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WO2018214302A1 - Système et procédé de promotion et de partage de bonus de service de santé - Google Patents

Système et procédé de promotion et de partage de bonus de service de santé Download PDF

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Publication number
WO2018214302A1
WO2018214302A1 PCT/CN2017/098194 CN2017098194W WO2018214302A1 WO 2018214302 A1 WO2018214302 A1 WO 2018214302A1 CN 2017098194 W CN2017098194 W CN 2017098194W WO 2018214302 A1 WO2018214302 A1 WO 2018214302A1
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WO
WIPO (PCT)
Prior art keywords
wechat
promotion
group
public number
code
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2017/098194
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English (en)
Chinese (zh)
Inventor
张贯京
葛新科
王海荣
高伟明
张红治
陈琦
周亮
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Qianhai AnyCheck Information Technology Co Ltd
Original Assignee
Shenzhen Qianhai AnyCheck Information Technology Co Ltd
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Filing date
Publication date
Application filed by Shenzhen Qianhai AnyCheck Information Technology Co Ltd filed Critical Shenzhen Qianhai AnyCheck Information Technology Co Ltd
Publication of WO2018214302A1 publication Critical patent/WO2018214302A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G16—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR SPECIFIC APPLICATION FIELDS
    • G16H—HEALTHCARE INFORMATICS, i.e. INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR THE HANDLING OR PROCESSING OF MEDICAL OR HEALTHCARE DATA
    • G16H40/00—ICT specially adapted for the management or administration of healthcare resources or facilities; ICT specially adapted for the management or operation of medical equipment or devices
    • G16H40/60—ICT specially adapted for the management or administration of healthcare resources or facilities; ICT specially adapted for the management or operation of medical equipment or devices for the operation of medical equipment or devices
    • G16H40/67—ICT specially adapted for the management or administration of healthcare resources or facilities; ICT specially adapted for the management or operation of medical equipment or devices for the operation of medical equipment or devices for remote operation
    • G06Q10/40—
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Recommending goods or services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/22—Social work or social welfare, e.g. community support activities or counselling services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
    • H04L51/046—Interoperability with other network applications or services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device

Definitions

  • the present invention relates to the field of health service promotion, and in particular to a health service promotion and dividend distribution system and method.
  • MIM mobile chat tools
  • WeChat is a free application that provides instant messaging services for smartphones. It supports cross-communication operators and cross-operating system platforms to quickly send free voice messages (videos, pictures and text messages) over the network. Support multiple people to talk. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through WeChat, and can also enjoy more additional communication services. According to the 2016 financial report released by Tencent Technology, WeChat has more than 890 million monthly active users, and has already occupied the first market share in the mobile social APP field in Asia.
  • WeChat With the wider business layout of WeChat platform, WeChat has changed from a simple chat tool to a mobile social platform, an APP application connection platform, an e-commerce platform, and an internet financial service platform. There is a huge amount of information and data flowing on the WeChat platform. Any move, or operation of WeChat users may be part of the user data, for example, payment through WeChat, WeChat red envelope sending and receiving, positioning, friend circle activity, friends Circle language picture information and public account subscriptions, and more.
  • the feed stream advertisement pushed by WeChat friends circle is an advertisement type based on gender, age, hobbies, geographical location and other user labels. It is one of the applications for mining WeChat user information.
  • Wechat user information is buried with great commercial value.
  • WeChat user information data such as the user's potential consumption habits, purchase motives and lifestyle differences and changes
  • the new generation of online marketing based on big data is gradually changing our advertising and marketing environment, and greatly improving the advertising through the planning of online marketing methods such as SEO optimization, event marketing, viral online advertising, 3D experience marketing, and micro marketing.
  • WeChat forms a strong relationship between users through contacts, QQ friends and people in the vicinity. Because they belong to a group and interact with each other frequently, the information flows very quickly and users are more sticky.
  • WeChat has made WeChat a self-media eco-chain by setting up sweeping, shaking, game center, WeChat payment, public account, my collection, binding mailbox, Tencent news, sending address, etc.
  • WeChat completes the life needs of information, social, entertainment, shopping, etc., which greatly increases WeChat's exposure to the fragmented living space of users and effectively enhances the data value of WeChat.
  • WeChat promotes changes in consumer lifestyles. Users are the source of WeChat information marketing value. They re-integrate and analyze the fragmented data generated by consumers under the mobile media, and realize the value-added of WeChat user information. Faced with the increasingly diversified, diversified and differentiated lifestyles of consumers, consumers' demand psychology and purchasing behavior are becoming more and more differentiated. This requires more data on consumers' lifestyles, consumption patterns, and psychological changes. Mining, analysing, and integrating to achieve accurate, differentiated marketing.
  • the main object of the present invention is to provide a health service promotion and dividend distribution system and method, which aims to solve the technical problem of dividends that are not available for marketing by the WeChat group.
  • the present invention provides a health service promotion and dividend distribution system, which runs in a server, and the server communicates with a WeChat platform through a network, and the system includes:
  • a setting module configured to set a preset number of WeChat promotion groups
  • a generating module configured to generate a corresponding information identification tag for each WeChat promotion group
  • the generating module is further configured to generate a public number two-dimensional code according to the two-dimensional code generation mechanism of the WeChat platform.
  • the public number QR code corresponds to the health management public number
  • an uploading module configured to upload a promotion article to a health management public number, and include a public number QR code in the promotion article;
  • the setting module is further configured to set a keyword, and associate the set keyword with the promotion article;
  • a parsing module configured to parse the chat information in the WeChat promotion group according to the set keyword
  • an update module configured to include, when the parsed chat information, the set keyword, according to each The information identification tag corresponding to the WeChat promotion group updates the public number QR code in the promotion article to the public number QR code corresponding to the WeChat promotion group, and sends the updated promotion article to the WeChat promotion group;
  • a receiving module configured to: when the WeChat user in the WeChat promotion group pays attention to the health management public number and purchase the health service through the public number two-dimensional code corresponding to the WeChat promotion group, receive the electronic payment from the WeChat user who completes the payment. Amount; and
  • the calculation module is configured to calculate a dividend amount of the group owner of the WeChat promotion group in the payment, and send the dividend amount to the group owner of the WeChat promotion group.
  • the setting module sets a preset number of WeChat promotion groups as follows: Set a list and add a username of the WeChat promotion group to the list, where each WeChat promotion group in the list is healthy Manage public number associations.
  • the information identification tag includes a preset character or a user name including a WeChat promotion group, a creation time, a group owner name, a number of users, and a QR code of the WeChat promotion group. The resulting hash value.
  • the updating module updates the public number two-dimensional code in the corresponding promotion article to the public number two-dimensional code corresponding to the WeChat promotion group according to the information identification tag corresponding to each WeChat promotion group as follows:
  • the calculating module calculates a dividend amount of the group owner of the WeChat promotion group in the pen payment as follows:
  • the present invention further provides a health service promotion and dividend method, which is applied to a server, wherein the server is connected to a WeChat platform through a network, and the method includes the following steps:
  • the parsed chat information includes the set keyword ⁇
  • the public number QR code in the promotion article is updated to the public number corresponding to the WeChat promotion group.
  • Dimension code and send the updated promotion article to the WeChat promotion group;
  • the manner of setting a preset number of WeChat promotion groups is as follows: setting a list and adding a username of the WeChat promotion group to the list, where each WeChat promotion group in the list is related to the health management public Number association.
  • the information identification tag includes a preset character or a user name including a WeChat promotion group, a creation time, a group name, a number of users, and a QR code of the WeChat promotion group. The resulting hash value.
  • the method for updating the public number QR code in the corresponding promotion article to the public number QR code corresponding to the WeChat promotion group according to the information identification tag corresponding to each WeChat promotion group is as follows:
  • the present invention adopts a dynamic update of the QR code of the public number to evaluate the marketing effect of each WeChat promotion group, which is beneficial to precision marketing, and when a WeChat user in the WeChat promotion group purchases a health service, rewards through a dividend mechanism.
  • the group owner of the WeChat promotion group is conducive to mobilizing the enthusiasm of the group owners to expand the number of WeChat users in the WeChat promotion group and further increase the conversion rate of consumption.
  • FIG. 1 is a schematic diagram of an application environment of a health service promotion and dividend system of the present invention
  • FIG. 2 is a block diagram showing a preferred embodiment of a health service promotion and dividend system of the present invention
  • FIG. 3 is a flow chart of a preferred embodiment of the health service promotion and dividend method of the present invention.
  • FIG. 1 is a schematic diagram of an application environment of a health service promotion and dividend system of the present invention.
  • the health service promotion and dividend system 40 of the present invention runs on the server 4.
  • the server 4 is communicatively coupled to the WeChat platform 2 via the network 3.
  • the WeChat platform 2 (which can be checked as "WeChat” in the present invention) is a free application provided by Tencent to provide instant messaging services for smart phones, supporting cross-communication operators and cross-operating systems.
  • the platform quickly sends out free (small amount of network traffic) voice messages, videos, pictures and text messages over the network, and supports multi-group chat. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through WeChat.
  • WeChat also provides Internet services such as APP application connection platform, e-commerce platform, corporate public number, and Internet financial service platform.
  • an enterprise can promote the service or business of the enterprise by setting a corporate public number in the WeChat platform 2.
  • the enterprise is a health management enterprise, and the health management public number is set by A wide variety of health services.
  • companies that focus on chronic disease health management set up corporate public accounts for intervention health services such as hypertension and diabetes on WeChat platform 2.
  • intervention health services such as hypertension and diabetes on WeChat platform 2.
  • users pay attention to the health management public number, they can obtain health information and services within the health management public number. Since WeChat platform 2 supports online payment, if the user pays attention to the number of health management public numbers, the probability that users will consume through online payment is greater.
  • the server 4 is configured to manage the health management public number and evaluate the promotion effect of the health management public number.
  • the network 3 may be a wired communication network or a wireless communication network.
  • the network is preferably a wireless communication network including, but not limited to, a GSM network, a GPRS network, a CDMA network, a TD-SCD MA network, a WiMAX network, a TD-LTE network, an FDD-LTE network, and the like.
  • FIG. 2 it is a block diagram of a preferred embodiment of the health service promotion and dividend system of the present invention.
  • the health service promotion and dividend system 40 is applied to the server 4.
  • the server 4 includes, but is not limited to, a health service promotion and dividend system 40, a storage unit 41, a processing unit 42, and a communication unit 43.
  • the storage unit 41 may be a read only storage unit ROM, an electrically erasable storage unit EEPRO
  • flash memory unit FLASH or solid hard disk FLASH or solid hard disk.
  • the processing unit 42 may be a central processing unit (CPU), a microcontroller (MCU), a data processing chip, or an information processing unit having a data processing function.
  • CPU central processing unit
  • MCU microcontroller
  • data processing chip or an information processing unit having a data processing function.
  • the communication unit 43 is a communication interface with a remote communication function, for example, supporting GSM, GPR.
  • the communication interface of wireless communication technologies such as S, WCDMA, CDMA, TD-SCDMA, WiMAX, TD-LTE, FDD-LTE, and the wired communication interface supporting USB and network cable.
  • the health service promotion and dividend system 40 includes, but is not limited to, a setting module 410, a generating module 4
  • the uploading module 412, the parsing module 413, the updating module 414, the receiving module 415, and the computing module 416 refers to a module that can be executed by the processing unit 42 of the server 4 and can perform a fixed function. A series of computer program instruction segments, which are stored in the storage unit 41 of the server 4.
  • the setting module 410 is configured to set a preset number (for example, one hundred) of WeChat promotion groups.
  • the setting module 410 sets a preset number of WeChat promotion groups as follows: The setting module 410 sets a list, where the user name of the WeChat promotion group is added, and each WeChat promotion group in the list Both are associated with the health management public number (ie, each WeChat promotion group is concerned with the health management public number).
  • the WeChat promotion group is actually a group of multiple registered WeChat accounts on the WeChat platform 2, and the WeChat promotion group is used to forward the promotion articles in the health management public number to expand the health management public.
  • the promotion of the number In general, enterprises can set the WeChat group recommended by marketers to the WeChat promotion group.
  • the generating module 411 is configured to generate a corresponding information identification tag for each WeChat promotion group.
  • the information identification tag includes the information identification tag may be a preset character (for example, a number) or a user name including a WeChat promotion group, a creation time, a group owner name, a number of users, and the WeChat. Promote the hash value formed by the group's QR code. It should be noted that the information identification tag may also be identified as attribute information of the WeChat promotion group. In other embodiments, the information identification tag can also be a simple number.
  • the setting module 410 sets one hundred WeChat promotion groups, and the generating module 411 associates each WeChat promotion group with a number according to a preset rule (for example, in numerical increment order), and the associated number is This is the information identification label of the WeChat promotion group. For example, among the hundreds of numbers 1 001 to 1100, each number corresponds to one WeChat promotion group, and the numbers 1001 to 1100 are information identification tags.
  • the generating module 411 is further configured to generate a public number two-dimensional code according to the two-dimensional code generating mechanism of the WeChat platform 2, where the public number two-dimensional code corresponds to the health management public number. Specifically, if the user scans the QR code of the public number through the sweep function of the WeChat account, the user's WeChat account will pay attention to the health management public number (the user needs to confirm before completing the attention).
  • the uploading module 412 is configured to upload a promotion article to the health management public number, and include a public number two-dimensional code in the promotion article.
  • the promotion article may be an introduction to a health management company, an introduction to a health management service, an introduction to health management knowledge, an introduction to a health management program, and reception of a featured service. It should be noted that in order to improve the click rate and the promotion effect, the promotion article embeds some humorous content, and adds various display forms such as voice links and video links.
  • the setting module 410 is further configured to set a keyword, and associate the set keyword with the promotion article.
  • one or more keywords are set for each promotion article.
  • the keyword can be, but not Limited to, a question, a phrase, etc.
  • the keyword extracts the associated promotion article. For example, if the promotion article is content related to sleep, the keywords associated with the promotion article may be "sleep”, “insomnia”, “sleeping”, “early morning”, “late sleep”, “benefit benefits”, “What are the bad things to sleep late”, “Is you insomnia today?", “How to improve sleep?", "Precautions for sleep” and so on.
  • the parsing module 413 is configured to parse the chat information in the WeChat promotion group according to the set keywords.
  • the parsing module 413 analyzes the chat information in the WeChat group one by one, and determines whether there is a set keyword in the chat information. Specifically, if the chat information asks for text information, it is determined by the keyword search whether the text information has a set keyword.
  • the chat information is voice information
  • the voice information is recognized by calling the voice recognition module set in the server 4, and the text information is output, and then the keyword information is judged by the keyword search to determine whether the keyword exists.
  • the update module 414 is configured to: when the parsed chat information includes the set keyword ⁇ , update the public number QR code in the corresponding promotion article according to the information identification tag corresponding to each WeChat promotion group to The WeChat promotion group corresponds to the public number QR code, and sends the updated promotion article to the WeChat promotion group.
  • the information identification tag corresponding to each WeChat promotion group is embedded in the public number two-dimensional code, so that each WeChat promotion group has a corresponding public number two-dimensional code.
  • the user scans the public number QR code through the WeChat account, not only can pay attention to the health management public number, but also let the administrator know that the QR code of the public number corresponding to the WeChat promotion group is concerned, and the administrator can evaluate each The promotion effect of WeChat promotion group.
  • the QR code is a scannable access address (usually a URL address). After scanning the QR code, the user's WeChat account identifies the corresponding access address and accesses the public number or website of the URL link.
  • the update module 414 finds a corresponding promotion article according to the keyword in the health management public number, and correspondingly according to the WeChat promotion group.
  • the information identification tag updates the public number two-dimensional code in the corresponding promotion article to the public number two-dimensional code corresponding to the WeChat promotion group.
  • the update module 414 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and adds the information identification tag to the URL to generate a new URL, and then calls the server. QR code generator within 4 to generate updated URLs for new public No.
  • the update module 414 attaches the updated public number two-dimensional code to the promotion article.
  • a public QR code is generated in the update promotion article, and the update module 414 associates the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number. .
  • the receiving module 415 is configured to: when the WeChat user in the WeChat promotion group contacts the health management public number and purchase the health service through the public number two-dimensional code corresponding to the WeChat promotion group, receive the WeChat user from the completed payment.
  • the amount of electronic payment In this embodiment, the health management public number provides various health services, such as chronic disease intervention services, medical image identification services, and traditional Chinese medicine treatment services. After the WeChat user pays attention to the health management public number, they can directly view the service in the health management public number and complete the electronic payment through WeChat payment.
  • the calculating module 416 is configured to calculate a dividend amount of the group owner of the WeChat promotion group in the pen payment, and send the dividend amount to the group owner of the WeChat promotion group.
  • the manner of calculating the dividend amount of the group owner of the WeChat promotion group in the pen payment is as follows:
  • the calculation module 416 invokes the electronic red envelope generation mechanism of the WeChat platform 2 to generate an electronic red envelope corresponding to the dividend amount, and sends the electronic red envelope to the WeChat account of the group owner of the WeChat promotion group.
  • the present invention adopts a dynamic update of the QR code of the public number to evaluate the marketing effect of each WeChat promotion group, which is beneficial to precision marketing, and when the WeChat users in the WeChat promotion group purchase health services, rewards through the dividend mechanism.
  • the group owner of the WeChat promotion group is conducive to mobilizing the enthusiasm of the group owners to expand the number of WeChat users in the WeChat promotion group and further increase the conversion rate of consumption.
  • FIG. 3 it is a flow chart of a preferred embodiment of the health service promotion and dividend method of the present invention.
  • the health service promotion and dividend method is applied to the WeChat platform 2, and the method includes Next steps:
  • Step S10 The setting module 410 sets a preset number (for example, one hundred) of WeChat promotion groups.
  • the setting module 410 sets a preset number of WeChat promotion groups as follows: The setting module 410 sets a list, where the user name of the WeChat promotion group is added, and each WeChat in the list The promotion group is associated with the health management public number (ie, each WeChat promotion group is concerned with the health management public number). It should be noted that the WeChat promotion group is actually a group of multiple registered WeChat accounts on the WeChat platform 2, and the WeChat promotion group is used to forward the promotion articles in the health management public number to expand the health management public. The promotion of the number. In general, companies can set the WeChat group recommended by marketers to the WeChat promotion group.
  • Step S11 The generating module 411 generates a corresponding information identification tag for each WeChat promotion group.
  • the information identification tag includes the information identification tag may be a preset character (for example, a number) or a user name including a WeChat promotion group, a creation time, a group owner name, a number of users, and the WeChat. Promote the hash value formed by the group's QR code. It should be noted that the information identification tag may also be identified as attribute information of the WeChat promotion group. In other embodiments, the information identification tag can also be a simple number. Specifically, the setting module 410 sets one hundred WeChat promotion groups, and the generating module 411 associates each WeChat promotion group with a number according to a preset rule (for example, in numerical increment order), and the associated number is This is the information identification label of the WeChat promotion group. For example, among the hundreds of numbers 1001 to 1100, each number corresponds to one WeChat promotion group, and the numbers 1001 to 1100 are information identification tags.
  • a preset character for example, a number
  • a user name including a WeChat promotion group,
  • Step S12 The generating module 411 generates a public number two-dimensional code according to the two-dimensional code generating mechanism of the WeChat platform 2, and the public number two-dimensional code corresponds to the health management public number. Specifically, if the user scans the QR code of the public number through the sweep function of the WeChat account, the user's WeChat account will pay attention to the health management public number (the user needs to confirm before completing the attention).
  • Step S13 The uploading module 412 uploads the promotion article to the health management public number, and attaches the public number two-dimensional code in the promotion article.
  • the promotion article may be an introduction to a health management company, an introduction to a health management service, an introduction to health management knowledge, an introduction to a health management program, and reception of a featured service. It should be noted that, in order to improve the click rate and promotion effect, the promotion article embeds some humorous content, and adds various forms of display such as voice links and video links.
  • Step S14 The setting module 410 sets a keyword, and associates the set keyword with the promotion article. In this embodiment, one or more keywords are set for each promotion article.
  • the keyword may be, but is not limited to, a question, a phrase, and the like.
  • the keyword extracts the associated promotion article.
  • the keywords associated with the promotion article may be "sleep”, “insomnia”, “sleeping”, “early morning”, “late sleep”, “benefit benefits”, “What are the bad things to sleep late”, “Is you insomnia today?", “How to improve sleep?", “Precautions for sleep” and so on.
  • Step S15 The parsing module 413 parses the chat information in the WeChat promotion group according to the set keywords.
  • the parsing module 413 analyzes the chat information in the WeChat group one by one, and determines whether there is a set keyword in the chat information. Specifically, if the chat information asks for text information, it is determined by means of keyword search whether the text information has a set keyword.
  • the chat information is voice information
  • the voice information is recognized by calling the voice recognition module set in the server 4, and the text information is output, and then the keyword information is judged by the keyword search to determine whether the keyword exists.
  • Step S16 When the parsed chat information includes the set keyword ⁇ , the update module 414 updates the public number QR code in the corresponding promotion article according to the information identification tag corresponding to each WeChat promotion group.
  • the QR code corresponding to the public number of the WeChat promotion group is sent, and the updated promotion article is sent to the WeChat promotion group.
  • the information identification tag corresponding to each WeChat promotion group is embedded in the public number two-dimensional code, so that each WeChat promotion group has a corresponding public number two-dimensional code.
  • the user scans the public number QR code through the WeChat account, not only can pay attention to the health management public number, but also let the administrator know that the QR code of the public number corresponding to the WeChat promotion group is concerned, and the administrator can evaluate each The promotion effect of WeChat promotion group.
  • the QR code is a scannable access address (usually a URL address). After scanning the QR code, the user's WeChat account identifies the corresponding access address and accesses the public number or website of the URL link.
  • the update module 414 finds a corresponding promotion article according to the keyword in the health management public number, and correspondingly according to the WeChat promotion group.
  • the information identification tag updates the public number two-dimensional code in the corresponding promotion article to the public number two-dimensional code corresponding to the WeChat promotion group.
  • the update module 414 identifies the public number two in the promotion article.
  • the dimension code identifies the URL corresponding to the QR code of the public number, and adds an information identification tag to the URL to generate a new URL, and then calls the QR code generator in the server 4 to generate the updated public number of the new URL.
  • the two-dimensional code, the update module 414 attaches the updated public number two-dimensional code to the promotion article.
  • a public QR code is generated in the update promotion article, and the update module 414 associates the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number. .
  • Step S17 When the WeChat user in the WeChat promotion group pays attention to the health management public number and purchases the health service through the public number two-dimensional code corresponding to the WeChat promotion group, the receiving module 415 receives the WeChat user from the payment. The amount of electronic payment received.
  • the health management public number provides various health services, such as chronic disease intervention services, medical image identification services, and traditional Chinese medicine treatment services. After the WeChat user pays attention to the health management public number, they can directly view the service in the health management public number and complete the electronic payment through WeChat payment.
  • Step S18 The calculating module 416 calculates the dividend amount of the group owner of the WeChat promotion group in the pen payment, and sends the dividend amount to the group owner of the WeChat promotion group.
  • the manner of calculating the dividend amount of the group owner of the WeChat promotion group in the pen payment is as follows:
  • the calculation module 416 invokes the electronic red envelope generation mechanism of the WeChat platform 2 to generate an electronic red envelope corresponding to the dividend amount, and sends the electronic red envelope to the WeChat account of the group owner of the WeChat promotion group.
  • the present invention adopts a dynamic update of the QR code of the public number to evaluate the marketing effect of each WeChat promotion group, which is beneficial to precision marketing, and when a WeChat user in the WeChat promotion group purchases a health service, rewards through a dividend mechanism.
  • the group owner of the WeChat promotion group is conducive to mobilizing the enthusiasm of the group owners to expand the number of WeChat users in the WeChat promotion group and further increase the conversion rate of consumption.
  • the invention adopts a dynamic update of the QR code of the public number to evaluate the marketing effect of each WeChat promotion group, which is beneficial to precision marketing, and when a WeChat user in the WeChat promotion group purchases a health service, rewards through a dividend mechanism.
  • the group owner of the WeChat promotion group is conducive to mobilizing the enthusiasm of the group owners to expand the number of WeChat users in the WeChat promotion group and further increase the conversion rate of consumption.

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Abstract

L'invention concerne un système et un procédé de promotion et de partage de bonus de service de santé. Le procédé comprend : lorsqu'un utilisateur de WeChat dans un groupe de promotion de WeChat suit un compte officiel de gestion de santé et achète un service de santé au moyen d'un code QR de compte officiel correspondant au groupe de promotion de WeChat, la réception d'un montant de paiement électronique provenant de l'utilisateur de WeChat qui effectue le paiement ; et le calcul du montant de bonus d'un propriétaire de groupe du groupe de promotion de WeChat à partir du paiement, et l'envoi du montant de bonus au propriétaire de groupe du groupe de promotion de WeChat. Dans ce procédé, l'effet marketing de chaque groupe de promotion de WeChat est évalué au moyen de la mise à jour dynamique d'un code QR de compte officiel, ce qui permet de faciliter le marketing de précision, et lorsqu'un utilisateur de WeChat dans le groupe de promotion de WeChat achète un service de santé, le propriétaire de groupe du groupe de promotion de WeChat est récompensé au moyen d'un mécanisme de partage de bonus, ce qui facilite la mobilisation de la motivation du propriétaire de groupe à étendre le nombre d'utilisateurs de WeChat dans le groupe de promotion de WeChat, et augmente en outre le taux de transformation de consommation.
PCT/CN2017/098194 2017-05-20 2017-08-19 Système et procédé de promotion et de partage de bonus de service de santé Ceased WO2018214302A1 (fr)

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CN201710360049.1A CN107369031A (zh) 2017-05-20 2017-05-20 健康服务推广及分红系统及方法

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CN110020245A (zh) * 2017-11-24 2019-07-16 深圳市前海安测信息技术有限公司 中医服务分发评估系统及方法
CN110728574A (zh) * 2018-07-16 2020-01-24 深圳市于易点科技有限公司 一种利用二维码实现交易分账的方法和系统
CN109345284A (zh) * 2018-08-31 2019-02-15 阿里巴巴集团控股有限公司 商家营销的返佣系数的确定方法、装置及服务器

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