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WO2018018447A1 - Procédé et système de réception capables d'ajuster une publicité vidéo en fonction de la vitesse du réseau - Google Patents

Procédé et système de réception capables d'ajuster une publicité vidéo en fonction de la vitesse du réseau Download PDF

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Publication number
WO2018018447A1
WO2018018447A1 PCT/CN2016/091845 CN2016091845W WO2018018447A1 WO 2018018447 A1 WO2018018447 A1 WO 2018018447A1 CN 2016091845 W CN2016091845 W CN 2016091845W WO 2018018447 A1 WO2018018447 A1 WO 2018018447A1
Authority
WO
WIPO (PCT)
Prior art keywords
rate
rate interval
video advertisement
network
server
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/091845
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English (en)
Chinese (zh)
Inventor
王晓光
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/091845 priority Critical patent/WO2018018447A1/fr
Publication of WO2018018447A1 publication Critical patent/WO2018018447A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists

Definitions

  • the present invention relates to the field of video advertisements, and in particular, to a method and system for receiving video advertisements according to a network rate.
  • Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals.
  • continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video.
  • Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
  • a video ad is an advertisement that is presented to a customer in the form of a video.
  • a receiving method for adjusting a video advertisement according to a network rate is provided, which solves the shortcomings of the prior art that the definition of video advertisement cannot be achieved.
  • a method for receiving a video advertisement according to a network rate comprising the steps of:
  • the rate interval is specifically a high rate interval, a medium rate interval, and a low rate interval.
  • the method further includes:
  • the resolution request sent to the server is adjusted according to the changed rate interval.
  • a receiving system for adjusting a video advertisement according to a network rate comprising:
  • An obtaining unit configured to obtain a network speed of a transmission path of the video advertisement
  • a determining unit configured to determine and obtain a rate interval in which the network rate is located
  • the transceiver unit is configured to send the resolution corresponding to the rate interval to the server, so that the server delivers the video advertisement of the definition.
  • the rate interval is specifically a high rate interval, a medium rate interval, and a low rate interval.
  • system further includes:
  • the adjusting unit is configured to adjust the resolution request sent to the server according to the changed rate interval if the network rate changes.
  • the technical solution provided by the specific embodiment of the present invention obtains the network rate of the transmission path of the video advertisement, determines and acquires the rate interval in which the network rate is located, and sends the resolution corresponding to the rate interval to the server to enable the server to deliver the resolution.
  • Video advertising so it has the advantage of achieving the choice of video ad clarity.
  • FIG. 1 is a flowchart of a method for receiving a video advertisement according to a network rate according to the present invention
  • FIG. 2 is a structural diagram of a receiving system for adjusting a video advertisement according to a network rate according to the present invention.
  • FIG. 1 is a flowchart of a method for receiving a video advertisement according to a network rate according to a first preferred embodiment of the present invention.
  • the method is implemented by a terminal device, and the method is as shown in FIG. step:
  • Step S101 Obtain a network rate of a transmission path of the video advertisement
  • Step S102 Determine and obtain a rate interval in which the network rate is located.
  • Step S103 Send the resolution corresponding to the rate interval to the server, so that the server delivers the video advertisement of the definition.
  • the technical solution provided by the specific embodiment of the present invention obtains the network rate of the transmission path of the video advertisement, determines and acquires the rate interval in which the network rate is located, and sends the resolution corresponding to the rate interval to the server to enable the server to deliver the resolution.
  • Video advertising so it has the advantage of achieving the choice of video ad clarity.
  • the foregoing rate interval may be a high rate interval (corresponding to ultra high definition), a medium rate interval (corresponding to high definition), a low rate interval (corresponding to standard definition), and a boundary value of the interval may be: a high rate interval of 10M or more.
  • the medium-rate interval is between 10M and 2M, and the low-rate interval is below 2M.
  • the foregoing method may further include:
  • the resolution request sent to the server is adjusted according to the changed rate interval.
  • FIG. 2 is a receiving system for adjusting a video advertisement according to a network rate according to a second preferred embodiment of the present invention.
  • the system includes:
  • the obtaining unit 201 is configured to acquire a network speed of a transmission path of the video advertisement
  • the determining unit 202 is configured to determine and obtain a rate interval in which the network rate is located;
  • the transceiver unit 203 is configured to send, to the server, the resolution corresponding to the rate interval, so that the server delivers the video advertisement of the definition.
  • the technical solution provided by the specific embodiment of the present invention obtains the network rate of the transmission path of the video advertisement, determines and acquires the rate interval in which the network rate is located, and sends the resolution corresponding to the rate interval to the server to enable the server to deliver the resolution.
  • Video advertising so it has the advantage of achieving the choice of video ad clarity.
  • the foregoing rate interval may be a high rate interval (corresponding to ultra high definition), a medium rate interval (corresponding to high definition), a low rate interval (corresponding to standard definition), and a boundary value of the interval may be: a high rate interval of 10M or more.
  • the medium-rate interval is between 10M and 2M, and the low-rate interval is below 2M.
  • the above system may further include:
  • the adjusting unit 204 is configured to adjust, according to the changed rate interval, a resolution request sent to the server, if the network rate changes.
  • Computer readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one location to another.
  • a storage medium may be any available media that can be accessed by a computer.
  • the computer readable medium may include random access memory (Random) Access Memory, RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), Compact Disc Read-Only Memory, CD-ROM, or other optical disc storage, magnetic storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Also. Any connection may suitably be a computer readable medium.
  • a disk and a disc include a compact disc (CD), a laser disc, a compact disc, a digital versatile disc (DVD), a floppy disk, and a Blu-ray disc, wherein the disc is usually magnetically copied, and the disc is The laser is used to optically replicate the data. Combinations of the above should also be included within the scope of the computer readable media.

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne également un procédé et un système de réception capables d'ajuster une publicité vidéo en fonction d'une vitesse de réseau. Le procédé comprend les étapes suivantes : obtention d'une vitesse de réseau d'un trajet de transmission d'une publicité vidéo (S101 ); détermination et obtention d'une plage de vitesse de la vitesse de réseau (S102) ; et envoi d'une définition correspondant à la plage de vitesse à un serveur, de sorte que le serveur émette une publicité vidéo avec la définition (S103). Le procédé et le système ont l'avantage d'offrir une expérience utilisateur agréable.
PCT/CN2016/091845 2016-07-27 2016-07-27 Procédé et système de réception capables d'ajuster une publicité vidéo en fonction de la vitesse du réseau Ceased WO2018018447A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091845 WO2018018447A1 (fr) 2016-07-27 2016-07-27 Procédé et système de réception capables d'ajuster une publicité vidéo en fonction de la vitesse du réseau

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091845 WO2018018447A1 (fr) 2016-07-27 2016-07-27 Procédé et système de réception capables d'ajuster une publicité vidéo en fonction de la vitesse du réseau

Publications (1)

Publication Number Publication Date
WO2018018447A1 true WO2018018447A1 (fr) 2018-02-01

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/091845 Ceased WO2018018447A1 (fr) 2016-07-27 2016-07-27 Procédé et système de réception capables d'ajuster une publicité vidéo en fonction de la vitesse du réseau

Country Status (1)

Country Link
WO (1) WO2018018447A1 (fr)

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102149005A (zh) * 2011-04-29 2011-08-10 四川长虹电器股份有限公司 自适应带宽控制网络视频质量的方法
CN102238433A (zh) * 2010-04-29 2011-11-09 爱迪德有限责任公司 控制数字内容的自适应流传输
CN103905841A (zh) * 2014-03-18 2014-07-02 深圳市云宙多媒体技术有限公司 自适应网络带宽的多协议多播放器视频播放方法和系统
CN104079622A (zh) * 2013-03-25 2014-10-01 索尼公司 用于媒体分发的设备、方法及系统
CN105657321A (zh) * 2015-11-09 2016-06-08 乐视致新电子科技（天津）有限公司 视频清晰度自适应调节方法、装置及终端
CN106231380A (zh) * 2016-07-27 2016-12-14 王晓光 依据网络速率调整视频广告的接收方法及系统

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102238433A (zh) * 2010-04-29 2011-11-09 爱迪德有限责任公司 控制数字内容的自适应流传输
CN102149005A (zh) * 2011-04-29 2011-08-10 四川长虹电器股份有限公司 自适应带宽控制网络视频质量的方法
CN104079622A (zh) * 2013-03-25 2014-10-01 索尼公司 用于媒体分发的设备、方法及系统
CN103905841A (zh) * 2014-03-18 2014-07-02 深圳市云宙多媒体技术有限公司 自适应网络带宽的多协议多播放器视频播放方法和系统
CN105657321A (zh) * 2015-11-09 2016-06-08 乐视致新电子科技（天津）有限公司 视频清晰度自适应调节方法、装置及终端
CN106231380A (zh) * 2016-07-27 2016-12-14 王晓光 依据网络速率调整视频广告的接收方法及系统

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