WO2018214302A1 - Health service promotion and bonus sharing system and method - Google Patents

Abstract

A health service promotion and bonus sharing system and method. The method comprises: when a WeChat user in a WeChat promotion group follows a health management official account and purchases a health service by means of an official account QR code corresponding to the WeChat promotion group, receiving an electronic payment amount from the WeChat user that completes the payment; and calculating the bonus amount of a group owner of the WeChat promotion group from the payment, and sending the bonus amount to the group owner of the WeChat promotion group. In this method, the marketing effect of each WeChat promotion group is assessed by means of dynamically updating an official account QR code, and thereby facilitating precision marketing, and when a WeChat user in the WeChat promotion group purchases a health service, the group owner of the WeChat promotion group is rewarded by means of a bonus sharing mechanism, thereby facilitating the mobilization of the enthusiasm of the group owner to expand the number of WeChat users in the WeChat promotion group, and further increasing the conversion rate of consumption.

Description

 Health Service Promotion and Dividend System and Methodology

 [0001] The present invention relates to the field of health service promotion, and in particular to a health service promotion and dividend distribution system and method.

 [0002] Like the popularity of instant messaging tools (IM) among Internet users, mobile Internet users also use mobile chat tools (MIM) in large numbers. Many users use the service through the notification of friends and use MIM. To send instant text, picture or video information, the user's stickiness is constantly improving during use. MIM service providers attach great importance to the development of this service, realize the accumulation of mobile Internet customer base through MIM, gradually consolidate the user base through traffic management, and promote the development of mobile Internet advertising, e-commerce, portal, Internet finance and Internet community. To achieve mobile internet traffic

[0003] Among the many MIM products, the development of WeChat is the most eye-catching. WeChat is a free application that provides instant messaging services for smartphones. It supports cross-communication operators and cross-operating system platforms to quickly send free voice messages (videos, pictures and text messages) over the network. Support multiple people to talk. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through WeChat, and can also enjoy more additional communication services. According to the 2016 financial report released by Tencent Technology, WeChat has more than 890 million monthly active users, and has already occupied the first market share in the mobile social APP field in Asia.

[0004] With the wider business layout of WeChat platform, WeChat has changed from a simple chat tool to a mobile social platform, an APP application connection platform, an e-commerce platform, and an internet financial service platform. There is a huge amount of information and data flowing on the WeChat platform. Any move, or operation of WeChat users may be part of the user data, for example, payment through WeChat, WeChat red envelope sending and receiving, positioning, friend circle activity, friends Circle language picture information and public account subscriptions, and more. The feed stream advertisement pushed by WeChat friends circle is an advertisement type based on gender, age, hobbies, geographical location and other user labels. It is one of the applications for mining WeChat user information. [0005] Wechat user information is buried with great commercial value. The first to dig out the hidden user value behind WeChat user information data, such as the user's potential consumption habits, purchase motives and lifestyle differences and changes, can occupy the commanding heights in the new Internet marketing environment. The new generation of online marketing based on big data is gradually changing our advertising and marketing environment, and greatly improving the advertising through the planning of online marketing methods such as SEO optimization, event marketing, viral online advertising, 3D experience marketing, and micro marketing. The precision of the ability to effectively reduce the number of "garbage ads", so that the user's emotional needs and product brand connotation effectively interface, truly improve the return on investment of brand enterprises. To this end, we must fully exploit the marketing value of WeChat user information, mainly because:

 [0006] 1. The strong connection relationship and versatility of the WeChat platform. WeChat forms a strong relationship between users through contacts, QQ friends and people in the vicinity. Because they belong to a group and interact with each other frequently, the information flows very quickly and users are more sticky. WeChat has made WeChat a self-media eco-chain by setting up sweeping, shaking, game center, WeChat payment, public account, my collection, binding mailbox, Tencent news, sending address, etc. WeChat completes the life needs of information, social, entertainment, shopping, etc., which greatly increases WeChat's exposure to the fragmented living space of users and effectively enhances the data value of WeChat.

 [0007] 2. WeChat promotes changes in consumer lifestyles. Users are the source of WeChat information marketing value. They re-integrate and analyze the fragmented data generated by consumers under the mobile media, and realize the value-added of WeChat user information. Faced with the increasingly diversified, diversified and differentiated lifestyles of consumers, consumers' demand psychology and purchasing behavior are becoming more and more differentiated. This requires more data on consumers' lifestyles, consumption patterns, and psychological changes. Mining, analysing, and integrating to achieve accurate, differentiated marketing.

[0008] 3. Adapt to the development of the new media environment. With the popularity of 4G network processes in China, and the rapid development of smart phones, Internet TVs, tablets and various forms of mobile intelligent terminals, "one user and multiple terminals" has become a development trend. Peer, in the context of web3.0, cross-media, cross-platform network convergence will reshape our network environment, and then "user data" will be free to run through different media and different platforms. In this kind of network ecosystem, WeChat relies on huge user information to deliver the right information, on the right media platform, to the target audience with the needs, and maximize the value of WeChat user information. [0009] In order to better adapt to the development of the Internet, the WeChat user data is integrated, analyzed, and analyzed. Through statistical analysis of user data, statistical analysis and prediction of WeChat users' hobbies, demographics, lifestyles, etc. Provide data base for marketing, product marketing, product development and business strategy, and provide data support for precise marketing activities, so as to truly maximize the value of WeChat in the world.

 technical problem

 [0010] The main object of the present invention is to provide a health service promotion and dividend distribution system and method, which aims to solve the technical problem of dividends that are not available for marketing by the WeChat group.

 Problem solution

 Technical solution

 [0011] In order to achieve the above object, the present invention provides a health service promotion and dividend distribution system, which runs in a server, and the server communicates with a WeChat platform through a network, and the system includes:

 [0012] a setting module, configured to set a preset number of WeChat promotion groups;

 [0013] a generating module, configured to generate a corresponding information identification tag for each WeChat promotion group;

 [0014] The generating module is further configured to generate a public number two-dimensional code according to the two-dimensional code generation mechanism of the WeChat platform.

The public number QR code corresponds to the health management public number;

[0015] an uploading module, configured to upload a promotion article to a health management public number, and include a public number QR code in the promotion article;

 [0016] the setting module is further configured to set a keyword, and associate the set keyword with the promotion article;

[0017] a parsing module, configured to parse the chat information in the WeChat promotion group according to the set keyword; [0018] an update module, configured to include, when the parsed chat information, the set keyword, according to each The information identification tag corresponding to the WeChat promotion group updates the public number QR code in the promotion article to the public number QR code corresponding to the WeChat promotion group, and sends the updated promotion article to the WeChat promotion group;

[0019] a receiving module, configured to: when the WeChat user in the WeChat promotion group pays attention to the health management public number and purchase the health service through the public number two-dimensional code corresponding to the WeChat promotion group, receive the electronic payment from the WeChat user who completes the payment. Amount; and

[0020] The calculation module is configured to calculate a dividend amount of the group owner of the WeChat promotion group in the payment, and send the dividend amount to the group owner of the WeChat promotion group. [0021] Preferably, the setting module sets a preset number of WeChat promotion groups as follows: Set a list and add a username of the WeChat promotion group to the list, where each WeChat promotion group in the list is healthy Manage public number associations.

 [0022] Preferably, the information identification tag includes a preset character or a user name including a WeChat promotion group, a creation time, a group owner name, a number of users, and a QR code of the WeChat promotion group. The resulting hash value.

 [0023] Preferably, the updating module updates the public number two-dimensional code in the corresponding promotion article to the public number two-dimensional code corresponding to the WeChat promotion group according to the information identification tag corresponding to each WeChat promotion group as follows:

[0024] finding a corresponding promotion article according to the keyword in the health management public number;

 [0025] identifying the public number two-dimensional code in the corresponding promotion article and identifying the URL corresponding to the public number two-dimensional code

[0026] adding an information identification tag to the identified URL to generate a new URL;

 [0027] calling a two-dimensional code generator in the server to generate an updated public number two-dimensional code for the new URL;

 [0028] attaching the updated public number two-dimensional code to the corresponding promotion article; and

 [0029] Associating the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number.

[0030] Preferably, the calculating module calculates a dividend amount of the group owner of the WeChat promotion group in the pen payment as follows:

 [0031] calculating a total amount of the health service purchased by the WeChat promotion group from the health management public number;

[0032] searching for a corresponding dividend ratio according to the total amount accumulated; and

 [0033] calculating a dividend amount of the group owner of the WeChat promotion group according to the corresponding dividend ratio found and the amount of the electronic payment.

 [0034] In another aspect, the present invention further provides a health service promotion and dividend method, which is applied to a server, wherein the server is connected to a WeChat platform through a network, and the method includes the following steps:

[0035] setting a preset number of WeChat promotion groups;

[0036] generating a corresponding information identification tag for each WeChat promotion group;

[0037] generating a public number two-dimensional code according to the two-dimensional code generation mechanism of the WeChat platform, where the public number two-dimensional code corresponds to the health management public number; [0038] uploading the promotion article to the health management public number, and attaching the public number two-dimensional code in the promotion article;

 [0039] setting a keyword to associate the set keyword with the promotion article;

 [0040] parsing the chat information in the WeChat promotion group according to the set keywords;

 [0041] When the parsed chat information includes the set keyword 吋, according to the information identification tag corresponding to each WeChat promotion group, the public number QR code in the promotion article is updated to the public number corresponding to the WeChat promotion group. Dimension code, and send the updated promotion article to the WeChat promotion group;

[0042] When the WeChat user in the WeChat promotion group pays attention to the health management public number and purchases the health service through the public number QR code corresponding to the WeChat promotion group, the amount of the electronic payment is received from the WeChat user who completes the payment.

; and

 [0043] calculating a dividend amount of the group owner of the WeChat promotion group in the payment, and transmitting the dividend amount to the group owner of the WeChat promotion group.

 [0044] Preferably, the manner of setting a preset number of WeChat promotion groups is as follows: setting a list and adding a username of the WeChat promotion group to the list, where each WeChat promotion group in the list is related to the health management public Number association.

 [0045] Preferably, the information identification tag includes a preset character or a user name including a WeChat promotion group, a creation time, a group name, a number of users, and a QR code of the WeChat promotion group. The resulting hash value.

 [0046] Preferably, the method for updating the public number QR code in the corresponding promotion article to the public number QR code corresponding to the WeChat promotion group according to the information identification tag corresponding to each WeChat promotion group is as follows:

[0047] finding a corresponding promotion article according to the keyword in the health management public number;

 [0048] identifying the public number two-dimensional code in the corresponding promotion article and identifying the URL corresponding to the public number two-dimensional code

[0049] adding an information identification tag to the identified URL to generate a new URL;

 [0050] calling a two-dimensional code generator in the server to generate an updated public number two-dimensional code for the new URL;

 [0051] attaching the updated public number two-dimensional code to the corresponding promotion article; and

 [0052] Associating the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number.

Advantageous effects of the invention Beneficial effect

 [0053] The present invention adopts a dynamic update of the QR code of the public number to evaluate the marketing effect of each WeChat promotion group, which is beneficial to precision marketing, and when a WeChat user in the WeChat promotion group purchases a health service, rewards through a dividend mechanism. The group owner of the WeChat promotion group is conducive to mobilizing the enthusiasm of the group owners to expand the number of WeChat users in the WeChat promotion group and further increase the conversion rate of consumption.

 Brief description of the drawing

 DRAWINGS

 1 is a schematic diagram of an application environment of a health service promotion and dividend system of the present invention;

 2 is a block diagram showing a preferred embodiment of a health service promotion and dividend system of the present invention;

 3 is a flow chart of a preferred embodiment of the health service promotion and dividend method of the present invention.

 [0057] The objects, features, and advantages of the present invention will be further described in conjunction with the embodiments.

 BEST MODE FOR CARRYING OUT THE INVENTION

 BEST MODE FOR CARRYING OUT THE INVENTION

The specific embodiments, structures, features and functions of the present invention are described in detail below with reference to the accompanying drawings and preferred embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

 [0059] Referring to FIG. 1, FIG. 1 is a schematic diagram of an application environment of a health service promotion and dividend system of the present invention. The health service promotion and dividend system 40 of the present invention runs on the server 4. The server 4 is communicatively coupled to the WeChat platform 2 via the network 3.

 [0060] The WeChat platform 2 (which can be checked as "WeChat" in the present invention) is a free application provided by Tencent to provide instant messaging services for smart phones, supporting cross-communication operators and cross-operating systems. The platform quickly sends out free (small amount of network traffic) voice messages, videos, pictures and text messages over the network, and supports multi-group chat. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through WeChat. In addition, WeChat also provides Internet services such as APP application connection platform, e-commerce platform, corporate public number, and Internet financial service platform.

[0061] Generally, an enterprise can promote the service or business of the enterprise by setting a corporate public number in the WeChat platform 2. In this embodiment, the enterprise is a health management enterprise, and the health management public number is set by A wide variety of health services. For example, companies that focus on chronic disease health management set up corporate public accounts for intervention health services such as hypertension and diabetes on WeChat platform 2. When users pay attention to the health management public number, they can obtain health information and services within the health management public number. Since WeChat platform 2 supports online payment, if the user pays attention to the number of health management public numbers, the probability that users will consume through online payment is greater.

 [0062] The server 4 is configured to manage the health management public number and evaluate the promotion effect of the health management public number.

 For example, publish an article within the Health Management Public Number and evaluate the effects of user attention gained through the article. The technical solution of the server 4 for evaluating the promotion effect of the health management public number will be described in detail in FIG. 2.

 [0063] Further, the network 3 may be a wired communication network or a wireless communication network. The network is preferably a wireless communication network including, but not limited to, a GSM network, a GPRS network, a CDMA network, a TD-SCD MA network, a WiMAX network, a TD-LTE network, an FDD-LTE network, and the like.

 [0064] Referring to FIG. 2, it is a block diagram of a preferred embodiment of the health service promotion and dividend system of the present invention. In the present embodiment, the health service promotion and dividend system 40 is applied to the server 4. The server 4 includes, but is not limited to, a health service promotion and dividend system 40, a storage unit 41, a processing unit 42, and a communication unit 43.

 [0065] The storage unit 41 may be a read only storage unit ROM, an electrically erasable storage unit EEPRO

M, flash memory unit FLASH or solid hard disk.

[0066] The processing unit 42 may be a central processing unit (CPU), a microcontroller (MCU), a data processing chip, or an information processing unit having a data processing function.

[0067] The communication unit 43 is a communication interface with a remote communication function, for example, supporting GSM, GPR.

The communication interface of wireless communication technologies such as S, WCDMA, CDMA, TD-SCDMA, WiMAX, TD-LTE, FDD-LTE, and the wired communication interface supporting USB and network cable.

[0068] The health service promotion and dividend system 40 includes, but is not limited to, a setting module 410, a generating module 4

11. The uploading module 412, the parsing module 413, the updating module 414, the receiving module 415, and the computing module 416. The module referred to in the present invention refers to a module that can be executed by the processing unit 42 of the server 4 and can perform a fixed function. A series of computer program instruction segments, which are stored in the storage unit 41 of the server 4.

[0069] The setting module 410 is configured to set a preset number (for example, one hundred) of WeChat promotion groups. In this reality In the embodiment, the setting module 410 sets a preset number of WeChat promotion groups as follows: The setting module 410 sets a list, where the user name of the WeChat promotion group is added, and each WeChat promotion group in the list Both are associated with the health management public number (ie, each WeChat promotion group is concerned with the health management public number). It should be noted that the WeChat promotion group is actually a group of multiple registered WeChat accounts on the WeChat platform 2, and the WeChat promotion group is used to forward the promotion articles in the health management public number to expand the health management public. The promotion of the number. In general, enterprises can set the WeChat group recommended by marketers to the WeChat promotion group.

 [0070] The generating module 411 is configured to generate a corresponding information identification tag for each WeChat promotion group. In this embodiment, the information identification tag includes the information identification tag may be a preset character (for example, a number) or a user name including a WeChat promotion group, a creation time, a group owner name, a number of users, and the WeChat. Promote the hash value formed by the group's QR code. It should be noted that the information identification tag may also be identified as attribute information of the WeChat promotion group. In other embodiments, the information identification tag can also be a simple number. Specifically, the setting module 410 sets one hundred WeChat promotion groups, and the generating module 411 associates each WeChat promotion group with a number according to a preset rule (for example, in numerical increment order), and the associated number is This is the information identification label of the WeChat promotion group. For example, among the hundreds of numbers 1 001 to 1100, each number corresponds to one WeChat promotion group, and the numbers 1001 to 1100 are information identification tags.

 [0071] The generating module 411 is further configured to generate a public number two-dimensional code according to the two-dimensional code generating mechanism of the WeChat platform 2, where the public number two-dimensional code corresponds to the health management public number. Specifically, if the user scans the QR code of the public number through the sweep function of the WeChat account, the user's WeChat account will pay attention to the health management public number (the user needs to confirm before completing the attention).

 [0072] The uploading module 412 is configured to upload a promotion article to the health management public number, and include a public number two-dimensional code in the promotion article. In this embodiment, the promotion article may be an introduction to a health management company, an introduction to a health management service, an introduction to health management knowledge, an introduction to a health management program, and reception of a featured service. It should be noted that in order to improve the click rate and the promotion effect, the promotion article embeds some humorous content, and adds various display forms such as voice links and video links.

[0073] The setting module 410 is further configured to set a keyword, and associate the set keyword with the promotion article. In this embodiment, one or more keywords are set for each promotion article. The keyword can be, but not Limited to, a question, a phrase, etc. In general, the keyword extracts the associated promotion article. For example, if the promotion article is content related to sleep, the keywords associated with the promotion article may be "sleep", "insomnia", "sleeping", "early morning", "late sleep", "benefit benefits", "What are the bad things to sleep late", "Is you insomnia today?", "How to improve sleep?", "Precautions for sleep" and so on.

[0074] The parsing module 413 is configured to parse the chat information in the WeChat promotion group according to the set keywords. In this embodiment, the parsing module 413 analyzes the chat information in the WeChat group one by one, and determines whether there is a set keyword in the chat information. Specifically, if the chat information asks for text information, it is determined by the keyword search whether the text information has a set keyword. In addition, if the chat information is voice information, the voice information is recognized by calling the voice recognition module set in the server 4, and the text information is output, and then the keyword information is judged by the keyword search to determine whether the keyword exists.

 [0075] The update module 414 is configured to: when the parsed chat information includes the set keyword 吋, update the public number QR code in the corresponding promotion article according to the information identification tag corresponding to each WeChat promotion group to The WeChat promotion group corresponds to the public number QR code, and sends the updated promotion article to the WeChat promotion group.

 Specifically, the information identification tag corresponding to each WeChat promotion group is embedded in the public number two-dimensional code, so that each WeChat promotion group has a corresponding public number two-dimensional code. The user scans the public number QR code through the WeChat account, not only can pay attention to the health management public number, but also let the administrator know that the QR code of the public number corresponding to the WeChat promotion group is concerned, and the administrator can evaluate each The promotion effect of WeChat promotion group. Generally, the QR code is a scannable access address (usually a URL address). After scanning the QR code, the user's WeChat account identifies the corresponding access address and accesses the public number or website of the URL link.

[0077] In this embodiment, when the parsed chat information includes the set keyword 吋, the update module 414 finds a corresponding promotion article according to the keyword in the health management public number, and correspondingly according to the WeChat promotion group. The information identification tag updates the public number two-dimensional code in the corresponding promotion article to the public number two-dimensional code corresponding to the WeChat promotion group. Specifically, the update module 414 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and adds the information identification tag to the URL to generate a new URL, and then calls the server. QR code generator within 4 to generate updated URLs for new public No. QR code, the update module 414 attaches the updated public number two-dimensional code to the promotion article. In addition, a public QR code is generated in the update promotion article, and the update module 414 associates the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number. .

 [0078] The receiving module 415 is configured to: when the WeChat user in the WeChat promotion group contacts the health management public number and purchase the health service through the public number two-dimensional code corresponding to the WeChat promotion group, receive the WeChat user from the completed payment. The amount of electronic payment. In this embodiment, the health management public number provides various health services, such as chronic disease intervention services, medical image identification services, and traditional Chinese medicine treatment services. After the WeChat user pays attention to the health management public number, they can directly view the service in the health management public number and complete the electronic payment through WeChat payment.

 [0079] The calculating module 416 is configured to calculate a dividend amount of the group owner of the WeChat promotion group in the pen payment, and send the dividend amount to the group owner of the WeChat promotion group. In this embodiment, the manner of calculating the dividend amount of the group owner of the WeChat promotion group in the pen payment is as follows:

 [0080] (1) calculating a total amount of the health service purchased by the WeChat promotion group from the health management public number;

[0081] (2) Finding a corresponding dividend ratio according to the accumulated total amount, for example, when the accumulated total amount exceeds the first ratio (for example, one thousand yuan), the corresponding dividend ratio is 3%, The total accumulated total exceeds the second ratio (for example, 10,000 RMB), and the corresponding dividend ratio is 6%.

 [0082] (3) Calculating the dividend amount of the group owner of the WeChat promotion group according to the corresponding dividend ratio found and the amount of the electronic payment. For example, if the corresponding dividend payout ratio is 5%, and the electronic payment amount is 600 yuan, the dividend amount of the group owner of the WeChat promotion group is 600*5%=30 yuan.

 [0083] Further, the calculation module 416 invokes the electronic red envelope generation mechanism of the WeChat platform 2 to generate an electronic red envelope corresponding to the dividend amount, and sends the electronic red envelope to the WeChat account of the group owner of the WeChat promotion group.

 [0084] The present invention adopts a dynamic update of the QR code of the public number to evaluate the marketing effect of each WeChat promotion group, which is beneficial to precision marketing, and when the WeChat users in the WeChat promotion group purchase health services, rewards through the dividend mechanism. The group owner of the WeChat promotion group is conducive to mobilizing the enthusiasm of the group owners to expand the number of WeChat users in the WeChat promotion group and further increase the conversion rate of consumption.

[0085] Referring to FIG. 3, it is a flow chart of a preferred embodiment of the health service promotion and dividend method of the present invention. In this embodiment, the health service promotion and dividend method is applied to the WeChat platform 2, and the method includes Next steps:

 [0086] Step S10: The setting module 410 sets a preset number (for example, one hundred) of WeChat promotion groups. In this embodiment, the setting module 410 sets a preset number of WeChat promotion groups as follows: The setting module 410 sets a list, where the user name of the WeChat promotion group is added, and each WeChat in the list The promotion group is associated with the health management public number (ie, each WeChat promotion group is concerned with the health management public number). It should be noted that the WeChat promotion group is actually a group of multiple registered WeChat accounts on the WeChat platform 2, and the WeChat promotion group is used to forward the promotion articles in the health management public number to expand the health management public. The promotion of the number. In general, companies can set the WeChat group recommended by marketers to the WeChat promotion group.

 [0087] Step S11: The generating module 411 generates a corresponding information identification tag for each WeChat promotion group.

 In this embodiment, the information identification tag includes the information identification tag may be a preset character (for example, a number) or a user name including a WeChat promotion group, a creation time, a group owner name, a number of users, and the WeChat. Promote the hash value formed by the group's QR code. It should be noted that the information identification tag may also be identified as attribute information of the WeChat promotion group. In other embodiments, the information identification tag can also be a simple number. Specifically, the setting module 410 sets one hundred WeChat promotion groups, and the generating module 411 associates each WeChat promotion group with a number according to a preset rule (for example, in numerical increment order), and the associated number is This is the information identification label of the WeChat promotion group. For example, among the hundreds of numbers 1001 to 1100, each number corresponds to one WeChat promotion group, and the numbers 1001 to 1100 are information identification tags.

 [0088] Step S12: The generating module 411 generates a public number two-dimensional code according to the two-dimensional code generating mechanism of the WeChat platform 2, and the public number two-dimensional code corresponds to the health management public number. Specifically, if the user scans the QR code of the public number through the sweep function of the WeChat account, the user's WeChat account will pay attention to the health management public number (the user needs to confirm before completing the attention).

[0089] Step S13: The uploading module 412 uploads the promotion article to the health management public number, and attaches the public number two-dimensional code in the promotion article. In this embodiment, the promotion article may be an introduction to a health management company, an introduction to a health management service, an introduction to health management knowledge, an introduction to a health management program, and reception of a featured service. It should be noted that, in order to improve the click rate and promotion effect, the promotion article embeds some humorous content, and adds various forms of display such as voice links and video links. [0090] Step S14: The setting module 410 sets a keyword, and associates the set keyword with the promotion article. In this embodiment, one or more keywords are set for each promotion article. The keyword may be, but is not limited to, a question, a phrase, and the like. In general, the keyword extracts the associated promotion article. For example, if the promotion article is content related to sleep, the keywords associated with the promotion article may be "sleep", "insomnia", "sleeping", "early morning", "late sleep", "benefit benefits", "What are the bad things to sleep late", "Is you insomnia today?", "How to improve sleep?", "Precautions for sleep" and so on.

 [0091] Step S15: The parsing module 413 parses the chat information in the WeChat promotion group according to the set keywords. In this embodiment, the parsing module 413 analyzes the chat information in the WeChat group one by one, and determines whether there is a set keyword in the chat information. Specifically, if the chat information asks for text information, it is determined by means of keyword search whether the text information has a set keyword. In addition, if the chat information is voice information, the voice information is recognized by calling the voice recognition module set in the server 4, and the text information is output, and then the keyword information is judged by the keyword search to determine whether the keyword exists.

 [0092] Step S16: When the parsed chat information includes the set keyword 吋, the update module 414 updates the public number QR code in the corresponding promotion article according to the information identification tag corresponding to each WeChat promotion group. The QR code corresponding to the public number of the WeChat promotion group is sent, and the updated promotion article is sent to the WeChat promotion group.

 Specifically, the information identification tag corresponding to each WeChat promotion group is embedded in the public number two-dimensional code, so that each WeChat promotion group has a corresponding public number two-dimensional code. The user scans the public number QR code through the WeChat account, not only can pay attention to the health management public number, but also let the administrator know that the QR code of the public number corresponding to the WeChat promotion group is concerned, and the administrator can evaluate each The promotion effect of WeChat promotion group. Generally, the QR code is a scannable access address (usually a URL address). After scanning the QR code, the user's WeChat account identifies the corresponding access address and accesses the public number or website of the URL link.

[0094] In this embodiment, when the parsed chat information includes the set keyword 吋, the update module 414 finds a corresponding promotion article according to the keyword in the health management public number, and correspondingly according to the WeChat promotion group. The information identification tag updates the public number two-dimensional code in the corresponding promotion article to the public number two-dimensional code corresponding to the WeChat promotion group. Specifically, the update module 414 identifies the public number two in the promotion article. The dimension code identifies the URL corresponding to the QR code of the public number, and adds an information identification tag to the URL to generate a new URL, and then calls the QR code generator in the server 4 to generate the updated public number of the new URL. The two-dimensional code, the update module 414 attaches the updated public number two-dimensional code to the promotion article. In addition, a public QR code is generated in the update promotion article, and the update module 414 associates the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number. .

 [0095] Step S17: When the WeChat user in the WeChat promotion group pays attention to the health management public number and purchases the health service through the public number two-dimensional code corresponding to the WeChat promotion group, the receiving module 415 receives the WeChat user from the payment. The amount of electronic payment received. In this embodiment, the health management public number provides various health services, such as chronic disease intervention services, medical image identification services, and traditional Chinese medicine treatment services. After the WeChat user pays attention to the health management public number, they can directly view the service in the health management public number and complete the electronic payment through WeChat payment.

 [0096] Step S18: The calculating module 416 calculates the dividend amount of the group owner of the WeChat promotion group in the pen payment, and sends the dividend amount to the group owner of the WeChat promotion group. In this embodiment, the manner of calculating the dividend amount of the group owner of the WeChat promotion group in the pen payment is as follows:

 [0097] (1) calculating a total amount of the health service purchased by the WeChat promotion group from the health management public number;

[0098] (2) searching for a corresponding dividend ratio according to the accumulated total amount, for example, when the accumulated total amount exceeds the first ratio (for example, one thousand yuan), the corresponding dividend ratio is 3%, The total accumulated total exceeds the second ratio (for example, 10,000 RMB), and the corresponding dividend ratio is 6%.

 [0099] (3) Calculating the dividend amount of the group owner of the WeChat promotion group according to the corresponding dividend ratio found and the amount of the electronic payment. For example, if the corresponding dividend payout ratio is 5%, and the electronic payment amount is 600 yuan, the dividend amount of the group owner of the WeChat promotion group is 600*5%=30 yuan.

 [0100] Further, the calculation module 416 invokes the electronic red envelope generation mechanism of the WeChat platform 2 to generate an electronic red envelope corresponding to the dividend amount, and sends the electronic red envelope to the WeChat account of the group owner of the WeChat promotion group.

[0101] The present invention adopts a dynamic update of the QR code of the public number to evaluate the marketing effect of each WeChat promotion group, which is beneficial to precision marketing, and when a WeChat user in the WeChat promotion group purchases a health service, rewards through a dividend mechanism. The group owner of the WeChat promotion group is conducive to mobilizing the enthusiasm of the group owners to expand the number of WeChat users in the WeChat promotion group and further increase the conversion rate of consumption. The above is only a preferred embodiment of the present invention, and is not intended to limit the scope of the invention, and the equivalent structure or equivalent process transformations made by the description of the invention and the contents of the drawings, or indirectly or indirectly The technical field is equally included in the scope of patent protection of the present invention.

 Industrial applicability

 [0103] The invention adopts a dynamic update of the QR code of the public number to evaluate the marketing effect of each WeChat promotion group, which is beneficial to precision marketing, and when a WeChat user in the WeChat promotion group purchases a health service, rewards through a dividend mechanism. The group owner of the WeChat promotion group is conducive to mobilizing the enthusiasm of the group owners to expand the number of WeChat users in the WeChat promotion group and further increase the conversion rate of consumption.

Claims

Claim  [Claim 1] A health service promotion and distribution system, running in a server, wherein the server is connected to a WeChat platform through a network, the system includes: a setting module, configured to set a preset number of WeChat promotion a generating module, configured to generate a corresponding information identification tag for each WeChat promotion group; the generating module is further configured to generate a public number two-dimensional code according to the two-dimensional code generation mechanism of the WeChat platform, the public number two The dimension code corresponds to the health management public number; the uploading module is used to upload the promotion article to the health management public number, and the public number QR code is included in the promotion article; the setting module is also used to set the keyword, and the key to be set The word is associated with the promotion article; the parsing module is configured to parse the chat information in the WeChat promotion group according to the set keyword; and the update module is configured to: when the parsed chat information includes the set keyword, according to each The information identification tag corresponding to the WeChat promotion group updates the public number QR code in the promotion article to The WeChat promotion group corresponds to the public number QR code, and sends the updated promotion article to the WeChat promotion group; the receiving module is used when the WeChat user in the WeChat promotion group passes the public number corresponding to the WeChat promotion group The dimension code pays attention to the health management public number and purchases the health service, receives the amount of the electronic payment from the WeChat user who completes the payment; and the calculation module is configured to calculate the dividend amount of the group owner of the WeChat promotion group in the payment, and Send the dividend amount to the owner of the WeChat promotion group.  [Claim 2] The health service promotion and dividend distribution system according to claim 1, wherein the setting module sets a preset number of WeChat promotion groups as follows: Set a list and add WeChat promotion to the list. The user name of the group, and each WeChat promotion group in the list is associated with the health management public number.  [Claim 3] The health service promotion and dividend system according to claim 1, wherein the information identification tag includes a user whose name is a preset character or a WeChat promotion group, and the creation of the information identification tag. The hash value formed by the group name, the number of users, and the QR code of the WeChat promotion group. [Claim 4] The health service promotion and dividend system according to claim 1, wherein the update module identifies the public number QR code in the corresponding promotion article according to the information corresponding to each WeChat promotion group. The method of updating to the QR code of the public number corresponding to the WeChat promotion group is as follows : Find the corresponding promotion article according to the keyword in the health management public number; identify the public number QR code in the corresponding promotion article and identify the URL corresponding to the public number QR code; add information identification in the identified URL Label to generate a new URL; call the QR code generator in the server to generate a new QR code for the new URL; attach the updated public number QR code to the corresponding promotion article; The URL is associated with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number.  [Claim 5] The health service promotion and dividend system according to claim 1, wherein the calculating module calculates a dividend amount of the group owner of the WeChat promotion group in the pen payment as follows: calculating the WeChat The total amount of the health service purchased by the promotion group from the health management public number; the corresponding dividend percentage is found according to the accumulated total amount; and the WeChat promotion group is calculated according to the corresponding dividend ratio and the amount of the electronic payment The amount of dividends of the group owner [Claim 6] A health service promotion and dividend method, which is applied to a server, wherein the server is connected to a WeChat platform through a network, and the method includes the following steps: setting a preset number of WeChat promotion groups; Each WeChat promotion group generates a corresponding information identification tag; generates a public number two-dimensional code according to the two-dimensional code generation mechanism of the WeChat platform, the public number two-dimensional code corresponds to the health management public number; uploads the promotion article to the health management public number And in the promotion article, the public number QR code is included; the keyword is set, the set keyword is associated with the promotion article; the chat information in the WeChat promotion group is parsed according to the set keyword; and the parsed chat information is Include the set keyword 吋, according to the information identification tag corresponding to each WeChat promotion group, update the public number QR code in the promotion article to the public number QR code corresponding to the WeChat promotion group, and update the promotion article Sent to the WeChat promotion group; when the WeChat user in the WeChat promotion group passes the The public number corresponding to the public promotion group pays attention to the health management public number and purchases the health service, receives the amount of the electronic payment from the WeChat user who completed the payment; and calculates the dividend of the group owner of the WeChat promotion group in the payment The amount, and the dividend amount is sent to the owner of the WeChat promotion group. [Claim 7] The health service promotion and dividend method according to claim 6, wherein the setting The preset number of WeChat promotion groups is as follows: Set a list and add the user name of the WeChat promotion group to the list, and each WeChat promotion group in the list is associated with the health management public number.  [Claim 8] The health service promotion and dividend method according to claim 6, wherein the information identification tag includes the information identification tag being a preset character or a user name including a WeChat promotion group, and creating The hash value formed by the group name, the number of users, and the QR code of the WeChat promotion group.  [Claim 9] The health service promotion and dividend method according to claim 6, wherein the information identification tag corresponding to each WeChat promotion group updates the public number QR code in the corresponding promotion article to The method of the QR code corresponding to the public number of the WeChat promotion group is as follows: In the health management public number, the corresponding promotion article is found according to the keyword; the public number QR code in the corresponding promotion article is identified and the public number 2 is identified. The URL corresponding to the dimension code; adding the information identification tag to the identified URL to generate a new URL; calling the QR code generator in the server to generate the updated public number QR code for the new URL; The code is attached to the corresponding promotion article; and the new URL is associated with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number.  [Claim 10] The health service promotion and dividend method according to claim 6, wherein the calculating module calculates a dividend amount of the group owner of the WeChat promotion group in the pen payment as follows: calculating the WeChat The total amount of the health service purchased by the promotion group from the health management public number; the corresponding dividend percentage is found according to the accumulated total amount; and the WeChat promotion group is calculated according to the corresponding dividend ratio and the amount of the electronic payment The amount of dividends of the group owner