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WO2018018274A1 - Procédé de surveillance de placement de publicité pour radios à bord de véhicule, et appareil de surveillance - Google Patents

Procédé de surveillance de placement de publicité pour radios à bord de véhicule, et appareil de surveillance Download PDF

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Publication number
WO2018018274A1
WO2018018274A1 PCT/CN2016/091233 CN2016091233W WO2018018274A1 WO 2018018274 A1 WO2018018274 A1 WO 2018018274A1 CN 2016091233 W CN2016091233 W CN 2016091233W WO 2018018274 A1 WO2018018274 A1 WO 2018018274A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
information
unit
vehicle
monitoring
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/091233
Other languages
English (en)
Chinese (zh)
Inventor
金蕾
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/091233 priority Critical patent/WO2018018274A1/fr
Publication of WO2018018274A1 publication Critical patent/WO2018018274A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

Definitions

  • the invention belongs to the field of data mining, and in particular relates to a method for monitoring and monitoring a vehicle radio advertisement and a monitoring device.
  • the merchants who advertised also need to do a collection and analysis of information for their audiences, so as to grasp the information of their potential customers, so as to better act when marketing and user development.
  • the embodiment of the invention provides a method for monitoring the advertisement of a car radio, aiming at A method for locating an advertisement audience by collecting car radio advertisement data is provided for the defect that the current advertisement effect is inaccurate and the information lacks a reliable source.
  • the present invention is implemented as follows: a method for monitoring the placement of a car radio advertisement, comprising the following steps:
  • the number of times the advertisement is played and the owner information are fed back to the merchant corresponding to the advertisement.
  • the embodiment of the invention further provides a monitoring device, comprising:
  • a recording unit a playback unit, a reading unit, and a user information feedback unit, wherein:
  • a recording unit for recording a merchant corresponding to each advertisement
  • a playing unit configured to play an advance advertisement when the user clicks on the audio
  • a reading unit wherein the input end is respectively connected to the output end of the recording unit and the output end of the playing unit, and is configured to read the owner information corresponding to the advertisement playing terminal;
  • the user information feedback unit is connected to the output end of the reading unit, and is configured to feed back the number of advertisement plays and the owner information to the merchant corresponding to the advertisement.
  • the invention collects the information of the owner of the car radio advertisement, and then obtains the vehicle owner's consumption behavior information to feedback to the merchant, so as to timely, effectively and objectively reflect the number of times the advertisement is served and the object of the advertisement.
  • FIG. 1 is a schematic flow chart of a method for monitoring placement of a car radio advertisement according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a monitoring apparatus according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a method for monitoring the delivery of a car radio advertisement provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • the merchant corresponding to each advertisement is recorded in step S101.
  • the mobile phone advertisement corresponding to the B company is recorded, and the shampoo advertisement corresponds to C. Company, and so on.
  • step S102 when the user clicks on the audio, the advance advertisement is played.
  • the advertisement playing terminal plays the corresponding mobile phone advertisement.
  • step S103 the owner information corresponding to the advertisement playing terminal is read.
  • the advertisement playing terminal can be known from the background, and the specific vehicle corresponding to the terminal can be inferred, and the vehicle owner information of the specific vehicle, such as consumption habits, economic strength, the place where the car is frequently driven, the driving style, and the like. You can get it accordingly, and this information corresponds to the mobile phone advertisement.
  • step S104 the number of advertisements played and the owner information are fed back to the merchant corresponding to the advertisement.
  • the data collected in the above step the monthly summary information to the mobile phone corresponding to the merchant B
  • the invention collects the information of the owner of the car radio advertisement, and then obtains the vehicle owner's consumption behavior information to feedback to the merchant, so as to timely, effectively and objectively reflect the number of times the advertisement is served and the object of the advertisement.
  • the user recommendation system includes:
  • a recording unit 21 configured to record a merchant corresponding to each advertisement
  • the playing unit 22 is configured to play an advance advertisement when the user clicks on the audio
  • Reading unit 23 The input end is respectively connected to the output end of the recording unit and the output end of the playing unit, and is used for reading the owner information corresponding to the advertisement playing terminal;
  • User information feedback unit 24 The input end is connected to the output end of the reading unit, and is used for feeding back the number of advertisement plays and the owner information to the merchant corresponding to the advertisement.
  • the working principle is: the recording unit 21 records the merchant corresponding to each advertisement; the playing unit 22 When the user clicks on the audio, the pre-advertising advertisement is played; the reading unit 23 reads the owner information corresponding to the advertisement playing terminal; the user information feedback unit 24 And feeding back to the merchant corresponding to the advertisement the number of times the advertisement is played and the owner information.
  • the invention collects the information of the owner of the car radio advertisement, and then obtains the vehicle owner's consumption behavior information to feedback to the merchant, so as to timely, effectively and objectively reflect the number of times the advertisement is served and the object of the advertisement.

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne le domaine de l'exploration de données, ainsi qu'un procédé de surveillance de placement de publicité pour une radio à bord de véhicule et un appareil de surveillance, ledit procédé consiste à : enregistrer des commerçants qui correspondent à diverses publicités; lire une publicité pré-préparée lorsqu'un utilisateur clique sur un audio; lire des informations d'un propriétaire de véhicule correspondant à un terminal de lecture de publicité; renvoyer le nombre de fois où la publicité est jouée ainsi que lesdites informations du propriétaire du véhicule au commerçant correspondant à la publicité. La présente invention rassemble des informations sur un propriétaire de véhicule qui écoute des publicités à l'aide d'une radio à bord d'un véhicule, ces informations sont soumises à des analyses spécifiques afin d'obtenir des informations de comportement du consommateur du propriétaire du véhicule, qui sont ensuite envoyées à un commerçant; ainsi, le nombre de fois où la publicité a été jouée et une audiance cible de la publicité peuvent être révélés au marchand qui a placé la publicité de manière opportune, efficace et objective.
PCT/CN2016/091233 2016-07-24 2016-07-24 Procédé de surveillance de placement de publicité pour radios à bord de véhicule, et appareil de surveillance Ceased WO2018018274A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091233 WO2018018274A1 (fr) 2016-07-24 2016-07-24 Procédé de surveillance de placement de publicité pour radios à bord de véhicule, et appareil de surveillance

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091233 WO2018018274A1 (fr) 2016-07-24 2016-07-24 Procédé de surveillance de placement de publicité pour radios à bord de véhicule, et appareil de surveillance

Publications (1)

Publication Number Publication Date
WO2018018274A1 true WO2018018274A1 (fr) 2018-02-01

Family

ID=61015475

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/091233 Ceased WO2018018274A1 (fr) 2016-07-24 2016-07-24 Procédé de surveillance de placement de publicité pour radios à bord de véhicule, et appareil de surveillance

Country Status (1)

Country Link
WO (1) WO2018018274A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109447721A (zh) * 2018-12-26 2019-03-08 世纪恒通科技股份有限公司 一种道路广告牌广告精准投放系统
CN109685572A (zh) * 2018-12-25 2019-04-26 雷轰 一种智能车载互动广告展示系统

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1980381A (zh) * 2005-12-08 2007-06-13 厦门雅迅网络股份有限公司 出租车联网广告播放效果数据处理方法
CN101075895A (zh) * 2007-06-25 2007-11-21 腾讯科技（深圳）有限公司 一种对广告播放次数进行统计的方法和系统
CN103516772A (zh) * 2012-12-20 2014-01-15 Tcl康钛汽车信息服务（深圳）有限公司 一种基于车载收音机应用的广告推送方法及系统
US20140136330A1 (en) * 2012-11-13 2014-05-15 Myine Electronics, Inc. System And Method For Batching Content For Playback On An Electronic Device
CN104166688A (zh) * 2014-07-28 2014-11-26 小米科技有限责任公司 信息定向推送方法及装置
CN104994176A (zh) * 2015-08-07 2015-10-21 李铁葵 基于车联网的广告推送方法及装置
CN105554526A (zh) * 2015-12-10 2016-05-04 上海都德信息科技有限公司 基于声纹识别的广告监测系统

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1980381A (zh) * 2005-12-08 2007-06-13 厦门雅迅网络股份有限公司 出租车联网广告播放效果数据处理方法
CN101075895A (zh) * 2007-06-25 2007-11-21 腾讯科技（深圳）有限公司 一种对广告播放次数进行统计的方法和系统
US20140136330A1 (en) * 2012-11-13 2014-05-15 Myine Electronics, Inc. System And Method For Batching Content For Playback On An Electronic Device
CN103516772A (zh) * 2012-12-20 2014-01-15 Tcl康钛汽车信息服务（深圳）有限公司 一种基于车载收音机应用的广告推送方法及系统
CN104166688A (zh) * 2014-07-28 2014-11-26 小米科技有限责任公司 信息定向推送方法及装置
CN104994176A (zh) * 2015-08-07 2015-10-21 李铁葵 基于车联网的广告推送方法及装置
CN105554526A (zh) * 2015-12-10 2016-05-04 上海都德信息科技有限公司 基于声纹识别的广告监测系统

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109685572A (zh) * 2018-12-25 2019-04-26 雷轰 一种智能车载互动广告展示系统
CN109447721A (zh) * 2018-12-26 2019-03-08 世纪恒通科技股份有限公司 一种道路广告牌广告精准投放系统

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