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WO2018018435A1 - Procédé et système d'envoi d'une publicité vidéo en fonction de différentes distances - Google Patents

Procédé et système d'envoi d'une publicité vidéo en fonction de différentes distances Download PDF

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Publication number
WO2018018435A1
WO2018018435A1 PCT/CN2016/091798 CN2016091798W WO2018018435A1 WO 2018018435 A1 WO2018018435 A1 WO 2018018435A1 CN 2016091798 W CN2016091798 W CN 2016091798W WO 2018018435 A1 WO2018018435 A1 WO 2018018435A1
Authority
WO
WIPO (PCT)
Prior art keywords
video advertisement
transmission distance
video
transmission
sending
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/091798
Other languages
English (en)
Chinese (zh)
Inventor
王晓光
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/091798 priority Critical patent/WO2018018435A1/fr
Publication of WO2018018435A1 publication Critical patent/WO2018018435A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists

Definitions

  • the present invention relates to the field of video advertisements, and in particular, to a method and system for transmitting video advertisements at different distances.
  • Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals.
  • continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video.
  • Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
  • a video ad is an advertisement that is presented to a customer in the form of a video.
  • a method for transmitting video advertisements at different distances is provided, which solves the shortcomings of the prior art that the selection method of the video advertisements cannot be implemented.
  • a method for transmitting video advertisements at different distances includes the following steps:
  • the transmission mode of the video advertisement is adjusted according to the changed transmission distance.
  • the sending manner includes:
  • the method further includes:
  • a video advertisement transmission system of different distances characterized in that the system comprises:
  • the obtaining unit is configured to obtain a transmission distance of the video advertisement
  • a selecting unit configured to select a sending manner of the video advertisement according to the transmission distance
  • the adjusting unit is configured to adjust the sending manner of the video advertisement according to the changed transmission distance if the transmission distance changes.
  • the sending manner includes: complete sending or compressed sending.
  • system further includes:
  • a detection unit for detecting the security of a video advertisement for detecting the security of a video advertisement.
  • the technical solution provided by the specific embodiment of the present invention acquires the transmission distance of the video advertisement, and selects the transmission manner of the video advertisement according to the transmission distance. If the transmission distance changes, the transmission manner of the video advertisement is adjusted according to the changed transmission distance, so The advantages of the delivery method are chosen according to the characteristics of the video advertisement.
  • FIG. 1 is a flowchart of a method for transmitting video advertisements of different distances according to the present invention
  • FIG. 2 is a structural diagram of a video advertisement sending system with different distances according to the present invention.
  • FIG. 1 is a flowchart of a method for sending video advertisements of different distances according to a first preferred embodiment of the present invention.
  • the method is implemented by a server.
  • the method is as shown in FIG. 1 and includes the following steps:
  • Step S101 Obtain a transmission distance of the video advertisement.
  • Step S102 Select a sending manner of the video advertisement according to the transmission distance
  • Step S103 If the transmission distance changes, adjust the transmission mode of the video advertisement according to the changed transmission distance.
  • the technical solution provided by the specific embodiment of the present invention acquires the transmission distance of the video advertisement, and selects the transmission manner of the video advertisement according to the transmission distance. If the transmission distance changes, the transmission manner of the video advertisement is adjusted according to the changed transmission distance, so The advantages of the delivery method are chosen according to the characteristics of the video advertisement.
  • the foregoing sending manner includes: complete sending or compressed sending.
  • the foregoing method may further include:
  • FIG. 2 is a video advertisement sending system of different distances according to a second preferred embodiment of the present invention.
  • the system includes:
  • the obtaining unit 201 is configured to acquire a transmission distance of the video advertisement
  • the selecting unit 202 is configured to select a sending manner of the video advertisement according to the transmission distance
  • the adjusting unit 203 is configured to adjust a transmission manner of the video advertisement according to the changed transmission distance if the transmission distance changes.
  • the technical solution provided by the specific embodiment of the present invention acquires the transmission distance of the video advertisement, and selects the transmission manner of the video advertisement according to the transmission distance. If the transmission distance changes, the transmission manner of the video advertisement is adjusted according to the changed transmission distance, so The advantages of the delivery method are chosen according to the characteristics of the video advertisement.
  • the foregoing sending manner includes: complete sending or compressed sending.
  • the above system may further include:
  • the detecting unit 204 is configured to detect the security of the video advertisement.
  • Computer readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one location to another.
  • a storage medium may be any available media that can be accessed by a computer.
  • the computer readable medium may include random access memory (Random) Access Memory, RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), Compact Disc Read-Only Memory, CD-ROM, or other optical disc storage, magnetic storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Also. Any connection may suitably be a computer readable medium.
  • a disk and a disc include a compact disc (CD), a laser disc, a compact disc, a digital versatile disc (DVD), a floppy disk, and a Blu-ray disc, wherein the disc is usually magnetically copied, and the disc is The laser is used to optically replicate the data. Combinations of the above should also be included within the scope of the computer readable media.

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne un procédé d'envoi d'une publicité vidéo en fonction de différentes distances, comportant les étapes consistant à: obtenir une distance de transmission d'une publicité vidéo (101); sélectionner un mode d'envoi pour la publicité vidéo en fonction de la distance de transmission (102); et si la distance de transmission a changé, adapter le mode d'envoi de la publicité vidéo en fonction de la distance de transmission modifiée (103). Le procédé présente l'avantage de sélectionner un mode d'envoi en fonction de caractéristiques d'une publicité vidéo.
PCT/CN2016/091798 2016-07-26 2016-07-26 Procédé et système d'envoi d'une publicité vidéo en fonction de différentes distances Ceased WO2018018435A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091798 WO2018018435A1 (fr) 2016-07-26 2016-07-26 Procédé et système d'envoi d'une publicité vidéo en fonction de différentes distances

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091798 WO2018018435A1 (fr) 2016-07-26 2016-07-26 Procédé et système d'envoi d'une publicité vidéo en fonction de différentes distances

Publications (1)

Publication Number Publication Date
WO2018018435A1 true WO2018018435A1 (fr) 2018-02-01

Family

ID=61015562

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/091798 Ceased WO2018018435A1 (fr) 2016-07-26 2016-07-26 Procédé et système d'envoi d'une publicité vidéo en fonction de différentes distances

Country Status (1)

Country Link
WO (1) WO2018018435A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101499918A (zh) * 2009-02-10 2009-08-05 宇龙计算机通信科技(深圳)有限公司 一种自适应流媒体播放方法、装置、系统及移动终端
CN101551888A (zh) * 2008-04-02 2009-10-07 上海亿动信息技术有限公司 一种广告信息发布系统及相应的发布广告的控制方法
CN103313095A (zh) * 2012-03-16 2013-09-18 腾讯科技（深圳）有限公司 视频传输方法、播放方法、终端和服务器
CN106231381A (zh) * 2016-07-26 2016-12-14 王晓光 不同距离的视频广告发送方法及系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101551888A (zh) * 2008-04-02 2009-10-07 上海亿动信息技术有限公司 一种广告信息发布系统及相应的发布广告的控制方法
CN101499918A (zh) * 2009-02-10 2009-08-05 宇龙计算机通信科技(深圳)有限公司 一种自适应流媒体播放方法、装置、系统及移动终端
CN103313095A (zh) * 2012-03-16 2013-09-18 腾讯科技（深圳）有限公司 视频传输方法、播放方法、终端和服务器
CN106231381A (zh) * 2016-07-26 2016-12-14 王晓光 不同距离的视频广告发送方法及系统

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