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WO2018021707A1 - Système de publicité vidéo vr et système de production de publicité vr - Google Patents

Système de publicité vidéo vr et système de production de publicité vr Download PDF

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Publication number
WO2018021707A1
WO2018021707A1 PCT/KR2017/006880 KR2017006880W WO2018021707A1 WO 2018021707 A1 WO2018021707 A1 WO 2018021707A1 KR 2017006880 W KR2017006880 W KR 2017006880W WO 2018021707 A1 WO2018021707 A1 WO 2018021707A1
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WO
WIPO (PCT)
Prior art keywords
content
morphing
output
image
advertisement
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Ceased
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PCT/KR2017/006880
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English (en)
Korean (ko)
Inventor
황문상
박현진
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Individual
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Individual
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Priority to US16/321,490 priority Critical patent/US20190347762A1/en
Priority to EP17834650.8A priority patent/EP3493135A1/fr
Publication of WO2018021707A1 publication Critical patent/WO2018021707A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T19/00—Manipulating 3D models or images for computer graphics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T19/00—Manipulating 3D models or images for computer graphics
    • G06T19/006—Mixed reality
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N23/00—Cameras or camera modules comprising electronic image sensors; Control thereof
    • H04N23/58—Means for changing the camera field of view without moving the camera body, e.g. nutating or panning of optics or image sensors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N23/00—Cameras or camera modules comprising electronic image sensors; Control thereof
    • H04N23/60—Control of cameras or camera modules
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N23/00—Cameras or camera modules comprising electronic image sensors; Control thereof
    • H04N23/60—Control of cameras or camera modules
    • H04N23/698—Control of cameras or camera modules for achieving an enlarged field of view, e.g. panoramic image capture

Definitions

  • the present invention relates to a method for providing synthetic VR content morphing the advertising content to the VR image content.
  • the output area is changed according to the change of the field of view according to the change of the field of view of the user, and the VR image with the improved reality has been developed to provide various interests to the users.
  • the advertisement image is also output in a state in which the VR image covers a part of the VR image, it is difficult for the user to continuously expose the advertisement by providing inconvenience to the viewing of the image.
  • the present invention aims to solve the above-mentioned problems and other problems, and provides a VR video advertisement system that can improve advertisement effects without outputting a VR video.
  • the present invention provides a VR advertisement production system for synthesizing the advertisement content to the VR image content so as not to disturb the reproduction of the VR image while the VR image is provided.
  • a VR image advertisement system is a content receiving unit for receiving VR image content, morphing the advertisement content in a specific morphing area of the VR image content
  • a content morphing unit forming a composite VR content and a content output control unit selectively outputting a part of the synthetic VR content according to a viewing range to a specific video device, and outputting an advertisement image content by tracking a user's eyes;
  • the morphing region is set to a specific object included in the VR image content, and the advertisement content is displayed on the synthetic VR content through the specific object.
  • the advertisement content may include information for outputting an additional page, and the output control unit outputs the additional page based on the information when the advertisement content is selected while the composite VR image content is output. To control the specific video device to be.
  • the information may correspond to execution information of a specific application and / or URL information for accessing a specific server.
  • the advertisement content when the composite VR video content is shared with an external device or a server, the advertisement content may be shared together.
  • the morphing area is set to the additional object synthesized in the VR image content
  • the output state of the additional object may be changed by a control command for adjusting the output viewing range of the VR image content.
  • the specific additional object may be displayed in the output region of the composite VR content output by the specific image output device.
  • the synthetic VR image content may include a specific viewing range, and each output region included in the different viewing range may include the morphing region.
  • the VR advertisement production system is a content output unit for outputting a VR image content having a specific viewing range, based on a specific control command
  • a morphing region setting unit for setting a morphing region on the VR image content and a content morphing unit for modifying the advertisement content to correspond to the morphing region and morphing the morphing region to form composite VR content synthesized with the VR image content.
  • the morphing area setting unit provides at least one area of the VR image content as a recommended morphing area based on the advertisement content provided from the advertisement content providing unit.
  • the morphing region setting unit may synthesize an additional object including a morphing region into one region of the VR image content.
  • the morphing region setting unit may set an output path of the additional object on the VR image content based on a user's control command.
  • the morphing area setting unit may set an output state of the additional object to be synchronized with an output state of one target object included in the VR image content, based on a user's control command.
  • the content morphing unit may add an advertisement icon for outputting information related to the advertisement content by selection in the morphing area.
  • the advertisement content is morphed into a morphing area corresponding to one object constituting the VR image content
  • the advertisement content is controlled by a control command for controlling the output of the VR image content, and according to the control command generated by the user's interaction. It creates a sense of unity with VR video contents.
  • the exposure degree of the advertisement can be improved at the same time without disturbing the user's view of the VR content while the VR image content is output.
  • the synthetic VR image content in which the advertisement content is morphed may be provided in a region desired by the user.
  • FIG. 1 is a block diagram showing the components of a VR video advertisement system according to an embodiment of the present invention.
  • 2A to 2D illustrate a control method of forming synthetic VR content according to various embodiments.
  • 3A is a conceptual diagram illustrating a control method of morphing advertisement content into an additional object according to another embodiment of the present invention.
  • 3B is a conceptual diagram for describing the control method of FIG. 3A.
  • 4A to 4C illustrate a method of controlling synthetic VR image content including advertisement content according to an embodiment of the present invention.
  • 5A to 5C are diagrams for explaining a VR advertisement production system for producing synthetic VR image content.
  • 6A to 6C are conceptual diagrams for describing a control method of morphing advertisement content using an additional object.
  • FIG. 7A and 7B are conceptual views illustrating an image output apparatus for outputting synthetic VR image contents.
  • FIG. 1 is a block diagram showing the components of a VR video advertisement system according to an embodiment of the present invention.
  • the VR image advertisement system 100 includes a content receiver 110, a content morphing unit 120, and a content output control unit 130.
  • the content receiving unit 110 receives the VR image content from the VR image content providing unit 220.
  • the VR image content providing unit 220 may include various sources. For example, it may include a specific server that provides a source of VR image content, a camera that captures VR image content, and the like.
  • the VR image content corresponds to image data photographed in a specific viewing range.
  • the VR image content may be output through a specific image output device, and may correspond to a still image and a video file that changes with the passage of time.
  • the specific image output apparatus corresponds to an image display apparatus that outputs visual data such as a head mounted display (HMD), a mobile terminal including a display unit, a TV, a PC, and the like.
  • HMD head mounted display
  • a mobile terminal including a display unit, a TV, a PC, and the like.
  • the display unit may display an icon for controlling the output viewing range.
  • An image corresponding to a specific output viewing range of the specific viewing range constituting the VR image content is output through the image output device. Accordingly, when the viewing range and direction are changed by the icon, the display unit displays the remaining areas of the VR image content according to different output viewing ranges.
  • control command for changing the output viewing range is not limited to the selection of the icon output on the display unit.
  • the control command may be set differently according to the type of the video display device for outputting the VR image content.
  • the content morphing unit 120 receives advertisement content from a specific advertisement content providing unit 210.
  • the advertisement content providing unit 210 may correspond to an advertiser for synthesizing the advertisement content into the VR image content.
  • the advertisement content may correspond to an image, a video, and the like. There is no limitation on the type of VR image content for forming the morphing region.
  • the content morphing unit 120 morphs the provided advertisement content into VR image content.
  • the VR image content may include at least one morphing area.
  • the morphing area may correspond to an object included in the VR image content.
  • the object may correspond to a specific area distinguished from other areas by the user.
  • the object may correspond to a building image, a road image, a human image, and the like, and may be designated and changed according to a user's setting.
  • the morphing region may be synthesized as an additional region on the VR image content. It may be controlled by a control command for changing the output viewing range. This will be described in detail with reference to FIGS. 3A and 3B.
  • the content morphing unit forms synthetic VR content so that the advertisement content is output through the object to the VR image content.
  • the content morphing unit may provide the synthetic VR content to the advertisement content providing unit.
  • the synthetic VR content including the advertisement content is output by the image output device 230.
  • the type of the image output device 230 is not limited.
  • the advertisement content is output by the output of the synthetic VR content.
  • the output controller selectively outputs a partial region of the synthesized VR content based on a specific control command. Further, the partial region, that is, the output viewing range, is changed based on a specific control command.
  • the advertisement content morphed into the synthetic VR content is output by the video display device 230 when the morphing region set as the object is included in the output viewing range.
  • the output position, size, and shape of the object morphed with the advertisement content are deformed, and the advertisement content is linked to the deformation of the output position, size, and shape of the object.
  • the output position, size and shape of the are modified. That is, the advertisement content is output to be integrated with the specific object.
  • the VR image content formed to have a specific viewing angle surrounding the user outputs a partial field of view by a control command for changing the field of view, synthesizes the advertisement content to the object included therein, and displays the output state of the object. Similarly, the advertisement content is output.
  • the advertisement content can be provided to the viewer as part of the VR image content, and the advertisement content does not have to cover a part of the output area of the VR image content, and the advertisement function is formed while forming a sense of unity with the contents of the VR image content. Can be done.
  • 2A to 2D illustrate a control method of forming synthetic VR content according to various embodiments.
  • FIG. 2A is a flowchart illustrating a control method of a VR image advertisement system according to an embodiment of the present invention
  • FIG. 2B is a conceptual diagram illustrating the control method of FIG. 2A.
  • the VR image content is received from the VR image content providing unit 220 (S111).
  • a specific object included in the VR image content is set as a morphing area (S121).
  • the morphing area may include one object included in the VR image content and distinguished from the other areas, or one area of the object as a morphing area.
  • FIG. 2B illustrates VR image content output by the specific image display device 230.
  • the image display device 230 outputs a first image area 510a corresponding to a first viewing range of the VR image content.
  • the first first control image 501 for changing the first image area 510a into an image area corresponding to another viewing range may be output together according to the type of the image display device 230.
  • the specific object included in the VR image content is set as the morphing area 511 (S121).
  • the specific object is an area that is distinguished from the rest of the area, and there are no limitations on buildings, people, roads, rivers, etc. included in the VR image content.
  • the morphing region may be set to include a plurality of objects or to include some regions of the plurality of objects.
  • One region of the VR image content corresponding to the morphing region 511 need not be included in the entire field of view.
  • the advertisement content 512 is morphed in the morphing area, the advertisement content 512 is displayed by the object.
  • the advertisement content 512 is synthesized and output in conjunction with the output state of the object.
  • the first image area 510a of the first viewing range is output to the image display device 230
  • an object (building image) corresponding to the morphing area 511 is displayed on the image display device 230.
  • the partial area of the advertisement content 512 is output in a shape located from the front to the right.
  • the image display apparatus In operation 230, a second image area 510b corresponding to the second viewing range is output.
  • the object building image
  • the entire area is output. Accordingly, the entire area of the advertisement content 512 as viewed forward is formed.
  • the advertisement content output through the object is modified in conjunction with the output of the object based on a control command for changing the output viewing range. Therefore, it is possible to provide the synthetic VR content synthesized by the advertising content to form a sense of unity with the VR image content.
  • 2C is a conceptual diagram illustrating a control method of morphing advertisement content in different morphing regions by changing an output viewing range.
  • a plurality of morphing regions may be set in the VR image content.
  • the plurality of morphing regions may be set within different output viewing ranges of the VR image content, but is not limited thereto.
  • a first morphing region 522 is formed in the first image region 520a corresponding to the first viewing range of the VR image content, and the second image region 520b corresponding to the second viewing range.
  • a second morphing region 522 is formed.
  • Objects corresponding to the first and second morphing regions 520a and 520b may correspond to different types.
  • the first morphing area 520a may be set on a road in the first image area 520a and the second morphing area 520b may be set on a building in the second image area 520b. have.
  • Substantially the same advertising content may be morphed into the first and second morphing regions 520a and 520b, respectively.
  • the first and second morphing regions 520a and 520b corresponding to different objects have different sizes and shapes, and thus the advertisement content morphed into the first and second morphing regions 520a and 520b.
  • the second image is controlled by a control command for changing the viewing range while the first image region 520a corresponding to the first viewing range including the advertisement content 522 morphed in the first morphing region 520a is output.
  • the advertisement content 522 applied to the second morphing area 521b is output.
  • the first morphing region 521a is not included in the second image region 520a and the second morphing region 521b is not included in the first image region 520a.
  • the first and second morphing regions 521a and 521b may be included in both of the first and second image regions 520a and 520b.
  • the content output unit 130 may control the advertisement content 522 to be output only to one of the first and second morphing areas 251a and 251b.
  • the advertisement content is output to the plurality of morphing areas, so that the VR image content can be controlled to be exposed a lot during the output.
  • FIG. 2D a control method of morphing advertisement content onto an object moving with time will be described.
  • the content morphing unit 120 may form a morphing area 531 on an object moving over time, and synthesize the advertising content 532 on the morphing area 531.
  • the object may be set as the morphing area 531 in the image of the VR image content of which the output size of the moving object is equal to or larger than a preset size.
  • the morphing area 531 may be set to an object (product) related to the advertisement content 531.
  • the object in which the morphing area 531 is formed may correspond to clothes worn by a person image, a bag carrying a person, shoes to be worn, or various objects held therein, and the advertisement content 531 is applied to the object.
  • the logo may be attached.
  • the advertisement content is output when the object to which the advertisement content is applied is enough to be recognized by the user in the image.
  • the advertisement content may be exposed to reality by using an advertisement image formed in an actual product.
  • FIG. 3A is a conceptual diagram illustrating a control method of morphing advertisement content into an additional object according to another embodiment of the present invention
  • FIG. 3B is a conceptual diagram illustrating the control method of FIG. 3A.
  • VR image content is received (S111), and a specific object included in the VR image content is added (S123).
  • the additional object 541 may include a graphic image not included in the VR image content.
  • the additional object 541 may also be composed of a plurality of images that change over time.
  • the additional object 541 is output to cover one region of the VR image content, and the one region may be changed as time passes.
  • Morphing regions are formed in the specific object.
  • the morphing region may be formed in one region of the specific object.
  • the content morphing unit 120 may set a movement path of the additional object 541 including the morphing area (S124).
  • the additional object 541 may be fixedly output on a specific area of the VR image content, but is not limited thereto.
  • the additional object 541 may be set to be included in an image area displayed on the image display device 230 according to the viewing range.
  • the content morphing unit 120 generates the synthetic VR image content by morphing the advertisement content in the morphing area of the additional object 541 in which the output position is set (S122).
  • a first image region 540a corresponding to a first viewing range of the composite VR image contents is output, and the first image region 540a includes an additional object including the advertisement contents 542.
  • 541 is included.
  • the additional object 541 may be formed of a flying vehicle flying above, but is not limited thereto.
  • the first viewing range is changed to the second viewing range based on the control command, and a second image area 540d corresponding thereto is output.
  • the output position of the additional object 541 including the advertisement content 542 is gradually changed as the viewing range is moved.
  • the additional object 541 is displayed at a specific position of the second image area 540d. That is, the additional object 541 is moved based on the control command to improve the sense of unity with the VR image content. However, the additional object 541 is set to be output to a part of the image area corresponding to the current output field of view, so that the additional object 541 can be continuously exposed to improve the advertisement effect.
  • the advertisement content according to the present invention includes advertisement information together with visual data.
  • the advertisement information may include connection information of an advertisement page provided when the advertisement content is selected, execution information of a specific application, and the like.
  • connection information of an advertisement page provided when the advertisement content is selected may include connection information of an advertisement page provided when the advertisement content is selected, execution information of a specific application, and the like.
  • 4A to 4C illustrate a method of controlling synthetic VR image content including advertisement content according to an embodiment of the present invention.
  • the composite VR image content 510 includes a second control image 502 for sharing the composite VR image content 510 to a specific server or / and a specific external device.
  • the composite VR video content can be shared.
  • the video display device 230 outputting the composite VR video content 510 displays a selection screen 611 of an application for performing a sharing function. .
  • the synthetic VR video content 510 may be uploaded to a specific server.
  • the synthetic VR video content 510 can be played on the specific server, and the advertisement content formed in the morphing area is also output while playing.
  • the advertisement content is provided not only when the composite VR image content is played but also when the synthetic VR image content is shared, so that it is not necessary to share the advertisement content whenever the VR image content is shared. Therefore, the distribution effect of the advertisement can be improved.
  • the advertisement content 512 included in the synthetic VR video content 510 includes related information such as execution information of an associated application and / or URL address of a web page, and if selected, a page related to this ( 621).
  • An application related to the advertisement content may be executed by a control command for selecting advertisement content included in the synthetic VR video content. That is, the application may be executed immediately without a separate control command or the installation screen of the application may be output.
  • a web page may be provided using URL information connected to the advertisement content 512 included in the synthesized VR video content.
  • a page related to the advertisement content may be directly provided by the viewer while the synthetic VR image content is output.
  • the advertisement content 512 morphed into the synthetic VR video content 510 is made selectable.
  • the advertisement content is output when the advertisement content is clickable and is output on the display unit of the touch-enabled mobile terminal.
  • the touch input is output to the area.
  • the content output control unit 130 is associated with the advertisement content 512.
  • the sharing window 631 is output. That is, when the advertisement content 512 is selected, information related to the advertisement content 512 may be shared to an external device and / or a specific server. The related information may correspond to a coupon included in the advertisement content 512 that can be used online or offline. The information may be transmitted to a sharing object selected by the sharing window 631 (for example, an external device detected as being located in a peripheral area, a user satisfying a condition among external devices linked by a specific application, etc.). have.
  • the synthetic VR video content is not shared, only specific information included in the advertising content may be shared.
  • an application selection window 632 for sharing the content is output.
  • the specific application is executed by the selection window 632, and the execution screen 623 of the specific application is controlled to be output.
  • Information 623a related to the advertisement content 512 is output on the execution screen 623.
  • the related information 623a may be transmitted to a specific external device, and the related information 623a may correspond to a coupon included in the advertisement content 512.
  • a URL address capable of playing the composite VR video content may be transmitted together with the related content.
  • the external device that has received the related information may be provided with the advertisement content again while playing the composite VR image content as well as the related information.
  • the information provided with the advertisement content by the synthetic VR video content can be more easily spread, and thus the advertisement effect can be improved.
  • 5A to 5C are diagrams for explaining a VR advertisement production system for producing synthetic VR image content.
  • Figure 5a is a block diagram for explaining the components of the VR advertising production system of the present invention
  • Figure 5b is a conceptual diagram for explaining a control method of the VR advertising production system according to an embodiment of the present invention.
  • the VR advertisement production system 300 includes a content output unit 310, a morphing area setting unit 320, and a content morphing unit 330.
  • the VR advertisement production system 300 is implemented by a specific image display device.
  • the content output unit 310 outputs the VR image content provided through the display unit of the image display device 300 '.
  • the VR image content is received by the VR image content providing unit 220.
  • the VR image content providing unit 220 may include a VR image content photographing unit 221 and a VR image content providing server 222 including a camera for capturing a VR image.
  • the VR image content is output using a tool box 302 displayed on the image display device 300 '. All viewing ranges of the VR image content 710 are displayed on a two-dimensional plane. That is, the VR image content 710 is output in the unfolded state on the plane.
  • the morphing region setting unit 320 sets a morphing region on the VR image content based on a specific control command.
  • the control command is formed by a selection command applied to the VR image content 710, and the position and size of the morphing region 711 in the VR image content 710 based on the control command.
  • an object on the VR image content 710 on which the morphing region 711 is to be set may be selected.
  • the user may set a morphing area in a desired part by applying a control command while the VR image content 710 is output.
  • the content morphing unit 330 morphs the advertisement content received from the advertisement content providing unit 210 in the morphing area 711.
  • the advertisement content providing unit 210 may correspond to an advertiser.
  • the VR advertisement production system 300 outputs the received at least one advertisement content in a selectable state. That is, the image display apparatus 300 ′ displays advertisement contents and outputs an advertisement image 303 in a selectable state.
  • the advertisement content 721 selected through the advertisement image 303 based on a user's control command is modified to correspond to the morphing area 711, and morphs to the morphing area 711 of the VR image content 710. do.
  • the content morphing unit 330 forms a synthetic VR content 710 ′ in which the advertisement content 721 is morphed in the morphing area 711. Although not specifically illustrated in the drawing, the content morphing unit 330 may further provide an editing tool for editing the advertisement content to be morphed in the morphing area 711.
  • a user can designate a morphing area in an arbitrary area included in the VR image content, and can morph the desired advertisement content, thereby easily producing synthetic VR content.
  • the synthesized VR content is output by the image output device 230, and outputs an image region of different viewing ranges based on a control command.
  • 5C is a conceptual diagram illustrating a feature of providing a recommended morphing area according to another exemplary embodiment.
  • the morphing area setting unit 320 provides at least one recommendation morphing area.
  • the morphing region setting unit 320 provides first and second recommendation morphing regions 712 and 713.
  • the image display apparatus 300 ′ may highlight and display the first and second recommendation morphing regions 712 and 713 which are different regions on the VR image content 710.
  • the first and second recommendation morphing regions 712 and 713 may correspond to different objects or may be set in regions included in different viewing ranges.
  • At least one recommendation morphing area may be selected by a user's control command.
  • the content morphing unit 330 morphs the selected advertisement content 721 into the selected second recommendation morphing region 713 to form a synthetic VR content 710 ′.
  • the present embodiment by recommending a morphing area suitable for the characteristics of the advertisement content and / or VR image content, it is more convenient for the user to synthesize the advertisement content.
  • 6A to 6C are conceptual diagrams for describing a control method of morphing advertisement content using an additional object.
  • the VR image content 710 is output by the image display apparatus 300 ′, and an additional tool 304 is output together with the toolbox 303.
  • images 305 of the additional object to be synthesized with the VR image content are displayed.
  • the additional object 731 selected by the images 305 is synthesized in one region of the VR image content 710.
  • the size and shape of the additional object may be modified based on a user's control command.
  • the morphing region setting unit 320 may set the output path 732 of the additional object 231 based on a user's control command.
  • the output path 732 is formed on the VR image content 710 displayed on the image display device 300 ′ in an unfolded state.
  • the additional object 731 includes a morphing area.
  • the content morphing unit 330 morphs the advertisement content in the morphing area of the additional object 731.
  • the user forms a desired object in the VR image content and sets the output area of the object, so that the advertisement content is set to be exposed a lot during the output of the VR image content.
  • the morphing region setting unit 320 synthesizes the additional object 761 on the VR image content 750 by the images 306.
  • the additional object 761 includes a morphing area, and advertising content is morphed into the morphing area.
  • the output area of the additional object 761 is determined by the target object 751.
  • the additional object 761 is synthesized to be linked with the output state of the target object 751 included in the VR image content. For example, when the target object 751 is a human image, the additional object 761 may be morphed into the human hand region.
  • the additional object including the advertisement content may be output using the object included in the VR image content, and thus the advertisement content may be more naturally output.
  • FIG. 6C it is a conceptual diagram illustrating a control method for synthesizing an advertisement icon into VR content.
  • the content morphing unit 330 displays an advertisement icon based on a control command applied to an icon adding menu 762'. It morphs to the VR video content 750.
  • the advertisement icon 762 is morphed into one region of the selected VR image content and controlled together by a control command for controlling the output of the VR image content.
  • the advertisement icon 762 includes a control signal for receiving a user's selection command and providing additional advertisement information.
  • the advertisement icon 762 may be displayed adjacent to an object of VR image content corresponding to a specific product.
  • the object itself may be an advertisement target, and the advertisement icon 762 may be additionally morphed while the advertisement content is already morphed into the object.
  • the user may recognize that the advertisement content is selected by the advertisement icon 762 to receive additional advertisement information.
  • FIG. 7A and 7B are conceptual views illustrating an image output apparatus for outputting synthetic VR image contents.
  • the head mounted display unit 231 is mounted on the head of the user and outputs VR image content through a display unit disposed in front of the user's field of view.
  • the head mounted display 231 detects the movement of the head of the user and forms a control command for changing the output viewing range. Accordingly, based on the movement of the head by the user, another output area of the VR image content is displayed.
  • FIG. 7B illustrates a mobile terminal 232 including a display unit.
  • the mobile terminal 231 detects a movement and forms a control command for changing the viewing range.
  • the movement includes rotation, movement, etc. based on the axis of the mobile terminal 232 body.

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Abstract

La présente invention concerne un système de publicité vidéo VR comprenant : une unité de réception de contenu pour recevoir un contenu vidéo VR ; une unité de morphage de contenu pour former un contenu VR composite dans lequel un contenu publicitaire est morphé dans une zone de morphage prédéterminée du contenu vidéo VR ; et une unité de commande de sortie de contenu pour fournir sélectivement une partie du contenu VR composite à un dispositif d'imagerie particulier en fonction d'un champ de vision, la zone de morphage étant configurée dans un objet prédéterminé inclus dans le contenu vidéo VR, et le contenu publicitaire étant ainsi affiché dans le contenu VR composite à travers l'objet prédéterminé.
PCT/KR2017/006880 2016-07-29 2017-06-29 Système de publicité vidéo vr et système de production de publicité vr Ceased WO2018021707A1 (fr)

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US16/321,490 US20190347762A1 (en) 2016-07-29 2017-06-29 Vr video advertisement system and vr advertisement production system
EP17834650.8A EP3493135A1 (fr) 2016-07-29 2017-06-29 Système de publicité vidéo vr et système de production de publicité vr

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