WO2025058123A1 - Method, apparatus, and recording medium of encouraging sign-up for membership of e-commerce service - Google Patents

Abstract

A technique for encouraging sign-up for membership of an e-commerce service is provided. A method performed by an electronic device according to one embodiment of the present disclosure may comprise the steps of: determining whether a personalized action for a user is possible on the basis of a log of the user who uses an e-commerce service; when a user terminal of the user accesses a first page of the e-commerce service, transmitting first display information to the user terminal so that a button for inducing the display of a second page, which is distinct from the first page, is included in the first page, on the basis of the determination that the personalized action is possible, wherein the second page includes information on a user interface in which a membership sign-up procedure is defined; and transmitting second display information on the second page to the user terminal on the basis of a user input of the user for the button.

Description

Method, device and recording medium for inducing subscription to membership of electronic commerce service

The present disclosure relates to a technique for inducing subscription to membership of an e-commerce service.

Due to the development of communication technology, e-commerce services that trade goods online are becoming popular. The range of goods that can be the subject of e-commerce services is expanding to include not only goods but also services. As such, as various types of goods are traded through e-commerce services, the operators of e-commerce services need to establish strategies to effectively sell various types of goods to users.

As an example of the aforementioned strategy, the operator of an e-commerce service can provide special benefits (e.g., free shipping benefits) to users who sign up for membership. Usually, such memberships are operated on a fee basis, which can generate stable sales for the operator. Therefore, a technology that can actively induce users to sign up for such memberships is required.

The technical problem to be solved through the present disclosure is to provide a technology capable of inducing a user to sign up for membership of an e-commerce service.

Another technical challenge to be solved by the present disclosure is to provide a technology capable of inducing users to sign up for membership without interfering with transactions for products posted on an e-commerce service.

Another technical challenge to be solved through the present disclosure is to provide a technology capable of inducing a user to sign up for membership by displaying benefits that the user can immediately receive when signing up for membership.

Another technical challenge to be solved by the present disclosure is to provide a technology capable of providing a defined user interface that allows a user to quickly sign up for membership.

The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by a person skilled in the art of the present disclosure from the description of the specification.

According to one embodiment of the present disclosure, a method performed by an electronic device may include: a step of determining whether a personalized action is possible for a user based on a log of a user using an e-commerce service; a step of transmitting, to the user terminal when the user terminal accesses a first page of the e-commerce service, first display information that induces display of a second page, which is distinct from the first page, including a button on the first page based on the determination that the personalized action is possible, wherein the second page includes information on a user interface in which a membership subscription procedure is defined; and a step of transmitting, to the user terminal, second display information regarding the second page based on a user input of the user with respect to the button.

In one embodiment, the step of determining whether the personalized action is possible for the user may include the step of determining whether the personalized action is possible for the user based on a membership history of the user.

In one embodiment, the step of determining whether the personalized action for the user is possible may further include the step of determining whether the personalized action for the user is possible based on a history of products to be purchased by the user.

In one embodiment, the first page may be a shopping cart page of the e-commerce service.

In one embodiment, the step of transmitting the first display information to the user terminal may include the step of transmitting third display information to the user terminal so that a first indicator comparing the total price of products to be purchased by the user with the application criteria of benefits provided by the e-commerce service is included on the first page.

In one embodiment, the button may be positioned adjacent to the first indicator within the first page.

In one embodiment, the step of transmitting the first display information to the user terminal may include the step of transmitting fourth display information to the user terminal so that a second indicator indicating benefits applicable to a product to be purchased by the user upon membership registration is included on the first page.

In one embodiment, the second indicator may be positioned adjacent to a third indicator that indicates the total price of products to be purchased within the first page.

In one embodiment, the step of transmitting the first display information to the user terminal may include the step of determining whether the user has a membership history based on the log of the user, and the step of determining the display property of the button based on the result of the determination of whether the user has the membership history.

In one embodiment, the step of determining the display attribute may include the step of determining the display attribute of the button as a first attribute if it is determined that the user has a membership history, and determining the display attribute of the button as a second attribute that is distinct from the first attribute if it is determined that the user does not have a membership history.

In one embodiment, the second page may be a page displayed as an overlay over the first page.

In one embodiment, the second page may be a bottom page displayed at the bottom of the first page.

In one embodiment, the step of transmitting the second display information to the user terminal may include the step of determining whether the user has a membership history based on the log of the user, and the step of generating the second display information based on the result of the determination as to whether the user has a membership history.

According to another embodiment of the present disclosure, a non-transitory computer-readable recording medium has recorded thereon a computer program to be executed by a processor, wherein the computer program may be configured to cause the processor to execute a method according to any one of the methods described above.

According to another embodiment of the present disclosure, an electronic device includes a communication interface configured to communicate with a network, a processor configured to execute a computer program including one or more instructions, and a memory storing the computer program, wherein when the computer program is executed by the processor, the processor may be configured to execute a method according to any one of the methods described above.

According to the present disclosure, it is possible to induce a user to sign up for membership of an e-commerce service.

According to the present disclosure, it is possible to induce a user to sign up for membership without interfering with transactions for products posted on an e-commerce service.

According to the present disclosure, when a user signs up for membership, benefits that the user can immediately receive can be displayed, thereby inducing the user to sign up for membership.

According to the present disclosure, a user interface defined to enable a user to quickly sign up for membership can be provided.

The effects according to the technical idea of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by a person skilled in the art of the present disclosure from the description of the specification.

FIG. 1 illustrates an environment in which devices according to one embodiment of the present disclosure can be applied.

FIG. 2 illustrates a computing device capable of implementing devices according to one embodiment of the present disclosure.

FIG. 3 illustrates a flowchart illustrating a method according to one embodiment of the present disclosure.

FIG. 4 is a flowchart showing detailed operations of the transmission operation of the first display information described with reference to FIG. 3.

FIG. 5 is a flowchart showing detailed operations of the transmission operation of the second display information described with reference to FIG. 3.

FIG. 6 illustrates a drawing for explaining a shopping cart page that may be referenced in various embodiments of the present disclosure.

FIGS. 7 and 8 illustrate diagrams for explaining button and bar indicators that may be referenced in various embodiments of the present disclosure.

FIG. 9 illustrates a diagram for explaining a benefit indicator that may be referenced in various embodiments of the present disclosure.

FIG. 10 illustrates a diagram for explaining a membership subscription page that may be referenced in various embodiments of the present disclosure.

The various embodiments described in this disclosure are exemplified for the purpose of clearly explaining the technical idea of this disclosure, and are not intended to limit it to a specific embodiment. The technical idea of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of each embodiment described in this disclosure. In addition, the scope of the technical idea of this disclosure is not limited to the various embodiments presented below or the specific description thereof.

Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have the meaning commonly understood by one of ordinary skill in the art to which this disclosure belongs.

The expressions such as “includes,” “may include,” “comprises,” “may have,” “have,” and “may have” used in this disclosure indicate the presence of a target feature (e.g., a function, operation, or component), but do not exclude the presence of other additional features. That is, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

As used herein, singular expressions may include plural meanings unless the context clearly indicates otherwise, and the same applies to singular expressions set forth in the claims.

The expressions "first", "second", or "first", "second", etc., used in the present disclosure, unless the context indicates otherwise, are used to distinguish one object from another when referring to a plurality of similar objects, and do not limit the order or importance between the objects. For example, each user terminal included in a plurality of user terminals according to the present disclosure can be distinguished from each other by being expressed as "the first user terminal" and "the second user terminal."

As used herein, the expressions “A, B, and C,” “A, B or C,” “at least one of A, B, and C,” or “at least one of A, B or C” can mean each of the listed items or all possible combinations of the listed items. For example, “at least one of A or B” can refer to (1) at least one A, (2) at least one B, (3) at least one A and at least one B.

The expression "based on" as used in this disclosure is used to describe one or more factors affecting a decision, act of judgment, or action described in a phrase or sentence containing the expression, and the expression does not exclude additional factors affecting the decision, act of judgment, or action.

As used herein, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) may mean that the component is directly connected or connected to the other component, but also connected or connected via a new other component (e.g., a third component).

The expression "configured to" used in the present disclosure can have the meanings of "set to", "having the ability to", "modified to", "made to", "capable of", etc., depending on the context. This expression is not limited to the meaning of "specifically designed in hardware", and for example, a processor configured to perform a specific operation can mean a general purpose processor that can perform the specific operation by executing software, or a special purpose computer that is structured through programming to perform the specific operation.

The term "membership" used in this disclosure may mean a qualification or status that allows a user to receive special benefits provided by an e-commerce service. A user may apply for membership of an e-commerce service by requesting membership in a defined manner. When membership is applied to a user in this way, the user may receive special benefits of the membership. The special benefits may include, for example, free shipping benefits, discount benefits, or savings benefits.

The term "user interface" as used in this disclosure may mean a physical or virtual medium created to enable communication between a user and an object, system, machine, or computer program. A user may use an e-commerce service through the user interface.

Hereinafter, various embodiments described in the present disclosure will be described with reference to the attached drawings. In the attached drawings and the description of the drawings, identical or substantially equivalent components may be given the same reference numerals. In addition, in the description of various embodiments below, duplicate descriptions of identical or corresponding components may be omitted, but this does not mean that the components are not included in the embodiments.

FIG. 1 illustrates an environment to which devices (110, 120) according to one embodiment of the present disclosure can be applied. The environment illustrated in FIG. 1 may include a management device (110) and a user terminal (120).

Meanwhile, although FIG. 1 illustrates an example in which one user terminal (120) communicates with the management device (110) through a network, this is only for the convenience of understanding, and the number of user terminals (120) that can communicate with the management device (110) through a network may vary. That is, each of one or more user terminals (120) may access the e-commerce service provided by the management device (110). In addition, FIG. 1 illustrates only a preferred embodiment for achieving the purpose of the present disclosure, and some components may be added as needed.

Below, each component shown in Fig. 1 is described in more detail.

The management device (110) may be a server device that provides an e-commerce service. That is, the management device (110) may be a server device that is operated under the management of an operator of the e-commerce service.

The management device (110) can manage the operation of the e-commerce service.

For example, the management device (110) can classify and manage categories for multiple products. The categories of these products can be determined by various criteria. If different products are included in the same category, the different products can have the attributes of the category in common. Each of the multiple products classified in this way can be posted on an e-commerce service, more specifically, a page related to e-commerce.

For another example, the management device (110) may generate display information (i.e., information about the page) that enables a page about an e-commerce service to be displayed on the user terminal (120), and transmit the display information to the user terminal (120). Here, the display information is information that enables the display of the page about the e-commerce service on the display of the user terminal (120), and may be implemented as an image or text, for example. Based on the reception of such display information, the user terminal (120) may display various pages about the e-commerce service. A detailed description of the various pages will be described later.

As another example, the management device (110) can extract and analyze a user's log regarding an e-commerce service. The user's log can be a comprehensive record of the user's behavior using the e-commerce service. For example, the user's log can include primary information such as the time the user accessed the e-commerce service, the page of the e-commerce service the user visited, or the button the user clicked on the page. As another example, the user's log can include secondary information processed from primary information such as the user's e-commerce service membership history or the user's e-commerce service product purchase history.

As another example, the management device (110) may transmit various responses corresponding to various requests, respectively, to the user terminal (120) based on various requests for e-commerce services obtained from the user terminal (120). As an example, the user terminal (120) may receive a user input for a user interface in which a membership subscription procedure is defined, and transmit the user input to the management device (110). Here, the user terminal (120) may receive a response corresponding to the user input from the management device (110) (e.g., initiation of application of benefits upon completion of membership subscription) and perform an operation defined in the response (e.g., displaying a membership subscription completion page).

In addition to the examples described above, the management device (110) can perform operations related to known technologies that can be performed by a server device providing an e-commerce service. Therefore, applying the technical ideas of the present disclosure by referring to the operations related to the known technologies is not excluded from the scope of the present disclosure.

The aforementioned management device (110) may be implemented by one or more computing devices. For example, all functions of the management device (110) may be implemented by a single computing device. For another example, the first function of the management device (110) may be implemented by a first computing device, and the second function may be implemented by a second computing device. For example, the computing device may be, but is not limited to, a desktop computer, a laptop computer, an application server, a proxy server, or a cloud server, and any type of device equipped with computing functions may be a computing device.

The user terminal (120) may be a terminal of a user who uses an e-commerce service. The user terminal (120) may display various pages related to the e-commerce service provided by the management device (110) on the display of the user terminal (120). A user interface defined as a function related to the e-commerce service may be applied to these pages. The application of this user interface may be managed by the management device (110) described above. In addition, the user terminal (120) may obtain a user input from a user for a page, and process or transmit the user input to the management device (110). Here, the user terminal (120) may obtain a response corresponding to the user input from the management device (110), so that the user terminal (120) may perform operations defined to correspond to the user input. As described above, in order for the user to use the e-commerce service through the user terminal (120), a web browser or an application may be installed on the user terminal (120).

The user terminal (120) described above may be, for example, any one of devices such as a desktop computer, a laptop computer, a tablet computer, a wearable device, or a smart phone, but is not limited thereto, and any type of device equipped with computing functions may be the user terminal (120).

The management device (110) and the user terminal (120) illustrated in Fig. 1 can communicate through a network. This network can be implemented as any type of wired or wireless network, such as, for example, a local area network (LAN), a wide area network (WAN), a mobile radio communication network (MRCN), or WiBro (Wireless Broadband).

FIG. 2 illustrates a computing device (200) that can implement devices (110, 120) according to one embodiment of the present disclosure. That is, the management device (110) or the user terminal (120) illustrated in FIG. 1 can be implemented by the computing device (200) illustrated in FIG. 2. For reference, the computing device (200) in the present disclosure can be interchangeably referred to as an electronic device.

The computing device (200) may include one or more processors (210), one or more memories (220), or communication interfaces (230). In one embodiment, some components may be removed from the computing device (200), or other components (e.g., a display or an input device, etc.) may be added to the computing device (200). Additionally or alternatively, some components may be implemented in an integrated manner, or implemented as a single or multiple entities. In the present disclosure, one or more processors (210) may be referred to as a processor (210). The term processor (210) may mean a set of one or more processors, unless the context clearly indicates otherwise. In the present disclosure, one or more memories (220) may be referred to as a memory (220). The term memory (220) may mean a set of one or more memories, unless the context clearly indicates otherwise.

Below, each component illustrated in Fig. 2 is described in more detail.

The processor (210) can perform calculations or information processing related to control or communication of each component of the computing device (200). Specifically, the processor (210) can control at least one component of the computing device (200) connected to the processor (210) by driving software (or a computer program) received from another component. As an example, the processor (210) can load a command (e.g., an instruction, a code, or a code segment) or information into the memory (220), process the command or information stored in the memory (220), and store result information according to the processing in the memory (220). In addition, the processor (210) can be operatively connected to the components of the computing device (200) to perform various operations such as calculations, processing, generation, or processing related to the present disclosure.

The memory (220) can store various information. The information stored in the memory (220) is information acquired, processed, or used by at least one component of the computing device (200), and may include software. The software may include one or more commands that cause the processor (210) to perform operations according to various embodiments of the present disclosure when loaded into the memory (220). That is, the processor (210) may perform operations according to various embodiments of the present disclosure by executing the one or more commands described above. The memory (220) may include, for example, volatile or nonvolatile memory. In one embodiment, the program is software stored in the memory (220), and may include an operating system for controlling resources of the computing device (200), an application, or middleware that provides various functions to an application so that the application can utilize resources of the computing device (200).

The communication interface (230) can establish a wired or wireless communication channel with another device and transmit and receive various information with the other device. In one embodiment, the communication interface (230) can include at least one port for being connected to another device with a wired cable in order to communicate with the other device through a wire. In this case, the communication interface (230) can perform communication with another device connected through a wire through at least one port. In one embodiment, the communication interface (230) can be configured to be connected to a cellular network (e.g., 3G, LTE, 5G, Wibro, or Wimax) including a cellular communication module. In one embodiment, the communication interface (230) can include a short-range communication module to transmit and receive information with another device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB). In one embodiment, the communication interface (230) can include a non-contact communication module for non-contact communication. The contactless communication may include at least one non-contact type of proximity communication technology, such as, for example, Near Field Communication (NFC) communication, Radio Frequency Identification (RFID) communication, or Magnetic Secure Transmission (MST) communication. In addition to the various examples described above, the computing device (200) may be implemented in various known ways for communicating with other devices, and the scope of the present disclosure is not limited by the examples described above.

In one embodiment, the computing device (200) may include a display. The display may display various screens (e.g., one or more pages) based on the control of the processor (210). In order to display screens to which various interfaces are applied on the display, for example, a web browser or a dedicated application may be installed on the computing device (200). In addition, the display may be a configuration that can interact with a user and may receive user input from the user. Such a display may be implemented in the form of a touch sensor panel (TSP) that can recognize contact or proximity of various external objects (e.g., a user's finger or stylus).

In one embodiment, the computing device (200) may include an input device (e.g., a mouse or keyboard). The input device may receive information to be used in components of the computing device (200) from an external source (e.g., a user) of the computing device (200).

The processor (210), memory (220), and communication interface (230) illustrated in FIG. 2 are connected to each other through a bus, GPIO (General Purpose Input/Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface), and can send or receive information or signals.

Hereinafter, methods according to various embodiments of the present disclosure will be described in detail. Although operations are illustrated in the drawings below in a particular order, it should be noted that the operations do not necessarily have to be performed in the particular order illustrated or in a sequential order, or that all illustrated operations must be performed to obtain a desired result.

In addition, the operations of the method to be described with reference to the drawings below may be performed by a computing device. In other words, the operations of the method may be implemented by one or more instructions executed by a processor of the computing device. All operations included in this method may be executed by a single physical computing device, but for example, the first operation of the method may be performed by a first computing device, and the second operation of the method may be performed by a second computing device. In other words, the operations included in the method may be performed by being divided among a plurality of computing devices.

In the following, the explanation will be continued assuming that the operation of the above-described method is performed by the management device (110) illustrated in Fig. 1. In addition, for the convenience of explanation, the subject of the operation included in the method may be omitted, but unless otherwise indicated in the context, it may be interpreted that the operation is performed by the management device (110).

FIG. 3 is a flowchart illustrating a method according to one embodiment of the present disclosure. The method illustrated in FIG. 3 includes a series of operations for inducing a user to sign up for membership and processing a membership sign-up procedure for the user. Hereinafter, the operations illustrated in FIG. 3 will be described in detail.

Based on the log of a user using an e-commerce service, it can be determined whether personalized action for the user is possible (S310).

A personalized action may be a feature of an e-commerce service that may be selectively provided to specific users using the e-commerce service. For example, a personalized action may be the display of a button for membership registration, the issuance of a coupon, or a recommendation of a product.

In addition, personalized actions may be selectively provided to user groups that include users using the e-commerce service. For example, the same personalized action may be provided to a first user and a second user included in a first user group. For another example, different personalized actions may be provided to a first user included in a first user group and a third user included in a second user group. In this case, whether personalized actions are possible for a specific user may be determined by determining a specific user group to which the specific user belongs or by determining whether the specific user satisfies a criterion related to a specific user group.

According to this operation, it can be determined whether personalized action is possible for a user based on a comprehensive record of the user's behavior using an e-commerce service, that is, the user's log.

As a specific example, the operation (S310) of determining whether a personalized action for a user is possible may include an operation of determining whether a personalized action for the user is possible based on the user's membership history.

The membership history may be a past record of a user being subject to a membership. If the user was subject to a membership, it may be determined that there is a membership history (e.g., "True"). In addition, if the user was not subject to a membership, it may be determined that there is no membership history (e.g., "False"). Such membership history may include, if the user was subject to a membership, the time of the user's membership subscription or the time of membership cancellation, etc. In addition, the membership history may be a current record of the user being subject to a membership. If the user is subject to a membership, it may be determined that there is a membership history. In addition, if the user is not subject to a membership, it may be determined that there is no membership history. Such membership history may include, if the user is subject to a membership, the time of the user's membership subscription or the expected time of membership cancellation, etc.

According to this operation, it can be determined that personalized actions are possible only for users who are not subject to membership. In other words, it can be determined that personalized actions are not possible for users who are subject to membership. For example, if the personalized action is the display of a button for membership subscription, the button for membership subscription can be displayed only for users who are not currently subject to membership, and the button for membership subscription can not be displayed for users who are currently subject to membership. Accordingly, by providing personalized actions to users who are not subject to membership, membership subscription of the users can be induced.

In an e-commerce service, if a user who has not signed up for membership satisfies the benefit conditions, at least some of the special benefits provided by the membership may be provided to the user. For example, if the total price of the products to be purchased is 20,000 won or more, a free shipping benefit for the products to be purchased may be provided. In such an e-commerce service, additionally or alternatively, the operation (S310) for determining whether a personalized action for the user is possible may include an operation for determining whether a personalized action for the user is possible based on the details of the products to be purchased by the user.

The product to be purchased may refer to a product that the user intends to purchase. Such a product to be purchased may be, for example, a product displayed on the shopping cart page of an e-commerce service, or a product displayed on the shopping cart page and selected by the user. In addition, the details of the product to be purchased may refer to the overall information of the product to be purchased as mentioned above. For example, it may include the category of the product to be purchased, the name of the product to be purchased, the total price of the product to be purchased, or the delivery destination of the product to be purchased.

According to this operation, it can be determined that a personalized action is possible only for users who do not satisfy the benefit conditions. In other words, it can be determined that a personalized action is not possible for users who satisfy the benefit conditions. For example, if the personalized action is the display of a button for membership registration, the benefit is a free shipping benefit, and the benefit condition is that the total price of products to be purchased is 20,000 won or more, the button for membership registration can be displayed only for users whose total price of products to be purchased is 20,000 won or less, and the button for membership registration can not be displayed for users whose total price of products to be purchased is over 20,000 won. Accordingly, by providing a personalized action to users who do not satisfy the benefit conditions, membership registration of the users can be induced.

In the operation (S310) of determining whether personalized action is possible, the membership history and the details of the product to be purchased are considered together, so that users who can be actively induced to join the membership can be more effectively identified. For example, if a user who has not joined the membership does not satisfy the benefit conditions, the user may be more likely to willingly join the membership in order to receive the benefits provided by the e-commerce service.

In the operation (S310) for determining whether personalized actions for a user are possible, in addition to the examples described above, various actions that can induce membership subscription for users who are passive in using e-commerce services (or active users in some cases) may be included.

When a user terminal (120) accesses the first page of an e-commerce service, based on a determination that personalized action is possible, first display information that causes a button for inducing display of a second page to be included on the first page can be transmitted to the user terminal (120) (S320).

The first page is a page that can be provided in connection with an e-commerce service, and may be a shopping cart page of the e-commerce service. In other words, the first page may be a page that contains products that the user plans to purchase among products posted on the e-commerce service. This first page includes first display information and may be displayed on the display of the user terminal (120).

The second page may be a page that can be provided in connection with an e-commerce service, and may be a membership sign-up page. That is, the second page may be a page that includes information about a user interface that defines a membership sign-up procedure for a user to sign up for membership of an e-commerce service. This second page includes second display information and may be displayed on a display of a user terminal (120).

The button may be a user interface element included in the first page. This button may induce the display of the second page. Specifically, when the user selects the button included in the first page through a user input to the user terminal (120), the second page may be displayed.

According to this operation, when the user terminal (120) of the user identified in the operation (S310) for determining whether a personalized action is possible accesses the first page (e.g., the shopping cart page), a button for inducing the display of a second page (e.g., a membership sign-up page) can be included on the first page (e.g., the shopping cart page). As a result, membership sign-up can be actively induced for users who are passive in using e-commerce services (or active users in some cases) on the first page.

The operation (S320) of transmitting the first display information to the user terminal (120) may include an operation of transmitting the third display information to the user terminal (120) so that a first indicator that compares the total price of the product the user plans to purchase with the application criteria (i.e., benefit conditions) of the benefits provided by the e-commerce service is included on the first page.

The first indicator may be a user interface element included in the first page. This first indicator may be included in the first page as a bar indicator, for example, to visualize whether the benefit condition is satisfied. If the benefit condition is determined by the total price of the product to be purchased, the value of the benefit condition (e.g., 20,000 won) and the total price of the product to be purchased by the user may be visually compared.

The third display information may be information related to the first display information, and may be information that changes the first page displayed on the user terminal (120) by the first display information. For example, the first indicator may be included in the first page by the third display information.

According to this operation, the user can intuitively recognize whether the benefit conditions are met by visually checking the first indicator included in the first page.

With respect to the display method of the first indicator, in one embodiment, the first indicator may be located within the first page adjacent to the position of the button that induces the display of the second page. In other words, the button that induces the display of the second page may be located adjacent to the position of the first indicator within the first page.

Adjacency can be defined by the distance between user interface elements. For example, if the distance between a first user interface element and a second user interface element is less than or equal to a threshold, the user interface elements can be defined as being adjacent to each other. The distance between these user interface elements can be defined as a minimum distance, a maximum distance, or a distance between centers of gravity.

According to this operation, a button that induces the display of a second page (e.g., a membership sign-up page) is positioned adjacent to a first indicator indicating whether the benefit condition is met, so that a user can more effectively identify the button when the benefit condition is not met. In other words, by effectively identifying the button, a user can be more actively induced to sign up for membership of an e-commerce service.

The operation (S320) of transmitting the first display information to the user terminal (120) may include an operation of transmitting the fourth display information to the user terminal (120) so that a second indicator indicating benefits (e.g., discounts, savings, etc.) that can be applied to a product the user plans to purchase when signing up for membership is included on the first page.

The second indicator may be a user interface element included in the first page. This second indicator may be included in the first page as text (or an icon), for example, to visualize the benefits that can be provided when signing up for membership. If the benefit is a discount benefit, the discount benefit that can be provided to the user when signing up for membership may be displayed as text (or an icon).

The fourth display information may be information related to the first display information, and may be information that changes the first page displayed on the user terminal (120) by the first display information. For example, a second indicator may be included in the first page by the fourth display information.

According to this operation, users can intuitively recognize the benefits they can receive when signing up for membership by visually checking the second indicator included on the first page.

With respect to the display method of the second indicator, in one embodiment, the second indicator may be positioned adjacent to the position of the third indicator that displays the total price of products to be purchased within the first page.

The third indicator may be a user interface element included on the first page. This third indicator may serve to visualize the total price of the products the user is planning to purchase, for example, by being included on the third page as text.

According to this operation, the second indicator indicating the benefits that can be provided upon membership registration is positioned adjacent to the third indicator indicating the total price of the product to be purchased, so that the user can more efficiently identify the benefits that can be provided upon membership registration. In other words, by effectively identifying the benefits that can be provided upon membership registration, the user can be more actively induced to sign up for membership of the e-commerce service.

Based on the user input for the button, second display information regarding the second page can be transmitted to the user terminal (120) (S330).

As mentioned above, the second page may be a membership sign-up page.

Additionally, the second page may be a page that includes information about benefits that the user can receive if he or she signs up for membership (i.e., benefit information).

Benefit information may include text (or icons) that visualize the benefits a user can receive when signing up for membership, as a user interface element included on the second page.

The benefit information that can be included in the second page may be plural. Specifically, the second page may include the first benefit information and the second benefit information. Here, the operation (S330) of transmitting the second display information to the user terminal (120) may include an operation of determining the display order of the first benefit information and the second benefit information displayed on the second page based on the user's log. According to this operation, the display order of the benefit information may be determined in a manner specific to the user based on the user's log (e.g., purchase history, etc.). For example, if the user purchases a number of overseas direct purchase products, the free shipping benefit for the overseas direct purchase products may be displayed as the highest priority as benefit information. For another example, if the user purchases a number of travel products, the discount benefit for the travel products may be displayed as the highest priority as benefit information. In addition to the examples described above, any technology that determines the display order of benefit information in the order of benefits that the user is expected to prefer based on the analysis of the user's purchase history may be applied to the scope of the present disclosure.

The technical idea of the benefit information described above can be applied as is to a second indicator similar to the benefit information.

With regard to the display method of the second page, in one embodiment, the second page may be smaller than the first page. That is, the area occupied by the second page displayed on the display of the user terminal (120) may be smaller than the area occupied by the first page.

Regarding the display method of the second page, in another embodiment, it may be a page that is displayed by being overlaid on the first page. That is, the second page displayed on the display of the user terminal (120) may be displayed by being overlapped on the first page. If the second page is smaller than the first page and the second page is displayed by being overlaid on the first page, the first page may be displayed in an area of the display of the user terminal (120) excluding the second page.

With respect to the display method of the second page, in another embodiment, the second page may be a bottom page displayed at the bottom of the first page. That is, the second page displayed on the display of the user terminal (120) may be displayed at the bottom of the first page. In another embodiment, the second page may be displayed as part of the first page.

By means of the display method of the second page as described above, a user can initiate or proceed with the membership registration procedure on the second page, which includes information about the user interface where the membership registration procedure is defined, without leaving the first page. In other words, by means of the unique display method of the second page, membership registration can be actively induced without interfering with the user's transaction regarding a product posted on an e-commerce service.

According to the method described with reference to FIG. 3 so far, membership subscription can be actively induced for users who cannot receive benefits provided by e-commerce services. In particular, membership subscription can be induced at a point in time when users who cannot receive benefits recognize the need for membership subscription (e.g., at a point in time when they recognize dissatisfaction with benefit conditions, etc.), so that membership subscription for users can be more actively induced.

FIG. 4 is a flowchart showing detailed operations of the first display information transmission operation (S320) described with reference to FIG. 3. Operation S400 of FIG. 4 may be the first display information transmission operation (S320) of FIG. 3. Specifically, operation S400 of FIG. 4 includes a series of operations for determining display properties of differentiated buttons depending on whether or not the user has a membership history. Hereinafter, the operations shown in FIG. 4 will be specifically described.

Based on the user's log, whether the user has a membership history can be determined (S410). As described above with respect to the determination operation (S310) of whether a personalized action for the user is possible, if the user has been subject to membership, it can be determined that there is a membership history (e.g., "True"). Additionally, if the user has not been subject to membership, it can be determined that there is no membership history (e.g., "False").

Based on the result of the judgment, the display property of the button can be determined (S420). Specifically, if it is determined that the user has a membership history, the user may be a user who can rejoin the membership (e.g., "Rejoiner user"), and the display property corresponding to the category of the user may be determined as the first property. For example, the first property may be a text property such as "Buy now with WoW," "Buy now with WoW membership," or "Pay for WoW membership and apply benefits." In addition, if it is determined that the user does not have a membership history, the user may be a user who can join the membership for the first time (e.g., "Trial user"), and the display property corresponding to the category of the user may be determined as the second property. For example, the second property may be a text property such as "Buy now with WoW," "Buy now with WoW membership," "Try 30 days free and buy now," "Try 30 days free," or "Try 30 days free and apply benefits." Each of the differentiated display properties may have different text or different buttons. The determined display properties may be reflected in the first display information.

FIG. 5 is a flowchart showing detailed operations of the second display information transmission operation (S330) described with reference to FIG. 3. Operation S500 of FIG. 5 may be the second display information transmission operation (S330) of FIG. 3. Specifically, operation S500 of FIG. 5 includes a series of operations for generating second display information differentiated according to the presence or absence of a user's membership history. Hereinafter, the operations shown in FIG. 5 will be specifically described.

Based on the user's log, the presence or absence of the user's membership history can be determined (S510). For this operation, reference may be made to the description of the operation for determining the presence or absence of membership history (S410) of Fig. 4.

Based on the result of the determination, second display information may be generated (S520). Specifically, if the user is determined to have a membership history, the user may be a user who can rejoin the membership (e.g., a “Rejoiner user”), and second display information corresponding to the category of the user may be generated. In addition, if the user is determined to have no membership history, the user may be a user who can initially join the membership (e.g., a “Trial user”), and second display information corresponding to the category of the user may be generated. Accordingly, the differentiated second display information may be transmitted to the user terminal (120) to display a differentiated second page. These differentiated second pages may have different texts or may include different buttons.

According to the method described with reference to FIGS. 4 and 5 so far, the first page or the second page can be configured differently depending on whether there is a membership history. The operator of the e-commerce service can configure the first page or the second page so that, for example, greater benefits can be provided to users who can sign up for the first time (or users who can sign up again). Accordingly, users can be more actively encouraged to sign up for membership.

Hereinafter, with reference to FIGS. 6 to 10, various pages and the like that can be referenced in various embodiments of the present disclosure will be described.

FIG. 6 illustrates a drawing for explaining a shopping cart page (600) that may be referenced in various embodiments of the present disclosure.

The shopping cart page (600) may include a plurality of products to be purchased (610a, 610b). The user may select at least some of the products to be purchased (610a, 610b) of the shopping cart page (600). If the user selects the select all button (620), all products in the shopping cart may be selected. The sum total of the prices of the products selected in this manner may be displayed as a sum total indicator (630). This sum total indicator (630) may be the third indicator that visualizes the sum total of prices of the products to be purchased by the user, as described with reference to FIG. 3.

After completing product selection on the shopping cart page (600), the user can purchase the product by selecting the purchase button (640).

FIGS. 7 and 8 illustrate drawings for explaining a button (710) and a bar indicator (720) that may be referenced in various embodiments of the present disclosure.

The shopping cart page (700, 800, e.g., page 1) may include a button (710, 810) that induces the display of a membership sign-up page (e.g., page 2). This button (710, 810) may be a button that induces the display of the second page as described with reference to FIG. 3.

In addition, the shopping cart page (700, 800) may include a bar indicator (720, 820) that compares the total price of products to be purchased by the user with the benefit conditions. This bar indicator (720, 820) may be the first indicator that compares the total price of products to be purchased with the benefit conditions described with reference to FIG. 3.

FIG. 9 illustrates a diagram for explaining a benefit indicator (900) that may be referenced in various embodiments of the present disclosure.

The benefit indicator (900) may be included in the shopping cart page in a manner that replaces the total indicator (630) of the shopping cart page of FIGS. 6 to 8 or is positioned adjacent to the total indicator (630).

FIG. 10 illustrates a diagram for explaining a membership subscription page (1020) that may be referenced in various embodiments of the present disclosure.

The display (1000) illustrated in FIG. 10 may include a membership sign-up page (1020, e.g., second page) displayed as an overlay at the bottom of a shopping cart page (1010, e.g., first page). Here, the membership sign-up page (1020) may be the second page described with reference to FIG. 3.

The membership sign-up page (1020) may include a membership sign-up procedure progress button (1021). This membership sign-up procedure progress button (1021) may be displayed differently depending on whether the user has signed up for membership, as described with reference to FIG. 5. For example, if the user is a user who can rejoin the membership (e.g., “Rejoiner user”), text such as “Pay for WoW membership and apply benefits” may be displayed on the procedure progress button (1021). Additionally, if the user is a user who can sign up for the membership for the first time (e.g., “Trial user”), text such as “Try 30 days free” may be displayed on the procedure progress button (1021).

Heretofore, various pages and the like that can be referenced in various embodiments of the present disclosure have been described with reference to FIGS. 6 to 10. The drawings illustrated in FIGS. 5 to 10 can be understood as preferred means for explaining various embodiments according to the present disclosure. Accordingly, modifications may be possible in which some user interface elements are added to or some user interface elements are deleted from the drawings illustrated in FIGS. 5 to 10. In addition, modifications may be possible in various ways, such as making some texts different from the drawings illustrated in FIGS. 5 to 10, making the arrangement of objects different, or making the sizes of objects different. That is, even if there are some modifications to FIGS. 5 to 10, the modified implementation may be included in the scope of the present disclosure.

In the flowchart of the present disclosure, the operations of the method or algorithm are described in a sequential order, but may be performed in an order that can be arbitrarily combined, in addition to being performed sequentially. The description of the flowchart of the present disclosure does not exclude changes or modifications to the method or algorithm, and does not imply that any operation is essential or desirable. In one embodiment, at least some of the operations may be performed in parallel, iteratively, or heuristically. In another embodiment, at least some of the operations may be omitted, or other operations may be added.

Various embodiments of the present disclosure may be implemented as software in a machine-readable storage medium (MRSM) that can be read by a computing device. The software may be software for implementing various embodiments of the present disclosure. The software may be inferred from various embodiments of the present disclosure by programmers in the technical field to which the present disclosure belongs. For example, the software may be a computer program including instructions that can be read by a computing device. The computing device is a device that can operate according to instructions called from a storage medium, and may be interchangeably referred to as, for example, an electronic device. In one embodiment, a processor of the computing device may execute the called instructions, causing components of the computing device to perform functions corresponding to the instructions. The storage medium may mean any type of recording medium that can be read by a device and on which information is stored. The storage medium may include, for example, a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, or an optical information storage device. In one embodiment, the storage medium may be implemented in a distributed form in a computer system connected to a network, etc. In this case, the software may be distributed and stored in the computer system, etc., and may be executed. In another embodiment, the storage medium may be a non-transitory storage medium. A non-transitory storage medium means a medium that exists regardless of whether information is stored semi-permanently or temporarily, and does not include signals that are propagated transitorily.

Although the technical idea according to the present disclosure has been described by various embodiments above, the technical idea according to the present disclosure includes various substitutions, modifications, and changes that can be made within the scope understandable by a person having ordinary skill in the art to which the present disclosure belongs. In addition, it should be understood that such substitutions, modifications, and changes can be included within the scope of the appended claims.

Claims (15)

In a method performed by an electronic device, A step of determining whether personalized action is possible for a user based on a log of the user using the e-commerce service; When the user terminal of the user accesses the first page of the e-commerce service, a step of transmitting first display information to the user terminal so that a button for inducing display of a second page, which is distinct from the first page, is included in the first page based on a determination that the personalized action is possible, wherein the second page includes information about a user interface in which a membership subscription procedure is defined; and A method comprising the step of transmitting second display information about the second page to the user terminal based on a user input of the user for the button. In the first paragraph, The step of determining whether the personalized action for the above user is possible is: A method comprising the step of determining whether the personalized action for the user is possible based on the membership history of the user. In the second paragraph, The step of determining whether the personalized action for the above user is possible is: A method further comprising the step of determining whether the personalized action for the user is possible based on the purchase history of the product of the user. In the first paragraph, The first page above is, A method, which is a shopping cart page of the above e-commerce service. In the first paragraph, The step of transmitting the above first display information to the user terminal is: A method comprising the step of transmitting third display information to the user terminal so that a first indicator comparing the total price of products to be purchased by the user with the application criteria of benefits provided by the e-commerce service is included on the first page. In paragraph 5, The above button is, A method, wherein the first indicator is positioned adjacent to the first indicator within the first page. In the first paragraph, The step of transmitting the above first display information to the user terminal is: A method comprising the step of transmitting fourth display information to the user terminal so that a second indicator indicating benefits applicable to a product to be purchased by the user when signing up for membership is included in the first page. In Article 7, The second indicator above is, A method, positioned adjacent to the position of the third indicator that displays the total price of products to be purchased within the first page. In the first paragraph, The step of transmitting the above first display information to the user terminal is: A step of determining whether the user has a membership history based on the log of the user; and A method comprising the step of determining the display properties of the button based on the result of determining whether the user has the membership history. In Article 9, The step of determining the above display properties is: A method comprising the steps of: determining the display property of the button as a first property when it is determined that the user has a membership history; and determining the display property of the button as a second property that is distinct from the first property when it is determined that the user has no membership history. In the first paragraph, The second page above, A method, wherein a page is displayed as an overlay on the first page. In the first paragraph, The second page above, A method, wherein the bottom page is displayed at the bottom of the first page. In the first paragraph, The step of transmitting the above second display information to the user terminal is: A step of determining whether the user has a membership history based on the log of the user; and A method comprising the step of generating the second display information based on the result of determining whether the user has the membership history. In a non-transitory computer-readable recording medium having recorded thereon a computer program to be executed by a processor, A non-transitory computer-readable recording medium configured to cause the processor to execute a method according to any one of claims 1 to 13. A communication interface configured to enable communication with a network; A processor configured to execute a computer program comprising one or more instructions; and comprising a memory in which the above computer program is stored, An electronic device, wherein when the computer program is executed by the processor, the processor is configured to execute a method according to any one of claims 1 to 13.

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