WO2008108541A1

WO2008108541A1 - Method of sending mobile message and apparatus for sending mobile message using the same

Info

Publication number: WO2008108541A1
Application number: PCT/KR2008/000774
Authority: WO
Inventors: Jong Woo Yun
Original assignee: SK Networks Co Ltd
Current assignee: SK Networks Co Ltd
Priority date: 2007-03-08
Filing date: 2008-02-11
Publication date: 2008-09-12
Anticipated expiration: 2009-09-08
Also published as: KR20080082234A; KR100877010B1

Abstract

A method and an apparatus of sending a mobile message which can send large quantities of mobile messages and display an advertisement on a message sending screen via an exclusive mobile application is provided. The method of sending the mobile message includes: providing a mobile message sending screen when an exclusive mobile application installed in a mobile terminal is operated, and receiving a mobile message from a user; the exclusive mobile application sending the mobile message to a prescribed receiving number which is registered in advance in the exclusive mobile application, regardless of a receiver number included in the mobile message; and a mobile message sending server, which corresponds to the prescribed receiving number, extracting the receiver number included in the mobile message, and sending the mobile message to the receiver number.

Description

METHOD OF SENDING MOBILE MESSAGE AND APPARATUS FOR SENDING MOBILE MESSAGE USING THE SAME

Technical Field The present invention relates to a mobile message service such as a short message service (SMS) and a multimedia messaging system (MMS), and more particularly to a method and an apparatus of sending a mobile message which can effectively provide a mobile message sending service using an exclusive mobile application.

Background Art

A mobile message service that is a useful method for sending/receiving information with a mobile terminal is becoming popular in our everyday lives.

Regardless of gender or age, a mobile message has become such an essential method of communication that it may be difficult to find a person who does not use mobile messages such as the SMS and MMS.

In order to send the mobile message at a lower cost, a discounted price is applied to users who send large quantities of mobile messages. Therefore, when large quantities of mobile messages are sent, the mobile message may be sent at a discounted cost in comparison to a normal cost.

However, since individual users usually do not send the mobile message in large quantities, most individual users may not use a message sending service at discounted price that is available when sending large quantities of mobile messages.

Also, since the sending of the mobile message is one of the most frequently used services for users when using the mobile terminal, a new method and an apparatus of sending a mobile message which can send a mobile message at a lower cost and can display an advertisement when sending the mobile message is required.

Disclosure of Invention Technical Goals

The present invention provides a method and an apparatus of sending a mobile message which can provide a mobile sending message service at a lower cost when sending large quantities of mobile messages by sending the mobile message to a single mobile message sending server using an exclusive mobile application, regardless of a receiver number, and by sending the mobile message to a receiver number in a mobile message sending server. The present invention also provides a method and an apparatus of sending a mobile message which can store user's mobile message sending statistics and send the mobile message to a server at a predetermined time by using an exclusive mobile application, thereby integrating the user's mobile message sending statistics in the server.

The present invention also provides a method and an apparatus of sending a mobile message which can send the mobile message at a lower cost using an exclusive mobile application and can maximize an advertising impact by displaying an advertisement on a mobile message sending screen and exposing the advertisement whenever a user sends the mobile message.

The present invention also provides a method and an apparatus of sending a mobile message which can easily verify an actual effect of an advertising reach with respect to an advertising exposure since advertisement information suitable for each user is stored in a mobile terminal using an exclusive mobile application and the stored advertisement information is exposed to the each user, and a reaction with respect to the exposed advertisement information is sent to a server at a predetermined time (late-night, early morning, or a new contents download time) prescribed in the exclusive mobile application.

Technical solutions

According to an aspect of the present invention, there is provided a method of sending a mobile message including: providing a mobile message sending screen when an exclusive mobile application installed in a mobile terminal is operated, and receiving a mobile message from a user; the exclusive mobile application sending the mobile message to a prescribed receiving number which is registered in advance in the exclusive mobile application, regardless of a receiver number included in the mobile message; and a mobile message sending server, which corresponds to the prescribed receiving number, extracting the receiver number included in the mobile message, and sending the mobile message to the receiver number. In an exemplary implementation, the method of sending the mobile message may further include: the exclusive mobile application recording user's mobile message sending statistics, and uploading the user's mobile message sending statistics to a server at each predetermined sending time. In an exemplary implementation, the mobile message sending screen may include an advertisement. In an exemplary embodiment, the exclusive mobile application may be operated at each predetermined receiving time so that advertisement information is downloaded when the advertisement information to download from the server exists, and the downloaded advertisement information is stored in a mobile terminal.

In an exemplary implementation, the method of sending the mobile message may further include: checking a user's reaction with respect to the advertisement via the exclusive mobile application, and collecting the user's reaction in the mobile terminal; and integrally uploading the user's reaction collected in the mobile terminal to the server at each predetermined sending time.

In an exemplary implementation, the mobile message sending server and a server which downloads the advertisement and receives the reaction with respect to the advertisement may be embodied as additional servers or as a single server.

In an exemplary implementation, the receiving of the mobile message may generate the receiver number of the mobile message in interoperation with an address list set in the mobile terminal, and establishes a number of the mobile terminal as a default call-back number of the mobile message.

An apparatus for sending a mobile message may include: a mobile message input interface unit providing a user with a mobile message sending screen through an operation of an exclusive mobile application installed in a mobile terminal, and receiving a mobile message from a user; and a message sending unit sending the mobile message to a prescribed receiving number which is registered in advance in the exclusive mobile application, regardless of a receiving number included in the mobile message, and extracting a receiver number included in the mobile message to send the mobile message to the receiver number by a mobile message sending server which corresponds to the receiving number.

In an exemplary embodiment, both the mobile message input interface unit and the message sending unit may be included in the exclusive mobile application.

Brief Description of Drawings

FIG. 1 is a diagram illustrating connection of a messaging service network which includes a mobile message sending server according to an embodiment of the present invention;

FIG. 2 is a flowchart illustrating operations of a method of sending a mobile message according to an embodiment of the present invention;

FIGS. 3 through 5 are diagrams illustrating examples of message sending screens; and

FIG. 6 is a block diagram illustrating an apparatus for sending a mobile message according to an embodiment of the present invention.

Best Mode for Carrying Out the Invention Hereinafter, example embodiment of the present invention will be described in detail by referring to accompanying drawings.

FIG. 1 is a diagram illustrating connection of a messaging service network which includes a mobile message sending server according to an embodiment of the present invention. Referring to FIG. 1 , the messaging service network includes a mobile terminal

100, a mobile communication company system 120, and a mobile message sending server 130.

The mobile terminal 100 may include mobile communication devices, such as a

Personal Digital Cellular (PDC) phone, a personal communication service (PCS) phone, a personal handyphone system (PHS) phone, a Code Division Multiple Access

(CDMA)-2000 (IX, 3X) phone, a Wideband CDMA phone, a dual band/dual mode phone, a Global Standard for Mobile Communications (GSM) phone, a mobile broadband system (MBS) phone, a Digital Multimedia Broadcasting (DMB) phone, and a cellular phone; portable terminals such as a personal digital assistant (PDA), a hand- held PC, a notebook PC, a wireless broadband Internet (WiBro) terminal, and an MP3 player; and all types of hand-held based wireless communication devices including an

International Mobile Telecommunication (IMT)-2000 providing international roaming service and extended mobile communication service.

The mobile communication company system 120 includes the CDMA, GSM, and WCDMA system, and a base station controller (BSC) 122 of the mobile communication company system 120 controls a base transceiver station (BTS) 121 and handles calls of a base station, the BTS 121 has wireless sending/receiving devices and performs communication with the mobile terminal 110 according to the control of the BSC 122. A mobile switching center (MSC) 123 handles an exchange function and connection with other networks by interoperating with another MSC, and in particular, sends a message to a messaging service center 124 when the message is received from the mobile terminal 110.

The mobile communication company system 120 illustrated in FIG. 1 is one of example embodiments, and the idea of the present invention should not be construed as being limited to the mobile communication company system 120 illustrated in FIG. 1. For example, the mobile communication company system 120 may include communication via applications such as a wireless application protocol (WAP), a binary runtime environment for wireless (BREW), or a wireless Internet platform for interoperability (WIPI), or may include wireless communication system such as a Wibro. In an exemplary embodiment, the messaging service center 124 may send/receive a message which is sent according to the WAP, BREW, WIPI, and Wibro schemes. Also, although a single mobile terminal 110 is connected to the mobile communication company system 120 in FIG. 1, it is clear that a plurality of mobile communication terminals may be connected to the mobile communication company system 120 of FIG. 1.

When a user requests to send a mobile message, an exclusive mobile application installed in the mobile terminal 110 is operated to provide a mobile message sending screen, and the user writes the mobile message to send on the mobile message send screen. In an exemplary embodiment, the mobile message includes all types of messages such as a short message service (SMS) and a multimedia messaging system (MMS) that may be sent via the mobile terminal. When the user requests to send the mobile message after writing the mobile message, the exclusive mobile application sends the written mobile message to a predetermined receiving number which is registered in advance in the exclusive mobile application, regardless of a receiver number included in the mobile message.

That is, receiving numbers which correspond to the mobile message sending server 130 for sending large quantities of mobile messages are registered in advance in the exclusive mobile application. When the user requests to send the mobile message, the exclusive mobile application sends the mobile message to the prescribed receiving numbers regardless of the receiver number, and the mobile message sending server 130 may send the mobile message.

As an example, when the receiving number prescribed in the exclusive mobile application is "2000-1234", the exclusive mobile application sends all mobile messages to the receiving number prescribed in the exclusive mobile application "2000-1234" although the user sends a receiver number to be "018-202-1234", "010-777-8888", or another number registered in advance.

In an exemplary embodiment, the exclusive mobile application sends the mobile message by adding a receiver number originally inputted by the user to contents of the mobile message so that the mobile message sending server 130 may extract the receiver number to which the user requires to originally send the mobile message.

Accordingly, the mobile message being sent to the mobile message sending server 130 is replaced with the prescribed receiving number inputted by the user, and the receiving number originally inputted by the user may be a message stored in other areas of the mobile message, such as a message contents field.

The mobile communication company system 120 sends the mobile message sent from the mobile terminal 110 to the message sending server 130. That is, since the exclusive mobile application of the mobile terminal 110 sends all mobile messages to the prescribed receiving number, the mobile communication company system 120 finds out the mobile message sending server 130 which corresponds to the prescribed receiving number, and sends the mobile message to the mobile message sending server

130.

The mobile message sending server 130 receives the mobile message, analyzes the received mobile message, and extracts the receiver number to which the user requires to originally send the mobile message. Specifically, when the user sends the mobile message whose receiving number being "018-202-1234" via the mobile terminal

110, the mobile message is sent to the prescribed receiving number "2000-1234" by the exclusive mobile application, the mobile message sending server 130 receives the mobile message, the mobile message sending server 130 extracts "018-202-1234" included in the mobile message, and may send the mobile message to a destination number to which the user requires to send the mobile message. The mobile message sending server 130 sends the mobile message to the receiver number extracted via the communication company system 120.

The communication company system 120 sends the mobile message sent from the mobile message sending server 130 to a mobile terminal which corresponds to the extracted receiver number. FIG. 2 is a flowchart illustrating operations of a method of sending a mobile message according to an embodiment of the present invention.

Referring to FIG. 2, the method of sending the mobile message according to the embodiment of the present invention provides a mobile message sending screen when an exclusive mobile application installed in a mobile terminal is operated, and receives a mobile message from a user in operation S210.

In an exemplary implementation, the exclusive mobile application may be a general virtual machine (GVM), wireless Internet platform for interoperability (WIPI), binary runtime environment for wireless (Brew), kilobyte virtual machine (KVM), kitty hawk, extended virtual machine (SK-VM), mobile application S/W plug-in (MAP), or web identity technical office protocol (WITOP) based applications. The exclusive mobile application installed in the mobile terminal for a message sending service, may be installed in the mobile terminal as a default when the mobile terminal is manufactured, and a user may download the exclusive mobile application via wireless Internet access to install. The exclusive mobile application may be operated on the mobile terminal by selecting a corresponding application from a specific menu of the mobile terminal by the user. In an exemplary implementation, the exclusive mobile application may be downloaded in the mobile terminal via mobile Internet access using a Hot-key to be established.

In an exemplary implementation, the receiving of the mobile message generates a receiver number of the mobile message in interoperation with an address list in the mobile terminal, and establishes a number of the mobile terminal as a default call-back number of the mobile message. In an exemplary implementation, the mobile message sending screen may include an advertisement. In an exemplary implementation, the exclusive mobile application is operated at each predetermined receiving time, downloads advertisement information when the advertisement information to download from a server exists, and stores the downloaded advertisement information in the mobile terminal.

In an exemplary implementation, the predetermined receiving time may be times when traffic of a wireless Internet is comparatively light such as late-night or early morning. By downloading the advertisement information at the times when the traffic of the wireless Internet is comparatively light, it is prevented that traffic occurring due to the downloading of advertisement information obstructs the user from using the mobile terminal.

An advertiser or advertising agency may send the advertisement information to the mobile terminal at the predetermined receiving time each day, a predetermined number of times in a week, or a predetermined number of times in a month. The present invention may not send the advertisement information one by one, but may send the advertisement information at a predetermined time since the server interoperates with the exclusive mobile application, therefore the advertisement information may be effectively sent.

In an exemplary implementation, the server may be a server of the advertiser or advertising agency.

In an exemplary implementation, whether the advertisement information to download exists may be determined by the server or the mobile terminal.

In an exemplary implementation, the downloaded advertisement information may be stored in a storage unit in the mobile terminal, the storage unit being allocated by the exclusive mobile application.

The advertisement disclosed in the specification may be advertisement with respect to products or services in various fields. Also, the advertisement disclosed in the specification may be advertisement with respect to contents of mobile terminals, such as a ring tone and a background screen of the mobile terminals. In an exemplary implementation, the exclusive mobile application may delete advertisement information whose validity expires from the mobile terminal, from the stored advertisement information. Also, the exclusive mobile application may update the stored advertisement information to be new advertisement information when the new advertisement information related to the stored advertisement information is received.

In operation S220, in the exclusive mobile application, the exclusive mobile application sends the mobile message to a receiving number prescribed in the exclusive mobile application, regardless of a receiver number included in the mobile message.

In operation S230, in the exclusive mobile application, a mobile message sending server which corresponds to the prescribed receiving number extracts the receiver number included in the mobile message, and sends the mobile message to the receiver number.

That is, the mobile message is initially sent to the mobile message sending server via the exclusive mobile application, regardless of the receiver number inputted by a user, and the mobile message sending server having received the mobile message sends the mobile message to the receiver number inputted by the user in great quantities. The method of sending the mobile message illustrated in FIG. 2 may further include operations of recording user's mobile message sending statistics and of uploading the user's mobile message sending statistics to a server at each predetermined sending time via the exclusive mobile application.

In an exemplary implementation, the sending time may be late-night, early morning, or a new contents download time.

Depending on embodiments, the method of sending the mobile message may check a user's reaction with respect to the advertisement via the exclusive mobile application, and collect the user's reaction in the mobile terminal. Also, the method of sending the mobile message may integrally upload the user's reaction collected in the mobile terminal to the server at each predetermined sending time.

In an exemplary implementation, the prescribed sending time may include a number of selecting, reading, and requesting of the user with respect to the advertisement information provided via the exclusive mobile application.

In an exemplary implementation, the prescribed sending time may be late-night, early morning, or a new contents download time.

Specifically, the integrally uploading of the stored user's reaction to the server at a predetermined sending time denotes to upload all reactions occurred during a week to the server at 2 a.m. on every Wednesday.

Thus, according to the present invention, by using an exclusive mobile application, a user's reaction with respect to advertisement information provided via the exclusive mobile application may be easily stored in a mobile terminal, and the stored user's reaction with respect to the advertisement information may be sent from the mobile terminal to the server at a time when Internet traffic is comparatively light such as late-night or early morning, subsequently an advertiser may effectively verify an advertising reach rate with respect to the advertisement information.

The exclusive mobile application according to the present invention may selectively download or provide advertisement information which corresponds to a location of the mobile terminal by recognizing the location of the mobile terminal.

As an example, the exclusive mobile application may recognize the location of the mobile terminal using a location based service (LSB) technique, and when it is recognized the mobile terminal is located in Non Hyun-Dong Kang Nan-Gu, Seoul, the exclusive mobile application may selectively download advertisement information about shops and restaurants in Non Hyun-Dong Kang Nan-Gu, Seoul to provide a user with selectively downloaded information.

FIGS. 3 through 5 are diagrams illustrating examples of message sending screens. The message sending screens of FIGS. 3 through 5 may be sequentially displayed on a mobile terminal according to user's manipulation of the mobile terminal.

Referring to FIG. 3, the user may select any one of an SMS message writing menu 310 and an MMS message writing menu 320 when an exclusive mobile application for sending a mobile message is operated.

Although SMS and MMS messages are taken as examples and described in FIG. 3, all types of message sending services that can be sent in a mobile terminal may be provided by the exclusive mobile application.

Referring to FIG. 4, a mobile message providing screen provides an input interface to which the user can input a message to send. For user's manipulation convenience, the input interface may be provided as a similar type as a message input interface which is basically provided in a mobile terminal. Accordingly, the user may input to send a mobile message using a keypad in a similar fashion as a general message sending method. In FIG. 4, areas for two advertisements 410 and 420 are displayed on the mobile message providing screen. Depending on embodiments, an area for a single advertisement may be displayed or areas for over three advertisements may be displayed on the mobile message providing screen. Specifically, when a user presses a 'confirm' key, the user may access a corresponding mobile Internet page associated with an advertisement, or a call connection is established to a shop associated with the advertisement.

Referring to FIG. 5, a mobile message providing screen includes areas for inputting a call-back number 530 and receiver numbers 540. In an area for the call-back number 530, a mobile terminal number may be automatically inputted via the exclusive mobile application although the user does not additionally input the user's mobile terminal number.

Areas for the receiver numbers 540 may be established to receive a single receiver number from the user or may be simultaneously established to receive at least two receiver numbers. The areas for the receiver numbers 540 are established to be interoperated with an address list in the mobile terminal so that the user may easily input a number set in the address list to be the receiver number.

The mobile message sending screen of FIG. 5 may include areas for advertisements 510 and 520. The method of sending a mobile message according to the above-described exemplary embodiments of the present invention may be recorded in computer-readable media including program instructions to implement various operations embodied by a computer. The media may also include, alone or in combination with the program instructions, data files, data structures, and the like. Examples of computer-readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD ROM disks and DVD; magneto-optical media such as optical disks; and hardware devices that are specially configured to store and perform program instructions, such as read-only memory (ROM), random access memory (RAM), flash memory, and the like Examples of program instructions include both machine code, such as produced by a compiler, and files containing higher level code that may be executed by the computer using an interpreter. The described hardware devices may be configured to act as one or more software modules in order to perform the operations of the above-described exemplary embodiments of the present invention.

Referring to FIG. 6, the apparatus of sending the mobile message according to the embodiment of the present invention may include a mobile message input interface unit 610, a message sending unit 620, and a message sending statistics recorder 630.

In an exemplary implementation, the mobile message input interface unit 610, the message sending unit 620, and the message sending statistics recorder 630 may be included in an exclusive mobile application installed in a mobile terminal. The mobile message input interface unit 610 provides a user with a mobile message sending screen and receives the mobile message from the user when the exclusive mobile application installed in the mobile terminal is operated.

The message sending unit 620 sends the mobile message by the exclusive mobile application to a prescribed receiving number which is registered in advance in the exclusive mobile application, regardless of a receiver number included in the mobile message, and a mobile message sending server which corresponds to the prescribed receiving number extracts the receiver number included in the mobile message and sends the mobile message to the receiver number.

The message sending statistics recorder 630 records user's mobile message sending statistics and uploads the user's mobile message sending statistics to a server at each predetermined sending time.

Portions not described regarding the apparatuses of FIG. 6 are omitted in the specification since the portions are already described with reference to FIGS. 1 through 5. According to the present invention, it is possible to apply a discounted price to users who send the mobile message in great quantities since a method and an apparatus of sending a mobile message according to the present invention send the mobile message to a single mobile message sending server using an exclusive mobile application, regardless of a receiver number, and the mobile message sending server send the mobile message to the receiver server.

Also, according to the present invention, it is possible to integrate user's mobile message sending statistics since the user's mobile message sending statistics are stored using an exclusive mobile application, and the stored user's mobile message sending statistics are sent to a server at each predetermined time.

Also, according to the present invention, it is possible to send a mobile message at a lower cost using an exclusive mobile application and to maximize an advertising impact by displaying an advertisement on a mobile message sending screen and exposing the advertisement whenever a user sends the mobile message.

Also, according to the present invention, it is possible to easily verify an actual effect of an advertising reach with respect to an advertising exposure since advertisement information suitable for each user is stored in a mobile terminal using an exclusive mobile application and the stored advertisement information is exposed to the each user, and a reaction with respect to the exposed advertisement information is sent to a server at a predetermined time (late-night, early morning, or a new contents download time) prescribed in the exclusive mobile application.

The foregoing descriptions of specific embodiments of the present invention have been presented for purposes of illustration and description. They are not intended to be exhaustive or to limit the invention to the precise forms disclosed, and obviously many modifications and variations are possible in light of the above teaching.

Therefore, it is intended that the scope of the invention be defined by the claims appended thereto and their equivalents. Although a few embodiments of the present invention have been shown and described, the present invention is not limited to the described embodiments. Instead, it would be appreciated by those skilled in the art that changes may be made to these embodiments without departing from the principles and spirit of the invention, the scope of which is defined by the claims and their equivalents.

Claims

1. A method of sending a mobile message, comprising: providing a mobile message sending screen when an exclusive mobile application installed in a mobile terminal is operated, and receiving a mobile message from a user; the exclusive mobile application sending the mobile message to a prescribed receiving number which is registered in advance in the exclusive mobile application, regardless of a receiver number included in the mobile message; and a mobile message sending server, which corresponds to the prescribed receiving number, extracting the receiver number included in the mobile message, and sending the mobile message to the receiver number.

2. The method of claim 1 , further comprising: the exclusive mobile application recording user's mobile message sending statistics, and uploading the user's mobile message sending statistics to a server at each predetermined sending time.

3. The method of claim 2, wherein the predetermined sending time corresponds to late-night, early morning, or a new contents download time.

4. The method of claim 1, wherein the mobile message sending screen comprises an advertisement.

5. The method of claim 4, wherein the exclusive mobile application is operated at each predetermined receiving time, downloads advertisement information when the advertisement information to download from the server exists, and stores the downloaded advertisement information in the mobile terminal.

6. The method of claim 5, wherein the predetermined receiving time corresponds to late-night, early morning, or a new contents download time.

7. The method of claim 4, further comprising: checking a user's reaction with respect to the advertisement via the exclusive mobile application, and collecting the user's reaction in the mobile terminal; and integrally uploading the user's reaction collected in the mobile terminal to the server at each predetermined sending time.

8. The method claim 1, wherein the exclusive mobile application is downloaded to be installed in the mobile terminal via a mobile Internet connection using a Hot-key.

9. The method of claim 1, wherein the exclusive mobile application verifies a location of the mobile terminal to download the advertisement information corresponding to the location of the mobile terminal.

10. The method of claim 1, wherein the receiving of the mobile message generates the receiver number of the mobile message in interoperation with an address list set in the mobile terminal, and establishes a number of the mobile terminal as a default callback number of the mobile message.

11. A computer-readable storage medium storing a program for implementing the method according to any one of claims 1 through 10.

12. An apparatus for sending a mobile message, comprising: a mobile message input interface unit providing a user with a mobile message sending screen through an operation of an exclusive mobile application installed in a mobile terminal, and receiving a mobile message from a user; and a message sending unit sending the mobile message to a prescribed receiving number which is registered in advance in the exclusive mobile application, regardless of a receiving number included in the mobile message, and extracting a receiver number included in the mobile message to send the mobile message to the receiver number by a mobile message sending server which corresponds to the receiving number.

13. The apparatus of claim 12, further comprising: a message sending statistics recorder recording user's mobile message sending statistics, and uploading the user's mobile message sending statistics to a server at each predetermined sending time.

14. The apparatus of claim 12, wherein the mobile message sending screen comprises an advertisement.

15. The apparatus of claim 14, wherein the exclusive mobile application is operated at each predetermined receiving time so that advertisement information is downloaded when the advertisement information to download from the server exists, and the downloaded advertisement information is stored in the mobile terminal.

16. The apparatus of claim 14, further comprising: a reaction collection unit checking a user's reaction with respect to the advertisement via the exclusive mobile application, and collecting the user's reaction in the mobile terminal; and a reaction upload unit integrally uploading the user's reaction collected in the mobile terminal to the server at each predetermined sending time.

17. The apparatus of claim 12, wherein the exclusive mobile application verifies a location of the mobile terminal to download the advertisement information corresponding to the location of the mobile terminal.

18. The apparatus of claim 12, wherein the mobile message input interface unit generates the receiver number of the mobile message in interoperation with an address list set in the mobile terminal, and establishes a number of the mobile terminal as a default call-back number of the mobile message.