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WO2010021057A1 - Procédé de commande de distribution de publicité et appareil de commande de distribution de publicité - Google Patents

Procédé de commande de distribution de publicité et appareil de commande de distribution de publicité Download PDF

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Publication number
WO2010021057A1
WO2010021057A1 PCT/JP2008/065016 JP2008065016W WO2010021057A1 WO 2010021057 A1 WO2010021057 A1 WO 2010021057A1 JP 2008065016 W JP2008065016 W JP 2008065016W WO 2010021057 A1 WO2010021057 A1 WO 2010021057A1
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WO
WIPO (PCT)
Prior art keywords
content
advertisement
rating
viewer terminal
information
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Ceased
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PCT/JP2008/065016
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English (en)
Japanese (ja)
Inventor
塩見　靖
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Individual
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Individual
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Priority to PCT/JP2008/065016 priority Critical patent/WO2010021057A1/fr
Priority to JP2008557544A priority patent/JP4369525B1/ja
Publication of WO2010021057A1 publication Critical patent/WO2010021057A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an advertisement distribution control method and an advertisement distribution control apparatus, and in particular, the content uploaded by a content holder via a network is disclosed to a content viewer with an advertisement, and part or all of the advertising fee is content.
  • the present invention relates to an advertisement distribution control method and an advertisement distribution control apparatus in a content distribution service distributed as a share of a holder.
  • CGM Content Generated Media
  • SNS social networking services
  • content sharing services the number of accesses to sites that provide such services and the staying time of users are increasing significantly due to the progress of broadbandization of the Internet and the fixing and lowering of access charges.
  • existing media companies have newly launched a content distribution platform, and online video contents such as TV popular programs and movies owned or managed by the media companies are online. Users' attention has also been attracted to the services delivered.
  • the content sharing service is a service provided through a specific website on the Internet generally called a content posting site, a content sharing site, or a video posting site (hereinafter collectively referred to as “content posting site”).
  • content posting site a service provided through a specific website on the Internet generally called a content posting site, a content sharing site, or a video posting site (hereinafter collectively referred to as “content posting site”).
  • content posting site a service provided through a specific website on the Internet generally called a content posting site, a content sharing site, or a video posting site (hereinafter collectively referred to as “content posting site”).
  • content posting site For example, there are YouTube and LLC websites and Japanese websites identified by URLs of http://www.youtube.com/ and http://jp.youtube.com/, respectively).
  • a content owner can upload content such as a moving image, a still image, or audio to a content posting site via a network such as the Internet.
  • the user that is, the content viewer can access the content posting
  • the term “content sharing service” is generally used as a term indicating a service provided by a content posting site.
  • the present invention is not limited to application to the content sharing service in the narrow sense. The present invention was generally launched at the initiative of media companies, as described above, in addition to services that provide content over the network in response to user requests, more specifically, content sharing services in a narrow sense.
  • the present invention can be applied to a content providing service in a broad sense including a video streaming service in which content owned or managed by the media company is provided through a content distribution platform. Therefore, in this specification, the term “content distribution service” is used as a term indicating such a broad content providing service.
  • a user who plays or shares content has a function of directly rating (evaluating) the content and transmitting it to the content posting site. For example, a user who has viewed content accessed the content posting site can select one of a plurality of ratings (for example, five levels) on the browser screen and transmit it to the content posting site.
  • a plurality of ratings for example, five levels
  • the conventional content sharing service and other content distribution services are operated using the advertising fee paid by the advertiser as a source of income, so that the user can often view the content free of charge.
  • a service for distributing a part of the advertising fee to a content owner for example, a content contributor in a content sharing service has been proposed (for example, Patent Document 1 and Patent Document 2).
  • Patent Document 3 a system that can determine the advertising fee based on the evaluation result of the content by the user has already been proposed (for example, Patent Document 3 and Patent Document 4).
  • the server evaluates the quality of content (for example, a questionnaire result by a subscriber), and transmits the evaluation result to the advertiser.
  • the advertiser bids on the advertising space based on the evaluation result,
  • Disclose a mail issuing method that can determine the advertising fee according to the quality of the content.
  • Patent Document 4 includes a content evaluation unit, a network disclosure unit, and an advertisement fee calculation unit, and the content evaluation unit receives evaluation information about the received content from each terminal device that has received the content distribution, and the received evaluation information
  • the Internet public department publishes the evaluation results, and the advertisement provider predicts the future access level and delivery amount of the contents from the evaluation results published by the net public department. Then, a content distribution system capable of selecting the most effective content based on the prediction is disclosed. Further, in Patent Document 4, the advertising fee calculation unit calculates the advertising fee according to the evaluation result based on the result evaluated by the content evaluation unit, and the setting of the advertising fee according to the advertising effect predicted thereby Disclosed is a system that makes it possible.
  • Patent Document 5 a system for specifying an advertisement based on the evaluation rank after acquiring the evaluation rank of the content by the user and distributing it to the user has already been proposed by the present inventor (for example, Patent Document 5).
  • Patent Document 5 merely discloses that the advertiser sets one advertisement fee for one advertisement.
  • the inventor maximizes the reward amount of the content owner to create and publish high-quality content (in the present invention, high quality is synonymous with high evaluation by the user). I am convinced that promoting is essential to the further development of content distribution services. Advertisers usually pay more for higher quality content because the brand image is more likely to appear when advertising for high quality content than for low quality content. Consider paying (bid with higher advertising fees). Therefore, in the content distribution service, the reward information received by the content owner is increased by applying the evaluation information of individual users received about the content and the information related to the advertising fee set by the advertiser (most preferably maximized). It is desirable to propose a system that operates as follows.
  • the process of selecting and transmitting a specific advertisement to a user whose content evaluation is indeterminate is controlled so as to increase, preferably maximize, the reward received by the content owner.
  • these conditions are not considered in the conventional content distribution service.
  • the object of the present invention is to apply the rating information of each user received about the content and the information related to the advertising fee set by the advertiser, so that the operation of increasing the reward received by the content owner is possible.
  • An advertisement distribution control method and an advertisement distribution control apparatus are provided.
  • Another object of the present invention is to provide an advertisement distribution control method and an advertisement distribution control apparatus that directly and accurately reflect the content rating of each user and involves determining the amount of remuneration received by the content owner. Is to provide.
  • the present invention publishes content uploaded by a content owner from a content owner terminal via a network to the content viewer terminal with an advertisement, and part or all of the advertising fee is the content.
  • An advertisement distribution control method in a content distribution service distributed as a share of a holder characterized by including the following processing steps to be executed by a computer.
  • (B) A rating information database that stores content rating information received from each content viewer terminal in association with a content ID of each content is provided.
  • the rating information database is at least for each rating.
  • the score (p, q, r, ...) is stored, and the score is updated every time content rating information is received from the content viewer terminal, (C) Advertisement information including advertisement ID of each advertisement and values (FA, FB, FC,%) Related to advertisement charges set for each rating by the advertiser or the advertising agency. Register with (D) When there is an advertisement request from the accessed content viewer terminal, score data for each rating is obtained from the rating information database using the content ID as a key, and data related to the advertising fee for each rating is obtained from the advertisement information database.
  • the advertisement delivery control method of the present invention includes: (G) When an advertisement request is received from the accessing content viewer terminal, it is determined whether content rating information has been received from the content viewer terminal; (H) If rating information has not been received, execute the acquisition step (d), the calculation step (e), and the transmission step (f); (J) If rating information has been received, instead of the acquisition step (d), the calculation step (e), and the transmission step (f), With reference to the advertisement information database, an advertisement ID of a specific advertisement for which a relatively high advertisement fee is set is extracted from a plurality of advertisements registered in association with the received rating information. And a process of transmitting control information including an advertisement ID of the specific advertisement to the content viewer terminal.
  • the advertisement delivery control method of the present invention comprises:
  • the calculation step (e) is a value obtained by multiplying the value (FA, FB, FC,%) Related to the advertising fee of each rating and the current value of the score (p, q, r,%) Of each rating. Sum (FA * p + FB * q + FC * r + %) divided by the sum of all rating scores (p + q + r + 7), including processing to calculate for each advertisement It is characterized by this.
  • an advertisement distribution control method of the present invention includes: (K) Registering information related to distribution narrowing criteria based on content rating, set by the advertiser or advertising agency, in the advertisement information database in association with the advertisement ID of each advertisement; (M) When there is an advertisement request from the accessing content viewer terminal, the distribution narrowing condition value is calculated using the score data for each rating obtained from the rating information database using the content ID as a key, (N) referring to the advertisement information database, searching for an advertisement whose calculated value satisfies the distribution narrowing condition, and limiting a range of advertisements for obtaining data relating to an advertisement fee for each rating to the searched advertisement Is further included.
  • a content distribution service that allows content owners to upload content uploaded from content owner terminals via a network to content viewer terminals with advertisements, and distributes part or all of the advertising fee as a share of the content owners
  • a content information database in which content information including a content ID of each content is registered;
  • a rating information database that stores content rating information received from each content viewer terminal in association with a content ID of each content, and at least scores (p, q, r,%) For each rating.
  • An advertisement information database in which advertisement information including an advertisement ID of each advertisement and a value (FA, FB, FC,%) Related to an advertisement fee set for each rating by an advertiser or an advertising agency is registered.
  • score data for each rating is obtained from the rating information database using the content ID as a key, and data relating to an advertising fee for each rating is obtained from the advertisement information database.
  • Transmission control means for transmitting control information including an advertisement ID of the specific advertisement to the content viewer terminal.
  • the present invention publishes the content uploaded by the content owner via the network from the content owner terminal to the content viewer terminal with an advertisement, and distributes part or all of the advertising fee as a share of the content owner.
  • a computer-readable recording medium recording a program for causing a computer to execute the advertisement delivery control method in the content delivery service to be executed, the recorded program including the following processing steps to be executed by the computer It is characterized by that.
  • B) A rating information database that stores content rating information received from each content viewer terminal in association with a content ID of each content is provided. In this case, the rating information database is at least for each rating.
  • the score (p, q, r, ...) is stored, and the score is updated every time content rating information is received from the content viewer terminal, (C) Advertisement information including advertisement ID of each advertisement and values (FA, FB, FC,%) Related to advertisement charges set for each rating by the advertiser or the advertising agency. Register with (D) When there is an advertisement request from the accessed content viewer terminal, score data for each rating is obtained from the rating information database using the content ID as a key, and data related to the advertising fee for each rating is obtained from the advertisement information database.
  • the advertiser assigns a value related to the advertising fee to the rating (a part or all of this value corresponds to a share or reward amount distributed to the content owner) for each advertisement. It can be set arbitrarily.
  • score data for each rating is acquired from the rating information database using the content ID as a key, and data related to the advertisement fee for each rating is acquired from the advertisement information database. And the probability of each rating based on the advertising charges for each rating (FA, FB, FC, %) and the current value of each rating score (p, q, r, 7) Using the distribution, the expected value of the share distributed to the content owner is calculated for each advertisement.
  • Values related to advertising fees for each rating are based on the condition that the rating has been confirmed by receiving content rating information from the accessing content viewer terminal. It corresponds to the amount of remuneration that the holder can receive.
  • the rating score (p, q, r,%) Stored in the rating information database in association with the content ID of each content is determined by the content rating information from the content viewer terminal. The current value updated each time it is received. Therefore, the expected value of the share distributed to the content owner can be calculated from the former value and the probability distribution of each rating based on the latter value.
  • the above expected value can be calculated for each advertisement.
  • the advertisement ID of a specific advertisement to be output to the content viewer terminal is determined, and control information including the advertisement ID is transmitted to the content viewer terminal. Therefore, the advertisement that will increase (preferably maximize) the reward received by the content owner is preferentially selected and sent to the content viewer terminal.
  • the score for each rating is preferably a value obtained by counting the number of unique rating signal receptions sent from the content viewer terminal for each rating, but is a value as it is. Alternatively, it may be a value obtained by multiplying the number of receptions by a predetermined coefficient (which may be different for each rating).
  • an advertisement request is received from the accessing content viewer terminal
  • the following processing is performed instead of the above-described data acquisition, expected value calculation, and control information transmission processing. That is, referring to the advertisement information database, the advertisement ID of a specific advertisement for which a relatively high advertisement fee is set is extracted from a plurality of advertisements that are associated with the received rating information and registered for the advertisement fee Then, the control information including the advertisement ID of the specific advertisement is transmitted to the content viewer terminal.
  • an advertisement that increases (preferably maximizes) the amount of reward received by the content owner is preferentially given according to the content evaluation of each individual user. It is selected and sent to the content viewer terminal.
  • the advertisement information database includes information related to distribution narrowing criteria based on content ratings set by an advertiser or an advertisement agency. It is registered in association with.
  • the value of the distribution narrowing condition is calculated using score data for each rating obtained from the rating information database using the content ID as a key.
  • the advertisement information database is referenced to search for advertisements for which the calculated value satisfies the distribution narrowing condition, and the range of advertisements for obtaining data related to the advertisement fee for each rating is limited to the searched advertisements.
  • the advertiser can set a delivery narrowing condition for content rating.
  • the advertiser can set the system to deliver advertisements, focusing on the content desired for rating.
  • the advantage of the present invention from the viewpoint of the content owner is that advertisements are automatically selected and distributed one by one so that the reward received by the content owner becomes higher according to the content rating by the content viewer. Further, the advantage of the present invention from the viewpoint of the advertiser is that the advertising effect (value related to the advertising fee) recognized by the advertiser can be arbitrarily set for each rating, and based on the setting, the content viewer can Since advertising costs are incurred according to the rating, the advertiser himself / herself can pay for the convincing costs.
  • FIG. 1 is a diagram showing a schematic configuration of an embodiment of a content sharing system 1 to which the present invention is applied. It is a block diagram which shows schematic structure of the service provider apparatus 20 which a service provider manages. It is a block diagram which shows the functional structure of the content sharing system 1 which concerns on 1st Embodiment. It is a figure which shows the example of the registration / update form of the information which an advertiser sets and inputs. It is a figure for demonstrating the bid advertising unit price which an advertiser sets for every evaluation.
  • 5 is a flowchart illustrating an example of operation of advertisement distribution control in the content sharing system 1.
  • FIG. 7 is a diagram for supplementarily explaining the flowchart of FIG. 6.
  • FIG. 6 is a flowchart illustrating another example of the operation of advertisement distribution control in the content sharing system 1.
  • FIG. 9 is a diagram for supplementarily explaining the flowchart of FIG. 8. It is an example of a timing chart of display and evaluation input of advertisement and content in a viewer terminal. It is a figure which shows the example of transmission of evaluation data. It is a figure which shows another example of transmission of evaluation data. It is a block diagram which shows the functional structure of the content sharing system 1 which concerns on 2nd Embodiment. It is a figure which shows the example of a record of advertisement information DB and evaluation information DB.
  • FIG. 1 is a diagram showing a schematic configuration of an embodiment of a content sharing system 1 to which the present invention is applied.
  • the content sharing system 1 includes a content owner terminal 11, an advertiser terminal 13, a content viewer terminal 15, and a service provider device 20, and is connected to each other via a network 30.
  • the content owner terminal 11 (hereinafter sometimes simply referred to as “owner terminal”) is a variety of contents such as video and audio recorded by a digital camera, video camera, mobile phone or other device, or such device.
  • the terminal device installed at the content owner's home or other location for uploading the content produced by editing, processing, etc. the data recorded by the service provider device 20 or the content owner Alternatively, it is a terminal device used privately, specifically, a personal computer, a PDA, a mobile phone, and various devices such as a television receiver and a television broadcast receiver having a communication function (bidirectional communication function).
  • the owner terminal 11 is preferably equipped with a web browser capable of browsing a web page, receives information on the web page by the function of the web browser and displays it on the display unit, and registration data of content information And content data can be transferred to the service provider device 20.
  • content owner means strictly limiting to a copyright holder who has a legal right (typically a copy right, a public transmission right, etc. under the Copyright Act). It is understood to include those who post or upload content in order to publish or share content.
  • the advertiser terminal 13 is a terminal device used by an advertiser who requests an advertisement in a service in which content with advertisement is provided from the service provider device 20 to the viewer terminal 15, and is a personal computer. Preferably, a web browser capable of browsing web pages is installed.
  • the person who operates the advertiser terminal 13 is not limited to the advertiser himself who orders the advertisement, and a contractor or an individual who performs various kinds of mediation business related to advertisement production, advertisement agency, or advertisement on behalf of the advertiser. It is of course possible to operate the advertiser terminal 13.
  • “advertiser or advertising agency” (these may be collectively referred to simply as “advertiser”) is understood to include all of these persons.
  • the content viewer terminal 15 (hereinafter simply referred to as “viewer terminal”) is a terminal device installed at the home or the like of a user who views various contents, and specifically includes a personal computer, a PDA, Various devices such as a mobile phone, a television receiver having a communication function (bidirectional communication function), and a television broadcast receiver.
  • the viewer terminal 15 is preferably equipped with a web browser capable of browsing web pages, and can display web pages such as the content request screen 151 and the content viewing / advertisement output screen 153 by the function of the web browser. it can.
  • the viewer terminal 15 inputs content rating (hereinafter, “evaluation” is used as a term synonymous with “rating”) on the content viewing / advertisement output screen 153, and enters the service provider device 20. Can be sent.
  • Web pages displayed by the viewer terminal 15 are HTML (HyperText Markup Language), XML (eXtensible Markup Language), CompactHTML, DHTML (Dynamic HTML), WML (Wireless Markup Language), and HDML (Handheld Device Markup Language Mark).
  • the file can be a file described in an up-language or an extended language, but is not limited thereto. It should be noted that the various standards described above are merely examples, and the scope of application of the present invention naturally includes standards compliant with standards other than the above and standards that are expanded from the above standards in the present and future.
  • each of the owner terminal 11, the advertiser terminal 13, and the viewer terminal 15 includes a CPU, a storage device such as a ROM or a hard disk, a RAM, an I / F unit such as a USB (Universal Serial ⁇ Bus), A communication control unit, an input device such as a keyboard and a mouse, and a display unit can be included.
  • the CPU provided in each terminal reads out the program stored in the storage device, develops and executes it in the work area of the RAM, and controls each part of the I / F unit, communication control unit, input device, and display unit. .
  • the service provider device 20 publishes content uploaded by the content owner from the owner terminal 11 via the network 30 to the viewer terminal 15 with an advertisement, and part or all of the advertising fee is shared by the content owner.
  • the network 30 includes various communication lines such as a dedicated line, a public telephone line, a satellite communication line, and various servers (not shown), and the specific mode is not particularly limited. Further, between the owner terminal 11, the advertiser terminal 13, the viewer terminal 15, the service provider device 20 and the network 30, there are ISP (Internet Service Provider), NSP (Network Service Provider), a mobile phone provider, and the like. Although various devices such as a server, a firewall, and a gateway device provided by the network may be interposed, they are not shown here.
  • a typical example of the network 30 is the Internet, but it may be a LAN (Local Area Network) or another network.
  • FIG. 2 is a block diagram illustrating a schematic configuration of the service provider device 20.
  • FIG. 3 is a block diagram showing a functional configuration of the content sharing system 1 according to the first embodiment.
  • service provider apparatus 20 includes content information registration / update unit 211, content information DB 213, content transmission unit 215, advertisement information registration / update unit 217, advertisement information DB 219, advertisement transmission unit 221, evaluation data.
  • a receiving unit 223, an evaluation information DB 225, an evaluation data storage unit 227, a revenue management information DB 229, and a transmission control unit 231 are provided, and each unit is connected to each other by a bus (system bus, USB, etc.).
  • the service provider device 20 is one computer or a group of computers, and naturally includes a processor and a storage device (not shown).
  • a storage device such as a hard disk (HDD) or a memory (RAM) has an OS (Operating System) and a program that causes a computer to execute advertisement distribution control processing unique to the present invention (hereinafter also referred to as “control program”).
  • control program a program that causes a computer to execute advertisement distribution control processing unique to the present invention
  • control program a program that causes a computer to execute advertisement distribution control processing unique to the present invention
  • control program When this program is executed, the operation of each unit including the content information registration / update unit 211 to the transmission control unit 231 is controlled.
  • the content information DB 213, the advertisement information DB 219, the evaluation information DB 225, and the revenue management information DB 229 may be independent DB servers connected to the service provider device 20.
  • the content information registration / updating unit 211 receives content data received from the communication control unit (not shown) and the owner terminal 11 connected via the network 30 when the content is uploaded by the content owner.
  • the included content information is registered in the content information DB 213 in association with a unique content ID attached to the content.
  • the advertisement information registration / update unit 217 receives a value related to the advertisement fee for each evaluation received from the communication terminal (not shown) and the advertiser terminal 13 connected via the network 30, that is, a bid advertisement unit price for each evaluation. Then, the advertisement information including the advertisement data is registered in the advertisement information DB 219 in association with the unique advertisement ID attached to the advertisement.
  • the content transmission unit 215 When the content transmission unit 215 receives a content request using a content ID from the viewer terminal 15, the content transmission unit 215 acquires content data from the content information DB 213 using the content ID as a key and distributes the content data to the viewer terminal 15.
  • the advertisement transmission unit 221 When receiving the advertisement ID from the viewer terminal 15, the advertisement transmission unit 221 acquires the advertisement data from the advertisement information DB 219 using the advertisement ID as a key and distributes the advertisement data to the viewer terminal 15.
  • the content data is preferably stored in the content information DB 213 as a moving image data file compliant with various standards such as MPEG (Moving Picture Experts Group), AVI (Audio-Video Interleaved Format), etc., but is not limited thereto. Rather than GIF (Graphics Interchange Format), JPEG (Joint Photographic Experts Group), TIFF (Tagged Image File Format), BMP (bitmap) and other standards-compliant image data files, video or image files with audio data It may be a combination of files.
  • the advertisement data can also be stored in the advertisement information DB 219 as a data file similar to the content data.
  • the evaluation data receiving unit 223 includes evaluation information including a viewer ID unique to the viewer terminal 15, a content ID, and evaluation data (rank) of the content from the viewer terminal 15 accessing the service provider device 20. Receive.
  • the evaluation information DB 225 stores content evaluation information received from each viewer terminal 15 in association with the content ID of each content.
  • the evaluation information DB 225 has a record including the total number of evaluations and the number of evaluations for each received evaluation (rank) for each content ID.
  • the evaluation data receiving unit 223 receives the evaluation data reception signal including the content ID
  • the total number of evaluation records out of the records corresponding to the content ID stored in the evaluation information DB 225 are received.
  • the number of evaluations of the evaluation (rank) is updated.
  • the evaluation data storage unit 227 stores the viewer ID and the evaluation data (rank) of the content in association with the content ID.
  • the revenue management information DB 229 has a record including a viewer ID, an advertisement ID, a bid advertisement unit price for each evaluation (rank) of the advertisement ID, and a revenue unit price (details will be described later) for each content ID. .
  • the transmission control unit 231 acquires the number data for each evaluation rank from the evaluation information DB 225 using the content ID as a key, and the advertisement information Bid advertisement unit price data for each evaluation rank is acquired from the DB.
  • the transmission control unit 231 presents the bid advertisement unit price (FA, FB, FC,%) Of each evaluation rank and the current number of evaluations (p, q, r,%) Of each evaluation rank.
  • the transmission control unit 231 determines an advertisement ID of a specific advertisement to be output to the viewer terminal 15 according to the priority based on the expected value, and transmits control information including the advertisement ID of the specific advertisement to the viewer terminal. 15 to send.
  • FIG. 4 is a diagram showing an example of an information registration / update form set and input by the advertiser.
  • the advertiser operates the advertiser terminal 13 and arbitrarily sets a bid advertisement unit price for each of the evaluation ranks A, B, and C in the bid advertisement unit price input field of the form of FIG. be able to.
  • the advertiser can set a delivery narrowing condition regarding content evaluation in the advertisement narrowing condition column of the form of FIG.
  • FIG. 5 is a diagram for explaining the bid advertisement unit price set by the advertiser for each evaluation.
  • the present invention can be applied to a content sharing service that distributes part or all of an advertising fee as a share of a content owner.
  • the advertisement fee distributed as the share of the content owner is most preferably the entire bid advertisement unit price arbitrarily set by the advertiser. May be part of the bid advertisement unit price distributed to the content owner when it is determined in advance that the content will be distributed to the service provider and the content owner according to a predetermined distribution ratio.
  • the service provider may include a fixed basic charge (base charge) in addition to the bid advertisement unit price, as shown in FIG. 5 (C).
  • Basic charges that gradually decrease as the evaluation becomes lower may be included.
  • the bid (premium) portion is related to the share (reward) of the content owner and is determined when the evaluation data is received from the viewer terminal 15. Corresponds to “evaluation value”.
  • FIG. 6 is a flowchart showing an example of the operation of the content sharing system 1.
  • FIG. 7 is a diagram for supplementarily explaining how the information stored in the advertisement information DB 219, the evaluation information DB 225, and the profit management information DB 229 is used when operating according to this flow. Note that various operations associated with the content owner uploading content from the owner terminal 11 via the network 30 are the same as the operations in the conventional content sharing system, and thus description thereof is omitted here.
  • step S401 service provider apparatus 20 checks a received signal from advertiser terminal 13 or viewer terminal 15. When it is an advertisement information registration / update signal from the advertiser terminal 13, the bid information unit price for each evaluation received from the advertiser terminal 13 and the advertisement information including the advertisement data are associated with the advertisement ID, and the advertisement information If it is registered in the DB 219 or is an update instruction to the registered information, the received advertisement information is overwritten as needed (step S402). Then, the process ends.
  • step S422 when it is an advertisement request signal from the viewer terminal 15, the process proceeds to step S422, and the transmission control unit 231 first receives the content ID and the viewer ID from the viewer terminal 15.
  • evaluation information total evaluation number, number of evaluations for each evaluation
  • the transmission control unit 231 obtains the bid advertisement unit price for each evaluation from the advertisement information DB 219 (at this time, the advertisement ID and the URL of the storage location of the advertisement data are also obtained simultaneously).
  • the expected profit value E of the content is calculated based on the following formula using the evaluation information and the bid advertisement unit price.
  • step S425 the transmission control unit 231 considers that the larger the expected profit value is, the higher the remuneration amount received by the content owner corresponding to the evaluation is.
  • Control information including an advertisement ID of a predetermined number of advertisements determined to have a higher amount is generated and transmitted to the viewer terminal 15.
  • step S426 the transmission control unit 231 registers the content ID, the viewer ID, the advertisement information related to the transmitted advertisement ID (the bid advertisement unit price for each evaluation of the content), and the expected profit value in the profit management information DB 229. Then, the process ends.
  • the viewer terminal 15 Upon receiving the control information transmitted from the service provider device 20, the viewer terminal 15 immediately sends a request to the advertisement transmission unit 221 with the advertisement ID included in the control information as a key, and receives advertisement data. Thereby, the viewer terminal 15 can output (display) the advertisement automatically selected one by one from the service provider device 20 on the content viewing / advertisement output screen 153.
  • step S442 the processing when receiving the advertisement request signal from the viewer terminal 15 and receiving the content evaluation data from the viewer terminal 15 after finishing the processing of the above steps S422 to S426 follows from step S442. .
  • step S442 the content ID, viewer ID, and content evaluation data are received. These data are received by the evaluation data receiving unit 223.
  • the evaluation data receiving unit 223 updates the evaluation information DB 225 based on the received evaluation data (rank) using the content ID as a key. Specifically, among the records corresponding to the content ID stored in the evaluation information DB 225, the total evaluation number and the evaluation number of the received evaluation (rank) are updated one by one.
  • step S444 the revenue management information is extracted from the revenue management information DB 229 using the content ID and the viewer ID as keys.
  • step 445 the value of the revenue unit price in the revenue management information extracted in step S444 is rewritten to the value of the bid advertisement unit price (advertiser evaluation value) corresponding to the evaluation data (rank).
  • the DB 229 is updated and the process is terminated.
  • FIG. 8 is a flowchart showing another example of the operation of the advertisement distribution control in the content sharing system 1. Differences from the flowchart shown in FIG. 6 will be described below with reference to the supplementary explanatory diagram of FIG. .
  • the flow shown in FIG. 8 shows an operation example in the case of executing an advertisement distribution process including a process when receiving an advertisement request after receiving content evaluation data from the viewer terminal 15.
  • the evaluation data receiving unit 223 receives the evaluation data reception signal
  • the evaluation data receiving unit 223 updates the evaluation information DB 225 based on the received evaluation data (rank) using the content ID as a key in step S543.
  • an additional step S544 is provided. That is, first, in step S544, a process for storing evaluation data in the evaluation data storage unit 227 is added using the content ID and the viewer ID as keys, which is different from that shown in FIG.
  • step S523 the transmission control unit 231 acquires evaluation data from the evaluation data storage unit 227 using the content ID and the viewer ID as keys (attempts acquisition).
  • step S524 it is determined whether or not the evaluation data has been received (Yes if the evaluation data can be acquired, and No if it cannot be acquired).
  • step S529 a predetermined number of advertisements having a large value among the bid advertisement unit prices (advertiser evaluation values) corresponding to the evaluation data (rank) are obtained from the advertisement information DB 219.
  • Control information including the advertisement ID is generated and transmitted to the viewer terminal 15.
  • the transmission control unit 231 includes a content ID, a viewer ID, advertisement information related to the transmitted advertisement ID (a bid advertisement unit price for each evaluation of the content), and a bid advertisement unit price corresponding to the evaluation data (rank). (Advertiser evaluation value) is registered in the revenue management information DB 229 as the revenue unit price, and the process is terminated.
  • step S525 to S528 The processing when the evaluation data has not been received (steps S525 to S528) is the same as the processing (steps S423 to S426) shown in FIG.
  • the processing when the content evaluation data has been received from the viewer terminal 15 before receiving the advertisement request signal, it is sufficient to select an advertisement having a large bid advertisement unit price for the evaluation data, and the expected profit value is obtained. There is no need to calculate.
  • FIG. 10 shows an example of a timing chart of advertisement and content display and evaluation input on the viewer terminal.
  • the advertisement precedes the evaluation of the content by the viewer. The value is calculated, and the advertisement is automatically selected one by one based on the expected value.
  • the content is evaluated by the viewer after the end of the content, and the expected return is the bid advertising unit price (advertiser's evaluation) corresponding to the determined evaluation (rank). Value).
  • the expected profit is calculated as described with reference to FIGS. do not have to.
  • FIG. 11 is a diagram illustrating a transmission example of evaluation data (rank) when transmitting evaluation data (rank) from the viewer terminal 15 to the evaluation data receiving unit 223.
  • FIG. 11 shows a well-known evaluation transmission method in the conventional content sharing service. Stars are selected and transmitted on the content viewing / advertisement output screen 153 so that the number of stars increases as the evaluation becomes higher. Is.
  • the evaluation data can be obtained by a method of comment data analysis, electroencephalogram data analysis, or facial expression recognition data analysis, which has already been technically developed and is in practical use. May be generated and transmitted.
  • FIG. 13 is a block diagram showing a functional configuration of the content sharing system 1 according to the second embodiment. That is, as shown in FIG. 13, data for performing comment data analysis, electroencephalogram data analysis, or facial expression recognition data analysis based on comment data, electroencephalogram data, or facial expression data sent from the viewer terminal 15. An analysis unit and a data storage unit that stores reference data necessary for the analysis may be provided in the service provider device 20.
  • the distribution control method according to the present embodiment, specific examples when the content sharing system operates are shown in the advertisement information DB record example (4 advertisements) and the evaluation information DB record example (2 contents) shown in FIG. Based on the above, it will be described below.
  • the advertisement information registration / update form shown in FIG. 4 it is assumed that the distribution narrowing condition as shown in the record of the advertisement is set by the advertiser for each advertisement. It is assumed that content evaluation data has not been received before an advertisement request is made.
  • evaluation information of content ID: bbb is acquired from the evaluation information DB. Based on the evaluation information, an evaluation rank A ratio of 60%, an evaluation rank (A + B) ratio of 80%, and an average evaluation of 2.4 points are calculated. When these values are compared with the distribution narrowing conditions for each advertisement stored in the evaluation information DB, the advertisement ID: AA001 and the advertisement ID: DD004 are lower than the lower limit value of the distribution narrowing conditions. It is excluded from the target, and advertisement ID: BB002 and advertisement ID: CC003 remain.
  • the order of playback in a set of content and advertisement is pre-roll (advertise before the content), post-roll (advertise after the content), and mid-roll (content playback).
  • An advertisement may be inserted in the middle), an overlay (an advertisement may be displayed on a part of the screen during content playback), or a combination thereof.
  • the present invention is generally transmitted through a network in response to a user request.
  • the present invention is applicable to a content providing service in which content is provided.
  • a content providing service in which content is provided.
  • the present invention is applied to a video streaming service in which content owned or managed by a media company is provided through a content distribution platform launched by the media company, the content is retained.
  • the media company and / or a third party licensed to the media company for a fee based on a contract for distribution of content corresponds to the content owner in the present invention.
  • the operator of the content distribution platform for carrying out the present invention is the media company itself or its affiliated company, or a third party entrusted with the content distribution business from the media company. It doesn't matter if you are a person.
  • some sort of advertising fee distribution processing must be performed in which part or all of the advertising fee is distributed as a share of the content owner.
  • the specific method required for the distribution process for example, the algorithm for exchanging the distribution money between the advertiser account and the content owner account is not an essential part of the present invention, and the technical field to which the present invention belongs.
  • those skilled in the art can appropriately design based on existing technologies in the field of electronic commerce including advertising services, and thus detailed description thereof is omitted.
  • the present invention is not limited to these.
  • the present invention is suitable for application to a content distribution service in which content viewers can play back or share content such as moving images, still images, or audio uploaded by a content owner via a network such as the Internet. is there.

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Abstract

L'invention vise à permettre un comportement qui permet à un titulaire de contenu de recevoir une compensation supérieure par utilisation d'informations de notation reçues en provenance d'utilisateurs individuels concernant le contenu et d'informations relatives à un tarif de publicité qui est établi par un publicitaire. A cet effet, une base de données d'informations de publicité stocke des informations de publicité comprenant des valeurs (FA, FB, FC, …) relatives aux tarifs de publicité qui sont établis pour des notations respectives par des publicitaires ou des agences de publicité. Lorsqu'une requête de publicité est reçue en provenance d'un terminal d'observateur accédant à un contenu, des données de score selon sa notation sont obtenues à partir d'une base de données d'informations de notation en utilisant un identifiant de contenu en tant que clé, et des données relatives à un tarif de publicité conformément à la notation sont obtenues à partir de la base de données d'informations de publicité. A l'aide d'une valeur (FA, FB, FC, …) relative à un tarif de publicité pour chaque notation et d'une distribution de probabilité de chaque notation sur la base d'une valeur courante du score (p, q, r, …) pour chaque notation, une valeur attendue, qui est une quote-part devant être attribuée au titulaire de contenu, est calculée pour chaque publicité.
PCT/JP2008/065016 2008-08-22 2008-08-22 Procédé de commande de distribution de publicité et appareil de commande de distribution de publicité Ceased WO2010021057A1 (fr)

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JP2008557544A JP4369525B1 (ja) 2008-08-22 2008-08-22 広告配信制御方法、および広告配信制御装置

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JP2018516396A (ja) * 2015-04-28 2018-06-21 テンセント・テクノロジー・（シェンジェン）・カンパニー・リミテッド 推奨コンテンツに基づく対話方法、端末及びサーバ
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JP2023099274A (ja) * 2021-12-30 2023-07-12 ノルディ スター インコーポレイテッド 無形資産の価値策定および仮想通貨の発行と分配のための方法およびシステム
JP7523077B2 (ja) 2021-12-30 2024-07-26 ノルディ スター インコーポレイテッド 無形資産の価値策定および仮想通貨の発行と分配のための方法、プログラム、およびシステム

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