CN104850546A - Mobile media information display method and system - Google Patents
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Abstract
The present invention discloses a mobile media information display method and system. The method comprises analyzing history access network information of a user to obtain preference key words corresponding to the user; reading cookie information of a mobile terminal when the mobile terminal accesses to the internet, so as to obtain user a user identification; matching the preference key words of the user identification according to the user identification; matching corresponding mobile media information according to the preference key words; and sending the matched mobile media information to the mobile terminal for display. With utilization of the method and the system, precise positioning and displaying of the mobile media information to target users may be raised.
Description
Technical field
The present invention relates to the data processing technique of mobile Internet, particularly relate to a kind of methods of exhibiting and system of mobile media communication.
Background technology
Mobile Internet, both mobile communication and internet are combined exactly, one-tenth is integrated.In recent years, mobile communication and internet become the two large technical fields that the world today is with fastest developing speed, market potential is maximum, prospect is the most tempting, so development of Mobile Internet technology is on this basis also with the more new development of unprecedented speed.Mobile Internet has more advantage than internet, because movability enables user receive information whenever and wherever possible.Current mobile Internet has become the important tool of people's obtaining information, and user logs in mobile Internet by mobile terminals such as mobile phones, obtains a large amount of information from internet.
Mobile media communication is that upper what show take digital code as the various information of carrier to a kind of displaying medium at mobile interchange network users (as cell-phone customer terminal interface, mobile phone web pages etc.).Mobile media communication often has very strong specific aim, its content often affects the attitude of audient, intention and behavior, how effectively showing to specific audient and move media communication targetedly, is the field that current development of Mobile Internet technology industry is paid close attention to.
The methods of exhibiting of existing mobile media communication mainly contains: a) by the sms technique of mobile communication, is that carrier is broadcasted with note; B) or, be further mobile media communication is embedded in short message content show; C) when mobile subscriber passes through the web page browsing device view Internet content of mobile terminal, media communication is illustrated in browsed content side.Described web page browsing device is the Client browse program that WWW (Web) is served.Web page browsing device can send various request to Web server, and makes an explanation to the hypertext information sent from server and various multimedia data format, show and play.
But the methods of exhibiting of above-mentioned existing mobile media communication all belongs to broadcast nature, corresponding mobile media communication cannot be shown for effective targeted customer accurately.
Summary of the invention
In view of this, fundamental purpose of the present invention is the methods of exhibiting and the system that provide a kind of mobile media communication, shows the precise positioning of targeted customer to improve mobile media communication.
Technical scheme of the present invention is achieved in that
A methods of exhibiting for mobile media communication, comprising:
Analyze from the history accesses network information of user and obtain preference keyword corresponding to user;
When described mobile terminal network visiting, read the cookie information of mobile terminal, therefrom obtain user ID;
The preference keyword of this user ID is mated according to described user ID;
The mobile media communication corresponding according to described preference Keywords matching;
The described mobile media communication matched is sent on described mobile terminal and shows.
A display systems for mobile media communication, comprising:
Historical analysis device, obtains preference keyword corresponding to user for analyzing from the history accesses network information of user;
Cookie device, for when described mobile terminal network visiting, reads the cookie information of mobile terminal, therefrom obtains user ID;
Keywords matching device, for mating the preference keyword of this user ID according to described user ID;
Mobile media communication coalignment, for the mobile media communication corresponding according to described preference Keywords matching;
Exhibiting device, shows for being sent on described mobile terminal by the described mobile media communication matched.
Compared with prior art, the present invention analyzes and obtains preference keyword corresponding to user from the history accesses network information of user, when mobile terminal network visiting, respective user mark is analyzed from cookie information, mate the preference keyword corresponding with this user ID, and be sent on described mobile terminal show matching mobile media communication corresponding to this preference keyword.Owing to including internet browsing custom and the characteristic information of mobile phone users in history accesses network information, thus the preference keyword that correspondence analysis goes out also can reflect described internet browsing custom and the feature of mobile phone users, and the mobile media communication obtained according to described preference Keywords matching further just can with mobile phone users browse that to be accustomed to the degree of correlation higher, and then improve mobile media communication the precise positioning of targeted customer shown.
Accompanying drawing explanation
Fig. 1 is a kind of process flow diagram of mobile media communication methods of exhibiting of the present invention;
Fig. 2 is the one more specifically schematic flow sheet of mobile media communication methods of exhibiting of the present invention;
Fig. 3 is the one composition schematic diagram of the display systems of mobile media communication of the present invention;
Fig. 4 is the one composition schematic diagram of historical analysis device of the present invention.
Embodiment
Below in conjunction with drawings and the specific embodiments, the present invention is further described in more detail
Mobile terminal of the present invention, refers to the portable intelligent device with data-handling capacity, includes but not limited to smart mobile phone, palm PC, panel computer etc.These portable intelligent device are all provided with operating system, include but not limited to: Android operation system, Symbian operating system, Windowsmobile operating system and apple iPhone OS operating system etc.Described web page browsing device refers to based on described operating system, and the software service for browsing webpage that can run in described mobile terminal can be special web browser, also can be the client software with web page browsing function and other function.
Below the particular type of some smart machines and concrete OS Type is enumerated in detail, but those skilled in the art can recognize, embodiment of the present invention is not limited to the above-mentioned type enumerated, and can also be applicable among other arbitrary smart machine types and OS Type.
Fig. 1 is a kind of process flow diagram of mobile media communication methods of exhibiting of the present invention.See Fig. 1, the method mainly comprises:
Step 101, from the history accesses network information of user analyze obtain preference keyword corresponding to user.
Herein, described history accesses network information is exactly the internet browsing habits information such as the browsed webpage of user, browsing time, the time of stop, the search word of input.These history accesses network information can carry out record when customer access network, and are stored in specific storage unit by record.Needing when recording to obtain user ID, is that major key stores these history accesses network information with user ID.After analysis obtains preference keyword corresponding to user, also need, by this user ID and corresponding preference keyword corresponding stored, to facilitate subsequent query.
Described user ID (ID) is for identifying the name of user identity when on the Internet, user logs in.Such as conventional user ID can be user account number, e-mail address, the pet name that user logs in certain website or system, or IP address, terminal number, telephone number, or even ID (identity number) card No. etc. is for distinguishing this user and other user the identification information come.
Described analysis from the history accesses network information of user obtains preference keyword corresponding to user, specifically comprises:
Step 111, the source code of the corresponding webpage of the history accesses network information of described user to be analyzed, such as normally to the HTML (Hypertext Markup Language) (HTML for stating web page contents, HyperTextMarkup Language) document analyze, therefrom extract and represent the keyword of this web page characteristics.Common extracting method has:
A) read the heading label in described web page source code, from heading label content, extract keyword.Such as in html document code, title is usually by <h1>, the labels such as <h2> represent, the word comprised in label is the descriptor of this webpage, often embody the subject content of this webpage, usual <h1> label defines maximum title, and its title content is also important.The present invention by carrying out text analyzing from the content in these heading labels, will therefrom extract the keyword best embodying this title content.
Described text analyzing, refers to the expression of text and choosing of characteristic item thereof; Text analyzing is a basic problem of text mining, information retrieval, and it carries out quantification to represent text message the Feature Words extracted from text.They are converted into structurized computing machine from a structureless urtext can the information of identifying processing, namely carries out scientific abstraction to text, set up its mathematical model, in order to describe and to replace text.Enable the identification of computing machine by realizing text calculating and the operation of this model.
B) read the content of text of described web page source code, text content comprises text text, the text message such as picture name and explanation, hyperlink display text and explanation in webpage; Text analyzing is carried out to text content, therefrom extracts the keyword best embodying this web page contents.
The occurrence number of the keyword extracted described in step 112, statistics, sorts to described keyword according to occurrence number, chooses the preference keyword that the preceding specified quantity of sequence (as first 1) keyword is this user.
It is women's dress webpage channel that such as certain user browses maximum in history, the history preference keyword " women's dress " of this user, and this keyword can reflect the described internet browsing custom of mobile phone users, so just data encasement can be made for going out at subsequent match with the mobile media communication being accustomed to the degree of correlation higher of browsing of mobile phone users.
In a further preferred embodiment, can divide user's history accesses network information according to the characteristic of division of specifying in above-mentioned steps 111, extract the keyword of the corresponding webpage of history accesses network information in each characteristic of division respectively, and in step 112, the occurrence number of extracted keyword is added up in each characteristic of division, according to occurrence number, described keyword is sorted, choose the preference keyword of the preceding specified quantity of a sequence keyword as this user in this characteristic of division.And, when follow-up described mobile terminal network visiting, need to determine current affiliated characteristic of division further, then mate the preference keyword of the user ID corresponding to this characteristic of division.
Such as, described characteristic of division can be browsing time section, owing to recording the browsing time that user browses webpage in described history accesses network information, so in such an embodiment, can divide to the webpage of user's historical viewings by browsing time section, be divided into multiple time period, such as, can be divided into the morning, afternoon, evening, or be divided into working day, evening Friday, festivals or holidays etc.Then the keyword of the historical viewings webpage in each browsing time section is extracted respectively, and in step 112, the occurrence number of extracted keyword is added up in each browsing time section, according to occurrence number, described keyword is sorted, choose the preference keyword of the preceding specified quantity of a sequence keyword as this user in this browsing time section.So in follow-up flow process, when described mobile terminal network visiting, the current access time can be determined, and judge the browsing time section that this time falls into, then mate the preference keyword of this user ID corresponding to browsing time section.
Step 102, when described mobile terminal network visiting, read the cookie information of mobile terminal, therefrom obtain user ID.
Trigger timing when described mobile terminal network visiting of the present invention and executive agent, namely perform trigger timing and the executive agent of described step 102 and follow-up flow process, generally mainly comprises following two kinds of scenes:
The first is that mobile terminal is when browsing the web station system with mobile media communication display function, usual this web station system is third party website system, as long as mobile terminal browses the named web page of this web station system, namely when there is the webpage of mobile media communication displaying position, then can perform method of the present invention by this third party website system, namely start to perform step 102 and subsequent step.
The second is that mobile terminal is when employing the particular webpage browsing apparatus with mobile media communication display function, this web page browsing device can be independently web browser, also can be other software client with web page browsing function, as instant communication client etc.When mobile terminal employs this web page browsing device parallel-connection network, no matter whether it browses webpage, all can perform method of the present invention, the main body of execution is this web page browsing device and background server thereof.The appointment interface location of this web page browsing device is the displaying position of mobile media communication, and the mobile media communication matched described in follow-up finally need be illustrated on the appointment display position of web page browsing device.
Described Cookie, sometimes also with its plural form Cookies, is that a kind of Website server that can allow is stored into hard disk or the internal memory of client low volume data, and can read a kind of technology of data from the hard disk of client or internal memory.Cookie is when user browses certain website, one that is placed on user's hard disk by Web server very little text, and it can record the information such as time of the ID of network browsing user, password, browsed webpage, browsing time and stop.When user accesses same website again, this web station system can learn the relevant information of user by reading Cookie, just can make corresponding action, as: present many web station systems all achieve the function automatically logged in, namely after user's Website login, the ID of user and password can be recorded in Cookie automatically, and when visiting again this website next time, this web station system can utilize Cookie automatically identify this user and automatically log in.
In the present invention, make use of the user ID that cookie comprises mobile phone users, user can be identified by this user ID.
Step 103, mate the preference keyword of this user ID according to described user ID.
In this step, can the corresponding relation of the user ID preference keyword corresponding to it of institute's analyzing stored in read step 101, obtain preference keyword corresponding to this user ID according to user ID inquiry.
In above-mentioned steps 101, described preference keyword can have multiple storage mode, and corresponding also can have multiple reading matching way in step 103.
In an advantageous embodiment, preference keyword corresponding to the user that described analysis can be obtained is handed down in the mobile terminal that this user uses and stores, such as, can be stored in the cookie of this mobile terminal or in certain specified file; Described in step 103 when mobile terminal network visiting, the cookie information reading this mobile terminal obtains user ID, reads preference keyword corresponding to this user ID of coupling according to this user ID from the specified file of this mobile terminal.
In another kind of preferred embodiment, preference keyword corresponding to the user that described analysis can be obtained is stored in cloud server, i.e. the corresponding relation of this user ID of server stores and corresponding preference keyword thereof beyond the clouds.Described in step 103 when mobile terminal network visiting, read this mobile terminal cookie information and obtain user ID, the preference keyword corresponding to this user ID is obtained from cloud server match query, be sent to cloud server by this user ID to inquire about, cloud server inquires about the corresponding relation stored according to this user ID, therefrom inquire corresponding preference keyword and return.
Step 104, the mobile media communication corresponding according to described preference Keywords matching.
In the present invention, described mobile media communication is that upper what show take digital code as the various information of carrier to a kind of displaying medium at mobile interchange network users (as cell-phone customer terminal interface, mobile phone web pages etc.).In order to issue described mobile media communication, occurred a kind of delivery system of mobile media communication at present, mobile media communication delivery system is the data handling system of a kind of tissue, input, issue, the mobile media communication of management.The publisher of mobile media communication can log in this delivery system, the request of issue is submitted to issuing control system, also referred to as order, the request of issue comprises the mobile media communication of wish issue and directed dimension, described directed dimension can be such as audient's sex, audient's age, audient region, the displaying time, show scene, show content, show the frequency, show creative information, be redirected etc. information, these directed dimensions can move the match information of medium, for carrying out information matches as this.
In the above-mentioned two kinds of scenes mentioned, no matter the executive agent of step 102 and subsequent step thereof has the web station system of mobile media communication display function or web page browsing device and background server thereof, all need to comprise described mobile media communication delivery system, or there is the communication interface mutual with described mobile media communication delivery system.In this step 104, specifically exactly described preference keyword is sent to described mobile media communication delivery system, described mobile media communication delivery system is using described preference keyword as match index, the mobile media communication that coupling is corresponding in the issue request that publisher has submitted to, specifically this preference keyword is mated with the described match information issuing the mobile media communication of asking of having submitted to, concrete matching condition can preset, such as preference keyword is identical with described match information, or it is fuzzy identical etc., if coupling obtains the mobile media communication of multiple correspondence, then randomly ordered, or sort according to the rule of specifying, preceding for sequence n mobile media communication is returned as matching result, described n is natural number.
Step 105, the described mobile media communication matched is sent on described mobile terminal and shows.
Herein, for the above-mentioned two kinds of scenes mentioned, the concrete processing mode of this step is different:
For the first scene described, namely when mobile terminal browses the web station system with mobile media communication display function, then in this step 105, this web station system needs the described mobile media communication matched to be filled in current the accessed webpage of this mobile terminal, more specifically be filled in the appointment display position of this webpage, be sent to by described webpage on this mobile terminal and show, described mobile terminal illustrates webpage and just illustrates mobile media communication wherein.
For described the second scene, namely mobile terminal employs the particular webpage browsing apparatus with mobile media communication display function when browsing any webpage, then in this step 105, the described mobile media communication matched is sent to the special display unit on mobile terminal by the background server of this web page browsing device, in this special display unit, show that this moves media communication.Such as, described special display unit can be certain the specific interface location on web page browsing device, as Text Link bar, banner (banner) bar etc., after web page browsing device receives described mobile media communication, browsing which kind of webpage no matter current, all can show that this moves media communication in the special display unit of then this web page browsing device.
For more specifically use scenes, the present invention is described further below.Fig. 2 is the one more specifically schematic flow sheet of mobile media communication methods of exhibiting of the present invention.See Fig. 2, specifically comprise:
Preserve flow process 201 as cookie content mainly to comprise:
User accesses some website (amendment) at mobile phone browser, and be stored in cookie by the ID that user inputs, cookie is stored in browser local terminal and mobile phone.
For having the third party website performing technical solution of the present invention, its displaying flow process 202 moving media communication mainly comprises:
User accesses third party website with ad system and sub-channel thereof on mobile phone browser;
Third party website reads the cookie of browser terminal this locality;
User ID in cookie is uploaded to third party's server in station;
Third party's server in station mates the preference keyword of this ID according to the ID in cookie; Such as: browsing maximum is in history women's dress channel, and the history preference of this user is " women's dress ", preference key word corresponding to user is " women's dress ", and more women's dresses can be recommended to user;
The mobile media communication corresponding according to described preference keyword Intelligent Matching;
In the webpage that the fills of mobile media communication is accessed to active user, and be issued on user browser and show.
For having the web page browsing device (referred to as browser) and background server thereof that perform technical solution of the present invention, its displaying flow process 203 moving media communication mainly comprises:
User starts mobile phone browser;
Browser terminal extracts local history cookie;
User ID in cookie is uploaded to browser background server;
Browser background server mates the preference keyword of this ID according to the ID in cookie;
The mobile media communication corresponding according to described preference keyword Intelligent Matching;
By the down sending content of mobile media communication to (such as: copy chain, banner bar etc.) display on user browser ad-hoc location.
Corresponding with said method, the invention also discloses a kind of display systems of mobile media communication.Fig. 3 is the one composition schematic diagram of the display systems of mobile media communication of the present invention.See Fig. 3, this system comprises:
Historical analysis device 301, obtains preference keyword corresponding to user for analyzing from the history accesses network information of user.This historical analysis device is arranged on network server end usually.
Cookie device 302, for when described mobile terminal network visiting, reads the cookie information of mobile terminal, therefrom obtains user ID; This Cookie device can be arranged in webpage front-end server, also can be arranged on be arranged on mobile terminal client as in web page browsing device.
Keywords matching device 303, for mating the preference keyword of this user ID according to described user ID.
Mobile media communication coalignment 304, for the mobile media communication corresponding according to described preference Keywords matching.
Exhibiting device 305, shows for being sent on described mobile terminal by the described mobile media communication matched.
In an advantageous embodiment, described historical analysis device 301, see Fig. 4, specifically comprises:
Key word analysis module 311, for analyzing the source code of the corresponding webpage of the history accesses network information of described user, therefrom extracts the keyword representing this web page characteristics;
Module 312 chosen in preference keyword, for the occurrence number of keyword extracted described in adding up, sorts, choose the preference keyword that the preceding specified quantity of a sequence keyword is this user according to occurrence number to described keyword.
In a kind of specific embodiment, described key word analysis module 311 specifically for: read the heading label in described web page source code, text analyzing carried out to this heading label, therefrom extracts keyword; Read the content of text of described web page source code, text analyzing is carried out to text content, therefrom extract the keyword embodying this web page contents.
In an advantageous embodiment, described key word analysis module 311 is further used for: divide user's history accesses network information according to the characteristic of division of specifying, and extracts the keyword of the corresponding webpage of history accesses network information in each characteristic of division respectively; Described preference keyword is chosen module 312 and is further used for: the occurrence number of adding up extracted keyword in each characteristic of division, according to occurrence number, described keyword is sorted, choose the preference keyword of the preceding specified quantity of a sequence keyword as this user in this characteristic of division; Described Keywords matching device is further used for: determine the current affiliated characteristic of division of user, and then mate the preference keyword of the user ID corresponding to this characteristic of division.
In the present invention, described historical analysis device 301 can independently be arranged usually, is normally arranged on network service end.The setting position of described Cookie device, Keywords matching device, mobile media communication coalignment, exhibiting device can need to carry out accommodation according to actual operation.
Such as in a kind of specific embodiment, described Cookie device, Keywords matching device, mobile media communication coalignment, exhibiting device can be arranged in third party website system.As long as mobile terminal browses the named web page of this web station system, namely when there is the webpage of mobile media communication displaying position, then corresponding operation can be performed by the described Cookie device in this third party website system, Keywords matching device, mobile media communication coalignment, exhibiting device; Wherein, described exhibiting device specifically for: the described mobile media communication matched is filled in current the accessed webpage of described mobile terminal, described webpage is sent on described mobile terminal and shows.
Again such as in another kind of specific embodiment, described Cookie device, Keywords matching device, mobile media communication coalignment, exhibiting device are arranged on web page browsing device and background server thereof.Wherein said Cookie device can be arranged on web page browsing device; Described Keywords matching device can be determined according to the memory location of preference keyword, if preference keyword stores on mobile terminals, then this Keywords matching device can be arranged on web page browsing device, if preference keyword is stored in high in the clouds, then this Keywords matching device can be arranged on background server; Described mobile media communication coalignment, exhibiting device are arranged on background server, but described exhibiting device specifically for: the described mobile media communication matched is sent to the special display unit (as Text Link bar, banner bar etc.) on the web page browsing device of mobile terminal, in this special display unit, shows that this moves media communication.
Described mobile media communication treatment technology of the present invention can be applied to many industrial fields.Such as can be applied in the advertisement process displaying field of mobile Internet, described mobile Internet advertisement can be regarded as a kind of mobile media communication.
In addition, each functional module in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of modules exists, also can two or more module integrations in a unit.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form of SFU software functional unit also can be adopted to realize.The functional module of described each embodiment can be positioned at a terminal or network node, or also can be distributed on multiple terminal or network node.
In addition, each embodiment of the present invention can be realized by the data processor performed as computing machine by data processing equipment.Obviously, data processor constitutes the present invention.In addition, program is read out storage medium or memory device (as hard disk and or internal memory) the middle execution by program being installed or copied to data processing equipment by direct by the data processor be usually stored in a storage medium.Therefore, such storage medium also constitutes the present invention.Storage medium can use the recording mode of any type, such as paper storage medium (as paper tape etc.), magnetic storage medium (as floppy disk, hard disk, flash memory etc.), optical storage media (as CD-ROM etc.), magnetic-optical storage medium (as MO etc.) etc.
Therefore the invention also discloses a kind of storage medium, wherein store data processor, this data processor is for performing any one embodiment of said method of the present invention.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (12)
1. a methods of exhibiting for mobile media communication, is characterized in that, comprising:
Analyze from the history accesses network information of user and obtain preference keyword corresponding to user;
When described mobile terminal network visiting, read the cookie information of mobile terminal, therefrom obtain user ID;
The preference keyword of this user ID is mated according to described user ID;
The mobile media communication corresponding according to described preference Keywords matching;
The described mobile media communication matched is sent on described mobile terminal and shows.
2. method according to claim 1, is characterized in that, described analysis from the history accesses network information of user obtains preference keyword corresponding to user, specifically comprises:
The source code of the corresponding webpage of the history accesses network information of described user is analyzed, therefrom extracts the keyword representing this web page characteristics;
The occurrence number of the keyword extracted described in statistics, sorts to described keyword according to occurrence number, chooses the preference keyword that the preceding specified quantity of a sequence keyword is this user.
3. method according to claim 2, is characterized in that, the source code of the corresponding webpage of the described history accesses network information to described user is analyzed, and therefrom extracts the keyword representing this web page characteristics, specifically comprises:
Read the heading label in described web page source code, text analyzing is carried out to this heading label, therefrom extracts keyword;
Read the content of text of described web page source code, text analyzing is carried out to text content, therefrom extract the keyword embodying this web page contents.
4. method according to claim 2, is characterized in that, the method comprises further:
According to the characteristic of division of specifying, user's history accesses network information is divided, extract the keyword of the corresponding webpage of history accesses network information in each characteristic of division respectively, the occurrence number of extracted keyword is added up in each characteristic of division, according to occurrence number, described keyword is sorted, choose the preference keyword of the preceding specified quantity of a sequence keyword as this user in this characteristic of division;
When described mobile terminal network visiting, determine the current affiliated characteristic of division of user further, mate the preference keyword of the user ID corresponding to this characteristic of division.
5. method according to claim 1, is characterized in that, described being sent on described mobile terminal by the described mobile media communication matched is shown, specifically comprises:
The described mobile media communication matched is filled in current the accessed webpage of this mobile terminal, described webpage is sent on this mobile terminal and shows.
6. method according to claim 1, is characterized in that, described being sent on described mobile terminal by the described mobile media communication matched is shown, specifically comprises:
The described mobile media communication matched is sent to the special display unit on mobile terminal, in this special display unit, shows that this moves media communication.
7. a display systems for mobile media communication, is characterized in that, comprising:
Historical analysis device, obtains preference keyword corresponding to user for analyzing from the history accesses network information of user;
Cookie device, for when described mobile terminal network visiting, reads the cookie information of mobile terminal, therefrom obtains user ID;
Keywords matching device, for mating the preference keyword of this user ID according to described user ID;
Mobile media communication coalignment, for the mobile media communication corresponding according to described preference Keywords matching;
Exhibiting device, shows for being sent on described mobile terminal by the described mobile media communication matched.
8. system according to claim 7, is characterized in that, described historical analysis device specifically comprises:
Key word analysis module, for analyzing the source code of the corresponding webpage of the history accesses network information of described user, therefrom extracts the keyword representing this web page characteristics;
Module chosen in preference keyword, for the occurrence number of keyword extracted described in adding up, sorts, choose the preference keyword that the preceding specified quantity of a sequence keyword is this user according to occurrence number to described keyword.
9. system according to claim 8, is characterized in that, described key word analysis module specifically for: read the heading label in described web page source code, text analyzing carried out to this heading label, therefrom extracts keyword; Read the content of text of described web page source code, text analyzing is carried out to text content, therefrom extract the keyword embodying this web page contents.
10. system according to claim 8, is characterized in that,
Described key word analysis module is further used for: divide user's history accesses network information according to the characteristic of division of specifying, and extracts the keyword of the corresponding webpage of history accesses network information in each characteristic of division respectively;
Preference keyword is chosen module and is further used for: the occurrence number of adding up extracted keyword in each characteristic of division, according to occurrence number, described keyword is sorted, choose the preference keyword of the preceding specified quantity of a sequence keyword as this user in this characteristic of division;
Described Keywords matching device is further used for: determine the current affiliated characteristic of division of user, mate the preference keyword of the user ID corresponding to this characteristic of division.
11. systems according to claim 7, is characterized in that,
Described Cookie device, Keywords matching device, mobile media communication coalignment, exhibiting device are arranged in third party website system;
Described exhibiting device specifically for: the described mobile media communication matched is filled in current the accessed webpage of described mobile terminal, described webpage is sent on described mobile terminal and shows.
12. systems according to claim 7, is characterized in that,
Described Cookie device, Keywords matching device, mobile media communication coalignment, exhibiting device are arranged on web page browsing device and background server thereof;
Described exhibiting device specifically for: the described mobile media communication matched is sent to the special display unit on the web page browsing device of mobile terminal, in this special display unit, shows that this moves media communication.
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Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105338091A (en) * | 2015-11-12 | 2016-02-17 | 崔毅 | High-transmission-efficiency personalized information interface display method and apparatus |
| CN105550317A (en) * | 2015-12-15 | 2016-05-04 | 腾讯科技（深圳）有限公司 | Method and device for displaying news through news list |
| CN105847422A (en) * | 2016-05-16 | 2016-08-10 | 乐视控股（北京）有限公司 | User tracking method and server |
| CN106886608A (en) * | 2017-03-28 | 2017-06-23 | 奇酷互联网络科技（深圳）有限公司 | Method for processing information, device and electronic equipment |
| WO2018032158A1 (en) * | 2016-08-14 | 2018-02-22 | 阮元 | Method for disabling mobile phone number-based webpage format matching and website |
| WO2018032157A1 (en) * | 2016-08-14 | 2018-02-22 | 阮元 | Method for matching webpage format according to mobile phone number and website |
| WO2018032159A1 (en) * | 2016-08-14 | 2018-02-22 | 阮元 | Market-based format matching technology adjusting method and website |
| CN107872483A (en) * | 2016-09-27 | 2018-04-03 | 腾讯科技（北京）有限公司 | Method for pushing, the apparatus and system of media content |
| CN110134931A (en) * | 2019-05-14 | 2019-08-16 | 北京字节跳动网络技术有限公司 | Media title generation method, device, electronic equipment and readable medium |
| CN110427234A (en) * | 2019-06-27 | 2019-11-08 | 阿里巴巴集团控股有限公司 | The methods of exhibiting and device of the page |
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| CN105338091A (en) * | 2015-11-12 | 2016-02-17 | 崔毅 | High-transmission-efficiency personalized information interface display method and apparatus |
| CN105550317A (en) * | 2015-12-15 | 2016-05-04 | 腾讯科技（深圳）有限公司 | Method and device for displaying news through news list |
| CN105847422A (en) * | 2016-05-16 | 2016-08-10 | 乐视控股（北京）有限公司 | User tracking method and server |
| WO2018032158A1 (en) * | 2016-08-14 | 2018-02-22 | 阮元 | Method for disabling mobile phone number-based webpage format matching and website |
| WO2018032157A1 (en) * | 2016-08-14 | 2018-02-22 | 阮元 | Method for matching webpage format according to mobile phone number and website |
| WO2018032159A1 (en) * | 2016-08-14 | 2018-02-22 | 阮元 | Market-based format matching technology adjusting method and website |
| CN107872483A (en) * | 2016-09-27 | 2018-04-03 | 腾讯科技（北京）有限公司 | Method for pushing, the apparatus and system of media content |
| CN106886608A (en) * | 2017-03-28 | 2017-06-23 | 奇酷互联网络科技（深圳）有限公司 | Method for processing information, device and electronic equipment |
| CN110134931A (en) * | 2019-05-14 | 2019-08-16 | 北京字节跳动网络技术有限公司 | Media title generation method, device, electronic equipment and readable medium |
| CN110134931B (en) * | 2019-05-14 | 2023-09-22 | 北京字节跳动网络技术有限公司 | Medium title generation method, medium title generation device, electronic equipment and readable medium |
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| CN111340550A (en) * | 2020-02-27 | 2020-06-26 | 谷元(上海)文化科技有限责任公司 | Data information extraction method |
| CN112528155A (en) * | 2020-12-23 | 2021-03-19 | 广州博士信息技术研究院有限公司 | Data processing and pushing method, device and medium based on scientific and technological achievement conversion |
| CN113139667A (en) * | 2021-05-07 | 2021-07-20 | 深圳他米科技有限公司 | Hotel room recommendation method, device, equipment and storage medium based on artificial intelligence |
| CN113139667B (en) * | 2021-05-07 | 2024-02-20 | 深圳他米科技有限公司 | Hotel room recommendation method, device, equipment and storage medium based on artificial intelligence |
| CN116383506A (en) * | 2023-04-10 | 2023-07-04 | 北京灵动新程信息科技有限公司 | A personalized recommendation method and device |
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