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WO2017128412A1 - Procédé permettant de collecter des données relatives à une technologie de transfert de publicité basée sur des conditions météorologiques, et système de transfert - Google Patents

Procédé permettant de collecter des données relatives à une technologie de transfert de publicité basée sur des conditions météorologiques, et système de transfert Download PDF

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Publication number
WO2017128412A1
WO2017128412A1 PCT/CN2016/072982 CN2016072982W WO2017128412A1 WO 2017128412 A1 WO2017128412 A1 WO 2017128412A1 CN 2016072982 W CN2016072982 W CN 2016072982W WO 2017128412 A1 WO2017128412 A1 WO 2017128412A1
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WO
WIPO (PCT)
Prior art keywords
weather
advertisement
pushing
technology
label
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/072982
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English (en)
Chinese (zh)
Inventor
胡明祥
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/072982 priority Critical patent/WO2017128412A1/fr
Publication of WO2017128412A1 publication Critical patent/WO2017128412A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention belongs to the field of internet, and in particular relates to a data collection method and a push system according to weather push advertising technology.
  • the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
  • the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
  • similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • the present invention is directed to the case where the current advertisement delivery is inaccurate, and it is required to provide a By matching the weather with the type of ad, detecting the current weather and pushing ads that match the weather, the ad push is more targeted, and the ad delivery is more accurate, and the user can get a quicker consumer consultation when the weather changes.
  • the ad push is more targeted, and the ad delivery is more accurate, and the user can get a quicker consumer consultation when the weather changes.
  • timely feedback after the technology it is also convenient for manufacturers to collect relevant technology in a timely and effective manner. .
  • a data collection method according to weather push advertising technology comprising the following steps:
  • the advertisement corresponding to the label is matched according to the weather, and the advertisement of the label is pushed, and the technical use data is sent to the data collection end preset by the manufacturer.
  • the embodiment of the invention further provides a pushing system, the pushing system comprising:
  • a recording unit for recording one or more advertisement labels and weather corresponding to each advertisement label And the matching relationship between each advertisement tag and the weather;
  • a detecting unit wherein the input end is connected to the output end of the recording unit for detecting the current weather
  • a pushing unit wherein the input end is connected to the output end of the detecting unit, and is configured to match the advertisement of the corresponding label according to the weather, and push the advertisement of the label;
  • the data sending unit has an input end connected to the output end of the pushing unit, and is configured to send the technical use data to the data collecting end preset by the manufacturer.
  • the invention detects the current weather and pushes advertisements that match the weather, so that the advertisements are more targeted, and the advertisements are more accurate, and the users can grasp the consumption more quickly when the weather changes.
  • the manufacturer through timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
  • FIG. 1 is a schematic flow chart of a data collection method according to a weather push advertisement technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a data collection method according to a weather push advertisement technology according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 one or more advertisement tags and weather corresponding to each advertisement tag are recorded. And the matching relationship between each advertisement tag and the weather.
  • windy days you can correspond to windbreakers, snow chains, snow chains, etc.
  • step S101 the current weather is detected.
  • step S102 The advertisement corresponding to the label is matched according to the weather, and the advertisement of the label is pushed, and the technical use data is sent to the data collection end preset by the manufacturer.
  • It can be pushed to the user's mobile app, pushed via SMS, or embedded in a webpage.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention detects the current weather and pushes advertisements that match the weather, so that the advertisements are more targeted, and the advertisements are more accurate, and the users can grasp the consumption more quickly when the weather changes.
  • the manufacturer through timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention, where the push system includes:
  • a recording unit 21 configured to record one or more advertisement labels, and weather corresponding to each advertisement label And the matching relationship between each advertisement tag and the weather;
  • the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting the current weather;
  • Push unit 23 its input end and detection unit 22 The output end is connected to match the advertisement of the corresponding label according to the weather, and push the advertisement of the label;
  • Data transmitting unit 24 its input terminal and push unit 23
  • the output terminal is connected to send technical usage data to the data collection end preset by the manufacturer.
  • the working principle is that the user records one or more advertisement labels in the recording unit 21, and the weather corresponding to each advertisement label. And the matching relationship between each advertisement label and the weather, the detecting unit 22 detects the current weather, and the pushing unit 23 matches the advertisement of the corresponding label according to the weather, and pushes the advertisement of the label, and at the same time, the data transmitting unit 24 Send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the invention detects the current weather and pushes advertisements that match the weather, so that the advertisements are more targeted, and the advertisements are more accurate, and the users can grasp the consumption more quickly when the weather changes.
  • the manufacturer through timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé permettant de collecter des données relatives à une technologie de transfert de publicité basée sur des conditions météorologiques, et un système de transfert, dans le domaine de l'Internet. Le procédé consiste à : enregistrer une ou plusieurs étiquettes publicitaires, des conditions météorologiques correspondant aux étiquettes publicitaires, et des relations de correspondance entre les étiquettes publicitaires et les conditions météorologiques (S100) ; détecter les conditions météorologiques actuelles (S101) ; et obtenir une publicité ayant une étiquette correspondante qui correspond aux conditions météorologiques, transférer la publicité ayant l'étiquette, et envoyer des données d'utilisation de technologie à un terminal de collecte de données prédéfini par le fabricant (S102). En faisant correspondre des conditions météorologiques et des types de publicité, en détectant les conditions météorologiques actuelles et en transférant une publicité correspondant aux conditions météorologiques, la présente invention met en œuvre un transfert de publicité mieux ciblé et un positionnement de publicité plus précis et permet à un utilisateur d'obtenir des informations de consommation plus rapidement lorsque les conditions atmosphériques changent. De plus, grâce à une rétroaction rapide après l'utilisation de la technologie, le fabricant peut également acquérir commodément et efficacement des informations d'utilisation de la technologie connexe à temps.
PCT/CN2016/072982 2016-01-31 2016-01-31 Procédé permettant de collecter des données relatives à une technologie de transfert de publicité basée sur des conditions météorologiques, et système de transfert Ceased WO2017128412A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/072982 WO2017128412A1 (fr) 2016-01-31 2016-01-31 Procédé permettant de collecter des données relatives à une technologie de transfert de publicité basée sur des conditions météorologiques, et système de transfert

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/072982 WO2017128412A1 (fr) 2016-01-31 2016-01-31 Procédé permettant de collecter des données relatives à une technologie de transfert de publicité basée sur des conditions météorologiques, et système de transfert

Publications (1)

Publication Number Publication Date
WO2017128412A1 true WO2017128412A1 (fr) 2017-08-03

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PCT/CN2016/072982 Ceased WO2017128412A1 (fr) 2016-01-31 2016-01-31 Procédé permettant de collecter des données relatives à une technologie de transfert de publicité basée sur des conditions météorologiques, et système de transfert

Country Status (1)

Country Link
WO (1) WO2017128412A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112235609A (zh) * 2019-07-15 2021-01-15 腾讯科技（北京）有限公司 内容项数据播放方法、装置、计算机设备及存储介质

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101895818A (zh) * 2010-08-09 2010-11-24 宇龙计算机通信科技(深圳)有限公司 一种依据天气预报推送信息的方法及服务器
US20120101903A1 (en) * 2010-10-25 2012-04-26 Electronics And Telecommunications Research Institute Apparatus and method for mobile intelligent advertizing service based on mobile user contextual matching
CN102737337A (zh) * 2012-05-22 2012-10-17 亿赞普(北京)科技有限公司 网络广告匹配方法及其装置
CN102819587A (zh) * 2012-07-31 2012-12-12 北京亿赞普网络技术有限公司 网络广告匹配方法及其装置
CN103559631A (zh) * 2013-11-01 2014-02-05 上海语镜汽车信息技术有限公司 一种基于多种数据的智能匹配判断的移动互联网声音广告发布系统
US20140278848A1 (en) * 2013-03-15 2014-09-18 Accuweather, Inc. Weather-triggered marketing
US20150356599A1 (en) * 2014-06-10 2015-12-10 Yesmail Interactive Method and system for sending email messages based on weather

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101895818A (zh) * 2010-08-09 2010-11-24 宇龙计算机通信科技(深圳)有限公司 一种依据天气预报推送信息的方法及服务器
US20120101903A1 (en) * 2010-10-25 2012-04-26 Electronics And Telecommunications Research Institute Apparatus and method for mobile intelligent advertizing service based on mobile user contextual matching
CN102737337A (zh) * 2012-05-22 2012-10-17 亿赞普(北京)科技有限公司 网络广告匹配方法及其装置
CN102819587A (zh) * 2012-07-31 2012-12-12 北京亿赞普网络技术有限公司 网络广告匹配方法及其装置
US20140278848A1 (en) * 2013-03-15 2014-09-18 Accuweather, Inc. Weather-triggered marketing
CN103559631A (zh) * 2013-11-01 2014-02-05 上海语镜汽车信息技术有限公司 一种基于多种数据的智能匹配判断的移动互联网声音广告发布系统
US20150356599A1 (en) * 2014-06-10 2015-12-10 Yesmail Interactive Method and system for sending email messages based on weather

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112235609A (zh) * 2019-07-15 2021-01-15 腾讯科技（北京）有限公司 内容项数据播放方法、装置、计算机设备及存储介质
CN112235609B (zh) * 2019-07-15 2022-12-13 腾讯科技（北京）有限公司 内容项数据播放方法、装置、计算机设备及存储介质

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