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WO2018018278A1 - Procédé statistique de comptage d'utilisation de technologie de rétroaction publicitaire, et dispositif d'acquisition de données - Google Patents

Procédé statistique de comptage d'utilisation de technologie de rétroaction publicitaire, et dispositif d'acquisition de données Download PDF

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Publication number
WO2018018278A1
WO2018018278A1 PCT/CN2016/091237 CN2016091237W WO2018018278A1 WO 2018018278 A1 WO2018018278 A1 WO 2018018278A1 CN 2016091237 W CN2016091237 W CN 2016091237W WO 2018018278 A1 WO2018018278 A1 WO 2018018278A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
unit
user information
merchant
data
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/091237
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English (en)
Chinese (zh)
Inventor
金蕾
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to PCT/CN2016/091237 priority Critical patent/WO2018018278A1/fr
Publication of WO2018018278A1 publication Critical patent/WO2018018278A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/214—Specialised server platform, e.g. server located in an airplane, hotel, hospital

Definitions

  • the invention belongs to the field of data mining, and in particular relates to a method for counting usage times of an advertisement feedback technology and a data collecting device.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (eg CDMA)
  • core technologies eg CDMA
  • the underlying technology or the technology with high market recognition (such as sliding unlocking)
  • the related costs are negligible, and the investment in these technologies is worthwhile, but these technologies are a minority, more technologies.
  • Embodiments of the present invention provide a method for counting usage times of an advertisement feedback technology, which aims to Providing a method for locating an advertisement audience by collecting hotel advertisement data, in view of the defect that the current advertisement effect is inaccurate and the information lacks a reliable source. At the same time, it is also convenient for manufacturers to collect relevant technologies in a timely and effective manner.
  • the present invention is implemented as follows: a method for counting usage times of an advertisement feedback technology, comprising the following steps:
  • the pre-screen advertisement is played
  • the number of advertisements played and the user information are fed back to the merchant corresponding to the advertisement, and the technical usage data is sent to the data collection end preset by the manufacturer.
  • the embodiment of the invention further provides a data collection device, comprising:
  • Recording unit playing unit, reading unit, user information feedback unit, technical data collecting unit, wherein:
  • a recording unit for recording a merchant corresponding to each advertisement
  • a playing unit configured to play a pre-screen advertisement when the user clicks on the video
  • a reading unit wherein the input end is respectively connected to an output end of the recording unit and an output end of the playing unit, and is configured to read a room number and user information corresponding to the advertisement playing terminal;
  • a user information feedback unit whose input end is connected to the output end of the reading unit, and is used for feeding back the number of advertisement plays and the user information to the merchant corresponding to the advertisement;
  • the technical data collection unit has an input end connected to an output end of the user information feedback unit, and is configured to send technical use data to a data collection end preset by the manufacturer.
  • the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner.
  • the number of times and the object of delivery can also facilitate the timely and effective collection of relevant technologies by the manufacturer.
  • FIG. 1 is a schematic flow chart of a method for counting usage times of an advertisement feedback technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a method for counting usage times of an advertisement feedback technology provided by an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • the merchant corresponding to each advertisement is recorded in step S101.
  • taking the A hotel data collection device as an example, recording the mobile phone advertisement corresponding to the B company, the shampoo advertisement corresponding to C Company, and so on.
  • step S102 when the user clicks on the video, the pre-screen advertisement is played.
  • the advertisement playing terminal plays the corresponding mobile phone advertisement.
  • step S103 the room number and user information corresponding to the advertisement playing terminal are read.
  • the advertisement playing terminal can be known from the background, and the room number corresponding to the user who views the mobile phone advertisement can be inferred, and the personal information of the user needs to be registered when the room is opened, so that the user's ID number, consumption record, etc. can be passed.
  • Personal information information such as the user's age, consumption level, place of birth, and place of residence, which are in one-to-one correspondence with the mobile phone advertisement.
  • step S104 feeding back the number of times of advertisement play and the user information to the merchant corresponding to the advertisement, and sending the technical use data to the data collection end preset by the manufacturer.
  • the data collected in the above step the monthly summary information to the mobile phone corresponding to the merchant B
  • the company responded to the number of times the advertisement corresponds to the user information.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner.
  • the number of times and the object of delivery can also facilitate the timely and effective collection of relevant technologies by the manufacturer.
  • FIG. 2 is a schematic structural diagram of a data collection apparatus according to an embodiment of the present invention, where the user recommendation system includes:
  • the recording unit 21, the playing unit 22, the reading unit 23, the user information feedback unit 24, and the technical data collecting unit 25 among them:
  • a recording unit 21 configured to record a merchant corresponding to each advertisement
  • the playing unit 22 is configured to play the pre-screen advertisement when the user clicks on the video
  • Reading unit 23 The input end is connected to the output end of the recording unit and the output end of the playing unit, respectively, for reading the room number and user information corresponding to the advertisement playing terminal;
  • User information feedback unit 24 The input end is connected to the output end of the reading unit, and is used to feed back the number of advertisement plays and the user information to the merchant corresponding to the advertisement;
  • Technical data collection unit 25 The input end is connected to the output end of the user information feedback unit, and is configured to send the technical use data to the data collection end preset by the manufacturer.
  • the working principle is: the recording unit 21 records the merchant corresponding to each advertisement; the playing unit 22 When the user clicks on the video, the pre-screen advertisement is played; the reading unit 23 reads the room number and the user information corresponding to the advertisement playing terminal; the user information feedback unit 24 And feeding back the number of times of advertisement play and the user information to the merchant corresponding to the advertisement; and the technical data collection unit 25 sends the technical use data to the data collection end preset by the manufacturer.
  • the invention collects the information of the hotel user who views the advertisement, and then obtains the information such as the user's age, consumption level, place of birth, and place of residence, and then feeds back to the merchant, so as to reflect the advertisement to the merchant who advertises in a timely, effective and objective manner.
  • the number of times and the object of delivery can also facilitate the timely and effective collection of relevant technologies by the manufacturer.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention appartient au domaine de l'exploration de données, et concerne un procédé statistique de comptage d'utilisation de technologie de rétroaction publicitaire, et un dispositif d'acquisition de données. Le procédé consiste à : enregistrer le commerçant correspondant à chaque publicité ; lorsqu'un utilisateur clique sur une vidéo, lire une publicité préalable à un programme ; lire un numéro de chambre et des informations de l'utilisateur correspondant à un terminal de lecture de publicité ; renvoyer le nombre de fois où la publicité a été diffusée et les informations de l'utilisateur, au commerçant, et envoyer des données d'utilisation de la technologie à un terminal d'acquisition de données préprogrammé par le fabricant. La présente invention collecte des informations sur les clients d'un hôtel qui regardent des publicités, exécute des analyses spécifiques pour obtenir des informations sur les clients telles que l'âge, un niveau de consommation, un lieu de naissance et un lieu de résidence, puis renvoie ces informations au commerçant. Cela permet au commerçant qui a placé la publicité de connaître le nombre de fois où la publicité placée est regardée et le public cible du placement publicitaire de manière opportune, efficace et objective. Dans le même temps, la présente invention permet aux fabricants d'acquérir des conditions d'utilisation de la technologie associée, de manière opportune et efficace.
PCT/CN2016/091237 2016-07-24 2016-07-24 Procédé statistique de comptage d'utilisation de technologie de rétroaction publicitaire, et dispositif d'acquisition de données Ceased WO2018018278A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091237 WO2018018278A1 (fr) 2016-07-24 2016-07-24 Procédé statistique de comptage d'utilisation de technologie de rétroaction publicitaire, et dispositif d'acquisition de données

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091237 WO2018018278A1 (fr) 2016-07-24 2016-07-24 Procédé statistique de comptage d'utilisation de technologie de rétroaction publicitaire, et dispositif d'acquisition de données

Publications (1)

Publication Number Publication Date
WO2018018278A1 true WO2018018278A1 (fr) 2018-02-01

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/091237 Ceased WO2018018278A1 (fr) 2016-07-24 2016-07-24 Procédé statistique de comptage d'utilisation de technologie de rétroaction publicitaire, et dispositif d'acquisition de données

Country Status (1)

Country Link
WO (1) WO2018018278A1 (fr)

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5990885A (en) * 1997-07-29 1999-11-23 Network Machines, Inc. Personalized services, including a personal presence, for customers based upon collected personal preferences
CN101141484A (zh) * 2007-10-09 2008-03-12 华为技术有限公司 网络定向数据的处理方法、装置和系统
CN102572542A (zh) * 2011-12-31 2012-07-11 四川长虹电器股份有限公司 酒店定向视频和广告推送系统
CN103345512A (zh) * 2013-07-06 2013-10-09 北京品友互动信息技术有限公司 一种基于用户属性的网络广告点击率预测方法和装置
CN103763629A (zh) * 2013-12-31 2014-04-30 航天数字传媒有限公司 一种酒店业务视频系统
CN105761101A (zh) * 2016-02-04 2016-07-13 云南今日游情科技有限公司 基于相互选择的移动终端高精准度广告推送系统及方法

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5990885A (en) * 1997-07-29 1999-11-23 Network Machines, Inc. Personalized services, including a personal presence, for customers based upon collected personal preferences
CN101141484A (zh) * 2007-10-09 2008-03-12 华为技术有限公司 网络定向数据的处理方法、装置和系统
CN102572542A (zh) * 2011-12-31 2012-07-11 四川长虹电器股份有限公司 酒店定向视频和广告推送系统
CN103345512A (zh) * 2013-07-06 2013-10-09 北京品友互动信息技术有限公司 一种基于用户属性的网络广告点击率预测方法和装置
CN103763629A (zh) * 2013-12-31 2014-04-30 航天数字传媒有限公司 一种酒店业务视频系统
CN105761101A (zh) * 2016-02-04 2016-07-13 云南今日游情科技有限公司 基于相互选择的移动终端高精准度广告推送系统及方法

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