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WO2018214300A1 - Système basé sur wechat et procédé de promotion et d'analyse d'un service de santé - Google Patents

Système basé sur wechat et procédé de promotion et d'analyse d'un service de santé Download PDF

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Publication number
WO2018214300A1
WO2018214300A1 PCT/CN2017/098192 CN2017098192W WO2018214300A1 WO 2018214300 A1 WO2018214300 A1 WO 2018214300A1 CN 2017098192 W CN2017098192 W CN 2017098192W WO 2018214300 A1 WO2018214300 A1 WO 2018214300A1
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WO
WIPO (PCT)
Prior art keywords
wechat
promotion
account
public number
code
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2017/098192
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English (en)
Chinese (zh)
Inventor
张贯京
葛新科
王海荣
高伟明
张红治
陈琦
周亮
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Qianhai AnyCheck Information Technology Co Ltd
Original Assignee
Shenzhen Qianhai AnyCheck Information Technology Co Ltd
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Filing date
Publication date
Application filed by Shenzhen Qianhai AnyCheck Information Technology Co Ltd filed Critical Shenzhen Qianhai AnyCheck Information Technology Co Ltd
Publication of WO2018214300A1 publication Critical patent/WO2018214300A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/214—Monitoring or handling of messages using selective forwarding
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9558—Details of hyperlinks; Management of linked annotations
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device
    • G06K17/0025—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device the arrangement consisting of a wireless interrogation device in combination with a device for optically marking the record carrier
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
    • H04L51/046—Interoperability with other network applications or services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services

Definitions

  • the present invention relates to the field of health service promotion, and in particular to a WeChat-based health service promotion analysis system and method.
  • MIM mobile chat tools
  • Many users use the service through the notification of friends and use MIM.
  • MIM service providers attach great importance to the development of this service, realize the accumulation of mobile Internet customer base through MIM, gradually consolidate the user base through traffic management, and promote the development of mobile Internet advertising, e-commerce, portal, Internet finance and Internet community. , thereby realizing the value of mobile Internet traffic.
  • WeChat is a free application that provides instant messaging services for smartphones. It supports cross-communication operators and cross-operating system platforms to quickly send free voice messages (videos, pictures and text messages) over the network. Support multiple people to talk. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through WeChat, and can also enjoy more additional communication services. According to the 2016 financial report released by Tencent Technology, WeChat has more than 890 million monthly active users, and has already occupied the first market share in the mobile social APP field in Asia.
  • WeChat With the wider business layout of WeChat platform, WeChat has changed from a simple chat tool to a mobile social platform, an APP application connection platform, an e-commerce platform, and an internet financial service platform. There is a huge amount of information and data flowing on the WeChat platform. Any move, or operation of WeChat users may be part of the user data, for example, payment through WeChat, WeChat red envelope sending and receiving, positioning, friend circle activity, friends Circle language picture information and public account subscriptions, and more.
  • the feed stream advertisement pushed by WeChat friends circle is an advertisement type based on gender, age, hobbies, geographical location and other user labels. It is one of the applications for mining WeChat user information.
  • Wechat user information is buried with great commercial value.
  • WeChat user information data such as the user's potential consumption habits, purchase motives and lifestyle differences and changes
  • the new generation of online marketing based on big data is gradually changing our advertising and marketing environment, and greatly improving the advertising through the planning of online marketing methods such as SEO optimization, event marketing, viral online advertising, 3D experience marketing, and micro marketing.
  • WeChat forms a strong relationship between users through contacts, QQ friends and people in the vicinity. Because they belong to a group and interact with each other frequently, the information flows very quickly and users are more sticky.
  • WeChat has made WeChat a self-media eco-chain by setting up sweeping, shaking, game center, WeChat payment, public account, my collection, binding mailbox, Tencent news, sending address, etc.
  • WeChat completes the life needs of information, social, entertainment, shopping, etc., which greatly increases WeChat's exposure to the fragmented living space of users and effectively enhances the data value of WeChat.
  • WeChat promotes changes in consumer lifestyles. Users are the source of WeChat information marketing value. They re-integrate and analyze the fragmented data generated by consumers under the mobile media, and realize the value-added of WeChat user information. Faced with the increasingly diversified, diversified and differentiated lifestyles of consumers, consumers' demand psychology and purchasing behavior are becoming more and more differentiated. This requires more data on consumers' lifestyles, consumption patterns, and psychological changes. Mining, analysing, and integrating to achieve accurate, differentiated marketing.
  • the main object of the present invention is to provide a WeChat-based health service promotion analysis system and method, which aims to solve the technical problem that the prior art cannot evaluate marketing effects through WeChat marketing. Problem solution
  • the present invention provides a WeChat-based health service promotion and analysis system, which is operated in a server, and the server is connected to a WeChat platform through a network, and the system includes:
  • a setting module configured to set a preset number of WeChat promotion accounts
  • a generating module configured to generate a corresponding information identification tag for each WeChat promotion account
  • the generating module is further configured to generate a public number two-dimensional code according to the two-dimensional code generation mechanism of the WeChat platform.
  • the public number QR code corresponds to the health management public number
  • an uploading module configured to upload a promotion article to a health management public number, and include a public number QR code in the promotion article;
  • an update module configured to: when each WeChat promotion account forwards the promotion article, update the public number two-dimensional code in the promotion article according to the information identification tag corresponding to each WeChat promotion account;
  • a statistics module configured to calculate, according to the QR code of the public number corresponding to each WeChat promotion account, the user attention amount of the health management public number brought by each WeChat promotion account in the preset session;
  • a generating module configured to generate an electronic red envelope by using a red envelope generating mechanism of the WeChat platform, and insert the WeChat promotion account when the number of users of the health management public number brought by the WeChat promotion account exceeds the preset attention amount Inside.
  • the setting module sets a preset number of WeChat promotion accounts as follows: The setting module sets a list and adds a username of the WeChat promotion account to the list, and each WeChat promotion in the list Accounts are associated with the Health Management Public Number.
  • the information identification tag includes a preset character or a user name including a WeChat promotion account, a registration time, a number of friends, a number of albums, and a QR code of the WeChat promotion account. The resulting hash value.
  • the updating module updates the public number QR code in the promotion article according to the information identification tag corresponding to each WeChat promotion account as follows:
  • the new URL is associated with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number.
  • the user attention quantity refers to the number of WeChat accounts that pay attention to the health management public number.
  • the present invention further provides a WeChat-based health service promotion analysis method, which is applied to a server, and the server is connected to a WeChat platform through a network, and the method includes the following steps:
  • the QR code of the public number in the promotion article is updated according to the information identification tag corresponding to each WeChat promotion account;
  • the manner of setting a preset number of WeChat promotion accounts is as follows: setting a list and adding a username of the WeChat promotion account to the list, where each WeChat promotion account in the list is related to the health management public Number association.
  • the information identification tag includes a preset character or a user name including a WeChat promotion account, a registration time, a number of friends, a number of albums, and a QR code of the WeChat promotion account. The resulting hash value.
  • the method for updating the QR code of the public number in the promotion article according to the information identification tag corresponding to each WeChat promotion account is as follows:
  • the new URL is associated with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number.
  • the user attention quantity refers to the number of WeChat accounts that pay attention to the health management public number.
  • the present invention adopts the above technical solution, and brings the technical effects as follows:
  • the invention adopts a dynamic update of the public number two-dimensional code to evaluate the marketing effect of each WeChat promotion account, which is conducive to precision marketing and improve the conversion rate of consumption.
  • the company evaluates the marketing effect and rewards the WeChat promotion account with good marketing effect to further enhance the enthusiasm.
  • FIG. 1 is a schematic diagram of an application environment of a WeChat-based health service promotion analysis system according to the present invention
  • FIG. 2 is a block diagram of a preferred embodiment of a WeChat-based health service promotion analysis system according to the present invention.
  • FIG. 3 is a flow chart of a preferred embodiment of the WeChat-based health service promotion analysis method of the present invention.
  • FIG. 1 is a schematic diagram of an application environment of a WeChat-based health service promotion analysis system according to the present invention.
  • the WeChat based health service promotion analysis system 40 of the present invention runs on the server 4.
  • the server 4 is communicatively coupled to the WeChat platform 2 via the network 3.
  • the WeChat platform 2 (which can be checked as "WeChat” in the present invention) is a free application provided by Tencent to provide instant messaging services for smart phones, supporting cross-communication operators and cross-operating systems. The platform quickly sends out free (small amount of network traffic) voice messages, videos, pictures and text messages over the network, and supports multi-group chat. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through WeChat.
  • WeChat also provides Internet services such as APP application connection platform, e-commerce platform, corporate public number, and Internet financial service platform.
  • an enterprise can promote the service or business of the enterprise by setting a corporate public number in the WeChat platform 2.
  • the enterprise is a health management enterprise, and various types of health services are promoted by setting a health management public number.
  • companies that focus on chronic disease health management set up a corporate public number that provides intervention services such as hypertension and diabetes on WeChat platform 2.
  • users pay attention to the health management public number, they can obtain health information and services within the health management public number. Since WeChat platform 2 supports online payment, if the user pays attention to the number of health management public numbers, the probability that users will consume through online payment is greater.
  • the server 4 is configured to manage the health management public number and evaluate the promotion effect of the health management public number.
  • the network 3 may be a wired communication network or a wireless communication network.
  • the network is preferably a wireless communication network including, but not limited to, a GSM network, a GPRS network, a CDMA network, a TD-SCD MA network, a WiMAX network, a TD-LTE network, an FDD-LTE network, and the like.
  • FIG. 2 it is a block diagram of a preferred embodiment of the WeChat-based health service promotion analysis system of the present invention.
  • the WeChat-based health service promotion analysis system 40 is applied to the service.
  • the server 4 includes, but is not limited to, a WeChat-based health service promotion analysis system 40, a storage unit 41, a processing unit 42, and a communication unit 43.
  • the storage unit 41 may be a read only storage unit ROM, an electrically erasable storage unit EEPRO M, a flash storage unit FLASH or a solid hard disk.
  • the processing unit 42 may be a central processing unit (CPU), a microcontroller (MCU), a data processing chip, or an information processing unit having a data processing function.
  • CPU central processing unit
  • MCU microcontroller
  • data processing chip or an information processing unit having a data processing function.
  • the communication unit 43 is a communication interface with a remote communication function, for example, communication supporting wireless communication technologies such as GSM, GPR S, WCDMA, CDMA, TD-SCDMA, WiMAX, TD-LTE, FDD-LTE, and the like. Interface, support wired communication interface of USB and network cable.
  • wireless communication technologies such as GSM, GPR S, WCDMA, CDMA, TD-SCDMA, WiMAX, TD-LTE, FDD-LTE, and the like.
  • Interface support wired communication interface of USB and network cable.
  • the WeChat-based health service promotion analysis system 40 includes, but is not limited to, a setting module 410, a generating module 411, an uploading module 412, an updating module 413, and a statistic module 414.
  • the module referred to in the present invention refers to a module.
  • a series of computer program instructions, which can be executed by the processing unit 42 of the server 4 and capable of performing a fixed function, are stored in the storage unit 41 of the server 4.
  • the setting module 410 is configured to set a preset number (for example, one hundred) of WeChat promotion accounts.
  • the setting module 410 sets a preset number of WeChat promotion accounts as follows: The setting module 410 sets a list, where the user name of the WeChat promotion account is added, and each WeChat in the list
  • the promotion account number is associated with the health management public number (that is, each WeChat promotion account is concerned with the health management public number).
  • the WeChat promotion account is actually a WeChat account registered on the WeChat platform 2, and the WeChat promotion account is used to forward the promotion articles in the health management public number to the WeChat group and the circle of friends to expand the health management public.
  • the promotion of the number In general, enterprises can set the WeChat account of the market personnel to the WeChat promotion account, or set the WeChat account of the company's employees (although a little metamorphosis) as the promotion account.
  • the generating module 411 is configured to generate a corresponding information identification tag for each WeChat promotion account.
  • the information identification tag includes the information identification tag may be a preset character (for example, a number) or a user name including a WeChat promotion account, a registration time, a number of friends, a number of albums, and the WeChat promotion.
  • the hash value formed by the QR code of the account may also be identified as the attribute information of the WeChat promotion account. In other embodiments, the information identification tag can also be a simple number.
  • the setting module 410 sets a hundred WeChat promotion
  • the account module, the generating module 411 associates each WeChat promotion account with a number according to a preset rule (for example, in numerical increment order), and the associated number is the information identification tag of the WeChat promotion account. For example, among the hundreds of numbers 1001 to 1100, each number corresponds to one WeChat promotion account, and the numbers 1001 to 1100 are information identification tags.
  • the generating module 411 is further configured to generate a public number two-dimensional code according to the two-dimensional code generating mechanism of the WeChat platform 2, where the public number two-dimensional code corresponds to the health management public number. Specifically, if the user scans the QR code of the public number through the sweep function of the WeChat account, the user's WeChat account will pay attention to the health management public number (the user needs to confirm before completing the attention).
  • the uploading module 412 is configured to upload a promotion article to the health management public number, and include a public number two-dimensional code in the promotion article.
  • the promotion article may be an introduction to a health management company, an introduction to a health management service, an introduction to health management knowledge, an introduction to a health management program, and reception of a featured service. It should be noted that in order to improve the click rate and the promotion effect, the promotion article embeds some humorous content, and adds various display forms such as voice links and video links.
  • the update module 413 is configured to: when each WeChat promotion account forwards the promotion article, update the public number QR code in the promotion article according to the information identification tag corresponding to each WeChat promotion account.
  • the information identification tag corresponding to each WeChat promotion account is embedded in the QR code of the public number in the WeChat promotion article, so that each WeChat promotion account has a corresponding public number two-dimensional code.
  • the user scans the public number QR code through the WeChat account, not only can pay attention to the health management public number, but also let the administrator know that the QR code of the public number corresponding to the WeChat promotion account is used for attention, and the administrator can evaluate each The promotion effect of WeChat promotion account.
  • the QR code is a scannable access address (usually a URL address).
  • the user's WeChat account After scanning the QR code, the user's WeChat account identifies the corresponding access address and accesses the public number or website of the URL link.
  • the update module 413 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and at the URL The information identification tag is added to generate a new URL, and then the two-dimensional code generator in the server 4 is called to generate an updated public number two-dimensional code, and the update module 413 attaches the updated public number two-dimensional code.
  • the promotion article when each WeChat promotion account forwards the promotion article, the update module 413 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and at the URL The information identification tag is added to generate a new URL, and then the two-dimensional code generator in the server 4 is called to generate an updated public number two
  • a public QR code is generated in the update promotion article, and the update module 413 associates the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number.
  • the statistic module 414 is configured to calculate, according to the QR code of the public number corresponding to each WeChat promotion account, the health of each WeChat promotion account in the preset interval (for example, one day, or one week). Manage the amount of user attention of the public number. In this embodiment, since each WeChat account scans a public number two-dimensional code corresponding to each WeChat promotion account, the public number two-dimensional code is called once, and the statistical module 414 counts.
  • the number of times the public number QR code corresponding to each WeChat promotion account is called can be used to know the user attention of the health management public number brought by each WeChat promotion account.
  • the user attention amount refers to the number of WeChat accounts that pay attention to the health management public number.
  • the generating module 411 is configured to generate an electronic red envelope by using a red envelope generating mechanism of the WeChat platform 2 when the amount of user attention to the health management public number brought by the WeChat promotion account exceeds the preset attention amount (one hundred times) And put it into the WeChat promotion account.
  • the WeChat platform 2 invokes the financial information of the health management company on the WeChat platform 2 (for example, bank card data or amount data in the WeChat wallet), and generates a preset amount (for example, two hundred dollars)
  • the red envelope is sent to the WeChat promotion account.
  • the present invention adopts a dynamic update of the public number two-dimensional code to evaluate the marketing effect of each WeChat promotion account, which is conducive to precision marketing, improve the conversion rate of consumption, evaluate the marketing effect, and have a good marketing effect. Promote your account to reward and further increase your enthusiasm.
  • FIG. 3 it is a flow chart of a preferred embodiment of the WeChat-based health service promotion analysis method of the present invention.
  • the WeChat-based health service promotion analysis method is applied to the WeChat platform 2, and the method includes the following steps:
  • Step S10 The setting module 410 sets a preset number (for example, one hundred) of WeChat promotion accounts.
  • the setting module 410 sets a list in which the username of the WeChat promotion account is added.
  • the WeChat promotion account is actually a WeChat account registered on the WeChat platform 2, and the WeChat promotion account is used to forward the promotion articles in the health management public number to the WeChat group and the circle of friends to expand the health management public.
  • the promotion of the number In general, enterprises can set the WeChat account of the market personnel to the WeChat promotion account, or set the WeChat account of the company's employees (although a little metamorphosis) as the promotion account.
  • Step S11 The generating module 411 generates a corresponding information identification tag for each WeChat promotion account.
  • the information identification tag includes the information identification tag may be a preset character. (for example, a number) or a hash value formed by the user name of the WeChat promotion account, the registration time, the number of friends, the number of albums, and the QR code of the WeChat promotion account. It should be noted that the information identification tag may also be identified as the attribute information of the WeChat promotion account. In other embodiments, the information identification tag can also be a simple number.
  • the setting module 410 sets a hundred WeChat promotion account, and the generating module 411 associates each WeChat promotion account with a number according to a preset rule (for example, in numerical increment order), and the associated number is This is the information identification tag of the WeChat promotion account.
  • a preset rule for example, in numerical increment order
  • the numbers 1001 to 1100 are information identification tags.
  • Step S12 The generating module 411 generates a public number two-dimensional code according to the two-dimensional code generating mechanism of the WeChat platform 2, and the public number two-dimensional code corresponds to the health management public number. Specifically, if the user scans the QR code of the public number through the sweep function of the WeChat account, the user's WeChat account will pay attention to the health management public number (the user needs to confirm before completing the attention).
  • Step S13 The uploading module 412 uploads the promotion article to the health management public number, and includes the public number two-dimensional code in the promotion article.
  • the promotion article may be an introduction to a health management company, an introduction to a health management service, an introduction to health management knowledge, an introduction to a health management program, and reception of a featured service. It should be noted that in order to improve the click rate and the promotion effect, the promotion article embeds some humorous content, and adds various forms of display such as voice links and video links.
  • Step S14 When each WeChat promotion account forwards the promotion article, the update module 413 updates the public number QR code in the promotion article according to the information identification tag corresponding to each WeChat promotion account.
  • the information identification tag corresponding to each WeChat promotion account is embedded in the QR code of the public number in the WeChat promotion article, so that each WeChat promotion account has a corresponding public number two-dimensional code.
  • the user scans the public number QR code through the WeChat account, not only can pay attention to the health management public number, but also let the administrator know that the QR code of the public number corresponding to the WeChat promotion account is used for attention, and the administrator can evaluate each The promotion effect of WeChat promotion account.
  • the QR code is a scannable access address (usually a URL address).
  • the user's WeChat account After scanning the QR code, the user's WeChat account identifies the corresponding access address and accesses the public number or website of the URL link.
  • the update module 413 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code, and at the URL Add a message identification tag to generate a new URL.
  • the two-dimensional code generator in the server 4 is called to generate an updated public number two-dimensional code, and the update module 413 attaches the updated public number two-dimensional code to the promotion article.
  • a public QR code is generated in the update promotion article, and the update module 413 associates the new URL with the health management public number, so that the user's WeChat account scans the updated public number QR code to access the health management public number.
  • Step S15 The statistics module 414 calculates, according to the QR code of the public number corresponding to each WeChat promotion account, the pair of each WeChat promotion account in the preset period (for example, one day, or one week). The amount of user attention of the health management public number.
  • the public number two-dimensional code is called once, and the statistical module 414 counts.
  • the number of times the public number QR code corresponding to each WeChat promotion account is called can be used to know the user attention of the health management public number brought by each WeChat promotion account.
  • the user attention amount refers to the number of WeChat accounts that pay attention to the health management public number.
  • Step S16 When the user attention quantity of the health management public number brought by the WeChat promotion account exceeds the preset attention quantity (one hundred times), the generating module 411 generates the electronicity by using the red packet generating mechanism of the WeChat platform 2 Red envelope, and put it in the WeChat promotion account.
  • the WeChat platform 2 invokes the financial information of the health management company on the WeChat platform 2 (for example, bank card data or amount data in the WeChat wallet), and generates a preset amount (for example, two hundred dollars) The red envelope is sent to the WeChat promotion account.
  • the present invention uses a dynamic update of the public number two-dimensional code to evaluate the marketing effect of each WeChat promotion account, which is conducive to precision marketing, improve the conversion rate of consumption, evaluate the marketing effect, and have a good marketing effect. Promote your account to reward and further increase your enthusiasm.
  • the present invention adopts the above technical solution, and brings the technical effects as follows:
  • the invention adopts a dynamic update of the public number two-dimensional code to evaluate the marketing effect of each WeChat promotion account, which is beneficial to precision marketing and improves the conversion rate of consumption. At the same time, evaluate the marketing effect, and reward the WeChat promotion account with good marketing effect. One step to increase enthusiasm.

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Abstract

L'invention concerne un système basé sur WeChat et un procédé de promotion et d'analyse d'un service de santé. Le procédé comprend les étapes qui consistent : à utiliser un nombre prédéfini de comptes de promotion WeChat (S10) ; à générer une étiquette d'identification d'informations correspondante pour chacun des comptes de promotion WeChat (S11) ; à générer un code bidimensionnel de compte officiel selon un mécanisme de génération de code bidimensionnel sur une plateforme WeChat (S12) ; à télécharger vers l'amont un article de promotion sur un compte officiel de gestion de la santé, et à attacher le code bidimensionnel de compte officiel dans l'article de promotion (S13) ; lorsque chaque compte de promotion WeChat transmet l'article de promotion, à mettre à jour le code bidimensionnel de compte officiel dans l'article de promotion conformément à l'étiquette d'identification d'informations correspondant à chaque compte de promotion WeChat (S14) ; en fonction du code bidimensionnel de compte officiel correspondant à chaque compte de promotion WeChat, à compiler des statistiques sur la quantité d'attention d'utilisateurs, générée par chaque compte de promotion WeChat, concernant le compte officiel de gestion de la santé au cours d'une période prédéfinie (S15) ; et, lorsque la quantité d'attention d'utilisateurs, générée par un compte de promotion WeChat, concernant le compte officiel de gestion de la santé, dépasse une quantité d'attention prédéfinie, à générer une red envelope électronique au moyen d'un mécanisme de génération de red envelope sur la plateforme WeChat, et à la placer dans le compte de promotion WeChat (S16). L'effet marketing de chaque compte de promotion WeChat est évalué au moyen de la mise à jour dynamique d'un code bidimensionnel de compte officiel, ce qui facilite le marketing de précision et améliore le taux de conversion de la consommation. De plus, un compte de promotion WeChat ayant un bon effet marketing est récompensé, ce qui renforce encore l'enthousiasme.
PCT/CN2017/098192 2017-05-20 2017-08-19 Système basé sur wechat et procédé de promotion et d'analyse d'un service de santé Ceased WO2018214300A1 (fr)

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