WO2018027642A1 - Ownership presenting method for advertisement pushing technology, and pushing system - Google Patents
Ownership presenting method for advertisement pushing technology, and pushing system Download PDFInfo
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- WO2018027642A1 WO2018027642A1 PCT/CN2016/094299 CN2016094299W WO2018027642A1 WO 2018027642 A1 WO2018027642 A1 WO 2018027642A1 CN 2016094299 W CN2016094299 W CN 2016094299W WO 2018027642 A1 WO2018027642 A1 WO 2018027642A1
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- the invention belongs to the field of internet, and in particular relates to a method for displaying ownership of an advertisement pushing technology and a pushing system.
- the embodiment of the invention provides a method for displaying the ownership of the advertisement pushing technology, and aims to provide a product type that ranks the top three by counting the number of times the user browses the product, and the product belongs to the case where the advertisement is not accurately displayed.
- the price range pushes advertisements to users to make the advertisements more precise.
- the users can obtain the advertisement information that meets the user's consumption habits and consumption ability in time, and at the same time protect the interests of the patent (application) right holder.
- the present invention is implemented as follows: a method for displaying the ownership of an advertisement push technology, comprising the following steps:
- the advertisement is pushed according to the price tag of the type tag and the type tag, and the patent information is pushed to the user at the same time.
- the embodiment of the invention further provides a push system, comprising:
- a recording unit for recording the type label and price of the item matching
- a statistical unit configured to count the top three type tags of the number of types of tag types matched by the user, and the price range of the type tag;
- a push unit wherein the input end is respectively connected to the statistical unit and the output end of the detecting unit, and is configured to push an advertisement according to the price tag of the type tag and the type tag;
- the patent information pushing unit has an input end connected to the output end of the pushing unit for pushing patent information to the user.
- the invention pushes the advertisement to the user by counting the product type of the top three product types of the user browsing the number of product types, and the price range to which the product belongs, so that the advertisement delivery is more accurate, and the user can timely obtain the consumption habit and consumption ability according to the user. Advertising information, and at the same time protect the interests of the patent (application) right holder.
- FIG. 1 is a schematic flowchart of a method for displaying a tenancy of an advertisement push technology according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
- FIG. 1 is a schematic flowchart of a method for displaying a right of an advertisement push technology according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 the type tag and the price of the item matching are recorded.
- step S101 the type tag of the top three and the price range of the type tag of the type of the type tag matched by the user are counted.
- the user browses the top three types of product types as 'health products', the price range is 200 ⁇ 300, 'fitness equipment', the price range is 1000 ⁇ 1500, 'outdoor hiking shoes', the price range is 700 ⁇ 800.
- step S102 the advertisement is pushed according to the price tag of the type tag and the type tag, and the patent information is pushed to the user at the same time.
- the patent information includes, but is not limited to, the status of the patent application of the technology, the patent application/right holder of the technology, the patent application number of the technology, the patent application date, and the like.
- the patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
- the patent information is editable and can be dynamically pushed to the user according to the transfer of the patent application right/patent right: the current relevant right holder of the patent.
- the pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
- the invention pushes the advertisement to the user by counting the product type of the top three product types of the user browsing the number of product types, and the price range to which the product belongs, so that the advertisement delivery is more accurate, and the user can timely obtain the consumption habit and consumption ability according to the user. Advertising information, and at the same time protect the interests of the patent (application) right holder.
- FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention, where the push system includes:
- a recording unit 21 configured to record a type label and a price of the item matching
- the statistic unit 22 is configured to count the top three type tags of the number of type tags matched by the user to browse the product and the price range of the type tag;
- a pushing unit 23 wherein the input end is respectively connected to the statistical unit and the detecting unit output end, and is configured to push an advertisement according to the price tag of the type tag and the type tag;
- the patent information pushing unit 24 has an input end connected to the output end of the pushing unit 23 for pushing patent information to the user.
- the working principle is: the recording unit 21 records the type tag and the price of the product matching; the statistical unit 22 counts the top three type tags of the type of the type tag matching the user to browse the product and the price range of the type tag; the pushing unit 23, according to The type tag and the price range of the type tag push the advertisement, and at the same time, the patent information pushing unit 24 pushes the patent information to the user.
- the invention pushes the advertisement to the user by counting the product type of the top three product types of the user browsing the number of product types, and the price range to which the product belongs, so that the advertisement delivery is more accurate, and the user can timely obtain the consumption habit and consumption ability according to the user. Advertising information, and at the same time protect the interests of the patent (application) right holder.
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Abstract
Description
本发明属于互联网领域，尤其是涉及一种广告推送技术的权属展示方法以及推送系统。 The invention belongs to the field of internet, and in particular relates to a method for displaying ownership of an advertisement pushing technology and a pushing system.
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权（版权）、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。 Intellectual property is becoming more and more important in current products and services, including copyright (copyright), trademark and patent rights, all of which can bring enormous economic value to rights holders.
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将'版权归特定人所有'的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如'滑动解锁'等有限几个专利外，用户很难看到某一专利就知道该专利的申请/权利人。 However, unlike copyright and trademark rights, the ownership of patent rights is more difficult to recognize and discern. For example, in a training material or a movie, the words “copyright belongs to a specific person” will be clearly notified to the user; the trademark is also distinguished from other standards by its distinctive words or figures. Represents the related products produced by the trademark owner and the trademark owner. However, patents are not. Apart from a limited number of patents such as 'sliding and unlocking', it is difficult for a user to see a patent and know the application/right holder of the patent.
这种情况所带来的严重后果是： The serious consequences of this situation are:
1 、专利权的保护难度大，一项好的技术出来后，马上就被复制； 1. The protection of patent rights is difficult. Once a good technology comes out, it will be copied immediately;
2 、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。 2 The patent/applicant's effect of showing its own product features through patents is poor, because the user is also unclear about the connection between a certain technology and the patent/applicant.
综上，为充分保护本人的另外一个专利申请《根据价格及标签推送广告的方法和推送系统》，让该本人的专利申请价值最大化，特提出一个解决办法。 In summary, in order to fully protect my other patent application "Method and Push System for Pushing Advertisements Based on Price and Label", I will maximize the value of my patent application and propose a solution.
本发明实施例提供了一种广告推送技术的权属展示方法，目的在于针对于广告投放不精确的情况，提供一种通过统计用户浏览商品类型次数排名前三的商品类型，及该商品所属的价格区间，向用户推送广告，使广告投放更加精确，同时也使用户能及时获得符合用户消费习惯及消费能力的广告信息，并同时保护专利（申请）权人的利益。 The embodiment of the invention provides a method for displaying the ownership of the advertisement pushing technology, and aims to provide a product type that ranks the top three by counting the number of times the user browses the product, and the product belongs to the case where the advertisement is not accurately displayed. The price range pushes advertisements to users to make the advertisements more precise. At the same time, the users can obtain the advertisement information that meets the user's consumption habits and consumption ability in time, and at the same time protect the interests of the patent (application) right holder.
本发明是这样实现的：一种广告推送技术的权属展示方法，包括以下步骤： The present invention is implemented as follows: a method for displaying the ownership of an advertisement push technology, comprising the following steps:
记录商品匹配的类型标签及价格； Record the type label and price of the item matching;
统计用户浏览商品匹配的类型标签次数排名前三的类型标签及该类型标签的价格区间； The type tag of the top three and the price range of the type tag of the type of the number of the type tags that the user browses for the product;
根据所述类型标签及所述类型标签的价格区间推送广告，同时向用户推送专利信息。 The advertisement is pushed according to the price tag of the type tag and the type tag, and the patent information is pushed to the user at the same time.
本发明实施例还提供了一种推送系统，包括： The embodiment of the invention further provides a push system, comprising:
记录单元，检测单元，推送单元，专利信息推送单元,其中: Recording unit, detecting unit, pushing unit, patent information pushing unit, wherein:
记录单元，用于记录商品匹配的类型标签及价格； a recording unit for recording the type label and price of the item matching;
统计单元，用于统计用户浏览商品匹配的类型标签次数排名前三的类型标签及该类型标签的价格区间； A statistical unit, configured to count the top three type tags of the number of types of tag types matched by the user, and the price range of the type tag;
推送单元，其输入端分别与所述统计单元及所述检测单元输出端连接，用于根据所述类型标签及所述类型标签的价格区间推送广告； a push unit, wherein the input end is respectively connected to the statistical unit and the output end of the detecting unit, and is configured to push an advertisement according to the price tag of the type tag and the type tag;
专利信息推送单元，其输入端与所述推送单元的输出端连接，用于向用户推送专利信息。 The patent information pushing unit has an input end connected to the output end of the pushing unit for pushing patent information to the user.
本发明通过统计用户浏览商品类型次数排名前三的商品类型，及该商品所属的价格区间，向用户推送广告，使广告投放更加精确，同时也使用户能及时获得符合用户消费习惯及消费能力的广告信息，并同时保护专利（申请）权人的利益。 The invention pushes the advertisement to the user by counting the product type of the top three product types of the user browsing the number of product types, and the price range to which the product belongs, so that the advertisement delivery is more accurate, and the user can timely obtain the consumption habit and consumption ability according to the user. Advertising information, and at the same time protect the interests of the patent (application) right holder.
图1是本发明实施例提供的一种广告推送技术的权属展示方法的流程示意图； 1 is a schematic flowchart of a method for displaying a tenancy of an advertisement push technology according to an embodiment of the present invention;
图2是本发明实施例提供的推送系统的结构示意图。 FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。 The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图1是发明实施例提供的一种广告推送技术的权属展示方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 FIG. 1 is a schematic flowchart of a method for displaying a right of an advertisement push technology according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤S100中，记录商品匹配的类型标签及价格。 In step S100, the type tag and the price of the item matching are recorded.
在步骤S101中，统计用户浏览商品匹配的类型标签次数排名前三的类型标签及该类型标签的价格区间。 In step S101, the type tag of the top three and the price range of the type tag of the type of the type tag matched by the user are counted.
在本实用例中，用户浏览商品类型前三类型标签分别为'保健用品'，价格区间为200~300，'健身器材'，价格区间为1000~1500，'户外登山鞋'，价格区间为700~800。 In this application example, the user browses the top three types of product types as 'health products', the price range is 200~300, 'fitness equipment', the price range is 1000~1500, 'outdoor hiking shoes', the price range is 700 ~800.
在步骤S102中，根据所述类型标签及所述类型标签的价格区间推送广告,同时向用户推送专利信息。 In step S102, the advertisement is pushed according to the price tag of the type tag and the type tag, and the patent information is pushed to the user at the same time.
根据上述'保健用品'，'健身器材'，'户外登山鞋'及其对应的价格区间推送广告。 According to the above-mentioned 'health products', 'fitness equipment', 'outdoor hiking shoes' and their corresponding price range push ads.
所述专利信息包括但不限于：该技术的专利申请状态，该技术的专利申请/权利人、该技术的专利申请号、专利申请日等信息。 The patent information includes, but is not limited to, the status of the patent application of the technology, the patent application/right holder of the technology, the patent application number of the technology, the patent application date, and the like.
所述专利信息是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。 The patent information is editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
所述专利信息是可编辑的，可以根据专利申请权/专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。 The patent information is editable and can be dynamically pushed to the user according to the transfer of the patent application right/patent right: the current relevant right holder of the patent.
所述专利信息的推送方式，可以采取小框显示、语音显示等让用户能够感知的推送方式。 The pushing manner of the patent information may adopt a small frame display, a voice display, and the like, so that the user can perceive the push mode.
本发明通过统计用户浏览商品类型次数排名前三的商品类型，及该商品所属的价格区间，向用户推送广告，使广告投放更加精确，同时也使用户能及时获得符合用户消费习惯及消费能力的广告信息，并同时保护专利（申请）权人的利益。 The invention pushes the advertisement to the user by counting the product type of the top three product types of the user browsing the number of product types, and the price range to which the product belongs, so that the advertisement delivery is more accurate, and the user can timely obtain the consumption habit and consumption ability according to the user. Advertising information, and at the same time protect the interests of the patent (application) right holder.
图2是本发明实施例提供的一种推送系统的结构示意图，该推送系统包括： 2 is a schematic structural diagram of a push system according to an embodiment of the present invention, where the push system includes:
记录单元21，检测单元22，推送单元23，专利信息推送单元24，其中： The recording unit 21, the detecting unit 22, the pushing unit 23, and the patent information pushing unit 24, wherein:
记录单元21，用于记录商品匹配的类型标签及价格； a recording unit 21, configured to record a type label and a price of the item matching;
统计单元22，用于统计用户浏览商品匹配的类型标签次数排名前三的类型标签及该类型标签的价格区间； The statistic unit 22 is configured to count the top three type tags of the number of type tags matched by the user to browse the product and the price range of the type tag;
推送单元23，其输入端分别与所述统计单元及所述检测单元输出端连接，用于根据所述类型标签及所述类型标签的价格区间推送广告； a pushing unit 23, wherein the input end is respectively connected to the statistical unit and the detecting unit output end, and is configured to push an advertisement according to the price tag of the type tag and the type tag;
专利信息推送单元24，其输入端与所述推送单元23的输出端连接，用于向用户推送专利信息。 The patent information pushing unit 24 has an input end connected to the output end of the pushing unit 23 for pushing patent information to the user.
其工作原理是：记录单元21，记录商品匹配的类型标签及价格；统计单元22，统计用户浏览商品匹配的类型标签次数排名前三的类型标签及该类型标签的价格区间；推送单元23，根据所述类型标签及所述类型标签的价格区间推送广告,同时，专利信息推送单元24向用户推送专利信息。 The working principle is: the recording unit 21 records the type tag and the price of the product matching; the statistical unit 22 counts the top three type tags of the type of the type tag matching the user to browse the product and the price range of the type tag; the pushing unit 23, according to The type tag and the price range of the type tag push the advertisement, and at the same time, the patent information pushing unit 24 pushes the patent information to the user.
本发明通过统计用户浏览商品类型次数排名前三的商品类型，及该商品所属的价格区间，向用户推送广告，使广告投放更加精确，同时也使用户能及时获得符合用户消费习惯及消费能力的广告信息，并同时保护专利（申请）权人的利益。 The invention pushes the advertisement to the user by counting the product type of the top three product types of the user browsing the number of product types, and the price range to which the product belongs, so that the advertisement delivery is more accurate, and the user can timely obtain the consumption habit and consumption ability according to the user. Advertising information, and at the same time protect the interests of the patent (application) right holder.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。 The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
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Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/094299 WO2018027642A1 (en) | 2016-08-10 | 2016-08-10 | Ownership presenting method for advertisement pushing technology, and pushing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2016/094299 WO2018027642A1 (en) | 2016-08-10 | 2016-08-10 | Ownership presenting method for advertisement pushing technology, and pushing system |
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| Publication Number | Publication Date |
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| WO2018027642A1 true WO2018027642A1 (en) | 2018-02-15 |
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| Application Number | Title | Priority Date | Filing Date |
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| PCT/CN2016/094299 Ceased WO2018027642A1 (en) | 2016-08-10 | 2016-08-10 | Ownership presenting method for advertisement pushing technology, and pushing system |
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| CN116485472A (en) * | 2023-04-24 | 2023-07-25 | 道格元创(福建)文化创意有限公司 | Precise advertising and information delivery system based on the Internet and artificial intelligence |
| WO2024051492A1 (en) * | 2022-09-05 | 2024-03-14 | 腾讯科技（深圳）有限公司 | Content pushing method and apparatus, device, and medium |
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| WO2024051492A1 (en) * | 2022-09-05 | 2024-03-14 | 腾讯科技（深圳）有限公司 | Content pushing method and apparatus, device, and medium |
| US12489826B2 (en) | 2022-09-05 | 2025-12-02 | Tencent Technology (Shenzhen) Company Limited | Content push method and device, apparatus, and medium |
| CN116485472A (en) * | 2023-04-24 | 2023-07-25 | 道格元创(福建)文化创意有限公司 | Precise advertising and information delivery system based on the Internet and artificial intelligence |
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