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WO2018018587A1 - Procédé et système de lecture de publicité vidéo - Google Patents

Procédé et système de lecture de publicité vidéo Download PDF

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Publication number
WO2018018587A1
WO2018018587A1 PCT/CN2016/092231 CN2016092231W WO2018018587A1 WO 2018018587 A1 WO2018018587 A1 WO 2018018587A1 CN 2016092231 W CN2016092231 W CN 2016092231W WO 2018018587 A1 WO2018018587 A1 WO 2018018587A1
Authority
WO
WIPO (PCT)
Prior art keywords
video advertisement
user
video
historical data
present
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/092231
Other languages
English (en)
Chinese (zh)
Inventor
王晓光
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/092231 priority Critical patent/WO2018018587A1/fr
Publication of WO2018018587A1 publication Critical patent/WO2018018587A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies

Definitions

  • the present invention relates to the field of video advertising, and in particular, to a method and system for playing a video advertisement.
  • Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals.
  • continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video.
  • Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
  • a video ad is an advertisement that is presented to a customer in the form of a video.
  • a method of playing a video advertisement is provided, which solves the disadvantage of low user experience in the prior art.
  • a method of playing a video advertisement comprising the steps of:
  • the video ad is controlled according to the user's preference.
  • the method further includes:
  • the method further includes:
  • a system for playing a video advertisement comprising:
  • a recording unit for recording historical data of a video advertisement
  • An analyzing unit configured to analyze user preferences according to the historical data
  • the control unit is configured to control the video advertisement according to the user's preference.
  • system further includes:
  • the feedback unit is configured to collect feedback information of the user on the current control.
  • system further includes:
  • the obtaining unit is configured to learn the effect of the current control according to the feedback information.
  • the technical solution provided by the specific embodiment of the present invention records the historical data of the video advertisement, analyzes the user's preference according to the historical data, and controls the video advertisement according to the user's preference, so that it has the advantage of controlling the video advertisement.
  • FIG. 1 is a flowchart of a method for playing a video advertisement according to the present invention
  • FIG. 2 is a structural diagram of a system for playing a video advertisement according to the present invention.
  • FIG. 1 is a flowchart of a method for playing a video advertisement according to a first preferred embodiment of the present invention.
  • the method is implemented by a terminal device.
  • the method is as shown in FIG. 1 , and includes the following steps:
  • Step S101 recording historical data of the video advertisement
  • Step S102 analyzing user preferences according to the historical data
  • Step S103 Control the video advertisement according to the user's preference.
  • the technical solution provided by the specific embodiment of the present invention records the historical data of the video advertisement, analyzes the user's preference according to the historical data, and controls the video advertisement according to the user's preference, so that it has the advantage of controlling the video advertisement.
  • the foregoing method may further include:
  • the foregoing method may further include:
  • FIG. 2 is a system for playing a video advertisement according to a second preferred embodiment of the present invention.
  • the system includes:
  • a recording unit 201 configured to record historical data of a video advertisement
  • the analyzing unit 202 is configured to analyze the user's preference according to the historical data
  • the control unit 203 is configured to control the video advertisement according to the user's preference.
  • the technical solution provided by the specific embodiment of the present invention records the historical data of the video advertisement, analyzes the user's preference according to the historical data, and controls the video advertisement according to the user's preference, so that it has the advantage of controlling the video advertisement.
  • the above system may further include:
  • the feedback unit 204 is configured to collect feedback information of the user on the current control.
  • the above system may further include:
  • the obtaining unit 205 is configured to learn the effect of the current control according to the feedback information.
  • Computer readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one location to another.
  • a storage medium may be any available media that can be accessed by a computer.
  • the computer readable medium may include random access memory (Random) Access Memory, RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), Compact Disc Read-Only Memory, CD-ROM, or other optical disc storage, magnetic storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Also. Any connection may suitably be a computer readable medium.
  • a disk and a disc include a compact disc (CD), a laser disc, a compact disc, a digital versatile disc (DVD), a floppy disk, and a Blu-ray disc, wherein the disc is usually magnetically copied, and the disc is The laser is used to optically replicate the data. Combinations of the above should also be included within the scope of the computer readable media.

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé et un système de lecture d'une publicité vidéo. Le procédé comprend : l'enregistrement de données d'historique d'une publicité vidéo (101) ; l'analyse des préférences d'un utilisateur en fonction des données d'historique (102) ; et la commande de la publicité vidéo en fonction des préférences de l'utilisateur (103). La présente invention offre une bonne expérience d'utilisateur.
PCT/CN2016/092231 2016-07-29 2016-07-29 Procédé et système de lecture de publicité vidéo Ceased WO2018018587A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/092231 WO2018018587A1 (fr) 2016-07-29 2016-07-29 Procédé et système de lecture de publicité vidéo

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/092231 WO2018018587A1 (fr) 2016-07-29 2016-07-29 Procédé et système de lecture de publicité vidéo

Publications (1)

Publication Number Publication Date
WO2018018587A1 true WO2018018587A1 (fr) 2018-02-01

Family

ID=61015688

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/092231 Ceased WO2018018587A1 (fr) 2016-07-29 2016-07-29 Procédé et système de lecture de publicité vidéo

Country Status (1)

Country Link
WO (1) WO2018018587A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1540919A (zh) * 2003-04-26 2004-10-27 华为技术有限公司 流媒体运营的个性化广告实现方法
CN103995875A (zh) * 2014-05-23 2014-08-20 百度在线网络技术（北京）有限公司 信息推荐方法及装置
US20150264418A1 (en) * 2007-09-26 2015-09-17 Cisco Technology, Inc. Advertisement filtering and targeting through user-preferences
CN106231373A (zh) * 2016-07-29 2016-12-14 王晓光 播放视频广告的方法及系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1540919A (zh) * 2003-04-26 2004-10-27 华为技术有限公司 流媒体运营的个性化广告实现方法
US20150264418A1 (en) * 2007-09-26 2015-09-17 Cisco Technology, Inc. Advertisement filtering and targeting through user-preferences
CN103995875A (zh) * 2014-05-23 2014-08-20 百度在线网络技术（北京）有限公司 信息推荐方法及装置
CN106231373A (zh) * 2016-07-29 2016-12-14 王晓光 播放视频广告的方法及系统

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
HE, QUANRONG: "chuang1kou3 jing4hua5qi4 xi4tong3 tan2chuang1 yi1sao3guang1", COMPUTER FAN, 15 May 2011 (2011-05-15), pages 54 *

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