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WO2018018272A1 - Procédé de collecte de données pour technique de lecture de publicités, et dispositif de lecture - Google Patents

Procédé de collecte de données pour technique de lecture de publicités, et dispositif de lecture Download PDF

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Publication number
WO2018018272A1
WO2018018272A1 PCT/CN2016/091231 CN2016091231W WO2018018272A1 WO 2018018272 A1 WO2018018272 A1 WO 2018018272A1 CN 2016091231 W CN2016091231 W CN 2016091231W WO 2018018272 A1 WO2018018272 A1 WO 2018018272A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
floor
elevator
unit
company
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/091231
Other languages
English (en)
Chinese (zh)
Inventor
金蕾
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/091231 priority Critical patent/WO2018018272A1/fr
Publication of WO2018018272A1 publication Critical patent/WO2018018272A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for

Definitions

  • the invention belongs to the field of service media, and in particular relates to a data collection method and a playback device for an advertisement playing technology.
  • the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
  • the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
  • similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • Embodiments of the present invention provide a data collection method and a playback device for an advertisement playing technology, and the purpose is to provide By detecting the floor of the company where the visitor is currently located, and flexibly playing the relevant advertisements of the company, the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • the present invention is implemented as follows: a data collection method for an advertisement playing technology, comprising the following steps:
  • the embodiment of the invention further provides a playback device, including:
  • a recording unit for recording a matching relationship between a floor and an advertisement
  • a detecting unit configured to detect a floor segment where the current elevator is located
  • a playback unit wherein the input end is respectively connected to the recording unit and the detecting unit, and is configured to play an advertisement matching the floor segment where the current elevator is located according to the floor segment where the current elevator is located and the matching relationship between the floor segment and the advertisement;
  • the input end is connected to the playing unit, and is configured to send technical usage data to a data collection end preset by the manufacturer.
  • the invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • FIG. 1 is a schematic flowchart of a data collection method of an advertisement playing technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
  • FIG. 1 is a data collection method of an advertisement playing technology according to an embodiment of the present invention.
  • the flow diagrams are only for the sake of illustration, and only parts related to the embodiments of the present invention are shown.
  • the matching relationship between the floor segment and the advertisement is recorded in step S101.
  • the playback device records with A Relevant advertising of the company, such as company image advertising or product introduction.
  • step S102 the floor segment where the current elevator is located is detected.
  • Step S103 According to the floor segment where the elevator is currently located and the matching relationship between the floor segment and the advertisement, an advertisement matching the floor segment where the current elevator is located is played, and the technical use data is transmitted to the data collection terminal preset by the manufacturer.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • FIG. 2 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the playback apparatus includes:
  • a recording unit 21 configured to record a matching relationship between the floor segment and the advertisement
  • a detecting unit 22 configured to detect a floor segment where the current elevator is located
  • the playing unit 23 has its input end and the recording unit 21 and the detecting unit 22, respectively a connection, configured to play an advertisement that matches a floor segment where the current elevator is located according to a floor segment where the current elevator is located and a matching relationship between the floor segment and the advertisement;
  • a technical data collecting unit 24 an input end thereof and the playing unit 23 Connection, used to send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the working principle is: when the recording unit 21 records the matching relationship between the floor segment and the advertisement, the detecting unit 22 Detecting the floor section where the elevator is located, the playing unit 23 plays an advertisement matching the floor section where the current elevator is located according to the floor section where the current elevator is located and the matching relationship between the floor section and the advertisement, and the technical data collecting unit 24 Send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the invention flexibly plays the relevant advertisements of the company by detecting the floor of the company where the visitor is currently located, and the visitor can understand the situation of the company in the elevator, and the company also plays a certain publicity benefit. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Indicating And Signalling Devices For Elevators (AREA)

Abstract

L'invention a trait au domaine des médias de services et concerne un procédé de collecte de données pour une technique de lecture de publicités, ainsi qu'un dispositif de lecture. Le procédé consiste à : enregistrer la relation de correspondance entre les sections d'étages et les publicités ; détecter la section d'étage où se trouve actuellement l'ascenseur ; et lire, en fonction de la section d'étage où l'ascenseur se trouve actuellement et de la relation de correspondance entre les sections d'étages et les publicités, la publicité correspondant à la section d'étage où se trouve actuellement l'ascenseur, puis envoyer les données d'utilisation de la technologie associée à un terminal de collecte de données prédéfini par un fabricant. L'invention permet de détecter l'étage d'une entreprise auquel se trouve actuellement un visiteur et de lire de manière flexible une publicité relative à la société afin que le visiteur puisse découvrir la situation actuelle de la société même lorsqu'il est dans l'ascenseur, que la société bénéficie d'une publicité garantie et qu'entre-temps le fabricant puisse collecter efficacement des données sur l'utilisation de la technologie associée de façon opportune.
PCT/CN2016/091231 2016-07-24 2016-07-24 Procédé de collecte de données pour technique de lecture de publicités, et dispositif de lecture Ceased WO2018018272A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091231 WO2018018272A1 (fr) 2016-07-24 2016-07-24 Procédé de collecte de données pour technique de lecture de publicités, et dispositif de lecture

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091231 WO2018018272A1 (fr) 2016-07-24 2016-07-24 Procédé de collecte de données pour technique de lecture de publicités, et dispositif de lecture

Publications (1)

Publication Number Publication Date
WO2018018272A1 true WO2018018272A1 (fr) 2018-02-01

Family

ID=61015237

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/091231 Ceased WO2018018272A1 (fr) 2016-07-24 2016-07-24 Procédé de collecte de données pour technique de lecture de publicités, et dispositif de lecture

Country Status (1)

Country Link
WO (1) WO2018018272A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20130085839A1 (en) * 2011-09-30 2013-04-04 JVC Kenwood Corporation Mutually Advertising System, Advertisement Distribution Planning Apparatus and Method, and Computer Program
CN104609270A (zh) * 2015-02-05 2015-05-13 北京索德电气工业有限公司 一种智能电梯控制系统及方法
CN105355158A (zh) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 电梯广告的投放方法及系统
CN105761651A (zh) * 2016-05-09 2016-07-13 成都优芯微电子技术有限公司 一种电梯多媒体广告机

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20130085839A1 (en) * 2011-09-30 2013-04-04 JVC Kenwood Corporation Mutually Advertising System, Advertisement Distribution Planning Apparatus and Method, and Computer Program
CN104609270A (zh) * 2015-02-05 2015-05-13 北京索德电气工业有限公司 一种智能电梯控制系统及方法
CN105355158A (zh) * 2015-11-12 2016-02-24 日立电梯（中国）有限公司 电梯广告的投放方法及系统
CN105761651A (zh) * 2016-05-09 2016-07-13 成都优芯微电子技术有限公司 一种电梯多媒体广告机

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