WO2018021707A1 - Vr video advertisement system and vr advertisement production system - Google Patents

Abstract

The present invention relates to a VR video advertisement system comprising: a content receiving unit for receiving VR video content; a content morphing unit for forming composite VR content in which advertisement content is morphed in a predetermined morphing area of the VR video content; and a content output control unit for selectively outputting a part of the composite VR content to a particular imaging device depending on a field of vision, wherein the morphing area is configured in a predetermined object included in the VR video content, and the advertisement content is thus displayed in the composite VR content through the predetermined object.

Description

VR video advertising system and VR advertising production system

The present invention relates to a method for providing synthetic VR content morphing the advertising content to the VR image content.

As the market for smart devices such as smart TVs and smart phones is growing, advertising systems using them are gradually expanding. While the media file is playing, the advertisement image or moving image is output, and all the objects in the video are also targeted for advertisement.

Recently, the output area is changed according to the change of the field of view according to the change of the field of view of the user, and the VR image with the improved reality has been developed to provide various interests to the users. However, since the advertisement image is also output in a state in which the VR image covers a part of the VR image, it is difficult for the user to continuously expose the advertisement by providing inconvenience to the viewing of the image.

The present invention aims to solve the above-mentioned problems and other problems, and provides a VR video advertisement system that can improve advertisement effects without outputting a VR video.

In addition, the present invention provides a VR advertisement production system for synthesizing the advertisement content to the VR image content so as not to disturb the reproduction of the VR image while the VR image is provided.

In addition, it is possible to measure the gaze that the user is watching, so that the advertising content can be efficiently exposed without disturbing the viewing of the original VR image by morphing an independent advertisement image around the user's gaze.

According to an aspect of the present invention to achieve the above or another object, a VR image advertisement system according to an embodiment of the present invention is a content receiving unit for receiving VR image content, morphing the advertisement content in a specific morphing area of the VR image content A content morphing unit forming a composite VR content and a content output control unit selectively outputting a part of the synthetic VR content according to a viewing range to a specific video device, and outputting an advertisement image content by tracking a user's eyes; The morphing region is set to a specific object included in the VR image content, and the advertisement content is displayed on the synthetic VR content through the specific object.

The advertisement content may include information for outputting an additional page, and the output control unit outputs the additional page based on the information when the advertisement content is selected while the composite VR image content is output. To control the specific video device to be.

In one embodiment, the information may correspond to execution information of a specific application and / or URL information for accessing a specific server.

In one embodiment, when the composite VR video content is shared with an external device or a server, the advertisement content may be shared together.

In one embodiment, the morphing area is set to the additional object synthesized in the VR image content, the output state of the additional object may be changed by a control command for adjusting the output viewing range of the VR image content. .

According to an embodiment, even if a region of a partial viewing range of the composite VR content is selectively output, the specific additional object may be displayed in the output region of the composite VR content output by the specific image output device.

In an embodiment, the synthetic VR image content may include a specific viewing range, and each output region included in the different viewing range may include the morphing region.

According to an aspect of the present invention to achieve the above or another object, the VR advertisement production system according to another embodiment of the present invention is a content output unit for outputting a VR image content having a specific viewing range, based on a specific control command A morphing region setting unit for setting a morphing region on the VR image content and a content morphing unit for modifying the advertisement content to correspond to the morphing region and morphing the morphing region to form composite VR content synthesized with the VR image content. do.

In one embodiment, the morphing area setting unit provides at least one area of the VR image content as a recommended morphing area based on the advertisement content provided from the advertisement content providing unit.

In an embodiment, the morphing region setting unit may synthesize an additional object including a morphing region into one region of the VR image content.

In an embodiment, the morphing region setting unit may set an output path of the additional object on the VR image content based on a user's control command.

In an embodiment, the morphing area setting unit may set an output state of the additional object to be synchronized with an output state of one target object included in the VR image content, based on a user's control command.

According to an embodiment, the content morphing unit may add an advertisement icon for outputting information related to the advertisement content by selection in the morphing area.

According to the present invention, since the advertisement content is morphed into a morphing area corresponding to one object constituting the VR image content, the advertisement content is controlled by a control command for controlling the output of the VR image content, and according to the control command generated by the user's interaction. It creates a sense of unity with VR video contents.

In addition, since the advertisement content is morphed according to the user's gaze and output to the additional object, the exposure degree of the advertisement can be improved at the same time without disturbing the user's view of the VR content while the VR image content is output.

Meanwhile, since a morphing area may be set in one region of the provided VR image content and the advertisement content may be synthesized, the synthetic VR image content in which the advertisement content is morphed may be provided in a region desired by the user.

1 is a block diagram showing the components of a VR video advertisement system according to an embodiment of the present invention.

2A to 2D illustrate a control method of forming synthetic VR content according to various embodiments.

3A is a conceptual diagram illustrating a control method of morphing advertisement content into an additional object according to another embodiment of the present invention.

3B is a conceptual diagram for describing the control method of FIG. 3A.

4A to 4C illustrate a method of controlling synthetic VR image content including advertisement content according to an embodiment of the present invention.

5A to 5C are diagrams for explaining a VR advertisement production system for producing synthetic VR image content.

6A to 6C are conceptual diagrams for describing a control method of morphing advertisement content using an additional object.

7A and 7B are conceptual views illustrating an image output apparatus for outputting synthetic VR image contents.

Hereinafter, exemplary embodiments disclosed herein will be described in detail with reference to the accompanying drawings, and the same or similar components will be given the same or similar reference numerals, and redundant description thereof will be omitted. The suffixes "module" and "unit" for components used in the following description are given or used in consideration of ease of specification, and do not have distinct meanings or roles from each other. In addition, in describing the embodiments disclosed herein, when it is determined that the detailed description of the related known technology may obscure the gist of the embodiments disclosed herein, the detailed description thereof will be omitted. In addition, the accompanying drawings are intended to facilitate understanding of the embodiments disclosed herein, but are not limited to the technical spirit disclosed herein by the accompanying drawings, all changes included in the spirit and scope of the present invention. It should be understood to include equivalents and substitutes.

1 is a block diagram showing the components of a VR video advertisement system according to an embodiment of the present invention.

The VR image advertisement system 100 according to the present invention includes a content receiver 110, a content morphing unit 120, and a content output control unit 130. The content receiving unit 110 receives the VR image content from the VR image content providing unit 220. The VR image content providing unit 220 may include various sources. For example, it may include a specific server that provides a source of VR image content, a camera that captures VR image content, and the like.

The VR image content corresponds to image data photographed in a specific viewing range. The VR image content may be output through a specific image output device, and may correspond to a still image and a video file that changes with the passage of time. The specific image output apparatus corresponds to an image display apparatus that outputs visual data such as a head mounted display (HMD), a mobile terminal including a display unit, a TV, a PC, and the like.

For example, when the VR image content is output on a display unit of an image display apparatus connected to a specific server, the display unit may display an icon for controlling the output viewing range. An image corresponding to a specific output viewing range of the specific viewing range constituting the VR image content is output through the image output device. Accordingly, when the viewing range and direction are changed by the icon, the display unit displays the remaining areas of the VR image content according to different output viewing ranges.

However, the control command for changing the output viewing range is not limited to the selection of the icon output on the display unit. The control command may be set differently according to the type of the video display device for outputting the VR image content.

The content morphing unit 120 receives advertisement content from a specific advertisement content providing unit 210. In this case, the advertisement content providing unit 210 may correspond to an advertiser for synthesizing the advertisement content into the VR image content. The advertisement content may correspond to an image, a video, and the like. There is no limitation on the type of VR image content for forming the morphing region.

The content morphing unit 120 morphs the provided advertisement content into VR image content. The VR image content may include at least one morphing area. The morphing area may correspond to an object included in the VR image content. The object may correspond to a specific area distinguished from other areas by the user. For example, the object may correspond to a building image, a road image, a human image, and the like, and may be designated and changed according to a user's setting.

The morphing region may be synthesized as an additional region on the VR image content. It may be controlled by a control command for changing the output viewing range. This will be described in detail with reference to FIGS. 3A and 3B.

The content morphing unit forms synthetic VR content so that the advertisement content is output through the object to the VR image content. The content morphing unit may provide the synthetic VR content to the advertisement content providing unit.

The synthetic VR content including the advertisement content is output by the image output device 230. The type of the image output device 230 is not limited. The advertisement content is output by the output of the synthetic VR content. The output controller selectively outputs a partial region of the synthesized VR content based on a specific control command. Further, the partial region, that is, the output viewing range, is changed based on a specific control command. The advertisement content morphed into the synthetic VR content is output by the video display device 230 when the morphing region set as the object is included in the output viewing range. In addition, when the output field of view is changed by the control command, the output position, size, and shape of the object morphed with the advertisement content are deformed, and the advertisement content is linked to the deformation of the output position, size, and shape of the object. The output position, size and shape of the are modified. That is, the advertisement content is output to be integrated with the specific object.

According to the present invention, the VR image content formed to have a specific viewing angle surrounding the user outputs a partial field of view by a control command for changing the field of view, synthesizes the advertisement content to the object included therein, and displays the output state of the object. Similarly, the advertisement content is output.

Therefore, the advertisement content can be provided to the viewer as part of the VR image content, and the advertisement content does not have to cover a part of the output area of the VR image content, and the advertisement function is formed while forming a sense of unity with the contents of the VR image content. Can be done.

2A to 2D illustrate a control method of forming synthetic VR content according to various embodiments.

2A is a flowchart illustrating a control method of a VR image advertisement system according to an embodiment of the present invention, and FIG. 2B is a conceptual diagram illustrating the control method of FIG. 2A.

2A and 2B, the VR image content is received from the VR image content providing unit 220 (S111). A specific object included in the VR image content is set as a morphing area (S121). The morphing area may include one object included in the VR image content and distinguished from the other areas, or one area of the object as a morphing area.

2B illustrates VR image content output by the specific image display device 230. The image display device 230 outputs a first image area 510a corresponding to a first viewing range of the VR image content. In addition, the first first control image 501 for changing the first image area 510a into an image area corresponding to another viewing range may be output together according to the type of the image display device 230.

The specific object included in the VR image content is set as the morphing area 511 (S121). The specific object is an area that is distinguished from the rest of the area, and there are no limitations on buildings, people, roads, rivers, etc. included in the VR image content. Alternatively, the morphing region may be set to include a plurality of objects or to include some regions of the plurality of objects.

One region of the VR image content corresponding to the morphing region 511 need not be included in the entire field of view.

Morphing the advertisement content 512 in the morphing area to generate a synthetic VR content (S122). When the advertisement content 512 is morphed in the morphing area, the advertisement content 512 is displayed by the object. As part of the object, the advertisement content 512 is synthesized and output in conjunction with the output state of the object.

For example, when the first image area 510a of the first viewing range is output to the image display device 230, an object (building image) corresponding to the morphing area 511 is displayed on the image display device 230. ) And it is displayed in the shape of a part located from the front to the right. Accordingly, the partial area of the advertisement content 512 is output in a shape located from the front to the right.

When the first viewing range is changed to the second viewing range based on a control command for changing the output viewing direction (selection of the first control image 501 according to FIGS. 2A and 2B), the image display apparatus In operation 230, a second image area 510b corresponding to the second viewing range is output. In the second image area 510b, the object (building image) is output in a shape located in front and the entire area is output. Accordingly, the entire area of the advertisement content 512 as viewed forward is formed.

That is, the advertisement content output through the object is modified in conjunction with the output of the object based on a control command for changing the output viewing range. Therefore, it is possible to provide the synthetic VR content synthesized by the advertising content to form a sense of unity with the VR image content.

2C is a conceptual diagram illustrating a control method of morphing advertisement content in different morphing regions by changing an output viewing range.

A plurality of morphing regions may be set in the VR image content. The plurality of morphing regions may be set within different output viewing ranges of the VR image content, but is not limited thereto.

Referring to FIG. 2C, a first morphing region 522 is formed in the first image region 520a corresponding to the first viewing range of the VR image content, and the second image region 520b corresponding to the second viewing range. ) A second morphing region 522 is formed. Objects corresponding to the first and second morphing regions 520a and 520b may correspond to different types. For example, the first morphing area 520a may be set on a road in the first image area 520a and the second morphing area 520b may be set on a building in the second image area 520b. have.

Substantially the same advertising content may be morphed into the first and second morphing regions 520a and 520b, respectively. However, the first and second morphing regions 520a and 520b corresponding to different objects have different sizes and shapes, and thus the advertisement content morphed into the first and second morphing regions 520a and 520b. Are transformed into different shapes and sizes.

The second image is controlled by a control command for changing the viewing range while the first image region 520a corresponding to the first viewing range including the advertisement content 522 morphed in the first morphing region 520a is output. When the image area 520a is output, the advertisement content 522 applied to the second morphing area 521b is output. In the drawing, the first morphing region 521a is not included in the second image region 520a and the second morphing region 521b is not included in the first image region 520a. The first and second morphing regions 521a and 521b may be included in both of the first and second image regions 520a and 520b. In this case, the content output unit 130 may control the advertisement content 522 to be output only to one of the first and second morphing areas 251a and 251b.

According to the present embodiment, when the other area is output by the control command, the advertisement content is output to the plurality of morphing areas, so that the VR image content can be controlled to be exposed a lot during the output.

Referring to FIG. 2D, a control method of morphing advertisement content onto an object moving with time will be described.

The content morphing unit 120 may form a morphing area 531 on an object moving over time, and synthesize the advertising content 532 on the morphing area 531. However, the object may be set as the morphing area 531 in the image of the VR image content of which the output size of the moving object is equal to or larger than a preset size.

The morphing area 531 may be set to an object (product) related to the advertisement content 531. For example, the object in which the morphing area 531 is formed may correspond to clothes worn by a person image, a bag carrying a person, shoes to be worn, or various objects held therein, and the advertisement content 531 is applied to the object. The logo may be attached.

According to the present embodiment, the advertisement content is output when the object to which the advertisement content is applied is enough to be recognized by the user in the image. In particular, in the case of advertisement content of an advertisement related to an object, the advertisement content may be exposed to reality by using an advertisement image formed in an actual product.

3A is a conceptual diagram illustrating a control method of morphing advertisement content into an additional object according to another embodiment of the present invention, and FIG. 3B is a conceptual diagram illustrating the control method of FIG. 3A.

3A and 3B, VR image content is received (S111), and a specific object included in the VR image content is added (S123). The additional object 541 may include a graphic image not included in the VR image content.

When the VR image content is composed of a plurality of images that change over time, the additional object 541 may also be composed of a plurality of images that change over time. The additional object 541 is output to cover one region of the VR image content, and the one region may be changed as time passes.

Morphing regions are formed in the specific object. The morphing region may be formed in one region of the specific object.

The content morphing unit 120 may set a movement path of the additional object 541 including the morphing area (S124). The additional object 541 may be fixedly output on a specific area of the VR image content, but is not limited thereto. The additional object 541 may be set to be included in an image area displayed on the image display device 230 according to the viewing range.

The content morphing unit 120 generates the synthetic VR image content by morphing the advertisement content in the morphing area of the additional object 541 in which the output position is set (S122).

Referring to FIG. 3B, a first image region 540a corresponding to a first viewing range of the composite VR image contents is output, and the first image region 540a includes an additional object including the advertisement contents 542. 541 is included. For example, the additional object 541 may be formed of a flying vehicle flying above, but is not limited thereto.

The first viewing range is changed to the second viewing range based on the control command, and a second image area 540d corresponding thereto is output. According to the control command, the output position of the additional object 541 including the advertisement content 542 is gradually changed as the viewing range is moved.

However, when the specific time passes, the additional object 541 is displayed at a specific position of the second image area 540d. That is, the additional object 541 is moved based on the control command to improve the sense of unity with the VR image content. However, the additional object 541 is set to be output to a part of the image area corresponding to the current output field of view, so that the additional object 541 can be continuously exposed to improve the advertisement effect.

The advertisement content according to the present invention includes advertisement information together with visual data. The advertisement information may include connection information of an advertisement page provided when the advertisement content is selected, execution information of a specific application, and the like. Hereinafter, a method of controlling the synthetic VR video content including the advertisement content will be described.

4A to 4C illustrate a method of controlling synthetic VR image content including advertisement content according to an embodiment of the present invention.

A method of sharing synthetic VR video content including advertisement content will be described with reference to FIG. 4A. The composite VR image content 510 includes a second control image 502 for sharing the composite VR image content 510 to a specific server or / and a specific external device.

When the second control image 502 is selected, the composite VR video content can be shared. For example, when the second control image 502 is selected, the video display device 230 outputting the composite VR video content 510 displays a selection screen 611 of an application for performing a sharing function. .

When a specific application is selected, the synthetic VR video content 510 may be uploaded to a specific server. The synthetic VR video content 510 can be played on the specific server, and the advertisement content formed in the morphing area is also output while playing.

That is, the advertisement content is provided not only when the composite VR image content is played but also when the synthetic VR image content is shared, so that it is not necessary to share the advertisement content whenever the VR image content is shared. Therefore, the distribution effect of the advertisement can be improved.

Referring to FIG. 4B, the advertisement content 512 included in the synthetic VR video content 510 includes related information such as execution information of an associated application and / or URL address of a web page, and if selected, a page related to this ( 621). An application related to the advertisement content may be executed by a control command for selecting advertisement content included in the synthetic VR video content. That is, the application may be executed immediately without a separate control command or the installation screen of the application may be output.

Meanwhile, a web page may be provided using URL information connected to the advertisement content 512 included in the synthesized VR video content.

That is, a page related to the advertisement content may be directly provided by the viewer while the synthetic VR image content is output.

Referring to FIG. 4C, the advertisement content 512 morphed into the synthetic VR video content 510 is made selectable. For example, when the composite VR image content 510 is output on a monitor or TV of a PC, the advertisement content is output when the advertisement content is clickable and is output on the display unit of the touch-enabled mobile terminal. The touch input is output to the area.

Referring to (a) and (c) of FIG. 4C, when the advertisement content 512 is selected while the composite VR image content is output, the content output control unit 130 is associated with the advertisement content 512. The sharing window 631 is output. That is, when the advertisement content 512 is selected, information related to the advertisement content 512 may be shared to an external device and / or a specific server. The related information may correspond to a coupon included in the advertisement content 512 that can be used online or offline. The information may be transmitted to a sharing object selected by the sharing window 631 (for example, an external device detected as being located in a peripheral area, a user satisfying a condition among external devices linked by a specific application, etc.). have.

In this case, the synthetic VR video content is not shared, only specific information included in the advertising content may be shared.

Meanwhile, when the advertisement content 512 included in the synthetic VR video content 510 is selected, an application selection window 632 for sharing the content is output. The specific application is executed by the selection window 632, and the execution screen 623 of the specific application is controlled to be output.

Information 623a related to the advertisement content 512 is output on the execution screen 623. For example, the related information 623a may be transmitted to a specific external device, and the related information 623a may correspond to a coupon included in the advertisement content 512. In addition, a URL address capable of playing the composite VR video content may be transmitted together with the related content.

In this case, the external device that has received the related information may be provided with the advertisement content again while playing the composite VR image content as well as the related information.

According to the present embodiments, the information provided with the advertisement content by the synthetic VR video content can be more easily spread, and thus the advertisement effect can be improved.

5A to 5C are diagrams for explaining a VR advertisement production system for producing synthetic VR image content.

Figure 5a is a block diagram for explaining the components of the VR advertising production system of the present invention, Figure 5b is a conceptual diagram for explaining a control method of the VR advertising production system according to an embodiment of the present invention.

5A and 5B, the VR advertisement production system 300 according to the present invention includes a content output unit 310, a morphing area setting unit 320, and a content morphing unit 330.

The VR advertisement production system 300 is implemented by a specific image display device. The content output unit 310 outputs the VR image content provided through the display unit of the image display device 300 '.

The VR image content is received by the VR image content providing unit 220. There is no limitation on the type of the VR image content, and various subjects provide the same. The VR image content providing unit 220 may include a VR image content photographing unit 221 and a VR image content providing server 222 including a camera for capturing a VR image.

The VR image content is output using a tool box 302 displayed on the image display device 300 '. All viewing ranges of the VR image content 710 are displayed on a two-dimensional plane. That is, the VR image content 710 is output in the unfolded state on the plane.

The morphing region setting unit 320 sets a morphing region on the VR image content based on a specific control command. In FIG. 5B, the control command is formed by a selection command applied to the VR image content 710, and the position and size of the morphing region 711 in the VR image content 710 based on the control command. Alternatively, an object on the VR image content 710 on which the morphing region 711 is to be set may be selected.

That is, the user may set a morphing area in a desired part by applying a control command while the VR image content 710 is output.

The content morphing unit 330 morphs the advertisement content received from the advertisement content providing unit 210 in the morphing area 711. The advertisement content providing unit 210 may correspond to an advertiser.

The VR advertisement production system 300 outputs the received at least one advertisement content in a selectable state. That is, the image display apparatus 300 ′ displays advertisement contents and outputs an advertisement image 303 in a selectable state. The advertisement content 721 selected through the advertisement image 303 based on a user's control command is modified to correspond to the morphing area 711, and morphs to the morphing area 711 of the VR image content 710. do.

The content morphing unit 330 forms a synthetic VR content 710 ′ in which the advertisement content 721 is morphed in the morphing area 711. Although not specifically illustrated in the drawing, the content morphing unit 330 may further provide an editing tool for editing the advertisement content to be morphed in the morphing area 711.

According to the present embodiment, a user can designate a morphing area in an arbitrary area included in the VR image content, and can morph the desired advertisement content, thereby easily producing synthetic VR content.

The synthesized VR content is output by the image output device 230, and outputs an image region of different viewing ranges based on a control command.

5C is a conceptual diagram illustrating a feature of providing a recommended morphing area according to another exemplary embodiment.

Referring to FIG. 5C, when the advertisement content to morph the VR image content is selected, the morphing area setting unit 320 provides at least one recommendation morphing area. For example, when one advertisement content is selected, the morphing region setting unit 320 provides first and second recommendation morphing regions 712 and 713. The image display apparatus 300 ′ may highlight and display the first and second recommendation morphing regions 712 and 713 which are different regions on the VR image content 710. The first and second recommendation morphing regions 712 and 713 may correspond to different objects or may be set in regions included in different viewing ranges.

In the state where the recommendation morphing area is provided, at least one recommendation morphing area may be selected by a user's control command. The content morphing unit 330 morphs the selected advertisement content 721 into the selected second recommendation morphing region 713 to form a synthetic VR content 710 ′.

According to the present embodiment, by recommending a morphing area suitable for the characteristics of the advertisement content and / or VR image content, it is more convenient for the user to synthesize the advertisement content.

6A to 6C are conceptual diagrams for describing a control method of morphing advertisement content using an additional object.

Referring to FIG. 6A, the VR image content 710 is output by the image display apparatus 300 ′, and an additional tool 304 is output together with the toolbox 303. When the additional tool 304 is selected by a user's control command, images 305 of the additional object to be synthesized with the VR image content are displayed. The additional object 731 selected by the images 305 is synthesized in one region of the VR image content 710. The size and shape of the additional object may be modified based on a user's control command.

In addition, the morphing region setting unit 320 may set the output path 732 of the additional object 231 based on a user's control command. The output path 732 is formed on the VR image content 710 displayed on the image display device 300 ′ in an unfolded state.

The additional object 731 includes a morphing area. The content morphing unit 330 morphs the advertisement content in the morphing area of the additional object 731.

According to the present embodiment, the user forms a desired object in the VR image content and sets the output area of the object, so that the advertisement content is set to be exposed a lot during the output of the VR image content.

A control method of synthesizing an additional object linked to an object included in the VR image content will be described with reference to FIG. 6B.

The morphing region setting unit 320 synthesizes the additional object 761 on the VR image content 750 by the images 306. The additional object 761 includes a morphing area, and advertising content is morphed into the morphing area.

The output area of the additional object 761 is determined by the target object 751. The additional object 761 is synthesized to be linked with the output state of the target object 751 included in the VR image content. For example, when the target object 751 is a human image, the additional object 761 may be morphed into the human hand region.

Accordingly, the additional object including the advertisement content may be output using the object included in the VR image content, and thus the advertisement content may be more naturally output.

Referring to FIG. 6C, it is a conceptual diagram illustrating a control method for synthesizing an advertisement icon into VR content.

With the VR image content 750 unfolded on the image display device 300 'being output, the content morphing unit 330 displays an advertisement icon based on a control command applied to an icon adding menu 762'. It morphs to the VR video content 750.

The advertisement icon 762 is morphed into one region of the selected VR image content and controlled together by a control command for controlling the output of the VR image content. The advertisement icon 762 includes a control signal for receiving a user's selection command and providing additional advertisement information.

The advertisement icon 762 may be displayed adjacent to an object of VR image content corresponding to a specific product. In addition, although not shown in the drawing, the object itself may be an advertisement target, and the advertisement icon 762 may be additionally morphed while the advertisement content is already morphed into the object.

Even when the advertisement content is naturally morphed into the object constituting the VR image content, the user may recognize that the advertisement content is selected by the advertisement icon 762 to receive additional advertisement information.

7A and 7B are conceptual views illustrating an image output apparatus for outputting synthetic VR image contents.

7A is a conceptual diagram for describing the head mounted display 231. The head mounted display unit 231 is mounted on the head of the user and outputs VR image content through a display unit disposed in front of the user's field of view.

The head mounted display 231 detects the movement of the head of the user and forms a control command for changing the output viewing range. Accordingly, based on the movement of the head by the user, another output area of the VR image content is displayed.

7B illustrates a mobile terminal 232 including a display unit. The mobile terminal 231 detects a movement and forms a control command for changing the viewing range. The movement includes rotation, movement, etc. based on the axis of the mobile terminal 232 body.

The foregoing detailed description should not be construed as limiting in all respects, but should be considered as illustrative. The scope of the invention should be determined by reasonable interpretation of the appended claims, and all changes within the equivalent scope of the invention are included in the scope of the invention.

Claims (14)

A content receiving unit for receiving VR image content; A content morphing unit for forming synthetic VR content morphing advertisement content in a specific morphing area of the VR image content; And A content output control unit selectively outputting a part of the synthesized VR content according to a viewing range on a specific video device; And the morphing area is set to a specific object included in the VR image content, and the advertisement content is displayed on the synthesized VR content through the specific object. The method of claim 1, The advertising content includes information for outputting an additional page, And the output control unit controls a specific video device to output the additional page based on the information when the advertisement content is selected while the synthetic VR image content is output. The method of claim 2, The information corresponds to the execution information of a specific application and / or URL information for accessing a specific server. The method of claim 1, When the synthetic VR video content is shared with an external device or server, the VR video advertising system, characterized in that also shared with the advertising content. The method of claim 1, And the composite VR image content is also shared by a control command for sharing the information of the advertisement content to the external device and / or a specific server. The method of claim 1, The morphing region is set to an additional object synthesized with the VR image content, And the output state of the additional object is changed by a control command for adjusting an output field of view of the VR image content. The method of claim 5, And the specific additional object is displayed in the output region of the synthetic VR content output by the specific video output device even if a region of a partial viewing range of the synthetic VR content is selectively output. According to claim 1, The synthetic VR image content includes a specific field of view, and each output region included in the different field of view includes the morphing region. A content output unit configured to output VR image content having a specific viewing range; A morphing area setting unit for setting a morphing area on the VR image content based on a specific control command; And And a content morphing unit configured to morph an advertisement content so as to correspond to the morphing area, and to morph the morphing area to form synthetic VR content synthesized with the VR image content. The method of claim 9, And the morphing region setting unit provides at least one region of the VR image content as a recommended morphing region based on the advertisement contents provided from the advertisement contents providing unit. The method of claim 9, And the morphing area setting unit synthesizes an additional object including a morphing area into one area of the VR image content. The method of claim 11, And the morphing region setting unit sets an output path of the additional object on the VR image content based on a control command of a user. The method of claim 11, And the morphing region setting unit sets an output state of the additional object to be synchronized with an output state of one target object included in the VR image content, based on a control command of a user. The method of claim 9, And the content morphing unit adds an advertisement icon for outputting information related to the advertisement content by selection in the morphing area.

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