition to being performed sequentially. The description of the flowchart of the present disclosure does not exclude changes or modifications to the method or algorithm, and does not imply that any operation is essential or desirable. In one embodiment, at least some of the operations may be performed in parallel, iteratively, or heuristically. In another embodiment, at least some of the operations may be omitted, or other operations may be added.

Various embodiments of the present disclosure may be implemented as software in a machine-readable storage medium (MRSM) that can be read by a computing device. The software may be software for implementing various embodiments of the present disclosure. The software may be inferred from various embodiments of the present disclosure by programmers in the technical field to which the present disclosure belongs. For example, the software may be a computer program including instructions that can be read by a computing device. The computing device is a device that can operate according to instructions called from a storage medium, and may be interchangeably referred to as, for example, an electronic device. In one embodiment, a processor of the computing device may execute the called instructions, causing components of the computing device to perform functions corresponding to the instructions. The storage medium may mean any type of recording medium that can be read by a device and on which information is stored. The storage medium may include, for example, a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, or an optical information storage device. In one embodiment, the storage medium may be implemented in a distributed form in a computer system connected to a network, etc. In this case, the software may be distributed and stored in the computer system, etc., and may be executed. In another embodiment, the storage medium may be a non-transitory storage medium. A non-transitory storage medium means a medium that exists regardless of whether information is stored semi-permanently or temporarily, and does not include signals that are propagated transitorily.

Although the technical idea according to the present disclosure has been described by various embodiments above, the technical idea according to the present disclosure includes various substitutions, modifications, and changes that can be made within the scope understandable by a person having ordinary skill in the art to which the present disclosure belongs. In addition, it should be understood that such substitutions, modifications, and changes can be included within the scope of the appended claims.

Claims (15)

In a method performed by an electronic device, A step of determining whether there is a history of membership benefits being applied to a user based on a log of a user using an e-commerce service, wherein the user is a user who is maintaining membership of the e-commerce service; A step of calculating the expected monetary gain of the membership benefit based on a determination that the above history does not exist; and A method comprising the step of transmitting information about a widget including the monetary benefit to the user terminal when the user terminal of the user accesses the membership page of the e-commerce service. In the first paragraph, Further comprising a step of transmitting information about a pop-up page smaller than the membership page to the user terminal based on the user input for the widget; The above pop-up page, A method comprising: providing relevant information regarding the above membership benefits. In the second paragraph, The above pop-up page, A method, wherein a page is displayed as an overlay on the above membership page. In the first paragraph, The step of determining whether the above history exists for which the above membership benefits have been applied to the above user is as follows: A method comprising the step of determining whether there is a history of the user having the membership benefit applied based on the purchase history of the user. In paragraph 4, Based on the purchase history of the user, the step of determining whether there is a history to which the membership benefit is applied to the user is as follows: A method comprising: a step of determining whether the history to which the membership benefit is applied exists for the user based on whether the purchase history of the user exists during a target period determined based on the judgment time point for the history. In the first paragraph, The above membership benefits include: A method comprising at least one of free shipping benefits, free returns benefits, and discount benefits. In the first paragraph, The step of calculating the expected financial gains from the above membership benefits is: A method comprising the step of calculating the monetary benefit based on the subscription fee of the membership. In the first paragraph, The step of calculating the expected financial gains from the above membership benefits is: A method comprising the step of calculating the monetary benefit based on an average benefit of a plurality of users who maintain membership in the e-commerce service. In the first paragraph, The step of calculating the expected financial gains from the above membership benefits is: A method comprising the step of calculating the monetary benefit based on the remaining period of the membership of the user. In the first paragraph, The step of calculating the expected financial gains from the above membership benefits is: A step of identifying a section in which the purchase history of the user is searched based on the log of the user; and A method comprising the step of calculating the monetary gain based on the purchase history of the above section. In the first paragraph, The step of calculating the expected financial gains from the above membership benefits is: A step of identifying a target user corresponding to the user based on the log of the user, wherein the target user is a user to whom the membership benefit has been applied; and A method comprising the step of calculating the monetary benefit to the user based on the membership benefit applied to the target user. In the first paragraph, The above membership benefits include: Includes a first membership benefit and a second membership benefit that is distinct from the first membership benefit; The step of transmitting information about the above widget to the user terminal is: A method comprising the step of determining a display order of a first monetary benefit corresponding to the first membership benefit and a second monetary benefit corresponding to the second membership benefit based on the log of the user. In the first paragraph, The above membership benefits include: Includes a first membership benefit and a second membership benefit that is distinct from the first membership benefit; The step of transmitting information about the above widget to the user terminal is: A method comprising the step of generating a widget in which at least one of a first monetary benefit corresponding to the first membership benefit and a second monetary benefit corresponding to the second membership benefit is excluded based on the log of the user. In a non-transitory computer-readable recording medium having recorded thereon a computer program to be executed by a processor, A non-transitory computer-readable recording medium configured to cause the processor to execute a method according to any one of claims 1 to 13. A communication interface configured to enable communication with a network; A processor configured to execute a computer program comprising one or more instructions; and comprising a memory in which the above computer program is stored, An electronic device, wherein when the computer program is executed by the processor, the processor is configured to execute a method according to any one of claims 1 to 13.

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